The scoreboard, honestly: the hard targets, how often each one is actually looked at,
and the quiet human signals that never make it onto a dashboard.
Team Net New Assets (NNA)
The total value of new client assets brought in by your team, minus any assets that have left. This is the lifeblood of our growth.
Target · £50M - £100M+ annually for your teamIf your team brings in £60M in new money and loses £10M, your NNA is £50M. We'll track this against your annual target.
Team Revenue Growth on Book
How much the revenue generated from your team's client book grows each year, excluding market performance. This shows if we're deepening relationships and increasing 'share of wallet'.
Target · 5-10% annual growth (ex-market effects)If your team's book generated £2M in fees last year, we'd expect to see £2.1M - £2.2M this year from new business or increased mandates, even if the market was flat.
Advisor Productivity (Revenue per Advisor)
The average revenue generated by each advisor on your team. This helps us understand individual performance and identify coaching opportunities.
Target · Top quartile of industry benchmark (£750K - £1.5M+ per advisor, depending on experience)If your team of 5 advisors generates £5M in revenue, that's £1M per advisor. We'll compare this to internal and external benchmarks.
Client Retention Rate (Team Book)
The percentage of clients (and their assets) that your team successfully retains year-on-year. Losing clients is expensive.
Target · 95%+ retention rateIf your team started the year with 100 clients and 96 are still with us at year-end, that's a 96% retention rate. We'll also look at asset retention.
Compliance & Audit Pass Rate
How well your team adheres to all regulatory and internal compliance procedures. No one wants a visit from the regulator.
Target · 100% pass rate on internal and external audits (zero material findings)During the annual audit, your team had no significant findings related to KYC/AML, suitability, or client documentation. This is non-negotiable.
Team Engagement & Development
How well you're coaching, mentoring, and developing your direct reports. Are they growing? Are they happy? Are they performing?
- High scores in internal engagement surveys for your team
- measurable improvement in advisor performance through coaching logs
- successful promotions from your team
- positive 360-degree feedback from your direct reports and peers.
Strategic Client Acquisition & Deepening
Your ability to identify and help your team land significant new clients, or expand relationships with existing ones, especially those with complex needs.
- Successful acquisition of 1-2 'flagship' UHNW clients (£20M+ AUM) per year for the team
- documented examples of advisors expanding 'share of wallet' with existing clients through your guidance
- positive feedback from COIs on your team's professionalism and expertise.
Internal Collaboration & Advocacy
How effectively you work with other departments (e.g., investments, product, operations) to get the best outcomes for your clients and team.
- Regular participation in cross-functional meetings
- documented instances where you've successfully navigated internal processes to resolve a complex client issue
- positive feedback from internal partners on your collaborative approach and ability to represent your team's needs.
Risk Management & Issue Resolution
Your ability to spot potential client or team issues early and handle them before they become major problems. This includes compliance and reputational risks.
- Proactive identification and mitigation of client complaints
- successful de-escalation of tricky client situations
- timely resolution of operational bottlenecks impacting your team
- no significant compliance breaches originating from your team.