United Kingdom · Internal consulting · Director/VP (16-20 years)

Director of Innovation Strategy

Here is the whole job, in plain words. What it is, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

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As a Director of Innovation Strategy, a good place to start on Ethical AI & Governance for Innovation is Planning Automation Across a Department, a free Future Fluency module at Level 5. You'd practise working out what in your department's work could be automated, what should not be, and what to recommend.

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  • Experience bandDirector/VP (16-20 years)
  • Direct reports25-100+ reports
  • Reports toChief Strategy Officer (CSO) or Business Unit Managing Director (MD)
  • UK framework levelUsually a director, accountable for a division and its numbers

Also advertised as Head of Business Innovation · VP of Strategic Ventures · Innovation Portfolio Director

Built on 43,079 real UK job descriptions we analysed · grounded in what real qualifications cover

1From this job to a course

The qualifications matched to this job

OTHM Level 7 Diploma in Data Science OTHM Qualifications · Level 7 · covers 1 of 5 standards
NCC Education Level 5 Extended Diploma in Computing with Data Science NCC Education Limited · Level 5 · covers 1 of 5 standards
Level 6 Award in Data-led Decision Making Institute of Sales Professionals · Level 6 · covers 1 of 5 standards
Level 6 Certificate in Professional Sales Institute of Sales Professionals · Level 6 · covers 1 of 5 standards
Level 6 Diploma in Professional Sales Institute of Sales Professionals · Level 6 · covers 1 of 5 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Data Science Foundations OTHM Level 7 Diploma in Data Science
Introduction to Data Science and Big Data NCC Education Level 5 Extended Diploma in Computing with Data Science
Data-led Decision Making Level 6 Award in Data-led Decision Making
Apply the Concepts of Data Science to Computer Engineering NOCN Level 5 Diploma in Computer Engineering (Information Technology and Data Science)

The future skills this job leans on

AI Fluency working with AI as a thinking partner
Data Fluency turning numbers into a decision
AI Governance Fluency using AI responsibly
Change Fluency taking people through change
Systems Fluency seeing the whole picture
Your Plan Illustration

Built for Director of Innovation Strategy

4 units that map to this job, from the qualifications that cover it.

  1. Data Science Foundations OTHM Qualifications · covers 1 of 5 standards Level 7
  2. Introduction to Data Science and Big Data NCC Education Limited · covers 1 of 5 standards Level 5
  3. Data-led Decision Making Institute of Sales Professionals · covers 1 of 5 standards Level 6
  4. Apply the Concepts of Data Science to Computer Engineering NOCN · covers 1 of 5 standards Level 5
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a Director of Innovation Strategy?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skills this role is being asked for

  • Ethical AI & Governance for Innovation
  • Ecosystem & Platform Strategy
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Director of Innovation Strategy plan as you set up, starting with the free Automation Fluency module. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

Keep this read. One email with what AI is changing in this job, the new skills it asks for and where to start free. Nothing else follows unless you confirm your address.

3What this role really is

A Director of Innovation Strategy turns long-term business goals into practical innovation programmes. The work shapes new products and services, and influences major investment decisions and market position.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Miro / Mural (Strategic Collaboration) Strategic

Championing the use of these platforms as the enterprise standard for strategic ideation, workshop design, and large-scale collaborative problem-solving across business units. You'll select the tools and drive adoption.

Aha! / Planview (Innovation Portfolio Management) Architect

Managing the entire innovation portfolio, linking projects to strategic objectives, resource allocation, and tracking progress against enterprise goals for board-level consumption. This is your single source of truth for innovation investments.

CB Insights / PitchBook / Gartner (Strategic Market Intelligence) Strategic

Managing vendor relationships and budgets for these platforms. Directing research priorities based on the C-suite agenda and integrating market intelligence directly into the strategic planning cycle and M&A identification.

Tableau / Power BI (Board-level Data Visualisation) Strategic

Defining the key metrics and dashboards for the innovation portfolio, commissioning their development, and using them to track and communicate progress against enterprise goals to the Board and C-suite.

Confluence / Notion / PowerPoint (Enterprise Knowledge & Comms) Strategic

Establishing the communication rhythm, reporting standards, and knowledge management architecture for all innovation activities across the business unit and, where appropriate, the wider enterprise.

