UK

United Kingdom · Marketing · Entry Level (0-2 years)

CRM Marketing Coordinator

Here is the whole job, in plain words. What it is, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

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Free to start: a plan built for this role, and a Future Fluency module to try first. No card.

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One email: what AI is changing in this job, and where to start free. With a link back here. Nothing else follows unless you confirm your address.

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  • Experience bandEntry Level (0-2 years)
  • Direct reportsNo direct reports
  • Reports toCRM Marketing Specialist (L2)
  • UK framework levelUsually someone starting out, or keeping a process running

Also advertised as Junior CRM Assistant · Marketing Database Assistant · Campaign Support Executive

Built on 43,079 real UK job descriptions we analysed · grounded in qualifications employers recognise

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

Gateway Qualifications Level 2 Award in Digital Marketing Gateway Qualifications Limited · Level 2 · covers 8 of 22 standards
Gateway Qualifications Level 2 Diploma in Vocational Studies Gateway Qualifications Limited · Level 2 · covers 6 of 22 standards
Gateway Qualifications Level 2 Certificate in Business Gateway Qualifications Limited · Level 2 · covers 6 of 22 standards
Gateway Qualifications Level 2 Certificate in Vocational Studies Gateway Qualifications Limited · Level 2 · covers 5 of 22 standards
Gateway Qualifications Level 2 Award in Preparing for Self-Employment Gateway Qualifications Limited · Level 2 · covers 4 of 22 standards
Cambridge OCR Level 3 Cambridge Technical Certificate in Art and Design Cambridge OCR · Level 3 · covers 1 of 22 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Digital Marketing Gateway Qualifications Level 2 Award in Digital Marketing
Digital Marketing for the Digital and Creative Industries Gateway Qualifications Level 2 Diploma in Vocational Studies
Design for advertising Cambridge OCR Level 3 Cambridge Technical Certificate in Art and Design

The future skills this job leans on

AI Fluency working with AI as a thinking partner
Data Fluency turning numbers into a decision
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Your Plan Illustration

Built for CRM Marketing Coordinator

3 units that map to this job, from the qualifications that cover it.

  1. Digital Marketing Gateway Qualifications Limited · covers 8 of 22 standards Level 2
  2. Digital Marketing for the Digital and Creative Industries Gateway Qualifications Limited · covers 6 of 22 standards Level 2
  3. Design for advertising Cambridge OCR · covers 1 of 22 standards Level 3
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a CRM Marketing Coordinator?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skills this role is being asked for

  • Effective Prompt Engineering for Marketing
  • Basic Data Visualisation Storytelling
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your CRM Marketing Coordinator plan as you set up, starting with a Future Fluency module on using AI in your job. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

Start my CRM Marketing Coordinator plan, free Ready to pay? Subscribe for £70 a month

3What this role really is

A CRM Marketing Coordinator keeps customer data clean and makes sure marketing emails reach the right people. This work sits at the centre of customer communication, making sure messages reach the right people at the right time.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

HubSpot (CRM & Marketing Automation) Intermediate

Managing contact records, building static/active lists based on simple criteria, executing pre-built email campaigns, pulling basic reports on contact data.

Klaviyo (Email & SMS Marketing) Basic

Building and sending one-off campaigns using existing templates, understanding basic segmentation to ensure the right list is selected.

ZoomInfo (Data Enrichment & Intelligence) Basic

Using the browser extension to enrich individual contact records with missing company or job title data, performing simple list exports for specific prospecting needs (under guidance).

Looker Studio (Data Visualization) Basic

Connecting a Google Sheet to create simple charts, understanding and navigating pre-built dashboards to find specific metrics (e.g., email open rates).

Asana (Project Management) Intermediate

Managing your personal tasks, updating project status for your assigned work, collaborating within existing project boards for campaign launches.

Excel (Data Manipulation & Analysis) Intermediate

Proficient with VLOOKUP/XLOOKUP for matching data, using PivotTables for basic summarisation, and applying data filtering/sorting for cleaning lists before import.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Data Import & Cleaning Execute specific data cleaning tasks as instructed. Escalate any complex data discrepancies or potential mass changes. Independently identify and resolve common data hygiene issues. Propose solutions for recurring data problems. Design and implement new data governance policies. Approve major data migrations or clean-up projects.
Campaign Scheduling & Execution Schedule and launch pre-approved campaigns using existing templates under supervision. Escalate any content or list changes. Independently manage the end-to-end execution of standard campaigns. Suggest minor optimisations to existing campaigns. Design and implement complex multi-channel campaign flows. Make recommendations on campaign strategy and testing.
Tool & System Usage Use HubSpot and Klaviyo features as instructed. Escalate any technical issues or functionality questions. Troubleshoot common issues within HubSpot/Klaviyo. Propose using new features for specific tasks. Evaluate and recommend new CRM or marketing automation tools. Design system integrations.
Stakeholder Communication Provide status updates on your tasks to your direct manager. Escalate direct requests from other teams. Communicate directly with campaign managers on task progress and minor clarifications. Manage expectations for list pulls. Lead discussions with cross-functional teams on CRM requirements. Present campaign results to key stakeholders.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Data Import Error Rate
The percentage of errors (duplicates, incorrect formatting, missing fields) found in lists you import into our CRM.
Target · < 1% error rate on all list uploads

