UK

United Kingdom · Marketing · Director/VP (16-20 years)

Director, Global Performance Marketing

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  • Experience bandDirector/VP (16-20 years)
  • Direct reports25-100+ reports
  • Reports toChief Marketing Officer (CMO)
  • UK framework levelUsually a director, accountable for a division and its numbers

Also advertised as VP of Performance Marketing · Head of Digital Acquisition · Marketing Director (Performance)

Built on 43,079 real UK job descriptions we analysed · grounded in what real qualifications cover

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

Gateway Qualifications Entry Level Certificate In Vocational Studies (Entry 3) Gateway Qualifications Limited · Entry Level · covers 1 of 10 standards
Gateway Qualifications Entry Level Extended Certificate in Vocational Studies (Entry 3) Gateway Qualifications Limited · Entry Level · covers 1 of 10 standards
Gateway Qualifications Level 2 Award in Digital Marketing Gateway Qualifications Limited · Level 2 · covers 8 of 10 standards
Gateway Qualifications Level 2 Diploma in Vocational Studies Gateway Qualifications Limited · Level 2 · covers 6 of 10 standards
Gateway Qualifications Level 2 Certificate in Business Gateway Qualifications Limited · Level 2 · covers 6 of 10 standards
Gateway Qualifications Level 2 Certificate in Vocational Studies Gateway Qualifications Limited · Level 2 · covers 5 of 10 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Digital Marketing Gateway Qualifications Level 2 Award in Digital Marketing
Digital Marketing for the Digital and Creative Industries Gateway Qualifications Level 2 Diploma in Vocational Studies

The future skills this job leans on

AI Fluency working with AI as a thinking partner
Data Fluency turning numbers into a decision
AI Governance Fluency using AI responsibly
Systems Fluency seeing the whole picture
Your Plan Illustration

Built for Director, Global Performance Marketing

2 units that map to this job, from the qualifications that cover it.

  1. Digital Marketing Gateway Qualifications Limited · covers 8 of 10 standards Level 2
  2. Digital Marketing for the Digital and Creative Industries Gateway Qualifications Limited · covers 6 of 10 standards Level 2
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a Director, Global Performance Marketing?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skills this role is being asked for

  • Ethical AI Governance & Responsible Marketing
  • Privacy-First Measurement & Cookieless Strategies
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Director, Global Performance Marketing plan as you set up, starting with the free Automation Fluency module. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

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Keep this read. One email with what AI is changing in this job, the new skills it asks for and where to start free. Nothing else follows unless you confirm your address.

3What this role really is

This role means leading global customer acquisition through paid and organic marketing channels. You shape how a business finds and converts customers across countries, deciding how budgets are spent and how the business appears in search and on social platforms. It carries big numbers and reports directly to the CMO, with high visibility and high expectations.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Enterprise SEO Platforms (e.g., BrightEdge, Conductor, Ahrefs, SEMrush) Strategic

Evaluating and selecting enterprise platforms, integrating their data into the broader business intelligence ecosystem, and ensuring they provide the strategic insights needed to drive global SEO performance. You won't be running daily reports, but you'll be defining what reports are needed.

PPC Ad Platforms (Google Ads, Microsoft Advertising, Meta Ads Manager) Strategic

Setting overall platform strategy, allocating multi-million-pound budgets across channels based on incrementality testing, and managing high-level relationships with platform representatives to secure beta access and strategic support. You'll be guiding your team on how to best use these, not managing campaigns yourself.

Google Analytics 4 (GA4) & Google Tag Manager (GTM) Architect

Designing the enterprise measurement framework, defining data layer specifications, and ensuring robust data governance and privacy compliance (e.g., GDPR, CCPA) across all digital properties. You'll be the one ensuring we collect the right data, in the right way, globally.

