UK

United Kingdom · Marketing · Entry Level (0-2 years)

Associate Product Launch Coordinator

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

  • Experience bandEntry Level (0-2 years)
  • Direct reportsNo direct reports
  • Reports toProduct Launch Coordinator
  • UK framework levelUsually someone starting out, or keeping a process running

Also advertised as Junior Marketing Project Assistant · Launch Operations Support · Marketing Programme Administrator

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to Associate Product Launch Coordinator

Ten quick questions, one per Future Fluency, asked against this role rather than a generic one. About five minutes, and no card.

Start the check, free

1What this role really is

Honestly, this role is about getting stuck in and learning the ropes of what it takes to get a new product or feature out the door. You'll be the person making sure all the little bits and pieces are lined up, from chasing down assets to scheduling important meetings. Think of it as being the engine room for our product launches.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Asana (or similar PM tool like Trello/Monday.com)Basic

Updating task statuses, adding comments, checking deadlines, creating simple tasks from templates.

Confluence (or similar wiki/knowledge base)Basic

Finding information, editing existing pages, adding basic content from templates, organising attachments.

HubSpot (or similar CRM/Marketing Automation)Basic

Pulling basic contact lists, checking email campaign statuses, running simple reports (e.g., email open rates).

Google Analytics (GA4)Basic

Navigating dashboards to see website traffic trends, checking basic goal completions after a launch.

Slack (or similar team chat)Intermediate

Communicating with team members, sharing quick updates, using dedicated launch channels effectively.

Bynder (or similar DAM)Basic

Locating approved launch assets, uploading new versions, ensuring correct tagging and metadata.

Google Workspace (Docs, Sheets, Slides)Intermediate

Creating and editing documents, basic spreadsheet work (e.g., tracking lists), building simple presentations.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing inWhere you are nowThe step above
Task PrioritisationFollows manager's priorities; flags conflicting requests for manager to resolve.Prioritises routine tasks independently; consults manager on conflicting project priorities.Sets own task priorities within workstream; advises manager on project-level prioritisation.
External CommunicationDrafts communications for manager review; no direct external communication without explicit approval.Communicates directly with internal stakeholders and approved external vendors on routine matters; manager reviews sensitive communications.Owns communication strategy for workstream; represents team in cross-functional meetings; manager reviews only for strategic alignment.
Process ImprovementIdentifies inefficiencies and suggests improvements to manager.Proposes and implements minor process improvements within own scope.Designs and implements new processes for launch workstreams; influences broader GTM operations.
Resource Allocation (Time)Manages own time for assigned tasks; escalates if workload is unmanageable.Manages own time across multiple projects; provides input on project timelines.Allocates time for self and mentees across complex projects; negotiates deadlines with stakeholders.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

Task Completion Rate
Percentage of assigned launch tasks completed on time.
Target · 95%+

If you're given 20 tasks in a week, you'd aim to complete at least 19 of them by their deadline. Missing a deadline for a critical asset, like a social media graphic, would count against this.

Launch Asset Organisation
Accuracy and completeness of launch assets in our Digital Asset Management (DAM) system.
Target · <2% error rate (e.g., missing tags, incorrect versions)

After a launch, we'd check if all final approved images, videos, and copy are in Bynder, correctly tagged, and linked to the right Confluence pages. Finding more than a couple of mistakes would mean a higher error rate.

Meeting Scheduling & Attendance
Successfully scheduling and ensuring attendance for routine launch meetings.
Target · 90%+ attendance rate for key internal stakeholders

If you schedule 10 internal update meetings, we'd expect at least 9 of them to have all the core attendees present and on time. This shows you're managing calendars effectively and sending clear invites.

Documentation Updates
Timeliness and accuracy of updates to launch documentation (e.g., Confluence pages, Asana tasks).
Target · All updates within 24 hours of changes being approved

When a launch date shifts or a new asset is approved, you'd update the relevant Asana task and Confluence page within a day. We'll check that the information is current and correct.

Proactive Communication
Keeping the Product Launch Coordinator and other team members informed about task progress, roadblocks, or potential issues before they become problems.
  • You flag a potential delay on a design asset before its deadline. You ask clarifying questions early on if a task isn't clear. You give regular, unsolicited updates on your work.
Learning & Adaptability
Showing you're absorbing new information, understanding our processes, and adapting to changes in launch plans or priorities.
  • You ask fewer repetitive questions over time. You start anticipating next steps. You handle minor changes to a launch plan without needing constant guidance. You take notes and refer back to them.
Team Collaboration
Working effectively with immediate team members and other departments, showing a willingness to help and a positive attitude.
  • You offer to help colleagues when your own tasks are complete. You respond promptly to requests from other teams. You contribute constructively in team meetings. Colleagues mention you're easy to work with.
Attention to Detail
Consistently producing work that is accurate, complete, and free from errors.
  • The copy you review has no typos. The links you add to a Confluence page actually work. The asset you upload to Bynder has the correct version number and tags. You spot a small inconsistency in a launch brief.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy
Seeing Your Work Come to Life

You'll get a real kick out of seeing a product you've helped launch go live, or seeing the marketing campaign you helped coordinate out in the wild. It's about tangible results.

