United Kingdom · Events and experiential marketing · Senior (5-8 years)

Senior Experiential Marketing Manager

Here is the whole job, in plain words. What it is, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

See how AI is changing this job, and get the full read by email.

Start my free Growth Mindset module

The first step towards Immersive Digital Integration (AR/VR/Metaverse) is taking your people with you, so start with Building a Department's Capacity to Learn, free.

Free to start, no card.

Keep this job description

Where should we send it?

One email: what AI is changing in this job, the new skills it asks for, where it leads, and where to start free. With a link back here. Nothing else follows unless you confirm your address.

Leading a team? Try this with up to five of them for 14 days, free.

Experience bandSenior (5-8 years)
Direct reportsNo direct reports
Reports toLead Experiential Marketing Manager
UK framework levelUsually a manager, or the deepest specialist in a team

Also advertised as Senior Events Project Manager · Experiential Lead · Senior Brand Experience Manager

Built on 43,079 real UK job descriptions we analysed · grounded in what real qualifications cover

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

Cambridge OCR Level 3 Cambridge Technical Certificate in Performing Arts Cambridge OCR · Level 3 · covers 1 of 4 standards

Cambridge OCR Level 3 Cambridge Technical Extended Diploma in Performing Arts Cambridge OCR · Level 3 · covers 1 of 4 standards

Cambridge OCR Level 3 Cambridge Technical Diploma in Performing Arts Cambridge OCR · Level 3 · covers 1 of 4 standards

Pearson BTEC Level 3 National Extended Diploma in Sport and Outdoor Activities Pearson Education Ltd · Level 3 · covers 1 of 4 standards

Pearson BTEC Level 3 National Extended Diploma in Sports Coaching and Development Pearson Education Ltd · Level 3 · covers 1 of 4 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Community arts project Cambridge OCR Level 3 Cambridge Technical Certificate in Performing Arts

Community arts project Cambridge OCR Level 3 Cambridge Technical Diploma in Performing Arts

Marketing Communications Pearson BTEC Level 3 National Extended Diploma in Sport and Outdoor Activities

The future skills this job leans on

Data Fluency turning numbers into a decision

AI Governance Fluency using AI responsibly

Sustainability Fluency building care for people and planet into the work

Frontier Fluency the next wave, beyond mainstream AI

Your Plan Illustration

Built for Senior Experiential Marketing Manager

3 units that map to this job, from the qualifications that cover it.

Community arts project Cambridge OCR · covers 1 of 4 standards Level 3
Community arts project Cambridge OCR · covers 1 of 4 standards Level 3
Marketing Communications Pearson Education Ltd · covers 1 of 4 standards Level 3

These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a Senior Experiential Marketing Manager?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skills this role is being asked for

Immersive Digital Integration (AR/VR/Metaverse)
Sustainable Event Design & Measurement

Why each one is rising

The future skills this job leans on

Data Fluencyturning numbers into a decision
AI Governance Fluencyusing AI responsibly
Sustainability Fluencybuilding care for people and planet into the work
Frontier Fluencythe next wave, beyond mainstream AI

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Senior Experiential Marketing Manager plan as you set up, starting with the free Growth Mindset module. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

Ready to pay? Subscribe for £70 a month

Keep this read. One email with what AI is changing in this job, the new skills it asks for and where to start free. Nothing else follows unless you confirm your address.

3What this role really is

A senior experiential marketing manager turns a marketing brief into a live, multi-sensory event that connects people with a brand. The work covers immersive activations, product launches and experiences designed to stick in people's minds. It runs from concept through to review, with attention to every detail along the way.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Cvent / Bizzabo (Event Management Platform) Advanced

You'll be designing complex registration paths, building multi-track event websites, managing event budgets within the platform, and pulling advanced analytics to track attendee behaviour and engagement.

Asana / Monday.com (Project Management) Advanced

You'll build complex project plans from scratch, create automations for routine tasks, manage team capacity for your projects, and report on project velocity and milestones to your Lead Manager.

Salesforce / HubSpot (CRM / Marketing Automation) Advanced

You'll create event campaigns, build attribution reports to show event impact, design how leads flow from event tech into the CRM, and troubleshoot any sync errors between systems. You'll be making sure our data is clean and actionable.

Miro / Figma (Collaborative Design/Whiteboard) Advanced

You'll lead brainstorming sessions, build detailed event layout diagrams, create stakeholder-facing presentations within the tool, and use it for visual planning of attendee journeys and activations.

