UK

United Kingdom · Finance · Principal/Manager (12-16 years)

Insurance Broker Manager

Here is the whole job, in plain words. What it is, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

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  • Experience bandPrincipal/Manager (12-16 years)
  • Direct reports5-15 reports
  • Reports toSenior VP / Managing Director
  • UK framework levelUsually a manager, or the deepest specialist in a team

Also advertised as Vice President, Broking · Practice Leader (Commercial Insurance) · Head of Commercial Lines · Senior Client Executive (Broking)

Built on 43,079 real UK job descriptions we analysed · grounded in what real qualifications cover

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

City & Guilds Level 3 Certificate In Providing Financial Services City & Guilds Limited · Level 3 · covers 6 of 10 standards
City & Guilds Level 3 Award in Providing Financial Services City & Guilds Limited · Level 3 · covers 2 of 10 standards
Highfield Level 3 Certificate in Providing Financial Services (RQF) Highfield Qualifications · Level 3 · covers 1 of 10 standards
City & Guilds Level 2 Certificate In Providing Financial Services City & Guilds Limited · Level 2 · covers 3 of 10 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Preparing market presentations and obtain insurance quotations City & Guilds Level 3 Certificate In Providing Financial Services
Processing complex insurance business as an intermediary City & Guilds Level 3 Award in Providing Financial Services
Underwriting complex new risks Highfield Level 3 Certificate in Providing Financial Services (RQF)
Contributing to the delivery and achievement of team and business objectives in a financial services environment City & Guilds Level 2 Certificate In Providing Financial Services

The future skills this job leans on

AI Fluency working with AI as a thinking partner
Data Fluency turning numbers into a decision
AI Governance Fluency using AI responsibly
Automation Fluency building AI into how work runs
Change Fluency taking people through change
Your Plan Illustration

Built for Insurance Broker Manager

4 units that map to this job, from the qualifications that cover it.

  1. Preparing market presentations and obtain insurance quotations City & Guilds Limited · covers 6 of 10 standards Level 3
  2. Processing complex insurance business as an intermediary City & Guilds Limited · covers 2 of 10 standards Level 3
  3. Underwriting complex new risks Highfield Qualifications · covers 1 of 10 standards Level 3
  4. Contributing to the delivery and achievement of team and business objectives in a financial services environment City & Guilds Limited · covers 3 of 10 standards Level 2
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as an Insurance Broker Manager?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skills this role is being asked for

  • AI-Driven Coaching & Performance Optimisation
  • Digital Transformation Leadership
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Insurance Broker Manager plan as you set up, starting with the free Automation Fluency module. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

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Keep this read. One email with what AI is changing in this job, the new skills it asks for and where to start free. Nothing else follows unless you confirm your address.

3What this role really is

An Insurance Broker Manager leads a team of brokers, setting targets and overseeing client service and deals.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Acturis / Applied Epic / Vertafore AMS360 (BMS) Strategic

Evaluating and selecting BMS platforms for the firm, overseeing data governance, and ensuring seamless integration with financial systems. You'll also use it to review high-level team performance and client data.

Salesforce Financial Services Cloud / MS Dynamics 365 (CRM) Strategic

Defining CRM strategy for your practice group, customising objects for specific client segments, and analysing enterprise-wide sales and service metrics to drive team performance.

Power BI / Tableau (Executive Dashboards) Advanced

Designing and building custom dashboards to track team performance, P&L, pipeline health, and key client metrics. You'll use these to monitor progress and make data-driven decisions.

Microsoft Excel (Advanced Financial Modelling) Expert

Using Excel for complex financial modelling related to your practice group's P&L, producer compensation structures, and scenario planning for market changes. You'll also review your team's complex analyses.

Microsoft PowerPoint / Think-Cell (Strategic Presentations) Expert

Designing and delivering high-impact presentations for board-level meetings, carrier strategy sessions, and major client pitches. Think-Cell is a bonus for professional charting.