Anaplan / Workday Adaptive Planning (Strategic Financial Modelling) Advanced

Collaborating closely with Finance to build sophisticated financial models for new ventures and multi-million pound innovation programmes. Running complex scenario analyses to understand potential ROI and risk for executive and Board review.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Innovation Strategy & Roadmap Follows defined project plans. Proposes adjustments to project scope within guidelines. Designs and owns complete workstream strategies.
Budget Allocation No budget authority; tracks project expenses. Manages small project budgets (up to £5K) with approval. Approves project expenses up to £25K; recommends larger budgets.
Team Hiring & Structure No hiring authority. Participates in interviews for junior roles. Interviews and recommends candidates for project roles.
External Partnerships & Vendors No authority; identifies potential vendors. Researches and recommends vendors for specific tools. Engages with vendors for project-specific needs (up to £10K).

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

New Revenue Growth from Innovation Portfolio
The actual revenue generated by new products, services, or business models that you've championed and scaled within the business unit.
Target · Generate £5M - £10M+ in new, incremental revenue within 3 years for your business unit.

In Q4, a new subscription service, incubated by your team, contributed £1.2M in net new revenue, exceeding its target by 20%.

Return on Innovation Investment (ROI)
The financial return achieved on the overall budget allocated to the innovation portfolio you oversee, demonstrating efficient use of capital.
Target · Achieve a 3x return on the innovation portfolio budget over a 5-year horizon.

After 4 years, the total revenue generated by your portfolio is £15M against an initial investment of £5M, showing a 3x ROI.

Innovation Maturity Score Uplift
Improvement in the business unit's ability to consistently innovate, as measured by a recognised organisational innovation maturity framework (e.g., Doblin, Stage-Gate).
Target · Increase the business unit's innovation maturity score from Level 2 to Level 4 within 2 years.

Our internal assessment showed an increase from 'Ad-Hoc' to 'Systematic' in our approach to Horizon 2 innovation, moving us up two levels.

Strategic Alignment of Innovation Portfolio
The percentage of active innovation projects that directly contribute to the top 3 strategic pillars of the business unit or enterprise.
Target · Ensure 80%+ of the innovation portfolio is directly mapped to and actively supporting the top 3 corporate strategic pillars.

At the last portfolio review, 85% of our 20 active projects clearly demonstrated alignment with our 'Digital Transformation' and 'Customer Centricity' goals.

C-Suite & Board Confidence
The level of trust and confidence that executive leadership and the Board place in your innovation strategy and execution.
  • You're regularly invited to present at Board meetings. Your proposals for significant funding are typically approved. C-suite members proactively seek your counsel on strategic direction. They'll often refer to your work when discussing the company's future.
Cultural Integration of Innovation
How well innovation practices and mindsets are embedded within the broader business unit, beyond your immediate team.
  • Business unit leaders are actively championing innovation initiatives. We see a measurable increase in employee participation in innovation programmes. Other departments are adopting Lean Startup or Design Thinking principles in their own work, even without your direct involvement.
Talent Attraction & Retention within Innovation
Your ability to build, inspire, and retain a high-performing team of innovation professionals.
  • Your team has low voluntary turnover compared to industry benchmarks. We're attracting top-tier talent for innovation roles. Your team members are regularly promoted into more senior roles both within and outside your direct remit.
External Recognition & Thought Leadership
The extent to which the company is recognised externally as an innovator in its field, often linked to your influence.
  • We're winning industry awards for innovation. You're invited to speak at major industry conferences. Our innovation work is featured in relevant publications. Competitors are trying to poach your team members or replicate our innovation approach.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Driving Large-Scale Transformation

You'll spend your days crafting multi-year strategic roadmaps, securing significant funding, and leading complex organisational change programmes. You'll get a real buzz from seeing a business unit fundamentally shift its direction and capability under your guidance.

Successfully launching a new business venture that diversifies our revenue by 10% over five years, fundamentally changing our market position.

Building New Capabilities & Teams

You'll be hiring, mentoring, and empowering a large team of innovation professionals, creating a culture where bold ideas are encouraged and strategic risks are managed. You'll love seeing your team grow and deliver impactful work.

Growing your team from 25 to 50 people in two years, and seeing several of your direct reports step up into senior leadership roles.

Operating at the Strategic Apex

You'll be regularly engaging with the C-suite and Board, presenting strategic options, influencing enterprise-level decisions, and shaping the very future of the company. This role is for someone who thrives on high-level strategic impact.

Presenting a new M&A target to the Board that aligns with our long-term innovation strategy, leading to a successful acquisition and integration.

