United Kingdom · Marketing · Lead (8-12 years)

Lead Video Producer

Here is the whole job, in plain words. What it is, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

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Free to start: a plan built for this role, and a Future Fluency module to try first. No card.

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One email: what AI is changing in this job, and where to start free. With a link back here. Nothing else follows unless you confirm your address.

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Experience bandLead (8-12 years)
Direct reports3-5 reports
Reports toVideo Marketing Manager
UK framework levelUsually a manager, or the deepest specialist in a team

Also advertised as Staff Video Content Creator · Senior Video Marketing Specialist · Video Programme Lead

Built on 43,079 real UK job descriptions we analysed · grounded in qualifications employers recognise

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

Cambridge OCR Level 3 Cambridge Technical Certificate in Media Cambridge OCR · Level 3 · covers 1 of 10 standards

Cambridge OCR Level 3 Cambridge Technical Introductory Diploma in Media Cambridge OCR · Level 3 · covers 1 of 10 standards

Cambridge OCR Level 3 Cambridge Technical Subsidiary Diploma in Media Cambridge OCR · Level 3 · covers 1 of 10 standards

ATHE Level 4 Extended Diploma in Digital Marketing ATHE Ltd · Level 4 · covers 1 of 10 standards

ATHE Level 4 Diploma in Digital Marketing ATHE Ltd · Level 4 · covers 1 of 10 standards

City & Guilds Level 3 Diploma in Digital Marketing City & Guilds Limited · Level 3 · covers 1 of 10 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Production roles in media organisations Cambridge OCR Level 3 Cambridge Technical Certificate in Media

Production roles in media organisations Cambridge OCR Level 3 Cambridge Technical Introductory Diploma in Media

Content Marketing ATHE Level 4 Extended Diploma in Digital Marketing

The future skills this job leans on

AI Fluency working with AI as a thinking partner

Data Fluency turning numbers into a decision

AI Governance Fluency using AI responsibly

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Your Plan Illustration

Built for Lead Video Producer

3 units that map to this job, from the qualifications that cover it.

Production roles in media organisations Cambridge OCR · covers 1 of 10 standards Level 3
Production roles in media organisations Cambridge OCR · covers 1 of 10 standards Level 3
Content Marketing ATHE Ltd · covers 1 of 10 standards Level 4

These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a Lead Video Producer?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skills this role is being asked for

AI-Powered Video Generation & Editing
Interactive & Personalised Video Production

Why each one is rising

The future skills this job leans on

AI Fluencyworking with AI as a thinking partner
Data Fluencyturning numbers into a decision
AI Governance Fluencyusing AI responsibly

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Lead Video Producer plan as you set up, starting with a Future Fluency module on using AI in your job. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

Start my Lead Video Producer plan, free Ready to pay? Subscribe for £70 a month

3What this role really is

A Lead Video Producer plans and guides video content from idea to finished piece, for specific content pillars such as case studies or product demos. This role involves overseeing edits, setting the standard for tone and quality, and guiding others through the production process, rather than producing individual clips alone.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Adobe Premiere Pro Expert

Leading complex multi-cam edits, dynamic linking with After Effects, advanced audio mixing, creating custom export presets, and troubleshooting team project issues. You'll be the go-to person for advanced techniques and workflow optimisation.

Adobe After Effects Advanced

Building complex motion graphics from scratch, performing compositing, tracking, and keying for high-end video programmes. You'll be developing brand-specific motion graphics templates (MOGRTs) for your team to use, ensuring consistency.

DaVinci Resolve Advanced

Expertly using the 'Color' page for primary and secondary corrections, node-based grading, and precise shot matching across entire video series. You'll be setting the colour grading standards and managing the colour pipeline from camera to final delivery.

Frame.io Expert

Managing entire review and approval cycles for your video programmes, setting up reviewer permissions, and integrating feedback seamlessly into Premiere Pro. You'll be optimising the feedback workflow for efficiency and clarity.

Asana / Monday.com (or similar PM tool) Advanced

Building out and managing entire video production project plans for your programmes, creating templates, setting dependencies, and managing your team's capacity and deadlines. You'll be the master of keeping projects on track.

Wistia / Vidyard Advanced

Analysing heatmaps and engagement graphs to provide data-driven editing feedback to your team. You'll be setting up A/B tests for thumbnails and managing advanced video SEO features to maximise performance.