Anaplan / Workday Adaptive Planning (Financial Planning) Advanced

Using these for producer compensation modelling, multi-year revenue forecasting for your practice group, and strategic resource planning. This is where you plan for the future.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Team Hiring & Performance Management No authority. Supports with interview scheduling. Provides feedback on candidates. No hiring authority. Interviews candidates and provides strong recommendations. Participates in performance reviews.
Budget Allocation (Team/Practice) No budget authority. Submits expense reports for approval. Suggests minor expenses for team activities, subject to manager approval. Manages small project budgets (up to £5K) with manager oversight. Recommends larger expenditures.
Client Pricing & Terms Executes quotes based on broker's instructions. No negotiation authority. Negotiates standard terms with carriers within established guidelines. Escalates exceptions. Leads complex negotiations with carriers. Makes recommendations on pricing strategy for key accounts.
Strategic Direction (Practice Group) Follows established processes and directives. Identifies process improvements. Contributes ideas to team strategy. Proposes new client acquisition strategies or market approaches for their book of business.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Team New Business Revenue
The total new commission and fee income generated by your team.
Target · Achieve £1M - £2.5M in new revenue annually for your practice/region.

Your Construction Practice team brings in £1.8M in new business in Q1, contributing to an annual run rate of £7.2M, exceeding the £6M target.

Practice Group P&L / EBITDA Margin
The overall profitability of your managed practice group or regional office, accounting for revenue and operational costs.
Target · Maintain or exceed a 25% EBITDA margin for your assigned P&L.

Your South East region generates £5M in revenue with £1.25M in expenses, resulting in a 25% EBITDA margin, hitting the target.

Client Retention Rate (Team Average)
The percentage of existing clients retained year-over-year across your entire team's book of business.
Target · Maintain a team average client retention rate of 92% or higher.

Your team starts the year with 200 clients, loses 10, and retains 190, resulting in a 95% retention rate, which is well above target.

Producer Productivity (Revenue per Producer)
The average commission and fee income generated per producer on your team.
Target · Ensure average revenue per producer meets or exceeds £500K annually.

With 10 producers, your team generates £5.5M in total revenue, averaging £550K per producer, a strong indicator of team effectiveness.

Carrier Contingent Revenue Growth
The increase in profit-sharing commissions received from carriers based on the profitability and volume of business placed.
Target · Increase contingent revenue by 10% year-over-year through profitable growth.

Through strategic placement and managing loss ratios, your team helps increase carrier contingent revenue from £200K to £220K, hitting the target.

Team Development & Mentorship
How effectively you're coaching and developing your direct reports, helping them grow their skills and books of business.
  • Regular 1-on-1 coaching sessions, documented development plans for each team member, observable improvements in junior brokers' sales techniques, positive feedback in 360-degree reviews from team members, successful internal promotions from your team.
Strategic Carrier Relationship Management
The strength and depth of our relationships with key insurance carriers, leading to better terms and capacity.
  • Invitations to carrier advisory boards, direct access to senior underwriters for complex risks, favourable responses on challenging placements, increased capacity allocations, positive feedback from carrier relationship managers on your team's professionalism and submission quality.
Market Intelligence & Thought Leadership
Your ability to stay ahead of market trends, identify new opportunities, and position the firm as an expert in your specialism.
  • Regularly presenting at industry events, publishing articles or whitepapers, being quoted in trade publications, proactively identifying new product lines or market niches for the firm, sharing actionable market insights with the wider leadership team.
Client Satisfaction & Advocacy
How happy your key clients are, and their willingness to recommend our services to others.
  • High Net Promoter Score (NPS) from your key accounts, unsolicited client testimonials, client referrals to new prospects, long-term client relationships (5+ years), clients actively engaging you for strategic risk advice beyond just policy placement.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Building and Developing a High-Performing Team

You'll spend a good chunk of your week in 1-on-1s, coaching calls, and team meetings, celebrating wins and dissecting losses. You get a real buzz from seeing a junior broker you've mentored close their first big deal, or watching an experienced producer refine their strategy based on your input.

Spending an hour helping a broker strategise a complex renewal, then seeing them successfully negotiate better terms with the carrier.

Driving Business Growth and Profitability

You're constantly looking at the numbers—pipeline, retention, P&L. You'll be devising new sales initiatives, identifying market opportunities, and figuring out how to optimise your team's performance to hit and exceed ambitious revenue targets. The thrill of seeing your practice group's revenue grow is a major driver.

Developing and launching a new cross-selling campaign that results in a 15% uplift in multi-product clients for your team.

Solving Complex Client and Market Challenges

When a client has a truly unusual risk, or the market is particularly 'hard', you're the one leading the charge to find a solution. You enjoy the intellectual challenge of deconstructing complex problems, negotiating with senior carrier contacts, and crafting bespoke insurance programmes that genuinely protect clients. This often means getting hands-on with the biggest, most challenging accounts.