You import a list of 500 event attendees. If 3 records have incorrect email formats or are duplicates that weren't caught, that's a 0.6% error rate—which is good.

Standard List Pull Turnaround Time
How quickly you can provide a requested list of contacts from the CRM, assuming it's a standard segmentation request.
Target · Fulfilled within 4 business hours for standard requests

A campaign manager asks for 'all contacts in London who downloaded our Q1 report' at 10 am. You deliver the list by 2 pm the same day.

Campaign Execution Accuracy
The percentage of basic email campaigns you schedule that go out with the correct list, copy, subject line, and scheduled time.
Target · 99.5%+ campaigns launched correctly

Out of 20 basic email sends in a month, 19 went perfectly. One had a minor typo in the subject line, making your accuracy 95%—we'd want to improve that.

Database Completeness for New Contacts
The percentage of new contacts entered or imported where all essential fields (e.g., email, first name, last name, company) are correctly populated.
Target · 95%+ completeness for new records

You're responsible for importing 100 new leads from a webinar. If 97 of them have all the required fields filled in correctly, you're hitting the target.

Proactive Data Hygiene
Identifying and flagging potential data issues (e.g., inconsistent formatting, old records) before they cause problems, rather than waiting to be told.
  • You bring up a potential issue with duplicate records in a weekly meeting. You suggest a small clean-up task for a specific segment. You've noticed a pattern of bad data coming from a particular source and mention it.
Adherence to Processes & Guidelines
Consistently following our established standard operating procedures (SOPs) for data entry, list pulls, and campaign setup.
  • Your work consistently passes review without needing corrections on process steps. You can explain the 'why' behind a specific process step. You've updated a checklist with a minor improvement.
Learning & Application
How quickly you pick up new CRM functionalities, understand our internal systems, and apply feedback to improve your work.
  • You ask thoughtful questions during training. You don't make the same mistake twice after receiving feedback. You've independently figured out a new reporting feature in HubSpot and shared it with the team.
Team Collaboration & Support
Your willingness to help other team members with basic CRM tasks and your ability to communicate clearly about your work.
  • You offer to help a colleague with a list pull when you have capacity. You provide clear updates on your tasks without prompting. You're approachable when others have basic CRM questions.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Getting Things Right

You get a real sense of satisfaction from seeing a clean dataset, a perfectly executed campaign, or a report that's 100% accurate. The idea of a messy database makes you a bit twitchy.

You've just finished a complex data import, checked every record, and everything is exactly where it should be. That feeling of 'job done, and done properly' is what drives you.

Being the Go-To Person for Detail

You enjoy being the person others rely on for accuracy and for knowing the 'how-to' of our systems. You like being the expert on the small, critical details.

A colleague asks you how to pull a specific list, and you can walk them through it step-by-step, or even better, just do it for them perfectly and quickly. That's a good day for you.

Learning & Developing Technical Skills

You're genuinely interested in how CRM systems work, how data flows, and how marketing automation makes things happen. You're excited to dig into HubSpot or Klaviyo and learn all their quirks.

You've just figured out a new filter combination in HubSpot that lets you segment contacts in a way no one else had thought of, and you're keen to show your manager.

What frustrates people
  • Being treated like a 'button-pusher' when you know the data could be used more strategically.
  • Spending hours cleaning data, only for someone to mess it up again with a bad import.
  • Getting 'urgent' requests that derail your planned, important data hygiene work.
  • The constant battle against duplicate records and inconsistent data formatting.
  • Having to explain basic CRM concepts to people who should probably know better.
What this role does not give you
  • High-level strategic decision-making (that comes later).
  • A fast-track to management (you need to master the craft first).
  • A role where you're constantly inventing new things (it's more about perfecting existing processes).
  • A quiet, predictable environment where nothing changes (expect last-minute requests).

8Who you work with

This role directly impacts the accuracy of our customer database and the effectiveness of our basic marketing communications. You're the gatekeeper for data quality at the entry level, which, honestly, is more important than it sounds. Get it wrong, and you can mess up reporting for months.