Data Visualisation & Business Intelligence (Power BI Premium, Tableau Server, Looker Studio) Strategic

Leveraging these tools to create executive-level dashboards that tie performance marketing metrics directly to P&L outcomes, customer lifetime value, and overall business growth. You'll be consuming, interpreting, and presenting these, not building them from scratch (though you'll guide those who do).

Financial Planning & Forecasting Software (e.g., Anaplan, Workday Adaptive Planning) Advanced

Owning the marketing budget within these platforms, running complex scenario models for budget allocation across global markets and channels, and presenting quarterly performance against forecast to the C-suite and Board. This is where marketing meets finance at a strategic level.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Global Budget Allocation (Performance Marketing) No authority. Input on specific campaign spend under strict guidance. Proposes budget adjustments for assigned campaigns/regions to manager, within pre-approved limits. Recommends budget allocation for specific markets or high-value programmes (e.g., EMEA SEO strategy) to Director, with clear justification.
Team Structure & Hiring No involvement beyond providing feedback on team dynamics. Provides input on skill gaps for new hires within their team. Interviews candidates for specialist roles, provides strong recommendations, and mentors junior team members. May propose minor team adjustments.
Strategic Technology & Platform Selection Uses existing tools, may suggest minor feature improvements. Evaluates new features within existing platforms, provides feedback on tool effectiveness. Researches and recommends new tools or platforms for specific workstreams (e.g., a new technical SEO crawler), building a business case for adoption.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Marketing-Sourced Revenue
The total revenue directly attributable to our global performance marketing channels (SEO, PPC, Paid Social, Display).
Target · Deliver £5M+ in marketing-sourced revenue annually, with a clear growth trajectory year-on-year.

In Q3, your channels generated £1.4M in direct revenue, contributing to the annual £5.5M target. This is tracked via our CRM and attribution models.

Blended Customer Acquisition Cost (CAC)
The average cost to acquire a new customer across all performance marketing channels, weighted by volume.
Target · Reduce the overall blended CPA by 10% year-on-year while maintaining or increasing customer quality.

Your team lowered the blended CPA from £50 to £45 over 12 months, meaning we're getting more customers for less money, which directly boosts profitability.

Organic Market Share Growth
Our percentage of visibility and traffic for key strategic keywords and product categories in target international markets.
Target · Grow organic market share in three key international markets by 5 percentage points annually.

In Germany, our organic market share for 'sustainable fashion' increased from 15% to 20% in the last year, showing strong brand presence and content authority.

Return on Ad Spend (ROAS) / Return on Marketing Investment (ROMI)
The revenue generated for every pound spent on performance marketing, often segmented by channel or campaign.
Target · Maintain a minimum 4:1 ROAS across all paid channels, aiming for 5:1+ in mature markets.

Your team's Q2 paid search campaigns delivered a 4.8:1 ROAS, meaning for every £1 spent, we generated £4.80 in revenue.

Team Retention & Development
The ability to retain top talent within your organisation and develop them for future leadership roles.
Target · Achieve 85%+ annual retention rate for direct reports and ensure 25% of leadership roles are filled internally.

You successfully retained all your senior managers this year and promoted two specialists into management roles, showing strong leadership and career pathing.

Strategic Influence & Cross-Functional Alignment
How effectively you shape the broader marketing and business strategy, ensuring performance marketing is integrated and understood.
  • You're regularly invited to C-suite strategy sessions, your proposals are adopted by other departments (e.g., Product, Sales), and you successfully get different teams on the same page about shared goals. People come to you for advice on market entry or new product launches, not just for campaign updates. You're seen as a trusted advisor, not just an executor.
Organisational Capability Building
Your ability to build a scalable, future-proof performance marketing organisation, including processes, technology, and talent development.
  • You've successfully implemented new tech stacks (e.g., a server-side tagging solution, a new attribution model), established clear career pathways for your team, and created robust, repeatable processes that reduce errors and improve efficiency. Your team is seen as a centre of excellence within the company, and you're actively mentoring future leaders.
Risk Management & Compliance
How well you anticipate and mitigate risks related to platform changes, data privacy (GDPR, CCPA), and competitive threats.
  • You've proactively addressed potential data privacy issues before they became problems, developed contingency plans for major algorithm updates, and implemented robust fraud detection measures in paid media. You're always thinking two steps ahead, protecting the business from unforeseen challenges. Legal and compliance teams trust your judgement.
Innovation & Experimentation Culture
Fostering an environment where the team is constantly testing new ideas, channels, and technologies, learning from both successes and failures.
  • Your team regularly proposes and executes A/B tests, explores emerging platforms (e.g., TikTok Ads, new AI tools), and shares learnings transparently. You've established a budget and framework for 'test and learn' initiatives, and people aren't afraid to try something new, even if it doesn't always work out. You celebrate the learning, not just the win.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Driving Business Growth at Scale

