The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Director/VP of Innovation Strategy (L6) at a large enterprise
3-5 years in the L6 roleSkills to master
- Driving business unit transformation, influencing C-suite decisions, managing multi-million-pound P&Ls, and building high-performing innovation teams.
You're ready to move on when
- Successfully launched and scaled multiple new products/services contributing significant revenue.
- Consistently secured executive buy-in and funding for strategic innovation initiatives.
- Demonstrated ability to lead and mentor a large, diverse team of innovation professionals.
- Strong external reputation as a thought leader in innovation within your industry.
- 2
CEO or General Manager of a successful startup or new business unit
5-10 years leading a high-growth ventureSkills to master
- Full P&L ownership, fundraising, market entry strategy, scaling operations, and building a company culture from scratch. This path brings a strong entrepreneurial edge.
You're ready to move on when
- Achieved significant growth (e.g., 10x revenue) and market share for your venture.
- Successfully navigated multiple funding rounds or a significant exit/acquisition.
- Proven ability to build and lead a high-performing team in a fast-paced, ambiguous environment.
- Deep understanding of market dynamics and competitive strategy.
- 3
Head of Product or Chief Product Officer at a major tech company
5-8 years in a CPO/Head of Product roleSkills to master
- Defining product vision and strategy, managing large product portfolios, leading large product and design organisations, and driving market adoption of innovative products.
You're ready to move on when
- Launched multiple industry-leading products that captured significant market share.
- Successfully integrated design thinking and innovation methodologies into product development cycles.
- Demonstrated ability to balance user needs, business viability, and technical feasibility at scale.
- Strong track record of influencing executive leadership and driving cross-functional alignment.