Inside the business
  • CRM Marketing Specialist (your direct manager)
  • Campaign Managers (who need lists and email sends)
  • Sales Team (who rely on clean lead data)
  • Content Team (who give you the email copy)
Outside the business
  • Email Service Providers (like Klaviyo)
  • CRM Platform Providers (like HubSpot)

9What you need before you start

Not a wish list. The things you would be expected to already have.

  • A genuine interest in marketing technology and how data drives customer engagement.
  • Some prior experience (even academic or internship) with data entry, spreadsheet management, or using a CRM system.
  • Demonstrable ability to follow instructions precisely and maintain high levels of accuracy.
  • Excellent written communication skills in English, with a keen eye for detail and grammar.
  • Proficiency with common office software, especially Microsoft Excel or Google Sheets (VLOOKUP, PivotTables).

10What to practise next

Where the job is going, and what to do about it starting this week.

Advanced CRM Platform Features (HubSpot/Klaviyo)

As you become more proficient, you'll need to move beyond basic contact management and campaign sends. Understanding more complex features will allow you to handle more nuanced requests and troubleshoot issues independently.

Custom Properties & Objects · Workflow Logic & Branching · Lead Scoring Fundamentals · A/B Testing Setup · Integration Basics

  • This week: Explore the 'Academy' sections within HubSpot and Klaviyo. They have loads of free training.
  • This month: Ask your CRM Specialist to walk you through a complex workflow or a custom report they've built.
  • Month 2: Take on a small project to build a simple, new contact property or a basic report in HubSpot.
  • Month 3: Shadow your manager during a troubleshooting session for a broken workflow.

Quick win: Start experimenting in your HubSpot/Klaviyo sandbox (if we have one) or a test account. Break things, then fix them. That's how you learn.

11Staying current once you are in

What people here do to keep up
  • Regularly complete free online courses from HubSpot Academy, Klaviyo Academy, or Google Skillshop.
  • Attend industry webinars on CRM best practices and data hygiene (your manager can help you find good ones).
  • Read marketing technology blogs and newsletters to stay up-to-date on new features and trends.
  • Participate in internal training sessions on our specific tools and processes.
  • Seek out feedback from your manager and colleagues, and actively work on areas for improvement.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Effective Prompt Engineering for Marketing

Essential for future readiness in this role.

  • Clear Instruction Giving
  • Context Provision
  • Iterative Prompting
  • Output Validation
  • Tone & Style Adaptation

Basic Data Visualisation Storytelling

Essential for future readiness in this role.

  • Chart Selection
  • Clarity & Simplicity
  • Key Message Highlighting
  • Dashboard Navigation
  • Consistent Branding

13What you’ll use

What you’ll use

Skills this role draws on

Technical

  • Lead Lifecycle Management (Basic)
  • Customer Segmentation (Basic)
  • Marketing Automation & Nurturing (Execution)
  • Data Hygiene & Governance (Execution)
  • Campaign Attribution & Reporting (Support)

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Marketing Internship/Apprenticeship

    6-12 months prior

    Skills to master

    • Basic office software, understanding of marketing fundamentals, attention to detail, following instructions.

    You're ready to move on when

    • Can demonstrate a basic understanding of CRM concepts (even theoretical).
    • Has experience with data entry and maintaining organised records.
    • Shows a strong willingness to learn and adapt to new technologies.
  2. 2

    Administrative Assistant / Data Entry Role

    1-2 years prior

    Skills to master

    • High accuracy, data management, organisational skills, attention to detail, basic Excel proficiency.

    You're ready to move on when

    • Proven track record of accurate data handling and process adherence.
    • Can manage multiple small tasks and meet deadlines.
    • Expresses a clear interest in moving into a marketing-specific role.
  3. 3

    Self-Taught Digital Marketing Enthusiast

    Variable (demonstrated through projects)

    Skills to master

    • Basic understanding of digital marketing channels, experience with free CRM tools, strong initiative, problem-solving skills.

    You're ready to move on when

    • Has built a personal website or managed social media/email for a small project/business.
    • Can talk confidently about basic marketing concepts and tools.
    • Has completed relevant online courses and can showcase practical application.

15Where this role leads

The long view: This work can lead to roles such as CRM Marketing Strategist or Marketing Operations Manager, moving from day to day tasks into strategy and leading a team.

16Pay and demand

Pay & demand

Typical pay £33,412 a year Source: ONS Annual Survey of Hours and Earnings, 2025 (provisional), under the Open Government Licence v3.0

The figure is the median for full-time employees in the ONS occupation this job title codes to (Marketing associate professionals), from the April 2025 survey, about six months old when published, as ASHE always is. It is that occupation's middle, not this role's. Half earn more.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how CRM Marketing Coordinator is actually changing.

