The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
E-Commerce Operations Specialist (L2)
2-3 years in this role before moving up.Skills to master
- You'd need to have completely mastered one or two specific operational processes (e.g., the entire returns workflow, or daily order flow). This means you could run it blindfolded, troubleshoot common issues, and train new joiners on it. You'd also need to show initiative in identifying problems and proposing solutions.
You're ready to move on when
- Consistently hitting all your operational KPIs for your owned processes.
- Proactively identifying and solving recurring operational problems without needing constant supervision.
- Receiving positive feedback from peers and your manager on your reliability and problem-solving abilities.
- Demonstrating an interest in mentoring junior team members and sharing your knowledge.
- 2
Logistics Coordinator / Fulfilment Analyst (from another industry)
Roughly 3-5 years in a similar role, then 1-2 years as an L2 Specialist to learn our specific e-commerce context.Skills to master
- You'd bring strong foundational skills in logistics, inventory, or supply chain. The gap would be learning the nuances of direct-to-consumer e-commerce, our specific tech stack, and how to operate in a fast-paced, customer-centric environment. You'd need to quickly get up to speed on our platforms and processes.
You're ready to move on when
- Successfully adapting your logistics expertise to the e-commerce context.
- Quickly learning and becoming proficient with our e-commerce platforms and ERP.
- Demonstrating a strong understanding of e-commerce specific metrics and challenges.
- Proactively seeking out knowledge about our business and customer base.