United Kingdom · Marketing · C-Suite (20+ years)

VP, Global Digital Marketing

Here is the whole job, in plain words. What it is, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

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Experience bandC-Suite (20+ years)
Reports toChief Executive Officer (CEO)
UK framework levelUsually a director, accountable for a division and its numbers

Also advertised as Chief Digital Marketing Officer (CDMO) · Chief Marketing Officer (CMO) · Global Head of Marketing Strategy · Executive Vice President, Digital & Brand

Built on 43,079 real UK job descriptions we analysed · grounded in qualifications employers recognise

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

Gateway Qualifications Entry Level Certificate In Vocational Studies (Entry 3) Gateway Qualifications Limited · Entry Level · covers 1 of 10 standards

Gateway Qualifications Entry Level Extended Certificate in Vocational Studies (Entry 3) Gateway Qualifications Limited · Entry Level · covers 1 of 10 standards

Gateway Qualifications Level 2 Award in Digital Marketing Gateway Qualifications Limited · Level 2 · covers 8 of 10 standards

Gateway Qualifications Level 2 Diploma in Vocational Studies Gateway Qualifications Limited · Level 2 · covers 6 of 10 standards

Gateway Qualifications Level 2 Certificate in Business Gateway Qualifications Limited · Level 2 · covers 6 of 10 standards

Gateway Qualifications Level 2 Certificate in Vocational Studies Gateway Qualifications Limited · Level 2 · covers 5 of 10 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Digital Marketing Gateway Qualifications Level 2 Award in Digital Marketing

Digital Marketing for the Digital and Creative Industries Gateway Qualifications Level 2 Diploma in Vocational Studies

The future skills this job leans on

AI Fluency working with AI as a thinking partner

Data Fluency turning numbers into a decision

AI Governance Fluency using AI responsibly

Frontier Fluency the next wave, beyond mainstream AI

Foresight Fluency seeing round the corner

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Your Plan Illustration

Built for VP, Global Digital Marketing

2 units that map to this job, from the qualifications that cover it.

Digital Marketing Gateway Qualifications Limited · covers 8 of 10 standards Level 2
Digital Marketing for the Digital and Creative Industries Gateway Qualifications Limited · covers 6 of 10 standards Level 2

These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a VP, Global Digital Marketing?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skills this role is being asked for

AI Ethics & Governance in Marketing
Web3 & Decentralised Marketing Strategy
Advanced Predictive Analytics & Scenario Planning

Why each one is rising

The future skills this job leans on

AI Fluencyworking with AI as a thinking partner
Data Fluencyturning numbers into a decision
AI Governance Fluencyusing AI responsibly
Frontier Fluencythe next wave, beyond mainstream AI
Foresight Fluencyseeing round the corner

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your VP, Global Digital Marketing plan as you set up, starting with a Future Fluency module on using AI in your job. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

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3What this role really is

This role sets the global vision for digital marketing, owning the budget and strategy across all markets, and answering to the board.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Salesforce Marketing Cloud/Pardot (or similar enterprise MAP) Strategic/Architect

Defining the global strategy for customer journeys, lead nurturing, and email marketing automation. Making build vs. buy decisions for new functionalities and managing the overall platform roadmap and vendor relationship.

Adobe Analytics & Tealium (or similar enterprise analytics/DMP) Strategic/Architect

Defining the global measurement framework, data layer strategy, and ensuring data governance and privacy compliance across all web properties. You'll oversee the team that architects custom segments and calculated metrics for executive reporting.

SEMrush / Ahrefs (API level) Strategic/Architect

Setting global SEO/SEM strategy, balancing brand vs. performance, and allocating multi-million-pound budgets based on market opportunity, competitive intelligence, and MMM insights. You'll use the API for custom, integrated reporting.

Tableau / Power BI (Enterprise BI) Strategic/Architect

Architecting the marketing BI environment, working with data engineering to define data models, and ensuring executive dashboards provide a single source of truth for the CEO and Board. You'll interpret the insights, not build the dashboards.

