United Kingdom · International Business Global · Senior (5-8 years)

Senior International Market Strategist

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

  • Experience bandSenior (5-8 years)
  • Direct reportsNo direct reports
  • Reports toManager, International Market Strategy
  • UK framework levelUsually a manager, or the deepest specialist in a team

Also advertised as Senior Global Strategy Analyst · International Expansion Lead · Market Entry Specialist

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to Senior International Market Strategist

Ten quick questions, one per Future Fluency, asked against this role rather than a generic one. About five minutes, and no card.

Start the check, free

1What this role really is

As a Senior International Market Strategist, you'll be the person who figures out where we should go next, globally. You'll lead smaller market entry projects from start to finish, digging into data, building business cases, and then convincing everyone else that your plan is the right one. This isn't just about research; it's about making a real impact on where we invest our money and effort, helping us grow into new countries.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Euromonitor Passport / Statista Premium / IBISWorldAdvanced

Building custom queries and dashboards, synthesising data from multiple reports to identify non-obvious trends, and training junior staff on platform use.

Tableau Desktop/Server / Power BI PremiumExpert

Using Tableau Prep/Power Query for complex data cleansing, creating interactive dashboards with multiple data sources, and writing advanced calculated fields for strategic insights.

Building complex, multi-variable market entry models from scratch, using VBA for automation of data processing or report generation, and pressure-testing C-level assumptions.

AnaplanBasic

Navigating existing models built by others, running pre-defined scenarios, and understanding the outputs for strategic planning (you won't be building models from scratch here yet).

Confluence / Notion / MiroAdvanced

Designing and owning the Confluence/Notion space for the strategy team, structuring documentation for clarity, and facilitating complex brainstorming workshops in Miro.

Creating custom reports and dashboards in SFDC to track GTM performance against forecast, identifying data quality issues, and extracting sales data for market analysis.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing inWhere you are nowThe step above
Market Entry RecommendationEscalate all recommendations to Manager for review.Propose 'go/no-go' decisions with supporting data to Manager. Manager makes final call.Make clear 'go/no-go' recommendations to senior leadership, defending your analysis. Requires Manager's pre-alignment, but you present and own it.
Project Scope & TimelinesFollow defined project plans. Escalate any potential delays or scope creep.Manage project timelines for your workstreams. Propose minor adjustments to Manager.Define project scope and timelines for your assigned market entry projects. Consult Manager on significant changes (e.g., if it impacts other teams or budget).
Research Tool/Vendor SelectionUse approved tools only. Suggest new tools to Manager.Can select from pre-approved list of vendors/tools. Propose new vendors to Manager.Recommend and justify new research tools or external vendors up to £10K. Requires Manager's approval for procurement.
Mentorship & Junior Work ReviewN/AProvide informal feedback to peers. Seek feedback on own work.Responsible for formal code reviews and quality assurance for L1/L2 analysts' work. Provide direct coaching and guidance.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

Business Case Approval Rate
The percentage of your market entry business cases that get the green light for funding and execution.
Target · ≥75% of developed business cases approved within 3 months of submission.

If you present four market entry proposals this quarter, at least three should move forward to the next stage of investment.

Year 1 Revenue Forecast Accuracy
How close your initial revenue projections for a new market are to the actual revenue generated in its first year post-launch.
Target · Year 1 revenue forecasts are within +/- 20% of actual results.

You predicted £1M in revenue for our new German market in year one. If we actually hit between £800K and £1.2M, you're within target. Anything outside that, we'll need to understand why.

GTM Strategy Project Delivery
The percentage of your assigned Go-to-Market (GTM) strategy projects that are completed on time and within the agreed scope.
Target · 90% of GTM strategy projects delivered on the agreed-upon timeline.

You're leading the GTM plan for Australia, due 15 March. If it's ready for review and sign-off by that date, it counts. If it slips to April without a really good reason, it doesn't.

Stakeholder Influence & Buy-in
Your ability to get key internal teams (Sales, Product, Marketing) genuinely excited and committed to your international market plans, even if they don't report to you.
  • People proactively come to you for advice on international matters. Regional VPs champion your proposals in leadership meetings. You're invited to early-stage planning sessions for new initiatives. Teams actually follow the GTM strategy you've laid out, rather than doing their own thing.
Strategic Clarity & Actionability
How clear, concise, and easy to understand your market strategies are, making it simple for execution teams to know exactly what they need to do.
  • Feedback from Sales and Marketing that your GTM plans are 'easy to pick up and run with'. Leadership can summarise your strategy in a few sentences. Junior team members can explain the core elements of your market entry plan without getting lost in jargon. Your recommendations clearly state the 'what', 'why', and 'how'.
Mentorship Effectiveness
How well you support and develop the junior analysts on the team, helping them grow their skills and confidence.
  • Junior team members regularly seek your advice and input. You provide constructive, actionable feedback on their work. They feel comfortable asking you 'silly' questions. Your manager observes you actively coaching and delegating appropriate tasks to help them learn. Their work quality improves over time under your guidance.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy
Making a Tangible Impact

You'll feel a real buzz when a market you recommended actually launches and starts generating revenue. You're not just writing reports; you're shaping the company's future.