Tableau / Power BI (Data Visualization & Analytics) Advanced

You'll connect various data sources (like Cvent and Salesforce), build custom dashboards to track event ROI and attendee engagement, and use these to present clear, data-driven insights to leadership.

Slido / Glisser (Audience Engagement) Advanced

You'll design integrated engagement strategies, script moments for interactive polls and Q&A sessions, and use the analytics from these platforms to gauge audience sentiment in real-time during your events.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choice	Coming in	Where you are now	The step above
Project Scope Changes	Escalate all changes to supervisor for review and approval.	Propose minor scope adjustments to manager, get approval. Escalate major changes.	Technical decisions within project scope (e.g., swapping a vendor for a similar one, adjusting a session format) can be made independently. Strategic changes (e.g., adding a new activation, significant budget reallocation) require consultation with Lead Manager and approval from relevant marketing leadership.
Budget Allocation & Spend	Track expenses against budget, flag any discrepancies to supervisor. No independent spending authority.	Manage specific budget lines up to £2,000 with manager oversight. Escalate anything over.	Full authority for project budgets up to £10,000 per line item, and overall project budgets up to £100,000 (with Lead Manager approval for the total). You'll negotiate vendor contracts up to £25,000 independently, but anything larger needs Lead Manager sign-off. You're accountable for tracking and reporting on all spend.
Vendor Selection & Management	Research potential vendors, gather quotes, and present options to supervisor for selection.	Select preferred vendors for routine services (e.g., basic catering, small A/V rentals) within budget guidelines. Escalate complex or high-value vendors.	Select and contract all vendors for your projects, negotiating terms and managing relationships. For new, high-value, or strategic vendors, you'll consult with your Lead Manager. You're responsible for ensuring all contracts are compliant and signed off by Legal.
On-Site Problem Solving	Report issues to supervisor immediately. Follow instructions for resolution.	Address routine operational issues independently (e.g., a broken printer, a missing sign). Escalate anything impacting safety, budget, or critical event flow.	Full authority to resolve almost all on-site operational issues in real-time. This includes making quick decisions on staffing, minor budget adjustments for emergencies, or re-routing attendees. You'll inform your Lead Manager of significant issues and their resolution post-event, but you're expected to handle it in the moment.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Event Net Promoter Score (NPS)

How likely attendees are to recommend our event or brand experience to others.

Target · +50 or higher

An event achieves an NPS of +55, indicating strong positive sentiment and advocacy among attendees.

Budget Adherence

Keeping your event spend within the agreed-upon budget.

Target · Within +/- 5% of approved budget

A £150,000 event comes in at £153,000, which is a +2% variance and within target.

Qualified Lead Generation (if applicable)

The number of marketing qualified leads (MQLs) or sales accepted leads (SALs) generated directly from your event.

Target · Minimum 500 MQLs per major event

A product launch event generates 620 MQLs, exceeding the target and providing a healthy pipeline for sales.

Social Media Engagement & Reach

How much buzz your event creates online, measured by mentions, shares, and overall reach.

Target · Minimum 10% increase in brand mentions during event period

During a 3-day activation, brand mentions on Twitter and Instagram increase by 15%, with key influencers sharing positive content.

Stakeholder Satisfaction

How happy internal teams (like Sales or Product) are with your collaboration and the event's delivery.

You're proactively consulted on new project ideas. Sales teams actively promote your events. Post-event feedback from internal partners is consistently positive, highlighting smooth communication and effective problem-solving.

Brand Alignment & Creative Impact

How well your event embodies our brand values and delivers a truly unique, memorable experience.

Event feedback frequently mentions 'wow' moments or unique elements. Marketing leadership consistently approves your creative concepts with minimal revisions. The experience feels cohesive, on-brand, and stands out from competitors.

Vendor Management Quality

Your ability to select, manage, and build strong relationships with external suppliers.

Vendors consistently deliver on time and within budget. You rarely have disputes or issues with suppliers. You're able to negotiate favourable terms, and vendors often express interest in working with you again.

Mentorship & Team Development

Your contribution to the growth and capability of junior team members.

Junior colleagues actively seek your advice and guidance. You regularly provide constructive feedback and support on their projects. Your mentees show clear progress in their skills and confidence over time.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy

Bringing Ideas to Life

You get a real kick out of seeing a concept move from a sketch on a whiteboard to a fully realised, physical experience. The process of planning, building, and then witnessing people interact with your creation is what drives you.

You'll spend hours refining a floor plan, then feel immense satisfaction watching the build-out, knowing your vision is becoming reality. On event day, you're observing attendee reactions, seeing if your design choices are working.