You get a real kick out of seeing the revenue numbers climb, knowing your strategies are directly responsible for bringing in thousands of new customers globally. You're constantly looking at the big picture, identifying new market opportunities, and figuring out how to expand our reach. The thought of adding another £1M to the P&L through smart marketing fuels you.

Successfully launching a new product in three international markets and seeing it exceed its revenue targets by 20% in the first six months, all thanks to your team's performance marketing strategy.

Building & Mentoring High-Performing Teams

You genuinely enjoy developing people, seeing your managers and specialists grow into stronger leaders and experts. You spend time coaching, providing strategic direction, and removing roadblocks for your team. Their success is your success, and you're proud to see them thrive under your leadership. You're not just managing; you're cultivating talent.

One of your senior managers gets promoted to Head of Performance Marketing for a key region, directly attributing their growth to your mentorship and the opportunities you provided.

Shaping Organisational Strategy & Impact

You love being in the room where the big decisions are made, contributing to the overall company direction, and seeing your vision for performance marketing integrated into the wider business strategy. You're not content with just executing; you want to influence the 'what' and the 'why' at the highest levels. This means presenting to the Board, challenging executive peers, and advocating for your function.

Successfully convincing the C-suite to invest £2M in a new marketing technology stack, demonstrating how it will transform our acquisition capabilities over the next three years.

What frustrates people
  • Board-level scrutiny over every percentage point of performance, even when market conditions are challenging.
  • Getting other departments (e.g., Product, Sales) to truly align on shared goals and priorities, especially when their incentives differ.
  • The constant battle for budget and resources against other critical business initiatives, requiring you to build an iron-clad business case every time.
  • Managing a large, diverse team with varying skill levels and motivations across different geographies and time zones.
  • The sheer pace of change in the digital marketing landscape, requiring continuous learning and strategic pivots.
  • Dealing with the aftermath of major platform changes (e.g., Google algorithm updates, privacy policy shifts) that can wipe out months of work overnight.
  • The political dance of M&A integration, trying to merge different marketing teams, tech stacks, and strategies without losing momentum.
What this role does not give you
  • Hands-on execution of daily SEO or PPC tasks.
  • A predictable, unchanging work environment.
  • Freedom from high-stakes financial accountability.
  • A lack of exposure to corporate politics or inter-departmental disagreements.
  • An easy ride; this role is demanding and requires constant strategic thinking.

8Who you work with

This role directly shapes our business strategy and market position by defining how we acquire and retain customers digitally. You'll drive multi-year transformation programmes within the Marketing function, ensuring our digital channels are not just performing, but evolving to meet future market demands and competitive pressures. Your decisions will influence significant P&L lines, customer lifetime value, and overall brand perception.

Inside the business
  • Chief Marketing Officer (CMO)
  • Chief Commercial Officer (CCO)
  • Chief Financial Officer (CFO)
  • Product Leadership
  • Regional Marketing Heads
  • Data & Analytics Leadership
  • Legal & Compliance Teams
Outside the business
  • Major Advertising Platform Representatives (e.g., Google, Meta)
  • Key Agency Partners
  • Industry Bodies and Regulators
  • Strategic Technology Vendors
  • Investors and Board Members (via reporting)

9What you need before you start

Not a wish list. The things you would be expected to already have.