Bynder / Canto (DAM) Advanced

Responsible for defining tagging, metadata application, and organising raw footage and final exports for your programmes. You'll enforce file naming conventions and ensure the DAM is a reliable source for all video assets.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choice	Coming in	Where you are now	The step above
Creative Direction for a Video Series	Follows specific instructions from a Senior or Lead Producer, executes within defined parameters.	Proposes creative options for individual videos within a series, seeks approval from Lead Producer.	Leads creative development for individual complex videos, makes recommendations to Lead Producer or Manager.
Budget Allocation (Project-level)	No budget authority, flags any unexpected costs to supervisor.	Identifies cost-saving opportunities, seeks approval for minor expenses (e.g., stock asset purchases up to £100).	Manages project-specific budgets up to £5K, flags potential overruns to Lead Producer.
Team Task Assignment & Prioritisation	Receives tasks from supervisor, prioritises daily work based on explicit instructions.	Manages own task list, flags conflicts to supervisor, offers informal help to peers.	Manages own workstreams, provides informal guidance to junior team members, helps prioritise shared tasks.
Workflow & Tool Optimisation	Uses existing tools and follows established workflows.	Suggests minor improvements to existing workflows or tools, tests new features.	Researches and proposes new tools or significant workflow changes for specific projects, gets approval.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Programme Delivery Rate

The percentage of planned video content programmes (e.g., 'Q2 Case Study Series') delivered on time and within budget.

Target · 90% or higher

In Q1, you planned 4 video programmes and delivered 3 on time, one was delayed due to external factors. That's a 75% delivery rate, meaning we need to dig into why that happened.

Audience Retention Rate (Average)

The average percentage of a video that viewers watch, specifically for your managed content pillars (e.g., all 'How-To' videos).

Target · Achieve >55% retention on videos under 5 minutes; >30% on videos over 10 minutes.

Your latest product demo video (7 minutes) hit 40% retention, which is great. But the explainer video (3 minutes) only got 45%, suggesting we might need to rethink the intro or pacing.

Click-Through Rate (CTR) on Thumbnails/CTAs

The percentage of people who click on your video's thumbnail or a call-to-action within the video, especially for YouTube or Wistia hosted content.

Target · Improve CTR by 15% quarter-over-quarter for key video series.

Last quarter, your 'Tips & Tricks' series had an average 3.5% CTR. This quarter, you've implemented new thumbnail designs and A/B tested them, pushing it to 4.1%—that's a solid 17% improvement.

Team Productivity & Efficiency

The average time taken for your team to complete standard video tasks (e.g., social media cut-downs, basic interviews) compared to benchmarks.

Target · Maintain or reduce average production time by 10% year-over-year through improved workflows.

Last year, a standard 60-second social ad took your team 8 hours to produce from footage to final export. This year, with better templates and clear briefs, you've got that down to 7 hours.

Creative & Technical Quality

The overall aesthetic and technical excellence of the video content produced under your guidance, including adherence to brand guidelines, audio fidelity, and visual storytelling.

Receiving consistent positive feedback from the Brand and Content teams. Videos consistently meet or exceed internal quality benchmarks. Minimal technical issues (e.g., bad audio, colour inconsistencies) reported post-launch. Your team's work is often used as an example for others.

Stakeholder Collaboration & Communication

How effectively you work with other teams (Content, Product, Social) to understand their needs, manage expectations, and keep them informed throughout the video production process.

Proactive communication that prevents surprises. Stakeholders feel heard and their feedback is incorporated thoughtfully. You're seen as a trusted advisor, not just an executor. Projects rarely get stalled due to miscommunication or unmet expectations.

Team Mentorship & Development

Your ability to guide, train, and develop the skills of the Video Content Specialists and Assistants reporting to you.

Junior team members show measurable improvement in their technical and creative skills. They feel supported and challenged. You've successfully coached them through complex projects. They're able to take on more challenging work independently over time.

Workflow Optimisation & Innovation

Your efforts to streamline the video production process, identify new tools or techniques, and implement improvements that boost efficiency or quality.

You've introduced new templates or software integrations that save time. You've documented and refined existing processes. Your team benefits from clearer guidelines and more efficient ways of working. You're always looking for better ways to do things.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy

Seeing Your Vision Come to Life

You'll be defining the creative direction for entire video series, from initial concept to final delivery. The satisfaction comes from seeing a complex idea transform into a polished, impactful video that resonates with our audience.

Leading the production of a new product launch video series, seeing it go live, and then tracking its success in driving early adoption and positive sentiment.

Developing and Guiding a Team

A big part of your day will be mentoring junior editors, reviewing their work, and helping them solve tricky creative or technical problems. You'll get a real buzz from seeing them improve and take on more challenging tasks.