Problem-Solving Under Pressure

You genuinely enjoy the challenge of unexpected issues and finding quick, clever solutions. The thrill of overcoming a logistical hurdle on event day, or finding a workaround for a budget constraint, energises you.

When a key speaker cancels last minute, you're not just stressed; you're already on the phone with three potential replacements, figuring out who can step in and how to adjust the schedule.

Creating Memorable Connections

You're motivated by the idea of helping people connect with a brand in a meaningful, emotional way. You want attendees to walk away with a lasting positive impression and a story to tell.

You'll be thinking about how to design interaction points, what kind of atmosphere to create, and how to make sure the brand message feels authentic and engaging, rather than just a sales pitch.

What frustrates people

The 'Great Idea' Fairy: Senior stakeholders dropping a 'brilliant, simple' idea one week before the event, completely unaware it would take six weeks and a huge budget increase to execute.
Budget Gravity: Watching your carefully crafted, high-impact 'wow' moments get whittled down to 'nice-to-haves' during budget reviews, while still being expected to deliver the same results.
ROI Ghost Hunting: Being pressured to prove hard-dollar ROI for activations designed purely for brand affinity and long-term sentiment, forcing you to connect squishy metrics to sales pipeline.
The Post-Event Crash: The profound physical, mental, and emotional exhaustion that hits 24 hours after the event ends, just as the flood of 'urgent' debrief requests begins.
Vendor Tetris: The endless, thankless work of juggling dozens of vendor proposals, contracts, insurance certificates, and payment schedules, any one of which can derail the event.
"Can you just...": The constant stream of small, seemingly minor requests from all directions on event day that, in aggregate, completely derail your ability to manage the big picture.

What this role does not give you

A rigid, predictable schedule with no evening or weekend work (especially around events).
A quiet, solitary work environment; you'll be interacting with loads of people.
The luxury of always seeing your full creative vision executed without compromise.
A role where you can avoid getting your hands dirty with logistics and operational details.

8Who you work with

This role directly shapes how our brand is perceived in the physical world. Your work drives tangible brand awareness, customer engagement, and often, lead generation for our sales teams. A successful event can generate significant PR, social media buzz, and direct business opportunities, while a poorly executed one can damage reputation and waste considerable investment. You're a key driver in turning marketing strategy into memorable, impactful reality.

Inside the business

Marketing Leadership (Brand, Product Marketing)
Sales Teams (for lead generation events)
Product Development (for product launches)
Finance Department (for budget approvals and tracking)
Legal Team (for contracts and compliance)

Outside the business

Venue Managers and Staff
Event Production Agencies
A/V and Technical Suppliers
Catering and F&B Vendors
Sponsors and Partners
Talent (speakers, performers)

9What you need before you start

Not a wish list. The things you would be expected to already have.

Proven experience (5+ years) in event management, experiential marketing, or a closely related field, with a track record of successfully delivering complex projects.
Demonstrable experience managing event budgets up to £50,000-£100,000, including negotiation with multiple vendors.
Strong project management skills, including creating detailed timelines, managing dependencies, and overseeing multiple workstreams simultaneously.
Experience leading small teams or mentoring junior colleagues in a project-based environment.
A portfolio or examples of successful experiential campaigns or events you've significantly contributed to or led.
Solid understanding of marketing principles and how events contribute to broader business objectives.

10What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Event Data Analytics & Visualisation

Critical within 6 months. Simply pulling reports isn't enough anymore. You'll need to combine data from multiple sources (CRM, event platform, social media) to tell a cohesive story about event ROI and attendee behaviour. This means moving beyond basic dashboards to create predictive models and clearer attribution.

Data integration strategies (e.g., connecting Cven · Building custom dashboards in Tableau/Power BI for · Understanding attribution models for event-generat · Using data to inform future event design and conte · Identifying data trends and anomalies for proactiv

This week: Practice combining two different data sets in Excel or Google Sheets and creating a pivot table.
This month: Take an online course on advanced Tableau or Power BI dashboard creation.
Month 2: Work with a junior analyst to build a custom report pulling event data and CRM data.
Month 3: Present a data-driven proposal for an event change based on past performance.
Month 4: Explore predictive analytics tools for attendee forecasting or lead scoring.

Quick win: Identify one key metric you're currently tracking manually and figure out how to automate its reporting using existing tools. Ask to sit in on a data science team meeting to understand their approach to analytics.

API Integration & Event Tech Stack Optimisation

Important within 12 months. Our event tech stack is growing, and making sure all these tools 'talk' to each other is crucial for efficiency and data integrity. You'll need to understand how different platforms connect and how to troubleshoot integration issues.