Anaplan / Pigment (or similar enterprise FP&A) Strategic/Architect

Owning the end-to-end global marketing budget, running complex scenario analysis for budget allocation across regions and channels, and modelling the P&L impact of different marketing investments for board presentations.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choice	Coming in	Where you are now	The step above
Global Digital Marketing Strategy	N/A	N/A	N/A
Annual Budget Allocation (£10M+)	N/A	N/A	N/A
Martech Stack Architecture & Major Vendor Selection	N/A	N/A	N/A
Global Team Organisational Design & Key Hires (Director+)	N/A	N/A	N/A
Response to Major Regulatory Changes (e.g., GDPR, CCPA)	N/A	N/A	N/A

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Marketing-Sourced Revenue & Pipeline

The total revenue and pipeline directly attributable to digital marketing efforts.

Target · Deliver £10M+ in marketing-sourced pipeline per quarter, demonstrating a 5x Return on Marketing Investment (ROMI) consistently.

In Q2, marketing-generated pipeline reached £12.5M, converting to £3.2M in closed-won revenue, showing a 5.5x ROMI against a £580K digital spend.

Blended Customer Acquisition Cost (CAC) Reduction

The average cost to acquire a new customer across all digital channels.

Target · Reduce blended CAC by 20% over 18 months through strategic channel mix optimisation and martech improvements.

After 12 months, the blended CAC dropped from £250 to £210, a 16% reduction, primarily due to better targeting and AI-driven bidding strategies.

Marketing's Contribution to Overall Company Revenue

The percentage of total company revenue that originates or is significantly influenced by marketing activities.

Target · Increase marketing's direct contribution to overall company revenue from 30% to 40% within three years.

By the end of FY2026, marketing's revenue contribution reached 36%, up from 31% in FY2023, reflecting improved full-funnel strategy and attribution accuracy.

Global Brand Equity & Market Share Growth

Measuring our brand's strength and recognition in key global markets, and our share of the addressable market.

Target · Achieve a 5-10% increase in brand awareness and preference in top 5 strategic markets annually, leading to a 2% market share gain.

Our Q4 brand survey showed a 7% uplift in aided brand awareness in Germany and France, contributing to a 0.5% market share increase in EMEA for the year.

Board & Investor Confidence

How much the Board and investors trust your strategic direction and insights.

You're proactively sought out for market insights and strategic input during board meetings and investor calls. They'll ask your opinion on M&A targets or major market shifts. Your presentations are clear, concise, and inspire confidence, even when the news isn't all good. You'll be seen as a credible, indispensable voice in the executive team.

Global Team Alignment & Organisational Health

The effectiveness of your leadership in fostering a cohesive, high-performing global digital marketing organisation.

Regional marketing heads consistently adopt global frameworks and strategies without significant friction. Your direct reports are highly engaged, develop quickly, and demonstrate strong retention. You'll see a consistent, high-quality output across all global teams, indicating clear direction and strong leadership throughout the organisation. We'll track this through internal engagement surveys and talent reviews.

Innovation Leadership & Market Responsiveness

Our ability to anticipate market changes, adopt new technologies, and be first-to-market with impactful digital initiatives.

We're recognised externally (and internally) for pioneering new digital marketing approaches or being early adopters of impactful technologies. You'll present a clear roadmap for future digital capabilities. When a major market shift happens (e.g., a new privacy regulation), your team has a plan ready to go, often before competitors even recognise the threat. Your team's experiments consistently yield valuable learnings, whether they succeed or fail.

Strategic Influence Across the Business

How effectively you shape broader company strategy beyond just marketing.

You're consistently invited to contribute to product roadmap discussions, sales strategy sessions, and corporate development initiatives. Your insights on customer behaviour and market trends are seen as critical inputs for executive-level decisions. You're not just executing
you're helping to define where the business goes next.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy

Driving Enterprise-Level Transformation

You'll spend your days strategising how digital marketing can fundamentally change our business model, open new markets, or significantly increase shareholder value. It's about more than campaigns; it's about company direction.