  • At least 16 years of progressive experience in digital marketing, with a significant portion (8+ years) in a senior leadership role overseeing global performance marketing (SEO, PPC, Paid Social, Display).
  • Proven track record of managing multi-million-pound marketing budgets (minimum £2M+ annually) and demonstrating clear ROI.
  • Extensive experience building, leading, and developing large, distributed teams (25+ people, including managers).
  • Demonstrable success in driving significant revenue growth and market share through performance marketing strategies in complex, international markets.
  • Deep expertise in enterprise-level marketing technology stacks, including analytics, attribution, and ad platforms.
  • Experience presenting strategic plans and performance results to C-suite executives and Board members.
  • A strong understanding of data privacy regulations (GDPR, CCPA) and their impact on global marketing strategies.

10What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Algorithmic Optimisation & Predictive Modelling

As bidding strategies become more complex and driven by machine learning, you'll need to understand the underlying algorithms and statistical models to effectively guide your team and challenge platform recommendations. This also extends to predictive modelling for forecasting revenue and customer behaviour.

Reinforcement Learning in Bidding · Time Series Forecasting with ML · Causal Inference in Marketing · Bayesian Optimisation for A/B Testing

  • This quarter: Review academic papers or advanced courses on machine learning in marketing and econometrics.
  • Next 6 months: Work with your data science team (or external consultants) to implement a new predictive model for budget forecasting.
  • Next 12 months: Lead a project to evaluate and potentially integrate a new advanced bidding platform or custom algorithmic solution.
  • Ongoing: Challenge your team on the statistical rigour of their A/B tests and optimisation strategies.

Quick win: Ask your team to present on the underlying logic of their automated bidding strategies. Read up on the basics of time series forecasting and how it applies to marketing budgets.

Omnichannel Customer Journey Mapping & Orchestration

Customers interact with brands across an ever-increasing number of touchpoints. You'll need to lead the development of sophisticated omnichannel strategies, mapping complex customer journeys and orchestrating personalised experiences across paid, owned, and earned channels to drive conversion and loyalty.

Customer Data Platforms (CDPs) Integration · Real-time Personalisation Engines · Journey Orchestration Platforms · Cross-Channel Attribution & Optimisation

  • This quarter: Review our current customer journey maps and identify key gaps in cross-channel integration.
  • Next 6 months: Research and evaluate potential CDP or journey orchestration platforms for our business.
  • Next 12 months: Lead a pilot project to implement personalised experiences across 2-3 key channels.
  • Ongoing: Work closely with Product and CRM teams to ensure a seamless customer experience across all touchpoints.

Quick win: Map out the ideal customer journey for one of our key product lines, identifying all digital touchpoints. Discuss with your team how we could personalise the experience at each stage.

11Staying current once you are in

What people here do to keep up
  • Regularly attending and speaking at major industry conferences (e.g., BrightonSEO, SMX, DMEXCO) to stay abreast of trends and build your professional network.
  • Engaging in executive education programmes focused on digital transformation, leadership, or advanced analytics.
  • Mentoring junior leaders and specialists, both within and outside the organisation, to hone your leadership and coaching skills.
  • Contributing to industry thought leadership through articles, whitepapers, or participation in expert panels.
  • Actively seeking out opportunities to learn about new technologies, especially in AI and privacy-enhancing techniques, and how they apply to marketing.
  • Joining relevant professional associations and peer groups for senior marketing leaders.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Ethical AI Governance & Responsible Marketing

As AI becomes more embedded in every aspect of performance marketing—from ad targeting to content generation—the ethical implications and regulatory scrutiny will only increase. You'll need to navigate the complexities of AI bias, data privacy, and transparency, ensuring our use of AI is not only effective but also responsible and compliant.