Seeing your GTM strategy for a new market being actively implemented by the sales and marketing teams, and then tracking the first few deals close.

Solving Complex Puzzles

You love the challenge of taking disparate data points, geopolitical risks, and cultural nuances, and weaving them into a coherent, defensible strategy. Every new market is a fresh puzzle.

You're given a brief to explore market entry into Southeast Asia, a region with huge diversity. You enjoy the process of breaking it down into manageable chunks, identifying key drivers, and finding the 'right' entry point.

Continuous Learning & Growth

The world of international business is constantly changing. You'll be exposed to new markets, new challenges, and new ways of thinking every day, which keeps you engaged and learning.

A new trade agreement or political shift impacts your target market. You're excited to dig into the implications and adjust your strategy, rather than seeing it as a setback.

What frustrates people
  • Execution Disconnect: Your perfect plan gets messed up in reality.
  • Data Deserts: Trying to make big decisions with frustratingly little reliable data.
  • Geopolitical Whiplash: External events completely upending your work overnight.
  • The 'Urgent' C-Suite Request: Dropping everything for a new, unplanned priority.
  • Political Gatekeepers: Internal power struggles blocking good ideas.
  • The Scapegoat: Being blamed when things go wrong, but not credited when they go right.
  • Short-Termism: Constantly battling against a focus on immediate results over long-term strategy.
What this role does not give you
  • A predictable, routine work schedule – expect the unexpected.
  • A quiet, solitary research role – you'll be constantly interacting and influencing.
  • Direct control over large teams or budgets (that comes later).
  • Guaranteed success for every strategy you propose; some will be rejected, some will fail.

6Who you work with

Your work directly influences our multi-million pound international investment decisions. You're shaping where we grow, how we compete, and ultimately, how much revenue we generate from outside our home market. Frankly, without solid market strategy, we're just guessing, and that's a costly game.

Inside the business
  • Manager, International Market Strategy (your boss)
  • Regional Sales VPs (they'll need convincing)
  • Product Leads (to ensure our offerings fit the market)
  • Marketing Directors (for localised campaigns)
  • Finance Business Partners (to build robust P&Ls)
  • Legal Counsel (for regulatory hurdles)
Outside the business
  • Market Research Vendors (getting the best data)
  • Consulting Firms (for specialist insights)
  • Potential In-Country Partners (if we go that route)

7What you need before you start

Not a wish list. The things you would be expected to already have.

  • Proven experience leading small to medium-sized strategic projects, particularly in market entry or growth strategy.
  • Demonstrable experience building complex financial models (beyond basic Excel functions) for business case development.
  • A track record of successfully influencing cross-functional teams without direct authority.
  • Experience mentoring or guiding junior team members in an analytical or strategic role.
  • Strong analytical skills, including the ability to synthesise large datasets into clear, actionable insights.

8What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Data Engineering for Strategy

As we pull data from more diverse sources (internal, external, AI-generated), the ability to efficiently clean, transform, and integrate that data will be paramount. You'll need to move beyond just using Tableau Prep to understanding the underlying data pipelines.

ETL/ELT Principles · Data Governance & Quality · API Integration Basics

  • This week: Take an online course on SQL for data analysis, focusing on complex joins and window functions.
  • This month: Identify one manual data cleaning process you do regularly and try to automate it using Python (pandas) or Power Query.
  • Month 2: Explore how our internal data warehousing works. Talk to our Data Engineering team to understand their processes.
  • Month 3: Propose a small project to improve the data quality or automation for one of our key market intelligence inputs.

Quick win: Learn advanced Power Query in Excel/Power BI. It's a game-changer for cleaning messy data without needing to code.