Leading the charge to shift our entire go-to-market strategy from product-centric to customer-journey-centric, resulting in a 15% increase in customer retention.

Shaping Global Market Position

You're driven by the challenge of making us the undisputed leader in our sector, using digital channels to outmanoeuvre competitors and capture significant market share globally. You're always looking for the next competitive edge.

Successfully launching a new digital product line in three new continents, capturing 5% market share in each within the first year.

Building a World-Class Global Organisation

You thrive on mentoring and developing a diverse, high-performing global team, empowering your Directors and Managers to excel, and fostering a culture of innovation and accountability. It's about the legacy you build.

Developing a leadership development programme that results in three of your Directors being promoted to VP roles within two years.

What frustrates people

The 'Attribution Black Hole' at the Board Level: You'll present a sophisticated Marketing Mix Model to the Board, only to have a non-executive director dismiss it with 'I just don't believe in digital' when it doesn't align with their gut feeling.
Global Data Janitor Duty: Despite having a large team, you'll still find yourself needing to dive into inconsistent data from legacy regional systems, poorly tagged campaigns, and disparate CRMs just to validate a board-level report.
The 'Urgent' Executive Request: The CEO reads an article about the latest Web3 trend on a flight and now you have 48 hours to produce a complete enterprise-level strategy for it, completely derailing your global team's quarterly plan.
The Sales-Marketing Cold War (at a global scale): Being held 100% accountable for global revenue targets while the Chief Sales Officer is simultaneously claiming that 50% of the leads from certain regions are 'poor quality' or 'not ready'.
Fighting for Scraps (of developer time): Constantly battling the Chief Product Officer and CTO for developer resources to implement critical global tracking pixels, API integrations, or enterprise-wide website A/B tests.
Budget Defensibility Olympics: Having to re-justify your entire multi-million-pound global digital marketing budget from scratch every six months, explaining concepts like diminishing returns and brand equity to a purely financially-driven board who only cares about the next quarter's P&L.

What this role does not give you

A quiet, predictable work schedule – expect urgent requests and global calls at odd hours.
The chance to be hands-on with daily campaign execution – your focus is strategic oversight and leadership.
An environment free from high-stakes political negotiations and conflicting executive agendas.
A role where you can avoid presenting complex data and strategic recommendations to the most senior leaders in the business and external stakeholders.

8Who you work with

This role directly shapes the company's market position, brand perception, and revenue trajectory. You'll be accountable for delivering multi-million-pound marketing-sourced revenue, optimising our global customer acquisition costs, and ensuring our digital presence is not just competitive, but market-leading. Your decisions will have enterprise-wide implications, affecting P&L, investor confidence, and our ability to scale globally.

Inside the business

CEO and Executive Leadership Team
Board of Directors
Chief Financial Officer (CFO) and Finance Leadership
Chief Sales Officer (CSO) and Global Sales Leadership
Chief Product Officer (CPO) and Product Development
Regional Managing Directors

Outside the business

Key Investors and Analysts
Industry Regulators (e.g., ICO, GDPR authorities)
Major Strategic Partners and Agencies
Industry Thought Leaders and Media

9What you need before you start

Not a wish list. The things you would be expected to already have.

Proven track record of leading and scaling global digital marketing organisations for 15+ years, with significant P&L ownership.
Demonstrable experience in defining and executing enterprise-level digital marketing strategies that have driven substantial revenue growth and market share gains.
Extensive experience presenting complex marketing performance and strategic recommendations to CEOs, Boards of Directors, and external investors.
Deep expertise in architecting and rationalising complex martech stacks, ensuring data integrity, privacy compliance, and optimal ROI.
A history of successfully leading and developing large, diverse, and geographically dispersed teams, fostering a culture of innovation and accountability.
Expertise in advanced analytics, multi-touch attribution, and marketing mix modeling to inform multi-million-pound budget allocation decisions.