  • AI Bias Detection & Mitigation
  • Explainable AI (XAI) in Marketing
  • Data Ethics & Privacy-Preserving AI
  • AI Policy Development

Privacy-First Measurement & Cookieless Strategies

The deprecation of third-party cookies and increasing privacy regulations (like Apple's ATT) are fundamentally changing how we track, target, and measure digital marketing. You'll need to lead the charge in developing robust, privacy-first measurement frameworks and cookieless strategies to ensure we can continue to accurately attribute value and optimise performance.

  • First-Party Data Strategy
  • Server-Side Tagging & Enhanced Conversions
  • Consent Management Platforms (CMPs) Optimisation
  • Clean Rooms & Data Collaboration

13What you’ll use

What you’ll use

Skills this role draws on

Technical

  • International SEO Architecture & Strategy
  • Advanced Performance-Based Bid Management & Portfolio Strategy
  • Incrementality Testing & Advanced Attribution Modelling
  • Content Localisation & Transcreation Strategy
  • SERP Analysis & Competitive Intelligence (Global)

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Head of Performance Marketing (Large Enterprise)

    3-5 years in a similar role before Director

    Skills to master

    • Scaling global campaigns, managing multi-million-pound budgets, leading teams of 15+, developing attribution models, presenting to senior leadership.

    You're ready to move on when

    • Consistently exceeding revenue and efficiency targets across all performance channels.
    • Successfully built and mentored a high-performing team that operates with significant autonomy.
    • Demonstrated ability to influence cross-functional stakeholders (Product, Sales, Finance) on strategic initiatives.
    • Proven experience in navigating complex organisational structures and driving change.
  2. 2

    VP of Digital Acquisition (Mid-size Company)

    4-6 years in a similar role before Director

    Skills to master

    • P&L accountability, full ownership of digital acquisition strategy, managing agency relationships, driving innovation in a competitive market.

    You're ready to move on when

    • Full P&L ownership for digital acquisition, with demonstrable growth and efficiency improvements.
    • Successfully led significant digital transformation projects (e.g., new tech stack implementation).
    • Strong external network and reputation as an industry expert.
    • Experience reporting directly to a C-suite executive and influencing board-level decisions.
  3. 3

    Strategic Consultant (Performance Marketing)

    5-7 years as a consultant, post-senior in-house role

    Skills to master

    • Developing high-level strategies for diverse clients, managing complex client relationships, driving large-scale change programmes, strong analytical and presentation skills.

    You're ready to move on when

    • Successfully delivered strategic performance marketing projects for multiple large, complex clients.
    • Proven ability to diagnose business problems and design effective, data-driven solutions.
    • Exceptional stakeholder management and executive communication skills.
    • Demonstrated capability to lead project teams and drive implementation of strategic recommendations.

15Where this role leads

The long view: This role can lead to chief executive positions, board level roles, or investing in and advising growing companies.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Director, Global Performance Marketing is actually changing.

Where it leads

Roles this leads to

The record names a next step, but the catalogue has no page for it yet:

  • VP of Marketing / Chief Marketing Officer (CMO)
  • Chief Digital Officer (CDO) / VP of Growth

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Digital Marketing, worked against Director, Global Performance Marketing.

Digital Marketing Entry Level

Applied to your work in Director, Global Performance Marketing

This unit aims to provide learners with an understanding of digital marketing principles and techniques. Upon completion, learners will be able to identify and explain key aspects of digital marketing via social media, email campaigns, and online advertisements, and apply these to market a product digitally.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

See Your Progress Grow Illustration
Director, Global Performance Marketing
  • International SEO Architecture & Strategy
  • Advanced Performance-Based Bid Management & Portfolio Strategy
  • Incrementality Testing & Advanced Attribution Modelling
  • Content Localisation & Transcreation Strategy
  • SERP Analysis & Competitive Intelligence (Global)
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Director, Global Performance Marketing is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. VP of Marketing / Chief Marketing Officer (CMO)

    3-5 years from Director to VP/CMO

    From business unit leadership to enterprise-wide strategic leadership, owning the entire marketing function and brand strategy.