Where it leads

Roles this leads to

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Digital Marketing, worked against CRM Marketing Coordinator.

Digital Marketing Level 2

Applied to your work in CRM Marketing Coordinator

This unit aims to provide learners with an understanding of digital marketing approaches and their application in different sectors. Learners will analyse the advantages and disadvantages of various strategies, evaluate successful and unsuccessful campaigns, and understand how to measure the effectiveness of digital marketing efforts.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

Start my CRM Marketing Coordinator plan, free
See Your Progress Grow Illustration
CRM Marketing Coordinator
  • Lead Lifecycle Management (Basic)
  • Customer Segmentation (Basic)
  • Marketing Automation & Nurturing (Execution)
  • Data Hygiene & Governance (Execution)
  • Campaign Attribution & Reporting (Support)
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

17The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

CRM Marketing Coordinator is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. CRM Marketing Specialist (L2)

    2-3 years in this role

    You'll move from executing tasks under supervision to owning entire processes and making routine decisions independently.

    • Designing Basic Nurture Workflows Building simple automated email sequences from scratch.
    • Advanced Segmentation Creating more complex contact segments based on multiple criteria and behaviours.
    • A/B Testing Management Setting up, running, and reporting on A/B tests for email campaigns.
    • Data Quality Auditing Regularly reviewing the database for inconsistencies and taking action to fix them.
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, a lot of CRM work can be a bit repetitive. But what if you could ditch some of those tedious tasks and focus on the more interesting stuff? AI isn't here to replace you; it's here to make you incredibly efficient, even at an entry level. Imagine having a super-smart assistant for your daily CRM chores.

For a CRM Marketing Coordinator, AI tools can seriously speed up those essential, but time-consuming, tasks like drafting email copy, segmenting lists, and even documenting your processes. You'll still be the brains behind the operation, but AI will be your extra pair of hands, getting things done faster and more accurately.

Copy & Subject Line Generation

Use AI tools (like ChatGPT or Jasper) to quickly draft dozens of variations for email subject lines, preview text, and even entire email body copies. You can then pick the best ones or A/B test the AI-generated options against human-written ones to rapidly optimise engagement. It's like having a content writer on demand, helping you get emails out faster.

Basic Segmentation & List Refinement

While you won't be building complex predictive models yet, AI can help you refine existing segments. You can ask an AI to suggest additional filters for a list (e.g., 'give me people who opened the last 3 emails but haven't clicked'). This helps you pull more precise lists without needing to manually experiment with every filter combination in HubSpot or Klaviyo.

Process Documentation & SOP Creation

Ever dread writing down all the steps for a new process? Use screen recording AI tools (like ScribeHow) to automatically document the steps for a complex process, like setting up a new campaign in HubSpot or importing a list. The AI generates a step-by-step guide with screenshots, perfect for training and making sure everyone follows the same rules. It's a huge time-saver for creating those essential SOPs.

Drafting Internal Communications

Need to send a quick update to the sales team about a new lead list? Or explain a data issue to a campaign manager? Use AI to draft clear, concise internal communications. Just give it the key points, and it'll structure the message, saving you time and ensuring your points are well-articulated. It's great for getting your message across clearly and quickly.

Common questions

Common questions

How do you become a CRM Marketing Coordinator?

Common routes in include Marketing Internship/Apprenticeship (6-12 months prior), Administrative Assistant / Data Entry Role (1-2 years prior) and Self-Taught Digital Marketing Enthusiast (Variable (demonstrated through projects)). Times vary with prior experience.

Where can a CRM Marketing Coordinator progress to?

This role can lead on to CRM Marketing Specialist (2-3 years in this role), depending on the skills you build.

What new skills matter most for a CRM Marketing Coordinator?

Increasingly, Effective Prompt Engineering for Marketing and Basic Data Visualisation Storytelling. These are the skills our record of this role lists as growing.

Free tools

Want a read on where you stand?

Three free tools, no account needed. Each one ends with a role, a level and a way in.

Read the Zavmo manifesto to understand how you will be taught Meet your tutors

Or try another one

18Where to go from here

Other roles at Level 2

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

 More jobs in marketing

Stay in the field you know and move sideways rather than up.
If you leave this industry

The skills built here, in CRM, data management and marketing automation, transfer across most industries. Any company with customers needs good CRM, so opportunities exist in e-commerce, SaaS, finance, retail and more. It gives a solid foundation for a career in marketing technology.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my CRM Marketing Coordinator plan, free What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.