Coaching a Video Content Specialist through their first complex motion graphics project, providing feedback, and celebrating their successful delivery.

Making a Tangible Business Impact

Your work isn't just about aesthetics; it's about driving marketing results. You'll be looking at analytics, optimising content for engagement, and contributing directly to lead generation and brand awareness.

Analysing Wistia heatmaps for a video series, identifying drop-off points, and then implementing changes that measurably increase audience retention and CTA clicks.

What frustrates people

The 'Subjectivity Vortex': Vague feedback like 'make it more engaging' with no concrete direction.
The 'Final_Final_v3' File: Stakeholders changing their minds after multiple rounds of revisions, forcing re-work.
Technical Glitches: Software crashes, render failures, and unexpected file corruptions, often at the worst possible moment.
Asset Anarchy: Inheriting poorly organised project files or missing assets from previous projects, requiring significant clean-up.
The 'Magician' Expectation: Being asked to fix impossible things in post-production, like 'Can you just remove that person from the background?'

What this role does not give you

Complete creative freedom without external input – you're serving marketing objectives.
A purely hands-on editing role; you'll be managing and guiding others more than doing all the cutting yourself.
Predictable, routine tasks every single day; expect curveballs and shifting priorities.
A quiet, solitary work environment; you'll be collaborating and communicating constantly.

8Who you work with

This role is absolutely critical for the consistent delivery and quality of our core video content programmes. You'll directly influence how our brand is perceived through video, ensuring technical excellence and creative impact. Your work directly supports lead generation, brand awareness, and customer education, making a tangible difference to our overall marketing performance and, ultimately, our revenue.

Inside the business

Video Marketing Manager (your direct boss)
Content Marketing Team (for scripts and ideas)
Product Marketing (for product launches and features)
Social Media Team (for distribution and platform specifics)
Brand Team (for visual guidelines and tone of voice)
Sales Enablement (for sales collateral videos)

Outside the business

Freelance videographers/editors (when we need extra hands)
Stock footage/music providers
Translation agencies (for global content)

9What you need before you start

Not a wish list. The things you would be expected to already have.

Proven experience leading video projects or workstreams from concept to completion, demonstrating strong project management skills.
Advanced proficiency in Adobe Premiere Pro and After Effects, with a portfolio showcasing complex editing and motion graphics work.
Demonstrable experience in guiding and mentoring junior video professionals, with examples of successful development.
A strong understanding of video marketing analytics and how to use data to inform creative decisions and optimise content performance.
Excellent communication skills, both written and verbal, with the ability to articulate creative concepts and technical details clearly to diverse audiences.
Experience working within a brand's guidelines, ensuring visual and tonal consistency across all video outputs.

10What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Motion Graphics & VFX Integration

Critical within 12 months. As our brand matures and competition intensifies, high-quality, unique motion graphics and seamless visual effects will be key differentiators. You'll need to lead the charge in developing a distinctive motion design language and integrating more complex VFX into our storytelling.

3D integration within After Effects (e.g., using C · Complex particle systems and simulations · Advanced compositing and rotoscoping techniques fo · Scripting and expressions for automated motion gra · Developing reusable motion graphics templates (MOG

This month: Dedicate time to online tutorials for advanced After Effects techniques (e.g., expressions, 3D integration).
Next quarter: Identify a recurring graphic element in our videos that could be improved with more advanced motion design and prototype a new version.
Month 3-6: Lead a small internal project to develop a new set of brand-consistent, advanced MOGRTs for the team.
Month 6-9: Explore a complex visual effect that could elevate one of our key video programmes and plan its implementation.

Quick win: Start by learning one new After Effects expression or a simple 3D technique this week. Even small improvements can add up to significant visual impact.

Immersive Video Formats (VR/AR/360)

Important within 2-3 years. While not mainstream for marketing yet, immersive content is gaining traction. Understanding the fundamentals of VR, AR, and 360-degree video production will position you and the team for future opportunities, especially for experiential marketing or complex product visualisations.

Principles of 360-degree video capture and stitchi · Editing workflows for VR/AR content (e.g., spatial · User experience design for immersive environments · Distribution platforms for VR/AR content · Hardware requirements for immersive content creati

This month: Research current trends and platforms in VR/AR video marketing. Watch some examples.
Next quarter: Attend a webinar or online course on the basics of 360-degree video production.
Month 3-6: Explore the possibility of a small, experimental 360-degree video project (e.g., an office tour or event highlight) using readily available equipment.
Month 6-9: Develop a brief internal presentation on the potential future applications of immersive video for our brand and what skills we'd need to build.