10What to practise next

Where the job is going, and what to do about it starting this week.

Data Mesh & Decentralised Data Architecture

As data volumes explode and privacy regulations tighten, centralising all marketing data becomes unsustainable. A data mesh approach allows for domain-oriented data ownership, improving agility and data quality while maintaining governance.

Data as a Product · Domain-Oriented Data Ownership · Self-Serve Data Platforms

This quarter: Work with the CTO and Data Engineering leadership to understand our current enterprise data strategy and identify opportunities for marketing data mesh adoption.
Next quarter: Pilot a data mesh approach for a specific regional marketing data domain, documenting learnings and challenges.
Month 6: Develop a strategic roadmap for evolving our global marketing data architecture towards a data mesh model.
Month 9: Secure budget and resources for implementing the first phase of the marketing data mesh, focusing on critical data products.

Quick win: Identify one 'data bottleneck' in your current reporting process. Can you empower the source team to 'own' and publish that data more effectively, rather than relying on a central team?

Composable Martech Architecture

The 'all-in-one' martech suites are becoming too rigid. A composable approach allows us to pick best-of-breed tools and integrate them seamlessly, offering greater flexibility, innovation, and cost efficiency.

Headless CMS & API-First Design · Customer Data Platforms (CDPs) · Microservices & Event-Driven Architectures

This quarter: Conduct a comprehensive audit of our existing martech stack, identifying redundancies, integration gaps, and areas for composable architecture.
Next quarter: Develop a 'composable martech vision' document, outlining the benefits and a phased implementation plan.
Month 6: Begin retiring legacy, monolithic tools in favour of composable, API-first solutions, starting with a non-critical area.
Month 9: Present the long-term composable martech roadmap to the executive team, highlighting ROI and competitive advantages.

Quick win: Identify one legacy martech tool that is underutilised or redundant. Start building a business case for its deprecation and replacement with a more agile, composable alternative.

11Staying current once you are in

What people here do to keep up

Regularly attend and speak at major industry conferences (e.g., Festival of Marketing, DMEXCO, SXSW) to stay abreast of trends and build your professional network.
Engage in executive education programmes focused on business strategy, leadership, and digital transformation.
Mentor emerging leaders within the marketing organisation and externally, sharing your knowledge and building your legacy.
Publish thought leadership pieces (articles, whitepapers) on critical digital marketing topics to position yourself and the company as an industry leader.
Participate in executive peer groups or advisory boards to gain diverse perspectives and solve complex challenges.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

AI Ethics & Governance in Marketing

As AI becomes embedded in every aspect of digital marketing, from content creation to targeting, the ethical implications and regulatory scrutiny are exploding. Brand reputation, legal compliance, and consumer trust hinge on getting this right.

Algorithmic Bias Detection & Mitigation
Explainable AI (XAI) for Marketing Decisions
Responsible AI Deployment Frameworks
Consumer Trust & Transparency in AI Use

Web3 & Decentralised Marketing Strategy

The shift towards Web3 (blockchain, NFTs, metaverse, decentralised autonomous organisations) represents a fundamental change in how value is created, owned, and exchanged online. It's not just hype; it's a new frontier for customer engagement, loyalty, and brand building.

NFTs for Brand Loyalty & Community Building
Metaverse Marketing & Virtual Experiences
Decentralised Autonomous Organisations (DAOs) in Marketing
Blockchain for Data Privacy & Attribution

Advanced Predictive Analytics & Scenario Planning

In an increasingly volatile and uncertain global market, reactive decision-making is a recipe for disaster. This skill is about using sophisticated models to anticipate future market conditions, customer behaviours, and competitive moves, allowing for proactive strategic adjustments.