Understanding basic API concepts (what they are, h · Common integration points between event platforms · Identifying data flow bottlenecks and errors · Evaluating new event tech for compatibility and in · Working with IT/Ops teams on data governance for e

This month: Research the API capabilities of our current event management platform (e.g., Cvent).
Month 2: Shadow our Marketing Operations team to understand how event data flows into Salesforce.
Month 3: Identify one manual data transfer process in your projects and propose an automated solution using existing integrations.
Month 4: Take an introductory course on API fundamentals (e.g., on Udemy or Coursera).
Month 5: Participate in a vendor demo for a new event tech tool, specifically asking about its integration capabilities.

Quick win: Map out the current data flow for one of your events, identifying where data is manually moved. Talk to our IT team about their standard integration practices.

11Staying current once you are in

What people here do to keep up

Attend industry conferences and trade shows (e.g., Event Tech Live, IMEX) to stay on top of trends and network.
Subscribe to leading industry publications and newsletters (e.g., Event Magazine, C&IT) to keep your finger on the pulse.
Participate in online forums or communities for event professionals to share knowledge and solve problems.
Seek out mentorship opportunities from more experienced professionals in the field.
Take online courses on specific tools or skills (e.g., advanced Excel, data visualisation, digital marketing).

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Immersive Digital Integration (AR/VR/Metaverse)

Critical within 12 months. Audiences expect more than just a physical presence; they want blended experiences. Competitors are already experimenting with AR overlays at events or creating 'metaverse' extensions that allow global participation and deeper engagement.

Understanding basic AR/VR hardware and software ca
Designing interactive digital layers for physical
Exploring virtual event platforms beyond basic vid
Measuring engagement in hybrid/virtual environment
Ethical considerations for immersive tech in marke

Sustainable Event Design & Measurement

Important within 12-18 months. Clients, attendees, and regulatory bodies are increasingly demanding environmentally and socially responsible events. 'Greenwashing' won't cut it; we need to genuinely design for sustainability and prove it.

Circular economy principles in event production (r
Carbon footprint calculation for events (travel, e
Sustainable sourcing for F&B, materials, and venue
Social impact considerations (local hiring, commun
Reporting frameworks for event sustainability (e.g

13What you’ll use

What you’ll use

Skills this role draws on

Technical

Attendee Journey Mapping
Event ROI & Attribution Modeling
Logistics & Contingency Planning
Brand Storytelling & Thematic Design
Sponsorship & Partnership Activation
Risk Assessment & H&S Compliance

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

1
Experiential Marketing Specialist (L2)
2-3 years
Skills to master
- Mastering end-to-end management of smaller events, taking ownership of specific workstreams within larger projects (e.g., registration, speaker management), and consistently delivering on defined plans. You'll need to prove you can handle routine decisions independently.
You're ready to move on when
- Consistently delivers projects on time and within budget.
- Proactively identifies and solves routine problems without constant supervision.
- Receives positive feedback from internal and external stakeholders on project execution.
- Demonstrates a clear understanding of event logistics and operational detail.
2
Project Manager (Marketing/Events Agency)
3-5 years
Skills to master
- Managing multiple client projects simultaneously, handling client relationships, developing detailed project plans, and overseeing creative and production teams. You'll need strong budget management and vendor negotiation skills in a fast-paced agency environment.
You're ready to move on when
- Successfully managed 5+ client projects from brief to delivery.
- Proven ability to manage client expectations and relationships effectively.
- Strong track record of hitting project profitability targets.
- Experience coordinating diverse teams (creative, production, logistics).
3
Marketing Executive / Coordinator (with event focus)
4-6 years
Skills to master
- Gaining a broad understanding of marketing principles, developing specific expertise in event logistics, managing smaller event activations, and supporting larger campaigns. You'll need to demonstrate a clear passion for experiential work and a desire to specialise.
You're ready to move on when
- Successfully managed 10+ small-scale activations or contributed significantly to major events.
- Demonstrates strong organisational skills and attention to detail.
- Proactively seeks out opportunities to take on more event-related responsibilities.
- Understands how events contribute to broader marketing goals.

15Where this role leads

The long view: This work can lead into managing larger teams and bigger budgets, moving into a broader marketing role, or building deep expertise in experiential work.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Senior Experiential Marketing Manager is actually changing.

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Community arts project, worked against Senior Experiential Marketing Manager.