What frustrates people
  • Strategic initiatives getting deprioritised by short-term pressures or quarterly earnings targets, even after significant investment.
  • Dealing with deeply entrenched corporate politics and resistance to change from senior leaders who prefer the known over the unknown.
  • The 'Handoff to Nowhere' at a much larger scale, where a multi-million pound venture struggles to scale because the receiving business unit lacks the incentive or capability.
  • M&A integrations failing to deliver on innovation synergies due to cultural clashes or lack of strategic foresight.
  • Constantly justifying the value of innovation against the 'corporate immune system' that instinctively rejects anything disruptive.
What this role does not give you
  • A predictable, stable environment with minimal ambiguity – this is anything but.
  • A role where you're always in direct control of all resources and outcomes – influence is key, not authority.
  • A guarantee that every strategic initiative you launch will succeed or even see the light of day.
  • A quiet, heads-down role focused purely on individual contribution; this is about leading and influencing at scale.

8Who you work with

This role directly impacts the multi-year strategic direction, revenue growth, and competitive advantage of a significant business unit. You'll be responsible for identifying and commercialising innovations that could generate £2M-£10M+ in new revenue annually, fundamentally shaping our market position and future viability.

Inside the business
  • C-Suite (CEO, CSO, CFO, CIO)
  • Business Unit Managing Directors and their leadership teams
  • Heads of Product, Marketing, and Technology
  • Finance and Legal departments
  • The Board of Directors
Outside the business
  • Strategic external partners (e.g., tech vendors, startups)
  • Industry analysts and thought leaders
  • Potential M&A targets
  • Key clients and customers for co-creation

9What you need before you start

Not a wish list. The things you would be expected to already have.

  • A proven track record (16-20 years) of leading significant innovation programmes or strategic initiatives within a large, complex organisation or a top-tier consulting firm.
  • Demonstrable experience in managing multi-million pound P&Ls or budgets, with clear accountability for strategic outcomes.
  • Extensive experience building, leading, and mentoring large teams (25+ people), including managers.
  • A history of successfully influencing C-suite executives and Board members, securing buy-in for high-stakes strategic ventures.
  • Deep expertise in designing and implementing organisational change programmes, specifically around innovation and new business model development.

10What to practise next

Where the job is going, and what to do about it starting this week.

Prompt Engineering & LLM Integration (Strategic Application)

Generative AI is reshaping how we research, ideate, and even draft strategic documents. As a Director, you need to understand how to effectively 'prompt' these models for high-level strategic analysis, scenario planning, and executive communication. It's about getting the most out of these powerful tools for strategic decision support.

Advanced prompting techniques for strategic analys · Integrating LLMs with proprietary data for competi · Validating AI-generated strategic insights and mit · Understanding the capabilities and limitations of · Ethical considerations in using LLMs for strategic

  • This week: Experiment with advanced prompting techniques using ChatGPT or Claude for a strategic problem you're currently facing.
  • This month: Explore how LLMs could be used to synthesise market research for your next board presentation.
  • Month 2: Work with your tech team to understand how LLMs could be integrated with our internal data sources for competitive analysis.
  • Month 3: Lead a workshop for your senior team on effective prompt engineering for strategic planning.

Quick win: Use an LLM to draft an initial outline for your next strategic memo or a set of challenging questions for a competitor analysis.

Quantum Computing & Advanced Bio-Tech Literacy

These deep technologies, while still nascent, have the potential to fundamentally disrupt multiple industries, including ours. As a Director of Innovation Strategy, you need to understand the basic principles, potential applications, and long-term strategic implications of these fields to identify future threats and opportunities, even if they're 5-10 years out.

Basic principles of quantum mechanics and quantum · Potential applications of quantum computing in opt · CRISPR technology and gene editing basics · Synthetic biology and its industrial applications · Ethical and societal implications of advanced biot

  • This quarter: Read introductory articles or watch explainer videos on quantum computing and synthetic biology (e.g., from MIT Technology Review, McKinsey).
  • Next quarter: Attend a webinar or virtual seminar on the commercial applications of one of these technologies in a relevant industry.
  • Month 6: Engage with an academic expert or startup founder in one of these fields to understand the practicalities and timelines.
  • Month 9: Include a 'deep tech horizon' section in your annual strategic review, outlining potential long-term impacts.

Quick win: Allocate a small portion of your team's horizon scanning budget to track developments in quantum computing or advanced bio-tech, ensuring you're getting regular updates.