Successfully placing a multi-national property programme for a new client in a difficult market, securing favourable terms where others failed.

What frustrates people
  • The 'Underwriter Black Hole' for your team's submissions, followed by your team needing you to chase for them.
  • Dealing with internal friction between sales and service teams, even at a management level.
  • Explaining to senior leadership why a market is 'hard' and rates are increasing, even when your team has done everything right.
  • Managing underperforming team members and having difficult performance conversations.
  • The sheer volume of administrative and compliance tasks required to run a practice group, which often takes away from client-facing time.
What this role does not give you
  • A purely client-facing sales role without leadership responsibilities.
  • A role with predictable, routine tasks and minimal pressure.
  • A 'hands-off' management style where you only delegate and don't get involved in the details.
  • Complete autonomy over all strategic decisions without needing to align with broader firm objectives.

8Who you work with

This role directly drives a significant portion of the firm's revenue and profitability. You'll shape our market presence in a specific sector or region, influence our carrier relationships, and develop the next generation of broking talent. Your decisions on client strategy, team structure, and talent acquisition have a direct impact on our reputation and long-term growth trajectory.

Inside the business
  • Senior VP / Managing Director (your boss)
  • Head of Operations (for service delivery and process improvement)
  • Finance Team (for P&L reporting and budgeting)
  • HR Business Partner (for talent acquisition and development)
  • Other Practice Leaders (for cross-selling and collaboration)
Outside the business
  • Key Insurance Carriers (Chubb, Travelers, AIG, Lloyd's syndicates)
  • Major Clients (C-suite and Risk Managers)
  • Industry Associations (e.g., BIBA, CII)
  • Potential Recruits and Industry Talent

9What you need before you start

Not a wish list. The things you would be expected to already have.

  • A proven track record of 10+ years in commercial insurance broking, with at least 3-5 years in a senior or lead broking role.
  • Demonstrable experience managing a significant book of business (e.g., £500K+ in revenue) and consistently achieving sales targets.
  • Experience coaching and mentoring junior brokers or account executives, with tangible examples of their development.
  • Strong understanding of complex commercial insurance products across multiple lines (e.g., Property, Casualty, Professional Indemnity, D&O).
  • A deep network of relationships with key underwriters and decision-makers at major insurance carriers.
  • Full working knowledge of a Broker Management System (BMS) like Acturis or Applied Epic, and a CRM like Salesforce.
  • Excellent commercial acumen and a solid grasp of financial principles, including P&L management.

10What to practise next

Where the job is going, and what to do about it starting this week.

Parametric Insurance & Alternative Risk Transfer

Traditional insurance can be slow and rigid. Parametric solutions (paying out based on a trigger event, not actual loss) and other alternative risk transfer mechanisms are gaining traction, especially for complex or difficult-to-insure risks. As a leader, you need to understand these to offer cutting-edge solutions.

Trigger events and data sources · Basis risk · Captives and self-insurance strategies · Insurance-linked securities (ILS)

  • This quarter: Research 2-3 case studies of successful parametric insurance placements in your industry vertical.
  • Next 6 months: Arrange meetings with specialist underwriters or brokers focused on parametric solutions to learn directly from them.
  • Month 6-12: Identify a potential client for whom a parametric solution might be a better fit than traditional coverage, and develop a preliminary proposal.
  • Ongoing: Read industry reports from reinsurers and specialist brokers on the growth of alternative risk transfer markets.

Quick win: Familiarise yourself with the basic concepts of parametric insurance via online articles or short courses. It's a new language you'll need to speak.

Cyber Risk Quantification & Holistic Solutions

Cyber risk isn't just an IT problem anymore; it's a business-critical issue that impacts P&L and reputation. Clients need more than just a policy; they need help quantifying their exposure and building a holistic cyber resilience strategy. You need to lead your team in providing this deeper level of advice.

Cyber risk frameworks (e.g., NIST, ISO 27001) · Financial modelling of cyber exposure · Pre-breach and post-breach services · Supply chain cyber risk

  • This month: Read a comprehensive report on the latest cyber threat landscape and its impact on your clients' industries.
  • Next quarter: Complete an online course on cyber risk management or quantification (e.g., from a university or specialist provider).
  • Month 3-6: Partner with a cyber security consultant or underwriter to develop a joint client proposition that goes beyond just selling a policy.
  • Month 6-12: Lead a workshop for your team on how to have more strategic conversations with clients about their holistic cyber risk strategy.

