UK

United Kingdom · Events and experiential marketing · Lead (8-12 years)

Lead Experiential Designer / Design Manager

Here is the whole job, in plain words. What it is, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

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  • Experience bandLead (8-12 years)
  • Direct reports3-8 reports
  • Reports toAssociate Experience Design Director
  • UK framework levelUsually a manager, or the deepest specialist in a team

Also advertised as Senior Experience Design Lead · Head of Experiential Design (Projects) · Creative Lead (Events) · Experiential Programme Manager

Built on 43,079 real UK job descriptions we analysed · grounded in what real qualifications cover

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

Cambridge OCR Level 3 Cambridge Technical Extended Diploma in Performing Arts Cambridge OCR · Level 3 · covers 3 of 8 standards
Cambridge OCR Level 3 Cambridge Technical Introductory Diploma in Performing Arts Cambridge OCR · Level 3 · covers 3 of 8 standards
Cambridge OCR Level 3 Cambridge Technical Certificate in Performing Arts Cambridge OCR · Level 3 · covers 3 of 8 standards
Cambridge OCR Level 3 Cambridge Technical Diploma in Performing Arts Cambridge OCR · Level 3 · covers 3 of 8 standards
RSL Level 3 Diploma in Creative and Performing Arts RSL Awards Ltd · Level 3 · covers 2 of 8 standards
1st4sport Level 3 NVQ Diploma in Outdoor Programmes 1st4sport · Level 3 · covers 1 of 8 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Stage design for performance Cambridge OCR Level 3 Cambridge Technical Extended Diploma in Performing Arts
Stage Design for Performance Cambridge OCR Level 3 Cambridge Technical Introductory Diploma in Performing Arts
Stage Lighting Design Cambridge OCR Level 3 Cambridge Technical Diploma in Performing Arts
Set Design RSL Level 3 Diploma in Creative and Performing Arts
Design outdoor education programmes 1st4sport Level 3 NVQ Diploma in Outdoor Programmes

The future skills this job leans on

AI Fluency working with AI as a thinking partner
Data Fluency turning numbers into a decision
Automation Fluency building AI into how work runs
Sustainability Fluency building care for people and planet into the work
Foresight Fluency seeing round the corner
Your Plan Illustration

Built for Lead Experiential Designer / Design Manager

5 units that map to this job, from the qualifications that cover it.

  1. Stage design for performance Cambridge OCR · covers 3 of 8 standards Level 3
  2. Stage Design for Performance Cambridge OCR · covers 3 of 8 standards Level 3
  3. Stage Lighting Design Cambridge OCR · covers 3 of 8 standards Level 3
  4. Set Design RSL Awards Ltd · covers 2 of 8 standards Level 3
  5. Design outdoor education programmes 1st4sport · covers 1 of 8 standards Level 3
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a Lead Experiential Designer / Design Manager?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skills this role is being asked for

  • AI-Powered Design & Workflow Integration
  • Sustainability & Circular Design Principles
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Lead Experiential Designer / Design Manager plan as you set up, starting with the free Automation Fluency module. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

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Keep this read. One email with what AI is changing in this job, the new skills it asks for and where to start free. Nothing else follows unless you confirm your address.

3What this role really is

Leads the design of large-scale flagship events, from concept to execution. Manages the creative vision, the team, budgets and the problems that live events bring.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Vectorworks / SketchUp Pro Expert

You'll be overseeing and reviewing complex, multi-layered 3D models with custom textures and lighting for realistic pre-visualisations, ensuring they meet the creative vision and technical specifications. You'll also mentor junior designers on best practices.

Adobe Creative Suite (Illustrator, InDesign, Photoshop) Expert

You'll be approving and providing high-level creative direction for original event branding systems, complex graphic installations, and print-ready mechanicals. You'll also step in for critical design work on flagship projects if needed.

Miro / Mural Advanced

You'll be designing and facilitating complex multi-day workshops with clients and internal teams, creating custom journey maps, empathy maps, and ideation frameworks. You'll also use these to drive alignment with executive stakeholders.

Asana / Smartsheet Advanced

You'll be building and managing complex project plans with intricate dependencies, overseeing resource allocation for your design team, and creating status dashboards for your portfolio of events. You're accountable for keeping projects on track.

