The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Associate Brand Coordinator (L1)
1-2 yearsSkills to master
- Mastering basic asset organisation, scheduling pre-approved content, understanding brand guidelines, and getting really good at following instructions.
You're ready to move on when
- Consistently delivering tasks accurately and on time without much supervision.
- Proactively identifying minor brand inconsistencies and suggesting solutions.
- Demonstrating a solid grasp of our brand book and being able to apply it.
- Becoming the reliable go-to for routine asset requests.
- 2
Marketing Assistant / Marketing Executive
2-3 yearsSkills to master
- Broad exposure to various marketing activities (email, social, events), developing strong organisational skills, and learning how different marketing channels work together.
You're ready to move on when
- Successfully managed small marketing projects or campaigns independently.
- Developed strong written and verbal communication skills for marketing content.
- Demonstrated an understanding of brand consistency across different channels.
- Proven ability to juggle multiple tasks and adapt to changing priorities.
- 3
Content Coordinator
2-4 yearsSkills to master
- Expertise in content scheduling, basic copywriting, understanding content performance, and working with content management systems.
You're ready to move on when
- Owned and managed a content calendar for a brand or publication.
- Produced engaging content (e.g., social media posts, blog snippets) that aligns with brand voice.
- Showcased strong organisational skills for content workflows and asset management.