Quick win: Start asking every client about their cyber incident response plan and their supply chain cyber risks. These are easy conversation starters.

11Staying current once you are in

What people here do to keep up
  • Regularly attending industry conferences and seminars (e.g., BIBA, CII events) to stay abreast of market trends and network with peers and carriers.
  • Participating in executive leadership programmes or management training courses to hone your coaching, strategic planning, and change management skills.
  • Engaging in continuous professional development (CPD) through the CII or other relevant bodies to maintain and enhance your technical insurance knowledge.
  • Mentoring junior talent within the firm, which is a fantastic way to reinforce your own knowledge and develop your leadership style.
  • Contributing thought leadership articles or presentations to industry publications or events, positioning yourself and the firm as experts.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

AI-Driven Coaching & Performance Optimisation

AI tools are getting better at analysing sales performance data, identifying patterns, and even suggesting personalised coaching interventions. Managers who can interpret these insights and apply them effectively will unlock significant productivity gains from their teams.

  • AI-powered sales analytics platforms
  • Personalised learning paths
  • Ethical AI in performance management
  • Proactive risk identification

Digital Transformation Leadership

The insurance industry is notoriously slow to adopt new tech, but that's changing rapidly. As a manager, you'll need to champion and lead digital initiatives within your practice, ensuring your team embraces new platforms and workflows to stay competitive and efficient.

  • Change management methodologies
  • Digital literacy and upskilling
  • Process automation opportunities
  • Data-driven decision making culture

13What you’ll use

What you’ll use

Skills this role draws on

Technical

  • Advanced Risk Assessment & Exposure Analysis
  • Strategic Market Negotiation & Placement
  • Deep Policy Wording Deconstruction
  • Total Cost of Risk (TCOR) Modeling & Advisory
  • Book of Business P&L Management

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Senior Broker / Team Lead (Internal Promotion)

    3-5 years as a Senior Broker

    Skills to master

    • Building and managing a large, complex book of business, consistently exceeding individual sales targets, informal mentorship of junior colleagues, demonstrating strong market negotiation skills, and taking initiative on internal projects.

    You're ready to move on when

    • Consistently hitting £500K+ in individual revenue annually.
    • Recognised as a technical expert or go-to person for complex placements.
    • Positive feedback from junior colleagues on informal guidance.
    • Proactively identifying and solving team-level challenges without being asked.
    • Strong relationships with key carriers and clients.
  2. 2

    Broker Manager / Practice Leader (External Hire)

    Coming from a similar leadership role at another brokerage.

    Skills to master

    • Proven track record of leading a successful team, managing a P&L, driving new business growth, and developing talent. You'll need to demonstrate transferable leadership skills and a strong client/carrier network.

    You're ready to move on when

    • Experience managing 5+ direct reports with measurable success.
    • Clear examples of driving team revenue growth and profitability.
    • Ability to articulate a strategic vision for a practice group.
    • Strong existing relationships that can be brought to the firm.
    • Excellent cultural fit and alignment with our values.
  3. 3

    Specialist Underwriting Manager (Transition from Carrier)

    10-15 years in senior underwriting, with client-facing experience.

    Skills to master

    • Deep product knowledge, risk assessment from a carrier perspective, strong negotiation skills, and a desire to move into a sales and leadership role. You'll need to develop broking-specific sales and client management techniques.

    You're ready to move on when

    • Managed a significant book of business from an underwriting perspective.
    • Regularly engaged with brokers and clients on complex risks.
    • Demonstrated leadership potential and a desire to build and lead a team.
    • Strong existing relationships with key brokers and clients (from the carrier side).
    • A clear understanding of how to transition from a 'no' person to a 'how can we get to yes' person.

15Where this role leads

The long view: This role can lead to positions such as Chief Broking Officer or Managing Partner, or Chief Operating Officer.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Insurance Broker Manager is actually changing.

Where it leads

Roles this leads to

The record names a next step, but the catalogue has no page for it yet:

  • Senior VP / Managing Director (Regional or National)

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Preparing market presentations and obtain insurance quotations, worked against Insurance Broker Manager.