11Staying current once you are in

What people here do to keep up
  • Regularly attend and speak at industry conferences on innovation, strategy, and emerging technologies (e.g., World Economic Forum, Web Summit, industry-specific innovation summits).
  • Maintain an active network with VCs, startup founders, and academic researchers to stay abreast of cutting-edge developments and potential partnerships.
  • Participate in executive education programmes focused on corporate venturing, digital transformation, or advanced leadership.
  • Engage in thought leadership by publishing articles, white papers, or contributing to industry reports on innovation trends and best practices.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Ethical AI & Governance for Innovation

As AI becomes central to new products and services, understanding its ethical implications and establishing robust governance frameworks isn't just a compliance issue; it's a strategic imperative. Poor ethical choices can destroy trust and brand value, especially in highly regulated industries. You'll be making decisions about how AI is used in our future offerings.

  • Fairness, accountability, and transparency in AI
  • Bias detection and mitigation in algorithms
  • Data privacy and security in AI systems
  • AI explainability and interpretability
  • Developing ethical AI guidelines and policies

Ecosystem & Platform Strategy

Innovation today rarely happens in isolation. Building successful new ventures often means orchestrating complex ecosystems of partners, developers, and even competitors. Understanding how to design, manage, and scale platform-based business models will be crucial for unlocking new growth opportunities and fending off disruption.

  • Network effects and platform economics
  • API strategy and developer relations
  • Partner selection and ecosystem governance
  • Multi-sided markets and value capture
  • Open innovation models

13What you’ll use

What you’ll use

Skills this role draws on

Technical

  • Design Thinking (Strategic Integration)
  • Lean Startup Methodology (Portfolio-level Application)
  • Jobs-to-be-Done (JTBD) Framework (Strategic Insight Generation)
  • Business Model & Value Proposition Canvas (New Venture Design)
  • Horizon Scanning & Futures Thinking (Strategic Foresight)
  • Agile Portfolio Management (Funding & Governance)

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Head of Innovation Consulting (Level 5)

    3-5 years in previous role

    Skills to master

    • Mastering team leadership, managing a significant innovation budget (£500K-£2M), building organisational capability, and owning the P&L for a functional area. You'll need to demonstrate a track record of successfully scaling innovation initiatives.

    You're ready to move on when

    • Successfully led a team of 10-25 people, including managers.
    • Consistently delivered on team-level KPIs and strategic objectives.
    • Demonstrated ability to influence executive-level stakeholders and secure resources for major initiatives.
    • Proven capability to design and implement new innovation processes or methodologies that stick.
  2. 2

    Senior Director of Strategy (from another department)

    5-7 years in previous role

    Skills to master

    • Deepening your understanding of specific innovation methodologies (Design Thinking, Lean Startup), building a strong network within the innovation ecosystem, and demonstrating a passion for driving new ventures rather than just optimising existing ones. You'll need to show you can move from 'planning' to 'building' and 'scaling'.

    You're ready to move on when

    • Successfully shaped and delivered on multi-year strategic plans for a major business unit.
    • Demonstrated ability to identify and analyse new market opportunities and competitive threats.
    • Proven track record of leading complex, cross-functional strategic programmes.
    • A clear interest and some experience in new product development or venture building.
  3. 3

    Consulting Partner (from external firm)

    5-10 years as a Partner/Principal

    Skills to master

    • Adapting to an internal corporate environment (which is very different from external consulting!), building long-term internal relationships, and transitioning from advising to directly owning and executing strategic outcomes. You'll need to demonstrate a commitment to building internal capability rather than relying solely on external expertise.

    You're ready to move on when

    • Managed significant client accounts and delivered high-impact strategic projects.
    • Proven ability to build and lead large consulting teams.
    • Strong executive presence and a track record of influencing C-suite clients.
    • A genuine desire to drive long-term internal change and build a lasting legacy within an organisation.

15Where this role leads

The long view: This work can lead to running a whole business, building a new venture, or advising other organisations on strategy and innovation.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Director of Innovation Strategy is actually changing.

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Data Science Foundations, worked against Director of Innovation Strategy.