Time-Series Forecasting with External Factors
Causal Inference for Marketing Interventions
Monte Carlo Simulations for Budget Optimisation
War Gaming & Competitive Response Modelling

13What you’ll use

What you’ll use

Skills this role draws on

Technical

Multi-Touch Attribution (MTA) & Marketing Mix Modeling (MMM)
Customer Lifetime Value (CLV) Optimisation
Full-Funnel Strategy & Orchestration
Martech Stack Integration & Rationalisation
Advanced Predictive Analytics & AI Strategy

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

1
Director of Digital Marketing (Large Enterprise)
3-5 years in this role before VP
Skills to master
- Mastering P&L ownership for a significant business unit, building and leading large teams (50+), driving multi-year strategic initiatives, and regularly presenting to the executive team. You'd have been seen as the 'CMO in waiting' for a while.
You're ready to move on when
- Consistently exceeded multi-million-pound revenue targets for your business unit.
- Successfully led a major digital transformation project (e.g., martech stack overhaul, new global attribution model).
- Developed and mentored multiple high-performing direct reports who progressed into senior leadership.
- Recognised as a strategic thought leader within the company and externally.
2
Chief Marketing Officer (Mid-Sized / High-Growth Company)
2-4 years as CMO before moving to a larger enterprise VP role
Skills to master
- Full accountability for all marketing functions (digital and traditional), building a marketing organisation from scratch or scaling it rapidly, managing board expectations, and being a key voice in the executive team. It's about taking a smaller company to the next level.
You're ready to move on when
- Successfully scaled marketing operations to support significant company growth (e.g., 2-3x revenue).
- Built a strong, cohesive marketing team and culture.
- Demonstrated strong commercial acumen and P&L management, directly contributing to company valuation.
- Proven ability to influence and align a diverse executive team.
3
Head of Marketing (Large Business Unit / Regional Lead)
4-6 years in this role before VP
Skills to master
- Owning the entire marketing strategy and execution for a major business unit or geographical region, managing significant budgets, adapting global strategies to local market needs, and building strong relationships with regional sales and product leadership. It's about proving you can run a substantial piece of the global puzzle.
You're ready to move on when
- Consistently delivered strong marketing performance within your business unit/region, exceeding targets.
- Successfully launched major products or campaigns in your area, driving significant market impact.
- Effectively managed complex stakeholder relationships across different functions and geographies.
- Developed a deep understanding of specific market dynamics and customer segments.

15Where this role leads

The long view: This work can lead to running a company as chief executive, or to a board seat advising several companies at once.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how VP, Global Digital Marketing is actually changing.

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Digital Marketing, worked against VP, Global Digital Marketing.

Digital Marketing Entry Level

Applied to your work in VP, Global Digital Marketing

This unit aims to provide learners with an understanding of digital marketing principles and techniques. Upon completion, learners will be able to identify and explain key aspects of digital marketing via social media, email campaigns, and online advertisements, and apply these to market a product digitally.

How the thinking builds

1 Remember
2 Understand
3 Apply
4 Analyse
5 Evaluate
6 Create

An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

Start my VP, Global Digital Marketing plan, free

See Your Progress Grow Illustration

VP, Global Digital Marketing

Multi-Touch Attribution (MTA) & Marketing Mix Modeling (MMM)
Customer Lifetime Value (CLV) Optimisation
Full-Funnel Strategy & Orchestration
Martech Stack Integration & Rationalisation
Advanced Predictive Analytics & AI Strategy

This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

VP, Global Digital Marketing is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

Chief Executive Officer (CEO)
5-10 years from VP, Global Digital Marketing

Enterprise-wide leadership, ultimate P&L and strategic accountability.
- Holistic Business Model Innovation
- Global Supply Chain & Operations Oversight
- Advanced Financial Engineering
- Public Speaking & Media Relations (CEO level)
Board Member / Non-Executive Director (NED)
3-7 years from VP, Global Digital Marketing (often alongside other roles)

Strategic oversight, governance, and advisory role across multiple organisations.
- Industry-Specific Regulatory Expertise (for target boards)
- Strategic Due Diligence for M&A
- Succession Planning & Talent Management (Board level)
- ESG (Environmental, Social, Governance) Strategy

Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, even at the executive level, there's always too much to do and not enough time. Imagine if you could reclaim a significant chunk of your week, not by working less, but by working smarter. AI isn't just for junior analysts anymore; it's a strategic partner for C-suite leaders.