    • Market research and consumer insights (broader scope)
    • Product marketing strategy
    • Sales enablement and channel partner marketing
    • Corporate social responsibility (CSR) and sustainability marketing
    • Crisis communications and reputation management

  2. Chief Digital Officer (CDO) / VP of Growth

    4-6 years from Director to CDO/VP Growth

    From performance marketing focus to owning the entire digital customer experience and growth strategy across all digital touchpoints.

    • UX/UI design principles and best practices
    • Customer relationship management (CRM) strategy
    • Web development and platform architecture oversight
    • Data science and advanced analytics leadership
    • Digital innovation and emerging technology scouting
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, as a Director, your time is precious. You shouldn't be bogged down in manual data analysis or drafting routine reports. Imagine if you could offload 10-15 hours of that work every week, freeing you up for true strategic thinking, team development, and high-level stakeholder engagement. That's exactly what AI can do for you and your team.

AI isn't just for junior analysts anymore. It's a powerful tool for strategic leaders to gain deeper insights faster, automate oversight, and empower their teams to be more efficient. For a Director of Global Performance Marketing, AI means less time sifting through dashboards and more time shaping the future of our digital growth. It helps you spot opportunities, mitigate risks, and communicate complex performance narratives with unparalleled speed.

Strategic Anomaly Detection & Forecasting

Use AI-powered analytics platforms to automatically flag significant performance shifts across global markets or channels. Instead of manually hunting for anomalies, AI tells you where to focus your strategic attention, predicting future trends and potential issues before they become major problems. This means faster, more informed strategic pivots.

Executive Report & Narrative Generation

Feed raw performance data and key insights into an AI model to generate first drafts of C-suite and Board reports. AI can summarise complex trends, draft compelling narratives, and even suggest strategic recommendations, saving you hours of synthesis and drafting time. You'll then refine and add your unique strategic perspective.

Global Market & Competitor Intelligence

Deploy AI tools to continuously monitor global market trends, competitor strategies, and emerging platform changes. AI can synthesise vast amounts of external data, providing you with concise, actionable intelligence to inform your global strategy and identify new growth opportunities faster than any manual research could.

Automated Team Performance Oversight

Implement AI-driven dashboards that monitor team productivity, project progress, and adherence to best practices across your global organisation. AI can highlight bottlenecks, identify training needs, and ensure consistent quality, allowing you to manage a large team more effectively and proactively address issues without micromanaging.

Common questions

Common questions

How do you become a Director, Global Performance Marketing?

Common routes in include Head of Performance Marketing (Large Enterprise) (3-5 years in a similar role before Director), VP of Digital Acquisition (Mid-size Company) (4-6 years in a similar role before Director) and Strategic Consultant (Performance Marketing) (5-7 years as a consultant, post-senior in-house role). Times vary with prior experience.

Where can a Director, Global Performance Marketing progress to?

This role can lead on to VP of Marketing / Chief Marketing Officer (CMO) (3-5 years from Director to VP/CMO) and Chief Digital Officer (CDO) / VP of Growth (4-6 years from Director to CDO/VP Growth), depending on the skills you build.

What new skills matter most for a Director, Global Performance Marketing?

Increasingly, Ethical AI Governance & Responsible Marketing and Privacy-First Measurement & Cookieless Strategies. These are the skills our record of this role lists as growing.

Free tools

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Three free tools, no account needed. Each one ends with a role, a level and a way in.

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17Where to go from here

Other roles at Level 7

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

 More jobs in marketing

Stay in the field you know and move sideways rather than up.
If you leave this industry

Skills built as a Director of Global Performance Marketing carry across industries, including e-commerce, SaaS, financial services and media. Driving digital growth, managing large budgets and leading global teams are skills needed in any sector built on digital customer acquisition.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my free Automation Fluency module What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.