Community arts project Level 3

Applied to your work in Senior Experiential Marketing Manager

The objective of this unit is to enable learners to understand, develop, participate in, and evaluate community arts projects. Learners will gain knowledge of the purpose and principles of community arts, learn how to identify needs and secure resources, and contribute to project implementation. Upon completion, learners will be equipped to create and assess the impact of community arts projects on participants and the wider community.

How the thinking builds

1 Remember
2 Understand
3 Apply
4 Analyse
5 Evaluate
6 Create

An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

See Your Progress Grow Illustration

Senior Experiential Marketing Manager

Attendee Journey Mapping
Event ROI & Attribution Modeling
Logistics & Contingency Planning
Brand Storytelling & Thematic Design
Sponsorship & Partnership Activation
Risk Assessment & H&S Compliance

This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Senior Experiential Marketing Manager is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

Lead Experiential Marketing Manager (L4)
3-5 years

This is the natural next step, where you'll move from owning individual projects to managing a portfolio of events or a specific programme. You'll take on more strategic responsibility, manage larger budgets, and likely have 3-8 direct reports.
- Portfolio Management Overseeing multiple concurrent events and ensuring they align with overall strategy.
- Vendor Relationship Management (Strategic) Building long-term relationships with key strategic partners and agencies.
- Advanced ROI Modelling Developing more sophisticated models to measure the business impact of events.
- Hiring & Onboarding Building out the team by recruiting, interviewing, and onboarding new talent.

Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, event planning is a mountain of details. From drafting emails to tracking sentiment, there's a lot of grunt work. But what if you could offload some of that? Our AI Productivity Hub is here to help you ditch the tedious tasks and focus on what you actually love: creating incredible experiences.

AI isn't here to replace your creativity; it's here to supercharge it. For a Senior Experiential Marketing Manager, this means less time wrestling with administrative tasks and more time refining concepts, engaging with key stakeholders, and ensuring every event is truly unforgettable. Think of it as your super-efficient assistant, always ready to tackle the repetitive stuff.

Run-of-Show & Comms Automation

Use AI to generate a first draft of your event's minute-by-minute run-of-show based on your brief. It can also draft sequences of personalised pre-event emails for different attendee segments (think VIPs, speakers, general admission), saving you hours of writing and tweaking.

Real-Time Sentiment Analysis

Point an AI tool at your event's social media hashtag and get instant alerts on attendee sentiment. It can flag logistical problems (like long queues) or highlight positive buzz around a specific speaker or activation, allowing you to respond immediately and adapt on the fly.

Creative Concept & Vendor Research

Stuck for ideas? Use generative AI as your brainstorming partner. Ask it for '10 interactive activation ideas for a B2B tech conference targeting developers' or 'unique catering concepts for a sustainable product launch'. You can also use it to research and shortlist top-rated vendors (A/V, fabrication, talent) in a new city.

Post-Mortem Synthesis & Reporting

After an event, feed transcripts from attendee feedback sessions, survey open-text answers, and social media comments into an AI tool. Ask it to summarise the top 5 positive themes and top 5 areas for improvement, complete with verbatim quotes. This cuts down hours of manual data compilation and analysis, getting you to insights faster.

Common questions

How do you become a Senior Experiential Marketing Manager?

Common routes in include Experiential Marketing Specialist (2-3 years), Project Manager (Marketing/Events Agency) (3-5 years) and Marketing Executive / Coordinator (with event focus) (4-6 years). Times vary with prior experience.

Where can a Senior Experiential Marketing Manager progress to?

This role can lead on to Lead Experiential Marketing Manager (3-5 years), depending on the skills you build.

What new skills matter most for a Senior Experiential Marketing Manager?

Increasingly, Immersive Digital Integration (AR/VR/Metaverse) and Sustainable Event Design & Measurement. These are the skills our record of this role lists as growing.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my free Growth Mindset module What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.

Senior Experiential Marketing Manager

Where should we send it?

Two short quizzes about you

Will AI change your work as a Senior Experiential Marketing Manager?

What's rising in its place

Immersive Digital Integration (AR/VR/Metaverse)

Sustainable Event Design & Measurement

Skills this role draws on

Technical

How you actually get there, here

Experiential Marketing Specialist (L2)

Project Manager (Marketing/Events Agency)

Marketing Executive / Coordinator (with event focus)

The credential is what you can do today. These are what keep you valuable.

Roles this leads to

One to one, on the work you already do

Everything else the record holds

The career path, and where it branches

Lead Experiential Marketing Manager (L4)

Where AI is starting to help

Run-of-Show & Comms Automation

Real-Time Sentiment Analysis

Creative Concept & Vendor Research

Post-Mortem Synthesis & Reporting

Common questions

Want a read on where you stand?