9Staying current once you are in

What people here do to keep up
  • Regularly read industry publications and geopolitical analyses (e.g., The Economist, Financial Times, Foreign Affairs) to stay on top of global trends.
  • Attend webinars or conferences on international business, market entry strategies, or specific regional economic outlooks.
  • Take online courses in advanced Excel modelling, data visualisation (Tableau/Power BI), or an introduction to Python/R for data analysis.
  • Actively participate in internal knowledge-sharing sessions and offer to present your research findings to broader teams.
  • Seek out mentorship from more senior strategists or leaders within the company to learn from their experience.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: Prompt Engineering & LLM Integration

Honestly, competitors are already using tools like GPT to draft market summaries and first-pass business cases in 10 minutes that used to take 2 hours. Strategists who figure this out will outproduce their peers 3:1. It's not future-state; it's happening now.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

Your PlanIllustration

Built for Senior International Market Strategist

4 units that map to this job, from the qualifications that cover it.

  1. Data AnalyticsPearson Education Ltd · covers 1 of 3 standardsLevel 5
  2. Data analysis and designPearson Education Ltd · covers 1 of 3 standardsLevel 5
  3. Evaluate international marketing opportunitiesPearson Education Ltd · covers 1 of 3 standardsLevel 4
  4. Explore Overseas Markets for a BusinessPearson EDI · covers 1 of 3 standardsLevel 3
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Prompt Engineering & LLM Integration

Honestly, competitors are already using tools like GPT to draft market summaries and first-pass business cases in 10 minutes that used to take 2 hours. Strategists who figure this out will outproduce their peers 3:1. It's not future-state; it's happening now.

  • Context Windows & Token Limits
  • Temperature Settings
  • RAG (Retrieval Augmented Generation)
  • Output Validation & Hallucination Detection
  • Prompt Chaining for Complex Analysis

Advanced Predictive Analytics for Market Forecasting

Simple linear regression isn't cutting it anymore. As data sources become richer, our ability to forecast market growth, competitive reactions, and customer adoption needs to get more sophisticated. Better predictions mean better investment decisions.

  • Time Series Forecasting Models
  • Machine Learning for Demand Prediction
  • Causal Inference
  • Simulation & Monte Carlo Methods

What you’ll use

Skills this role draws on

Technical

  • Market Sizing & Opportunity Analysis (TAM/SAM/SOM)
  • Go-to-Market (GTM) Strategy Formulation
  • Competitive Intelligence & War Gaming
  • PESTLE & Geopolitical Risk Analysis
  • Scenario Planning & Financial Modeling
  • Cross-Functional Leadership & Influence

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    International Strategy Associate (L2) at Zavmo

    2-3 years

    Skills to master

    • Deep dive into market sizing, competitive analysis for specific countries, building foundational financial models, and presenting clear insights from data.

    You're ready to move on when

    • Consistently delivers high-quality research and analysis for multiple markets.
    • Proactively identifies strategic opportunities or risks without being asked.
    • Takes ownership of entire workstreams and delivers them independently.
    • Starts to informally mentor new L1 analysts and review their work.
  2. 2

    Strategy Consultant (Mid-Level) from a Consulting Firm

    3-5 years

    Skills to master

    • Project management, client engagement, structured problem-solving, and presenting recommendations to senior clients across various industries.

    You're ready to move on when

    • Led workstreams on market entry or growth strategy projects.
    • Managed junior consultants and provided direct feedback.
    • Comfortable with hypothesis-driven analysis and rapid iteration.
    • Experience with diverse client industries, adapting quickly to new contexts.
  3. 3

    Market Research Manager / Senior Analyst from a Global Company

    4-6 years

    Skills to master

    • Deep expertise in quantitative and qualitative market research methodologies, vendor management, and translating research into actionable business insights.

    You're ready to move on when

    • Designed and executed complex market research studies (e.g., segmentation, pricing).
    • Managed external research agencies and budgets.
    • Presented research findings and strategic implications to internal stakeholders.
    • Demonstrated ability to connect research to commercial outcomes.

11Where this role leads

The long view:This role is a fantastic launchpad for a career at the intersection of global business and strategic thinking. If you're ready to make a real impact on our international growth story, we'd love to hear from you.

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Senior International Market Strategist is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Data AnalyticsLevel 5

Applied to your work in Senior International Market Strategist

The objective of this unit is to equip learners with the knowledge and skills to apply data analytics techniques in decision-making processes. Learners will be able to utilise descriptive, statistical, predictive, and prescriptive analytic methods to transform data into actionable insights, forecast future events, and determine optimal solutions for a given situation.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Senior International Market Strategist