Quick win: Watch a few 360-degree videos on YouTube or a VR headset if you have access. Just getting a feel for the medium is the first step.

11Staying current once you are in

What people here do to keep up

Regularly attending industry webinars and online courses on new video production techniques, software updates, and marketing trends (e.g., from NAB Show, Future Media Concepts, Lynda.com/LinkedIn Learning).
Actively participating in online video communities and forums to stay current with best practices and troubleshoot common issues.
Building a strong network with other video professionals, both in-house and freelance, to share knowledge and explore collaborations.
Experimenting with new AI video tools and workflows in your spare time to understand their potential and limitations.
Mentoring junior colleagues or offering informal guidance to peers to solidify your own understanding and leadership skills.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

AI-Powered Video Generation & Editing

Critical within 12 months—this is rapidly becoming a reality. Tools like RunwayML, Midjourney for video, and advanced AI editing features in Premiere Pro are transforming the speed and scale at which we can create. Competitors are already experimenting, and we can't afford to be left behind. It's about augmenting, not replacing, human creativity.

Text-to-video generation (e.g., RunwayML Gen-2)
AI-assisted editing (e.g., auto-reframe, content-a
Deepfake detection and ethical considerations for
Prompt engineering for video AI models
AI upscaling and quality enhancement for legacy fo

Interactive & Personalised Video Production

Important within 18 months. Audiences are demanding more engaging, personalised experiences. Static video is becoming less effective. Tools that allow viewers to make choices within a video, or that dynamically adapt content based on user data, offer massive potential for engagement and conversion, especially for sales enablement and customer education.

Branching narratives and decision-tree video struc
Hotspots and clickable elements within video (e.g.
Data integration for dynamic content (e.g., person
Gamification elements in video
Measuring engagement in interactive video (beyond

13What you’ll use

What you’ll use

Skills this role draws on

Technical

Narrative & Storytelling Structure
Content Pacing & Editing Theory
Compression & Codec Management
Audience Retention Analysis
Color Theory & Grading
Video SEO & Distribution Strategy

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

1
Senior Video Specialist (L3) at an in-house marketing team
3-5 years as a Senior Specialist, demonstrating consistent leadership on complex projects.
Skills to master
- Mastering end-to-end project ownership, developing strong client/stakeholder management skills, and gaining initial experience in mentoring junior team members.
You're ready to move on when
- Consistently delivering complex video projects on time and to a high standard.
- Being the go-to person for technical or creative challenges within your team.
- Successfully guiding less experienced colleagues on specific tasks or projects.
- Proactively identifying and implementing workflow improvements.
2
Lead Editor at a Creative Agency
5-7 years as a Lead Editor, managing multiple client projects and small teams.
Skills to master
- Balancing multiple client demands, managing agency-side project budgets and timelines, and translating diverse creative briefs into actionable production plans.
You're ready to move on when
- Successfully managing a portfolio of video projects for various clients.
- Demonstrating strong leadership in client communication and expectation management.
- Experience with resource allocation and team scheduling for agency projects.
- A portfolio showcasing a wide range of video styles and client work.
3
Freelance Video Producer / Director
8-10+ years of successful freelance work, including managing projects and small crews.
Skills to master
- Full project lifecycle management (pre-production to post-production), client acquisition and relationship management, budget control, and potentially managing a small freelance team.
You're ready to move on when
- A robust freelance portfolio demonstrating full project ownership and creative direction.
- Strong business acumen, including budgeting and client negotiation.
- Experience assembling and managing freelance crews or teams.
- The ability to adapt quickly to diverse project requirements and client personalities.

15Where this role leads

The long view: This role can lead to directing video strategy for a business unit, heading up content across an organisation, or moving into senior marketing leadership.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Lead Video Producer is actually changing.

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Production roles in media organisations, worked against Lead Video Producer.

Production roles in media organisations Level 3

Applied to your work in Lead Video Producer

This unit aims to provide learners with an understanding of production job roles within media organisations, including their responsibilities and required skills, and to identify the skills needed to carry out a chosen media production role. Learners will also be able to carry out a production role for a specific media production, demonstrating competence and professionalism in their chosen area.

How the thinking builds

1 Remember
2 Understand
3 Apply
4 Analyse
5 Evaluate
6 Create

An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

Start my Lead Video Producer plan, free

See Your Progress Grow Illustration

Lead Video Producer

Narrative & Storytelling Structure
Content Pacing & Editing Theory
Compression & Codec Management
Audience Retention Analysis
Color Theory & Grading
Video SEO & Distribution Strategy

This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Lead Video Producer is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

Video Marketing Manager (L5)
Roughly 3-5 years in the Lead Video Producer role, demonstrating consistent excellence.