You helped gather all the assets for a new feature announcement, and then you see that announcement go live on the website and social media. That's a direct outcome of your effort.

Learning and Growth

You're motivated by the chance to learn a lot about marketing, project management, and how a business runs. Every day is a school day, and you're eager for knowledge.

You'll be asking questions, taking notes, and actively trying to understand the 'why' behind tasks. You'll seek out opportunities to shadow colleagues or dive deeper into a specific tool.

Being Part of a Team

You enjoy working with others, contributing to a shared goal, and feeling like an integral part of a supportive team. You like the camaraderie.

You'll thrive in a collaborative environment, offering help, celebrating team successes, and generally being a positive presence. You'll enjoy the daily interactions with different departments.

What frustrates people
  • Chasing people for information or approvals, sometimes repeatedly, which can feel a bit like being the 'Chief Nagging Officer'.
  • Working on tasks that might seem a bit repetitive, like updating spreadsheets or checking links, even though they're essential.
  • Dealing with last-minute changes to plans or deadlines that mean you have to re-do some work you thought was finished.
  • Feeling like you're accountable for getting things done, but not having direct authority over the people you depend on.
What this role does not give you
  • High-level strategic decision-making from the outset.
  • Complete autonomy over your projects without supervision.
  • A quiet, predictable, 'set it and forget it' work environment.
  • A role where you only work on the most exciting, creative parts of marketing.

6Who you work with

This role directly supports the operational efficiency of our product launches. You're helping to ensure that the launch schedule is met, all necessary assets are prepared, and the various teams involved are kept in the loop. Basically, you're helping to keep the launch train on the tracks, which means our new products get to market faster and with fewer headaches.

Inside the business
  • Product Launch Coordinator (your direct manager)
  • Product Marketing team
  • Content Marketing team
  • Sales Enablement team
  • Customer Support team
Outside the business
  • External creative agencies (occasionally)
  • Translation services (rarely)

7What you need before you start

Not a wish list. The things you would be expected to already have.

  • A genuine interest in marketing and technology, particularly how new products get launched.
  • Some experience (even if it's from university projects, internships, or volunteering) in organising tasks, managing small projects, or coordinating events.
  • The ability to learn new software and tools quickly – we'll teach you ours, but you need to be keen to pick them up.
  • Strong written and verbal communication skills; you can get your point across clearly and politely.
  • A solid work ethic and a proactive attitude – you're not afraid to ask 'what's next?'

8What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Project Management Software Usage

As launches become more complex and involve more teams, being able to build and manage intricate project plans, automate workflows, and create custom reports will be essential.

Workflow Automation · Custom Reporting & Dashboards · Integration with Other Tools

  • This week: Explore Asana's advanced features in your own time, looking at templates and rules.
  • This month: Ask your manager to show you how they build and manage a complex launch plan.
  • Month 2: Try to set up a simple automated rule in Asana for a recurring task.
  • Month 3: Document a 'how-to' guide for a specific advanced Asana feature for the team.

Quick win: Offer to help your manager clean up or optimise an existing Asana project. You'll learn a lot by doing.

Basic Marketing Automation Flow Design

As you progress, you'll need to understand how the emails and messages we send to customers are put together in a sequence. This means knowing how to build simple customer journeys.

Email Nurture Sequences · Segmentation Basics · A/B Testing Fundamentals

  • This week: Ask the Marketing Automation team to walk you through a simple email nurture sequence in HubSpot.
  • This month: Try to map out a simple customer journey for a new feature on paper, thinking about what messages they'd receive.
  • Month 2: Learn how to build a basic email in HubSpot using a template, focusing on personalisation and links.
  • Month 3: Help analyse the results of a small A/B test on an email campaign.

Quick win: Take HubSpot's free online courses on email marketing or marketing automation basics. They're a great starting point.

