The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
University Graduate (Marketing/Business/Quant)
0-1 year post-graduationSkills to master
- Practical application of theoretical knowledge, platform proficiency, professional communication, task management.
You're ready to move on when
- Completed relevant internships or placements.
- Achieved good grades in quantitative or marketing modules.
- Can demonstrate personal projects involving digital media.
- 2
Marketing Assistant / Junior Marketing Role
1-2 years in a broader marketing roleSkills to master
- Specialising in paid media, understanding campaign mechanics, data analysis fundamentals, moving from generalist to specialist.
You're ready to move on when
- Expressed a clear interest in digital media.
- Has some exposure to paid campaigns in previous role.
- Completed relevant certifications (e.g., Google Ads).
- 3
Self-Taught / Career Changer
Varies significantly, but typically 1-2 years of focused self-study/project workSkills to master
- Demonstrable hands-on experience, strong analytical skills, proactive learning, understanding of marketing principles.
You're ready to move on when
- Built and managed successful campaigns for personal projects or small businesses.
- Completed multiple industry certifications.
- Can articulate a clear reason for moving into digital media.