United Kingdom · Public Relations Communications · Director/VP (16-20 years)

Director of Media Relations

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

  • Experience bandDirector/VP (16-20 years)
  • Direct reports5-8 reports
  • Reports toVP of Communications
  • UK framework levelUsually a director, accountable for a division and its numbers

Also advertised as Head of Public Relations · VP, Earned Media · Communications Director (External Affairs)

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

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1What this role really is

This role is all about owning our company's external story. You'll be the one shaping how the world sees us, making sure our narrative lands with the right journalists and influences public opinion. It's a big job, frankly, because our reputation sits squarely on your shoulders. You'll be guiding the team, advising the C-suite, and generally being the grown-up in the room when it comes to dealing with the press. We need someone who can think years ahead, not just weeks.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Cision Communications CloudStrategic

Manages the enterprise relationship with Cision, negotiates contracts, and integrates its data with other platforms (e.g., Salesforce, Tableau) to demonstrate PR's impact on revenue and brand perception. Defines global media list strategy.

Muck RackStrategic

Leverages Muck Rack's trend analysis to inform overall corporate narrative, identify whitespace opportunities for executive thought leadership, and evaluate team pitching effectiveness at a strategic level.

Meltwater / BrandwatchArchitect

Defines the global listening strategy for the entire enterprise, using insights to advise the C-suite on reputational risk, competitive threats, market perception, and campaign effectiveness. Oversees dashboard design.

Integrates GA4 data with other business intelligence tools (like Tableau) to create a holistic view of PR's contribution to the marketing funnel, lead generation, and overall business goals, presenting these insights to leadership.

Slack / MS TeamsStrategic

Establishes communication protocols and governance for using these tools during a crisis, ensuring clear, rapid lines of communication with legal, executive, and investor relations teams. Manages cross-functional comms.

Tableau / Power BIAdvanced

Partners with analytics teams to design and build executive-level dashboards that visualise PR metrics (SOV, sentiment, Tier-1 placements) alongside business KPIs (brand awareness, lead gen), making complex data digestible for the board.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing inWhere you are nowThe step above
Media Strategy & NarrativeFollows established narrative, flags potential issues.Proposes story angles, adapts narrative for specific pitches.Develops campaign narratives, makes recommendations for strategic shifts.
Crisis ResponseMonitors media for issues, flags to senior team.Drafts holding statements from templates, supports media monitoring.Manages initial crisis response, drafts full statements, coordinates internal comms.
Budget AllocationNo budget authority.Requests budget for specific tools/events (under £1K).Manages project budgets (up to £5K), seeks approval for larger spends.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

Tier 1 Media Share of Voice (SOV)
Our brand's mentions in top-tier media compared to our closest competitors.
Target · Increase SOV by 10% year-over-year in our top 5 target publications.

If our SOV was 20% last year, we'd aim for 22% this year, specifically in outlets like the Financial Times or The Times.

Key Message Pull-Through Rate
The percentage of our pre-defined core messages that actually appear in earned media coverage.
Target · Achieve >85% message pull-through in all Tier 1 and 2 earned media.

If we launch a product with three key benefits, we'd expect at least two of those to be mentioned in most articles written about it.

Crisis Response Time & Efficacy
How quickly and effectively we respond to and mitigate negative media situations.
Target · Initial holding statement issued within 1 hour of a crisis breaking; negative sentiment contained to <10% of total coverage within 48 hours.

When that minor data breach happened, we got our statement out in 45 minutes and kept the story from blowing up in the national press, which was a win.

Executive Media Preparedness Score
C-suite's confidence and readiness for media engagements.
Target · Average executive satisfaction score of 9/10 from media training and briefing sessions.

The CEO felt completely ready for their BBC interview after your briefing, rating it a 9.5 out of 10 for usefulness.

Strategic Narrative Influence
How well we're shaping the overall industry conversation and positioning our company as a thought leader.
  • Journalists proactively reaching out for our perspective on industry trends
  • consistent referencing of our executives as experts in articles
  • competitor narratives shifting to acknowledge our positions
  • internal stakeholders (like Product or Sales) reporting that media coverage is making their jobs easier.
C-Suite Trust & Counsel
The extent to which executive leadership relies on your advice for media-related decisions and reputational matters.
  • You're brought into strategic discussions early, not just when a crisis hits
  • executives regularly seek your input before public statements
  • you're seen as the 'go-to' person for anything media-sensitive
  • your recommendations are typically adopted without significant challenge.
Team Leadership & Development
Your ability to build, mentor, and inspire a high-performing media relations team.
  • Low team turnover
  • positive feedback in 360-degree reviews
  • demonstrable growth in your team members' skills and responsibilities
  • your team consistently hitting their individual and campaign targets
  • a clear succession plan for key roles beneath you.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy
Shaping Public Perception

You get a real buzz from seeing our company featured positively in a major newspaper, knowing your strategy made that happen. You're constantly thinking about how each piece of coverage contributes to our overall brand image.