9Staying current once you are in

What people here do to keep up
  • Attending industry webinars and online courses on product marketing or Go-to-Market strategies.
  • Reading marketing blogs and publications to stay up-to-date with trends and best practices.
  • Seeking out mentorship from more senior colleagues to learn from their experience.
  • Actively participating in internal training sessions on our tools and processes.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: AI-Powered Content Generation & Review

AI tools are getting incredibly good at drafting marketing copy, social media posts, and even basic press releases. This means less time spent on first drafts and more on refining and ensuring brand voice.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

Your PlanIllustration

Built for Associate Product Launch Coordinator

3 units that map to this job, from the qualifications that cover it.

  1. Digital MarketingGateway Qualifications Limited · covers 5 of 10 standardsLevel 2
  2. Digital Marketing for the Digital and Creative IndustriesGateway Qualifications Limited · covers 4 of 10 standardsLevel 2
  3. Assisting in Providing Technical Sales and Marketing Support for Engineering ActivitiesCity and Guilds of London Institute · covers 1 of 10 standardsLevel 2
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

AI-Powered Content Generation & Review

AI tools are getting incredibly good at drafting marketing copy, social media posts, and even basic press releases. This means less time spent on first drafts and more on refining and ensuring brand voice.

  • Prompt Engineering Basics
  • Brand Voice & Style Guide Adherence
  • Fact-Checking & Hallucination Detection
  • Ethical AI Use

Basic Data Storytelling

Even at an entry level, being able to explain what a few numbers mean in a simple, compelling way is becoming crucial. It's not just about pulling reports, but about making sense of them.

  • Identifying Key Metrics
  • Contextualising Data
  • Simple Visualisation
  • Actionable Insights (at a basic level)

What you’ll use

Skills this role draws on

Technical

  • Go-to-Market (GTM) Fundamentals
  • Project Coordination
  • Product Marketing Concepts
  • Digital Asset Management (DAM) Principles

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Marketing Intern / Assistant

    6-18 months

    Skills to master

    • Basic digital marketing skills, content creation support, social media scheduling, administrative support, understanding of marketing campaigns.

    You're ready to move on when

    • Consistently delivers assigned tasks on time and to a good standard.
    • Demonstrates a clear understanding of basic marketing principles.
    • Shows initiative in seeking out new tasks and learning opportunities.
    • Receives positive feedback on collaboration and communication from team members.
  2. 2

    University Graduate (Marketing/Business)

    0-6 months (post-graduation)

    Skills to master

    • Academic understanding of marketing theory, research skills, presentation skills, basic project work experience.

    You're ready to move on when

    • Translates academic knowledge into practical application.
    • Quickly adapts to a professional work environment and company culture.
    • Eager to learn and applies feedback effectively.
    • Demonstrates strong foundational communication and organisational skills.
  3. 3

    Administrative Assistant / Project Support

    1-3 years

    Skills to master

    • Organisation, scheduling, document management, stakeholder coordination (internal), basic reporting, problem-solving.

    You're ready to move on when

    • Proven ability to manage multiple tasks and deadlines effectively.
    • Strong track record of supporting projects and teams.
    • Excellent attention to detail and proactive problem-solving.
    • A clear interest in transitioning into a marketing-specific role.

11Where this role leads

The long view:Your journey starts here, but where it goes is really up to you. We're here to provide the opportunities and support, but your drive and curiosity will be the real fuel for your career. We're excited to see what you'll achieve.

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Associate Product Launch Coordinator is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

Where it leads

Roles this leads to

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

Start free and meet yours

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Digital MarketingLevel 2

Applied to your work in Associate Product Launch Coordinator

This unit aims to provide learners with an understanding of digital marketing approaches and their application in different sectors. Learners will analyse the advantages and disadvantages of various strategies, evaluate successful and unsuccessful campaigns, and understand how to measure the effectiveness of digital marketing efforts.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Associate Product Launch Coordinator

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

  • Task Completion RatePercentage of assigned launch tasks completed on time.If you're given 20 tasks in a week, you'd aim to complete at least 19 of them by their deadline. Missing a deadline for a critical asset, like a social media graphic, would count against this.95%+
  • Launch Asset OrganisationAccuracy and completeness of launch assets in our Digital Asset Management (DAM) system.After a launch, we'd check if all final approved images, videos, and copy are in Bynder, correctly tagged, and linked to the right Confluence pages. Finding more than a couple of mistakes would mean a higher error rate.<2% error rate (e.g., missing tags, incorrect versions)
  • Meeting Scheduling & AttendanceSuccessfully scheduling and ensuring attendance for routine launch meetings.If you schedule 10 internal update meetings, we'd expect at least 9 of them to have all the core attendees present and on time. This shows you're managing calendars effectively and sending clear invites.90%+ attendance rate for key internal stakeholders
  • Documentation UpdatesTimeliness and accuracy of updates to launch documentation (e.g., Confluence pages, Asana tasks).When a launch date shifts or a new asset is approved, you'd update the relevant Asana task and Confluence page within a day. We'll check that the information is current and correct.All updates within 24 hours of changes being approved
These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Associate Product Launch Coordinator to Product Launch Coordinator (Level 2), and whatever you decide comes after.

