The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Marketing Intern / Assistant
6-12 monthsSkills to master
- Basic content updates, social media scheduling, administrative support, understanding marketing workflows, attention to detail.
You're ready to move on when
- Consistently delivers accurate and timely work.
- Demonstrates a proactive attitude and willingness to learn.
- Receives positive feedback on organisational skills.
- Shows a keen interest in sustainability topics during their internship.
- 2
Communications Support Role
1-2 yearsSkills to master
- Drafting internal/external communications, proofreading, managing content calendars, basic media monitoring, understanding brand voice.
You're ready to move on when
- Excels at written communication and catches errors.
- Can follow strict brand and legal guidelines.
- Is highly organised and manages multiple small tasks effectively.
- Expresses a desire to specialise in sustainability messaging.
- 3
Graduate Scheme (Marketing or ESG focus)
1-2 yearsSkills to master
- Rotational learning across different marketing functions or ESG departments, project management basics, stakeholder engagement, data analysis fundamentals.
You're ready to move on when
- Successfully completes rotations with strong performance reviews.
- Develops a broad understanding of the business and its sustainability efforts.
- Shows a clear aptitude for detailed, compliance-focused work.
- Identifies sustainability marketing as a preferred specialisation.