Reading a glowing review of our new product in The Guardian, knowing you orchestrated the entire media outreach, makes your day.

Strategic Influence

You love being the trusted advisor to senior leadership, helping them navigate complex media situations and seeing your counsel directly impact business decisions. You enjoy the challenge of aligning communications with broader company goals.

Successfully guiding the CEO through a tricky interview on Sky News, and seeing their key messages land perfectly, gives you a huge sense of accomplishment.

Leading & Developing Talent

You genuinely enjoy mentoring your team, helping them grow their skills, and celebrating their successes. You're always looking for ways to empower your direct reports and build a stronger, more capable media relations function.

Watching a junior team member you've coached land their first Tier 1 exclusive feels just as good as landing one yourself.

What frustrates people
  • The 'Friday afternoon crisis' – when a major negative story breaks just as you're about to log off for the weekend.
  • Internal stakeholders (especially Product or Marketing) thinking every minor update is front-page news for the Financial Times.
  • Executives going completely off-script during interviews, creating a massive clean-up job for you.
  • Constantly having to justify the value of earned media to those who only understand paid advertising ROI.
  • Spending hours crafting the perfect, personalised pitch, only for it to be completely ignored by the journalist.
  • Journalists framing a story in a way that's technically accurate but completely misses our intended narrative, and you can't do anything about it.
What this role does not give you
  • A predictable 9-to-5 schedule – media never sleeps, and neither do crises.
  • Complete control over the narrative – journalists have their own agendas, and you're there to influence, not dictate.
  • Immediate, tangible ROI in the same way paid advertising offers – earned media is a long game for reputation and trust.
  • A quiet, solitary work environment – you'll be constantly interacting with people, internally and externally.

6Who you work with

This role directly impacts our company's public image, brand reputation, and market perception. A strong media presence can drive customer acquisition, attract top talent, and even influence investor confidence. You're essentially the guardian of our external narrative, which is pretty critical for a business of our size.

Inside the business
  • CEO and Executive Leadership Team
  • Head of Marketing
  • Head of Investor Relations
  • Legal Counsel
  • Product Leadership
Outside the business
  • Tier 1 & 2 Journalists (e.g., FT, BBC, Sky News)
  • Industry Analysts
  • Key Opinion Leaders (KOLs)
  • Crisis PR Agencies (if applicable)

7What you need before you start

Not a wish list. The things you would be expected to already have.

  • Proven track record of managing and landing Tier 1 media coverage for a significant brand or organisation (at least 10+ years of direct experience).
  • Extensive experience in crisis communications, having successfully navigated at least 3-5 major reputational challenges.
  • Demonstrable experience in leading, mentoring, and developing a team of media relations professionals, including managers.
  • Strong relationships with key journalists and editors in our industry sector (or a closely related one).
  • Experience in advising and preparing C-suite executives for high-stakes media engagements.
  • A deep understanding of how earned media contributes to broader business objectives like brand awareness, lead generation, and investor confidence.
  • Budget management experience for a significant function (e.g., £1M+).

8What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Data Visualisation & Storytelling

Simply presenting data isn't enough anymore. You'll need to tell a compelling story with it, making complex insights immediately understandable to the C-suite and board. This means moving beyond basic charts to interactive dashboards and narrative-driven reports that clearly link media efforts to business outcomes.

Dashboard Design Principles · Narrative Visualisation · Integration with Business Intelligence (BI) Tools · Impact Modelling

  • This month: Review our current executive PR reports. Identify 3-5 areas where data visualisation could be significantly improved.
  • Next quarter: Partner with our analytics team to design a new, more impactful executive PR dashboard in Tableau or Power BI.
  • Month 4-6: Attend a workshop or online course on advanced data storytelling and visualisation techniques.
  • Month 7-9: Lead a project to create an interactive media impact report for the board, demonstrating clear ROI.

Quick win: Ask your analytics team for a 30-minute 'walk-through' of our current BI dashboards. Understand what's possible and what limitations exist.