Level 2 · in progressAI Fluency→ Product Launch Coordinator (Level 2)→ your design
Where this takes you

Your journey starts here, but where it goes is really up to you. We're here to provide the opportunities and support, but your drive and curiosity will be the real fuel for your career. We're excited to see what you'll achieve.

See Your Progress GrowIllustration
Associate Product Launch Coordinator
  • Go-to-Market (GTM) Fundamentals
  • Project Coordination
  • Product Marketing Concepts
  • Digital Asset Management (DAM) Principles
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Associate Product Launch Coordinator is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Product Launch Coordinator (Level 2)

    2-3 years

    From Entry (001) to Mid (002)

    • End-to-end ownership of smaller (Tier 2/3) product launches.
    • Ability to identify and manage cross-functional dependencies more independently.
    • Developing and refining launch checklists and templates.
    • Basic analysis of post-launch performance data (e.g., website traffic, email engagement).

  2. Product Marketing Executive

    3-5 years

    From Entry (001) to Mid (002) or Senior (003)

    • Developing product messaging and positioning for specific features.
    • Conducting basic competitive analysis and market research.
    • Creating sales enablement materials (e.g., battlecards, sales decks).
    • Contributing to persona development and customer journey mapping.
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, a lot of the grunt work in product launches can be a bit of a time sink. But what if you could offload some of that to an intelligent assistant? Our team is leaning into AI tools to cut down on the tedious stuff, freeing you up for more interesting work and learning.

As an Associate Product Launch Coordinator, you'll be on the front lines of using AI to make your daily tasks quicker and smoother. We're not talking about replacing your job, but giving you a superpower to get through the admin faster. Imagine getting a first draft of a project plan in minutes, or instantly understanding customer feedback after a launch. That's the reality we're building.

GTM Plan Scaffolding

Use an AI assistant to generate a first-draft Asana project plan based on a simple prompt (e.g., 'Create a GTM plan for a Tier 3 SaaS feature launch targeting existing users'). It populates standard phases, tasks, and dependencies, which you then refine, saving you hours of setup.

Post-Launch Sentiment Analysis

Feed an AI tool with social media mentions and basic customer support queries from the first 48 hours post-launch. It instantly summarises key themes and flags common questions, giving you a quick pulse check on initial reactions without manually sifting through everything.

Competitor Launch Overview

Provide an AI research assistant with links to a competitor's recent small launch announcement or blog post. It generates a concise summary of their key messages and what they're focusing on, helping you quickly get up to speed on the market.

Routine Comms Drafts

Use AI to draft routine internal communication. For example, 'Draft a quick email to the content team asking for an update on the blog post for Project X' or 'Summarise the key action items from these meeting notes.' It's a great starting point, saving you time on repetitive writing.

Common questions

Common questions

How do you become an Associate Product Launch Coordinator?

Common routes in include Marketing Intern / Assistant (6-18 months), University Graduate (Marketing/Business) (0-6 months (post-graduation)) and Administrative Assistant / Project Support (1-3 years). Times vary with prior experience.

Where can an Associate Product Launch Coordinator progress to?

This role can lead on to Product Launch Coordinator (Level 2) (2-3 years) and Product Marketing Executive (3-5 years), depending on the skills you build.

What level is an Associate Product Launch Coordinator in the UK?

This role aligns to RQF Level 2 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for an Associate Product Launch Coordinator?

Increasingly, AI-Powered Content Generation & Review and Basic Data Storytelling. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows an Associate Product Launch Coordinator, works on the job you actually do, and keeps going at your pace rather than a timetable's.

  • Searching and planning stay free. You only pay when you start learning.
  • Your credits are yours. Regulated, and they don't vanish when a subscription ends.
  • Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 10 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming an Associate Product Launch Coordinator: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.
Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 2

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Marketing

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills you'll gain here – project coordination, cross-functional communication, attention to detail, and understanding of market dynamics – are highly transferable. You could move into broader project management roles, operations management, or even specialise in other areas of marketing like demand generation or content strategy, either within our company or in other industries like tech, finance, or even non-profit organisations.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

This role profile is © 2026Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.