The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Innovation Analyst / Junior Innovation Specialist
1-2 yearsSkills to master
- Conducting market research, synthesising user interviews, supporting experiment logistics, strong documentation skills, basic data analysis.
You're ready to move on when
- Consistently delivers high-quality research outputs with minimal supervision.
- Proactively identifies opportunities for process improvement in data collection or analysis.
- Can clearly articulate insights from data, even if just verbally.
- Shows initiative in taking on more complex tasks or small project segments.
- 2
Product Analyst / Junior Product Manager
2-3 yearsSkills to master
- Understanding product lifecycles, writing user stories, basic A/B testing, stakeholder communication, interpreting product metrics.
You're ready to move on when
- Successfully owned a small feature or product area from conception to launch (or experiment).
- Can clearly articulate customer problems and proposed solutions.
- Demonstrates strong collaboration with engineering and design teams.
- Shows a keen interest in exploring new market opportunities beyond the current product roadmap.
- 3
Project Coordinator / Junior Project Manager (Tech/Digital)
2-4 yearsSkills to master
- Project planning, risk management, stakeholder communication, managing small teams or workstreams, agile methodologies.
You're ready to move on when
- Successfully delivered several small to medium-sized projects on time and within scope.
- Demonstrates strong organisational skills and attention to detail.
- Is adept at managing dependencies and communicating project status clearly.
- Expresses a desire to apply project management skills to more ambiguous, discovery-focused work.