Preparing market presentations and obtain insurance quotations Level 3

Applied to your work in Insurance Broker Manager

This unit aims to provide learners with the skills to prepare market presentations and obtain insurance quotations. Learners will learn to collate information, obtain and clarify quotations, and communicate these quotations effectively, all while adhering to internal policies, procedures, and external regulations. Upon completion, learners will be able to confidently handle insurance broking and re-broking processes.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

See Your Progress Grow Illustration
Insurance Broker Manager
  • Advanced Risk Assessment & Exposure Analysis
  • Strategic Market Negotiation & Placement
  • Deep Policy Wording Deconstruction
  • Total Cost of Risk (TCOR) Modeling & Advisory
  • Book of Business P&L Management
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Insurance Broker Manager is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Senior VP / Managing Director (Regional or National)

    3-5 years in the Insurance Broker Manager role

    Level 6 (Director/VP)

    • P&L management for multi-million-pound business units (£2M-£10M+).
    • Key carrier relationship management at a C-suite level.
    • Talent acquisition and development across multiple practice groups/regions.
    • Regulatory and compliance oversight for a larger business unit.
    • Driving innovation and market differentiation across the firm.
Working with AI on the job

Working with AI

Where AI is starting to help

As an Insurance Broker Manager, your time is gold. Imagine reclaiming hours spent on administrative tasks, market analysis, and even coaching prep. AI isn't here to replace you; it's here to make you a more effective, strategic, and impactful leader. We're building an AI Productivity Hub specifically for our Finance_roles team, and here’s a sneak peek at how it’ll change your day.

In this role, AI tools will become your silent partners, handling the heavy lifting of data analysis, report generation, and even drafting communications. This means you can spend more time coaching your team, building deep client relationships, and focusing on the high-level strategic thinking that truly drives our business forward. Frankly, it's about getting back to what you do best.

Automated Strategic Report Generation

Imagine AI pulling together your quarterly P&L summary, team performance dashboards, and market trend analysis into a concise, board-ready report. It'll summarise key findings, highlight variances, and even suggest talking points for your leadership meetings. Less time wrestling with spreadsheets, more time strategising.

Advanced Team Performance Insights

AI will analyse your team's sales pipeline, conversion rates, and client retention data, identifying patterns and bottlenecks you might miss. It can flag underperforming segments, predict potential churn risks, and even suggest personalised coaching points for individual brokers based on their activity data. This means more targeted, impactful coaching.

Complex Policy & Contract Analysis

For those tricky client programmes or new carrier agreements, AI can rapidly deconstruct policy wordings, highlight key exclusions, and compare clauses against industry benchmarks. This gives you and your team a massive head start on understanding the nuances, ensuring you're always providing the best advice and spotting potential gaps.

Smart Communication & Outreach

From drafting personalised client update emails for your team to generating compelling proposals for new business pitches, AI can handle the initial heavy lifting. It learns your tone and style, freeing up your brokers to focus on the human connection, and you to focus on strategy. You'll still review, of course, but the first draft will be ready in minutes.

Common questions

Common questions

How do you become an Insurance Broker Manager?

Common routes in include Senior Broker / Team Lead (Internal Promotion) (3-5 years as a Senior Broker), Broker Manager / Practice Leader (External Hire) (Coming from a similar leadership role at another brokerage.) and Specialist Underwriting Manager (Transition from Carrier) (10-15 years in senior underwriting, with client-facing experience.). Times vary with prior experience.

Where can an Insurance Broker Manager progress to?

This role can lead on to Senior VP / Managing Director (Regional or National) (3-5 years in the Insurance Broker Manager role), depending on the skills you build.

What new skills matter most for an Insurance Broker Manager?

Increasingly, AI-Driven Coaching & Performance Optimisation and Digital Transformation Leadership. These are the skills our record of this role lists as growing.

Free tools

Want a read on where you stand?

Three free tools, no account needed. Each one ends with a role, a level and a way in.

Read the Zavmo manifesto to understand how you will be taught Meet your tutors

Or try another one

17Where to go from here

Other roles at Level 5

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

 More jobs in finance

Stay in the field you know and move sideways rather than up.
If you leave this industry

The skills built in this role carry across financial services. They can lead to senior leadership work in an insurance carrier, a risk management consultancy, or a private equity firm focused on insurance investments. Managing budgets, leading teams and working across complex markets are skills used in many settings.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my free Automation Fluency module What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.