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

  • Business Case Approval RateThe percentage of your market entry business cases that get the green light for funding and execution.If you present four market entry proposals this quarter, at least three should move forward to the next stage of investment.≥75% of developed business cases approved within 3 months of submission.
  • Year 1 Revenue Forecast AccuracyHow close your initial revenue projections for a new market are to the actual revenue generated in its first year post-launch.You predicted £1M in revenue for our new German market in year one. If we actually hit between £800K and £1.2M, you're within target. Anything outside that, we'll need to understand why.Year 1 revenue forecasts are within +/- 20% of actual results.
  • GTM Strategy Project DeliveryThe percentage of your assigned Go-to-Market (GTM) strategy projects that are completed on time and within the agreed scope.You're leading the GTM plan for Australia, due 15 March. If it's ready for review and sign-off by that date, it counts. If it slips to April without a really good reason, it doesn't.90% of GTM strategy projects delivered on the agreed-upon timeline.
These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Senior International Market Strategist to Lead Strategist, Global Expansion (L4), and whatever you decide comes after.

Level 5 · in progressAI Fluency→ Lead Strategist, Global Expansion (L4)→ your design
Where this takes you

This role is a fantastic launchpad for a career at the intersection of global business and strategic thinking. If you're ready to make a real impact on our international growth story, we'd love to hear from you.

See Your Progress GrowIllustration
Senior International Market Strategist
  • Market Sizing & Opportunity Analysis (TAM/SAM/SOM)
  • Go-to-Market (GTM) Strategy Formulation
  • Competitive Intelligence & War Gaming
  • PESTLE & Geopolitical Risk Analysis
  • Scenario Planning & Financial Modeling
  • Cross-Functional Leadership & Influence
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Senior International Market Strategist is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. You'll move from leading single market projects to managing complex, multi-market strategic programmes. You'll be designing the frameworks and models the entire team uses, and acting as a key advisor to Directors.

    • Portfolio Optimisation: Deciding which markets to prioritise across a global portfolio.
    • M&A Due Diligence (Strategic): Contributing to the strategic assessment of potential acquisition targets for international growth.
    • Advanced Scenario Planning: Leading complex, multi-variable strategic scenario planning exercises.
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, a big chunk of strategy work is about sifting through mountains of data and drafting documents. What if you could get a serious head start on that, freeing you up for the truly strategic thinking and influencing? That's where AI comes in.

We're not talking about AI replacing you; we're talking about AI making you a superpower. Imagine automating the tedious bits of market research, risk monitoring, and even drafting your first business case. Our AI Productivity Hub is packed with tools and guides to help you do just that, giving you back precious hours every week.

Automated Market Scanning

Use AI agents to automatically scrape and synthesise structured data (e.g., GDP, population, internet penetration) from sources like the World Bank, IMF, and national statistics offices into a standardised country profile template. No more manual copy-pasting.

Geopolitical Risk Monitoring

Leverage NLP models to analyse thousands of global news articles, policy papers, and social media trends in real-time. It flags emerging risks (e.g., political instability, new tariffs) in your target or existing markets with a sentiment score, so you're always ahead.

Rapid Report Synthesis

Feed lengthy (100+ page) market research reports from Gartner or Euromonitor into a Large Language Model (LLM). It'll generate executive summaries, extract key statistics, and answer specific questions, so you don't have to read every single word.

First-Draft Business Cases

Use generative AI to create a structured first draft of a GTM business case or PowerPoint presentation. Give the AI your core data and model outputs, and it'll generate the narrative, talking points, and even the slide structure. You just refine it.

Common questions

Common questions

How do you become a Senior International Market Strategist?

Common routes in include International Strategy Associate (L2) at Zavmo (2-3 years), Strategy Consultant (Mid-Level) from a Consulting Firm (3-5 years) and Market Research Manager / Senior Analyst from a Global Company (4-6 years). Times vary with prior experience.

Where can a Senior International Market Strategist progress to?

This role can lead on to Lead Strategist, Global Expansion (L4) (3-5 years), depending on the skills you build.

What level is a Senior International Market Strategist in the UK?

This role aligns to RQF Level 5 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for a Senior International Market Strategist?

Increasingly, Prompt Engineering & LLM Integration and Advanced Predictive Analytics for Market Forecasting. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows a Senior International Market Strategist, works on the job you actually do, and keeps going at your pace rather than a timetable's.

  • Searching and planning stay free. You only pay when you start learning.
  • Your credits are yours. Regulated, and they don't vanish when a subscription ends.
  • Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 3 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming a Senior International Market Strategist: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.
Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 5

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in International Business Global

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills you'll gain here – market analysis, GTM strategy, financial modelling, and cross-functional influence – are highly transferable. You could move into corporate strategy roles in other global tech companies, join a private equity firm focusing on international investments, or even start your own venture with a global focus.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

This role profile is © 2026Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.