9Staying current once you are in

What people here do to keep up
  • Regularly attending industry conferences and thought leadership events (e.g., PRWeek Awards, ICCO Global Summit).
  • Participating in executive leadership training programmes, focusing on strategic influence and organisational change.
  • Maintaining a strong network of journalist contacts and industry peers through regular engagement.
  • Subscribing to key industry publications and newsletters to stay ahead of media trends and best practices.
  • Mentoring junior professionals within the communications field, both internally and externally.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: AI-Driven Narrative & Trend Prediction

AI tools are getting incredibly good at spotting micro-trends in public discourse and predicting how narratives might evolve. Competitors are already using this to get ahead. If we're not using it, we're missing opportunities to shape the conversation proactively and mitigate risks before they escalate.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

Your PlanIllustration

Built for Director of Media Relations

3 units that map to this job, from the qualifications that cover it.

  1. Crisis Management and Crisis CommunicationATHE Ltd · covers 1 of 2 standardsLevel 6
  2. Public RelationsLondon Centre of Marketing · covers 1 of 2 standardsLevel 6
  3. Introduction to Public Relations for JournalistsNCTJ Training · covers 1 of 2 standardsLevel 5
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

AI-Driven Narrative & Trend Prediction

AI tools are getting incredibly good at spotting micro-trends in public discourse and predicting how narratives might evolve. Competitors are already using this to get ahead. If we're not using it, we're missing opportunities to shape the conversation proactively and mitigate risks before they escalate.

  • Predictive Analytics for Media
  • Natural Language Generation (NLG)
  • Deepfake & Misinformation Detection
  • Ethical AI in Comms

Influencer & Creator Economy Management

Traditional media is still vital, but the lines are blurring with digital creators and influencers. These individuals often have more direct, engaged audiences than some traditional outlets. Ignoring them means missing a huge part of the public conversation and potential brand advocates. We need a strategy for this, not just ad-hoc outreach.

  • Micro & Macro Influencer Strategy
  • Platform-Specific Engagement
  • Authenticity & Disclosure
  • Measuring Earned Influence

What you’ll use

Skills this role draws on

Technical

  • Crisis Communications Frameworks
  • Narrative Development & Message Framing
  • Media Landscape Analysis & Trend Spotting
  • Spokesperson Training & Preparation
  • Earned Media Strategy & Execution
  • Reputation Management (Proactive & Reactive)

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Senior Manager, Media Relations (L5) within a large organisation

    3-5 years at L5

    Skills to master

    • Mastering cross-functional leadership, managing larger teams (including managers), owning a significant P&L or functional area, and operating with greater autonomy.

    You're ready to move on when

    • Successfully led 2-3 major, complex media campaigns from strategy to execution.
    • Consistently advised business unit leaders on media strategy and crisis response.
    • Demonstrated ability to mentor and develop senior specialists and managers.
    • Managed a significant budget (£500K+) with proven ROI.
  2. 2

    Head of PR / Communications at a fast-growing scale-up

    4-6 years in a Head of role

    Skills to master

    • Building a media relations function from scratch, managing all aspects of external communications, and operating with limited resources but high impact.

    You're ready to move on when

    • Built and scaled a PR function that significantly contributed to company growth.
    • Successfully managed multiple funding rounds or IPO communications.
    • Proven ability to attract and retain top media talent.
    • Developed strong relationships with investors and financial media.
  3. 3

    Senior Account Director / VP at a leading PR Agency

    5-7 years at agency leadership level

    Skills to master

    • Managing multiple client accounts, developing new business, understanding diverse industry challenges, and delivering measurable results for clients.

    You're ready to move on when

    • Managed a portfolio of 3-5 major client accounts, consistently exceeding expectations.
    • Developed and executed successful media strategies for complex client challenges.
    • Demonstrated strong client relationship management and business development skills.
    • Proven ability to lead and motivate large agency teams.

11Where this role leads

The long view:This role is a significant step in a distinguished career in communications. You'll be at the forefront of shaping our company's future, with ample opportunity to grow into even more influential positions, both within our organisation and beyond.

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Director of Media Relations is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Crisis Management and Crisis CommunicationLevel 6

Applied to your work in Director of Media Relations

The objective of this unit is to enable learners to analyse risk management approaches, prepare for crisis situations through simulation, evaluate crisis communication factors, and produce a comprehensive crisis communication plan for an organisation.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Director of Media Relations

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

  • Tier 1 Media Share of Voice (SOV)Our brand's mentions in top-tier media compared to our closest competitors.If our SOV was 20% last year, we'd aim for 22% this year, specifically in outlets like the Financial Times or The Times.Increase SOV by 10% year-over-year in our top 5 target publications.
  • Key Message Pull-Through RateThe percentage of our pre-defined core messages that actually appear in earned media coverage.If we launch a product with three key benefits, we'd expect at least two of those to be mentioned in most articles written about it.Achieve >85% message pull-through in all Tier 1 and 2 earned media.
  • Crisis Response Time & EfficacyHow quickly and effectively we respond to and mitigate negative media situations.When that minor data breach happened, we got our statement out in 45 minutes and kept the story from blowing up in the national press, which was a win.Initial holding statement issued within 1 hour of a crisis breaking; negative sentiment contained to <10% of total coverage within 48 hours.
  • Executive Media Preparedness ScoreC-suite's confidence and readiness for media engagements.The CEO felt completely ready for their BBC interview after your briefing, rating it a 9.5 out of 10 for usefulness.Average executive satisfaction score of 9/10 from media training and briefing sessions.
These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Director of Media Relations to VP of Communications, and whatever you decide comes after.