This is a direct step up into formal people management and broader strategic oversight.
- Video Content Strategy Development (aligning video with overall marketing strategy)
- ROI Measurement & Attribution (connecting video performance to business outcomes)
- Talent Acquisition & Development (building out the video team)
- New Technology Evaluation & Adoption (for the entire department)
Principal Video Specialist (L5 - Individual Contributor)
Roughly 3-5 years in the Lead Video Producer role, deepening expertise.

This is a move into a highly specialised, senior individual contributor role, without formal people management.
- Advanced Motion Graphics & VFX Design (pushing creative boundaries)
- Immersive Content Production (VR/AR/360 video expertise)
- Technical Workflow Optimisation (designing highly efficient, scalable pipelines)
- Strategic Vendor Evaluation (assessing and recommending high-end production partners)

Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, a lot of video production can be repetitive. But what if you could offload some of that grunt work to AI? Imagine spending less time on manual tasks and more time on the creative stuff that actually matters. That's exactly what's happening in video content right now.

As a Lead Video Producer, you're not just doing the work; you're looking for ways to make your team more efficient. AI isn't here to replace your creativity, but it's brilliant at handling the tedious, time-consuming parts of the job. It means you and your team can focus on storytelling, strategic decisions, and high-impact edits, rather than getting bogged down in the mechanics.

Automated Transcription & Subtitling

Use AI services like Descript or Simon Says to generate a full, time-coded transcript of all dialogue in minutes. This is the foundation for subtitles, makes finding soundbites effortless, and dramatically speeds up the editing process for talking-head videos. You'll be able to quickly create 'paper edits' by simply highlighting text.

AI-Powered Rough Cuts & Highlight Reels

Leverage tools that analyse transcripts to create a 'paper edit' or identify key moments. You can highlight important sentences and the AI will assemble a video sequence of those clips, creating a rough cut in a fraction of the time. This is invaluable for long-form content like webinars or interviews, giving you a strong starting point without hours of manual scrubbing.

Intelligent Asset Discovery & Organisation

Use AI-powered search in your Digital Asset Management (DAM) system or stock footage sites (e.g., Artlist, Storyblocks) with natural language queries like 'energetic shot of a team collaborating in a modern office.' This helps you find the perfect B-roll or sound effect instantly, cutting down on endless browsing and improving asset consistency across your programmes.

Data-Driven Content Ideation & Optimisation

Utilise tools like TubeBuddy or VidIQ to analyse top-performing videos in your niche. AI can suggest high-potential titles, topics, and tags based on search volume and competitor analysis, removing guesswork from your content strategy. It'll also help you understand why certain videos perform better than others, informing your creative decisions.

Common questions

How do you become a Lead Video Producer?

Common routes in include Senior Video Specialist at an in-house marketing team (3-5 years as a Senior Specialist, demonstrating consistent leadership on complex projects.), Lead Editor at a Creative Agency (5-7 years as a Lead Editor, managing multiple client projects and small teams.) and Freelance Video Producer / Director (8-10+ years of successful freelance work, including managing projects and small crews.). Times vary with prior experience.

Where can a Lead Video Producer progress to?

This role can lead on to Video Marketing Manager (Roughly 3-5 years in the Lead Video Producer role, demonstrating consistent excellence.) and Principal Video Specialist (Roughly 3-5 years in the Lead Video Producer role, deepening expertise.), depending on the skills you build.

What new skills matter most for a Lead Video Producer?

Increasingly, AI-Powered Video Generation & Editing and Interactive & Personalised Video Production. These are the skills our record of this role lists as growing.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my Lead Video Producer plan, free What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.

Lead Video Producer

Where should we send it?

Two short quizzes about you

Will AI change your work as a Lead Video Producer?

What's rising in its place

AI-Powered Video Generation & Editing

Interactive & Personalised Video Production

Skills this role draws on

Technical

How you actually get there, here

Senior Video Specialist (L3) at an in-house marketing team

Lead Editor at a Creative Agency

Freelance Video Producer / Director

The credential is what you can do today. These are what keep you valuable.

Roles this leads to

One to one, on the work you already do

Everything else the record holds

The career path, and where it branches

Video Marketing Manager (L5)

Principal Video Specialist (L5 - Individual Contributor)

Where AI is starting to help

Automated Transcription & Subtitling

AI-Powered Rough Cuts & Highlight Reels

Intelligent Asset Discovery & Organisation

Data-Driven Content Ideation & Optimisation

Common questions

Want a read on where you stand?