Data Science Foundations Level 7

Applied to your work in Director of Innovation Strategy

1. To enable the learner to define the scope and landscape of Data Science and differentiate the roles of Data Scientists from other IT professionals. 2. To enable the learner to evaluate key topics within Data Science, including data administration, governance, and big data sources. 3. To enable the learner to describe the architecture and core elements of Apache Hadoop. 4. To enable the learner to analyse the advantages and disadvantages of utilising Artificial Intelligence techniques in a business context. 5. To enable the learner to critically analyse the impact of Big Data on digital transformation within organisations and its effects on users. 6. To enable the learner to review strategies for ensuring data compliance and explain the responsibilities and challenges faced by data specialists.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

See Your Progress Grow Illustration
Director of Innovation Strategy
  • Design Thinking (Strategic Integration)
  • Lean Startup Methodology (Portfolio-level Application)
  • Jobs-to-be-Done (JTBD) Framework (Strategic Insight Generation)
  • Business Model & Value Proposition Canvas (New Venture Design)
  • Horizon Scanning & Futures Thinking (Strategic Foresight)
  • Agile Portfolio Management (Funding & Governance)
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Director of Innovation Strategy is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Chief Innovation Officer (CINO) / Head of Transformation

    3-5 years

    Level 7 (C-Suite)

    • Designing and leading corporate venture capital arms
    • Driving multi-year, enterprise-level transformation programmes
    • Influencing industry standards and regulatory bodies related to innovation
  2. Business Unit Managing Director (MD)

    4-6 years

    Level 7 (C-Suite equivalent)

    • Leading large-scale operational teams and functions
    • Managing mature product lifecycles alongside innovation
    • Developing and executing comprehensive business unit strategies
Working with AI on the job

Working with AI

Where AI is starting to help

As a Director of Innovation Strategy, your time is incredibly valuable. Imagine reclaiming dozens of hours each week, not just for yourself, but for your entire team. AI isn't here to replace strategic thinking; it's here to amplify it, letting you focus on the big bets and complex challenges that truly move the needle.

We're embedding AI into our daily workflows to help you cut through the noise, accelerate strategic analysis, and empower your teams to deliver breakthrough innovation faster. This isn't theoretical; it's about practical applications that give you an unfair advantage.

Accelerated Strategic Trend Analysis

Use advanced AI platforms to scan thousands of global news sources, patent filings, academic papers, and venture capital reports. Get synthesised 'signal reports' on emerging technologies, geopolitical shifts, and consumer behaviours that could impact our multi-year strategy. This turns weeks of manual research into hours of strategic review, letting you spot the next big disruption before anyone else.

AI-Powered Portfolio Optimisation

Feed your innovation portfolio data (project status, funding, market potential, risk factors) into AI models. Get real-time recommendations on where to allocate resources, which projects to pivot or kill, and how to balance Horizon 1, 2, and 3 investments to maximise long-term ROI. It's like having a super-smart co-pilot for your multi-million pound portfolio decisions.

Executive Communication & Board Report Drafting

Use Large Language Models (LLMs) to draft first versions of board presentations, strategic memos, or investor updates. Provide key data points, strategic narratives, and desired outcomes, and let the AI structure and articulate your message. You'll spend less time on formatting and more time refining the strategic content, ensuring your message lands perfectly with senior stakeholders.

Generative Scenario Planning & Option Exploration

Leverage AI as a strategic sparring partner. Input complex market conditions, competitive moves, and technological advancements, then ask the AI to generate multiple plausible future scenarios and strategic options for your business unit. This helps you explore a wider range of possibilities and identify unforeseen risks or opportunities, enhancing the robustness of your long-term plans.

Common questions

Common questions

How do you become a Director of Innovation Strategy?

Common routes in include Head of Innovation Consulting (3-5 years in previous role), Senior Director of Strategy (from another department) (5-7 years in previous role) and Consulting Partner (from external firm) (5-10 years as a Partner/Principal). Times vary with prior experience.

Where can a Director of Innovation Strategy progress to?

This role can lead on to Chief Innovation Officer (CINO) / Head of Transformation (3-5 years) and Business Unit Managing Director (MD) (4-6 years), depending on the skills you build.

What new skills matter most for a Director of Innovation Strategy?

Increasingly, Ethical AI & Governance for Innovation and Ecosystem & Platform Strategy. These are the skills our record of this role lists as growing.

Free tools

Want a read on where you stand?

Three free tools, no account needed. Each one ends with a role, a level and a way in.

17Where to go from here

Other roles at Level 7

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

More jobs in internal consulting

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills built in this role include strategic thinking, leading large-scale change, building new ventures, and working with senior leadership. These skills carry across industries, especially ones going through digital or market change. Similar leadership work exists in technology, financial services, healthcare, and government innovation.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my free Automation Fluency module What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.