Level 7 · in progressAI Fluency→ VP of Communications→ your design
Where this takes you

This role is a significant step in a distinguished career in communications. You'll be at the forefront of shaping our company's future, with ample opportunity to grow into even more influential positions, both within our organisation and beyond.

See Your Progress GrowIllustration
Director of Media Relations
  • Crisis Communications Frameworks
  • Narrative Development & Message Framing
  • Media Landscape Analysis & Trend Spotting
  • Spokesperson Training & Preparation
  • Earned Media Strategy & Execution
  • Reputation Management (Proactive & Reactive)
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Director of Media Relations is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. VP of Communications

    3-5 years in the Director role

    L7 (C-Suite)

    • Global communications strategy and team management.
    • Public policy and government affairs understanding.
    • Advanced crisis leadership at an enterprise scale.
    • Stakeholder engagement with investors, regulators, and government bodies.
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, media relations can be a grind. But what if you could cut out the tedious bits and focus on the strategic, relationship-building work you actually love? AI isn't here to replace you; it's here to make you incredibly efficient, giving you back precious hours every week. Imagine spending less time on manual tasks and more time shaping our brand's future.

For a Director, AI isn't just about personal efficiency; it's about scaling your team's impact and getting smarter insights faster. You'll be using these tools to empower your team, make more informed strategic decisions, and ultimately, get better results for the company. It's about working smarter, not harder, across the entire function.

Pitch Personalisation Assistant

Use a custom AI tool to quickly analyse a journalist's recent articles, social media activity, and even their tone of voice. It'll then suggest 3-5 highly personalised angles for your pitch, making sure it lands perfectly with their specific beat and interests. This means less guesswork and more impactful outreach for your whole team.

Real-time Sentiment & Trend Analysis

AI-powered monitoring platforms (like Brandwatch or Meltwater) can instantly analyse the sentiment of thousands of online mentions during a product launch or a crisis. This lets you spot emerging trends, identify potential reputational risks, and triage negative reactions far faster than any human team could, giving you critical time to respond strategically.

Advanced Journalist Discovery Engine

Forget manually sifting through databases. AI can identify the most relevant journalists for even the most niche topics by analysing article content, not just bios. It can find reporters covering 'sustainable fintech solutions for emerging markets' even if that exact phrase isn't in their profile, opening up new media opportunities for your strategic initiatives.

Executive Briefing Summariser

Feed an hour-long interview transcript, a dozen complex industry reports, or a lengthy internal memo into an AI tool. It'll generate a concise, one-page executive summary with key quotes, overarching themes, and recommended talking points. This prepares your C-suite spokespeople in minutes, not hours, ensuring they're always on message and confident.

Common questions

Common questions

How do you become a Director of Media Relations?

Common routes in include Senior Manager, Media Relations (L5) within a large organisation (3-5 years at L5), Head of PR / Communications at a fast-growing scale-up (4-6 years in a Head of role) and Senior Account Director / VP at a leading PR Agency (5-7 years at agency leadership level). Times vary with prior experience.

Where can a Director of Media Relations progress to?

This role can lead on to VP of Communications (3-5 years in the Director role), depending on the skills you build.

What level is a Director of Media Relations in the UK?

This role aligns to RQF Level 7 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for a Director of Media Relations?

Increasingly, AI-Driven Narrative & Trend Prediction and Influencer & Creator Economy Management. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows Director of Media Relations, works on the job you actually do, and keeps going at your pace rather than a timetable's.

  • Searching and planning stay free. You only pay when you start learning.
  • Your credits are yours. Regulated, and they don't vanish when a subscription ends.
  • Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 2 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming a Director of Media Relations: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.
Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 7

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Public Relations Communications

Stay in the field you know and move sideways rather than up.

If you leave this industry

Your skills as a Director of Media Relations are highly transferable. You could move into similar leadership roles in other industries (e.g., healthcare, finance, consumer goods), or even transition into a senior role at a global PR agency, advising multiple clients. The core principles of reputation management and strategic storytelling are universal.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

This role profile is © 2026Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.