For a VP of Global Digital Marketing, AI isn't about writing ad copy (though your team will use it for that). It's about transforming how you make multi-million-pound decisions, understand global markets, and communicate complex performance narratives to the Board. It's about augmenting your strategic capabilities, not replacing them.

Automated Budget & Mix Modeling

Use advanced AI platforms (like Anaplan integrated with custom ML models) to analyse real-time global performance, market trends, and competitor activity. This gives you instant, data-driven recommendations for optimal budget shifts across dozens of global campaigns and channels, ensuring we maximise pipeline generation and ROMI. No more endless spreadsheet updates; just strategic insights.

Predictive Lead Scoring & Segmentation

Implement an enterprise-level AI tool that analyses thousands of data points (firmographic, demographic, behavioural, intent) across all regions to predict which leads are most likely to convert to revenue. This allows for dynamic content personalisation, prioritised sales follow-up, and ensures your global teams are always focusing on the highest-value opportunities. It drastically improves MQL-to-SQL conversion rates.

AI-Powered Global Content Personalisation

Use generative AI to draft and localise ad copy, landing pages, and email variants for 15+ different markets and customer segments, all while maintaining brand voice. The AI creates the baseline content, which your regional marketing managers then review, culturally refine, and deploy. This massively reduces content creation time by 50-60%, freeing your team to focus on strategic initiatives and local market nuances, rather than copywriting.

Automated C-Suite Performance Narratives

Connect an AI tool to your central Tableau or Power BI dashboard. It automatically generates a weekly or monthly executive summary in plain English, highlighting key trends, explaining anomalies, and translating complex global marketing metrics into clear business impact for the CEO and Board. Imagine having your board reports largely drafted for you, allowing you to focus on the strategic implications and answering tough questions.

Common questions

How do you become a VP, Global Digital Marketing?

Common routes in include Director of Digital Marketing (Large Enterprise) (3-5 years in this role before VP), Chief Marketing Officer (Mid-Sized / High-Growth Company) (2-4 years as CMO before moving to a larger enterprise VP role) and Head of Marketing (Large Business Unit / Regional Lead) (4-6 years in this role before VP). Times vary with prior experience.

Where can a VP, Global Digital Marketing progress to?

This role can lead on to Chief Executive Officer (CEO) (5-10 years from VP, Global Digital Marketing) and Board Member / Non-Executive Director (NED) (3-7 years from VP, Global Digital Marketing (often alongside other roles)), depending on the skills you build.

What new skills matter most for a VP, Global Digital Marketing?

Increasingly, AI Ethics & Governance in Marketing, Web3 & Decentralised Marketing Strategy and Advanced Predictive Analytics & Scenario Planning. These are the skills our record of this role lists as growing.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my VP, Global Digital Marketing plan, free What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.

VP, Global Digital Marketing

Where should we send it?

Two short quizzes about you

Will AI change your work as a VP, Global Digital Marketing?

What's rising in its place

AI Ethics & Governance in Marketing

Web3 & Decentralised Marketing Strategy

Advanced Predictive Analytics & Scenario Planning

Skills this role draws on

Technical

How you actually get there, here

Director of Digital Marketing (Large Enterprise)

Chief Marketing Officer (Mid-Sized / High-Growth Company)

Head of Marketing (Large Business Unit / Regional Lead)

The credential is what you can do today. These are what keep you valuable.

Roles this leads to

One to one, on the work you already do

Everything else the record holds

The career path, and where it branches

Chief Executive Officer (CEO)

Board Member / Non-Executive Director (NED)

Where AI is starting to help

Automated Budget & Mix Modeling

Predictive Lead Scoring & Segmentation

AI-Powered Global Content Personalisation

Automated C-Suite Performance Narratives

Common questions

Want a read on where you stand?