Cvent / Bizzabo Advanced

You'll be designing and overseeing the end-to-end digital attendee journey within these platforms, including registration flows, app engagement, and communication strategies. You'll also use data from these platforms to inform design decisions.

Keynote / PowerPoint Expert

You'll be building and delivering compelling, visually-driven narratives to pitch creative concepts to high-level clients and internal leadership, often defending multi-million pound budget requests and strategic visions.

Tableau / Power BI Intermediate

You'll be connecting data sources (surveys, registration, app data) to build custom dashboards that tell a clear story about event performance. You'll use these insights to justify strategic pivots and future design investments, and present them to stakeholders.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Creative Direction & Design Approach Proposes initial ideas, executes specific design tasks under supervision. Designs specific event areas or interactive elements, proposes solutions for defined problems. Leads the design of small to mid-sized events, makes technical design decisions within project scope, consults on overall creative direction.
Budget Allocation (Design Specific) No budget authority. Tracks time against tasks. Estimates costs for specific design elements, flags potential overruns. Manages design budget up to £5K, recommends vendor selection for design tools/resources.
Team Management & Development Focuses on individual learning and task completion. Provides informal guidance to new joiners, shares knowledge. Mentors 0-2 junior designers, provides peer feedback, helps unstick colleagues.
Client & Stakeholder Communication Communicates task status to supervisor. Presents design concepts to internal teams, answers routine client questions. Leads client meetings for owned projects, presents design proposals, manages client feedback.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Attendee Satisfaction (NPS)
The Net Promoter Score (NPS) from attendees for flagship events your team designed.
Target · > +50

If your team's Q2 event scored an NPS of +55, that's a solid win. Anything below +40 usually means we need to dig into what went wrong.

Project Budget Adherence
The percentage of major event design projects delivered within the allocated budget.
Target · 90% of projects on or under budget.

You'll be accountable for making sure your team's designs can actually be built for the money we've got. If a £500K project comes in at £520K, that's a 4% overspend, which isn't ideal.

Design Deliverable Quality & Timeliness
On-time delivery and accuracy of all design assets (floor plans, renders, graphic files) for your team's projects.
Target · >95% on-time, <1% error rate requiring reworks.

Your team delivered all 3D renders for the Q4 launch event on time, and the production team had no issues with the graphic files – that's what we're after. Missing a deadline or sending incorrect files can cause massive production delays and cost us serious money.

Team Mentorship & Development
The number of junior designers you've actively mentored who show measurable growth or are promoted.
Target · At least 1 junior designer showing significant progression or promotion per year.

You helped Sarah (L2 Designer) take ownership of a complex design workstream, and she's now ready for a Senior Designer role. That's a direct reflection of your leadership.

Client Design Approval Rate
The percentage of initial design concepts that get approved by the client with minimal revisions.
Target · >80% approval on first or second pass.

You pitched the concept for the 'Future of Tech' event, and the client loved it, only asking for a few minor tweaks to the colour palette. That shows you really understood their brief and vision.

Strategic Design Influence
How often your design team's input shapes the overall event strategy, not just the aesthetics.
  • You're invited to early-stage client strategy meetings. Your team's design concepts directly influence the event's content or speaker selection. Sales teams actively ask for your input on new pitches. Your design proposals are seen as solutions to business challenges, not just creative outputs.
Team Cohesion & Morale
The overall health, collaboration, and positive energy within your design team.
  • Your team members proactively help each other out. They feel comfortable raising concerns with you. There's a noticeable buzz and excitement around their projects. Feedback from skip-level managers indicates a positive team environment. People actually enjoy working together, even when things get stressful.
Problem-Solving Under Pressure
Your ability to calmly and effectively resolve unexpected design or production challenges during critical phases.
  • When a venue says 'no' to a key design element, you quickly come up with a viable alternative. During load-in, if a custom build doesn't fit, you lead the team to find a solution without panic. Clients and production teams trust your judgment in a crisis. You don't just identify problems
  • you bring solutions.
Client Relationship & Trust
The depth of the relationship and level of trust you build with key client contacts.
  • Clients ask for you by name for new projects. They share candid feedback and challenges with you directly. They see you as a strategic partner, not just a vendor. They're comfortable letting you push creative boundaries because they trust your judgment.
Innovation & Creative Leadership
Your team's ability to consistently bring fresh, innovative ideas to the table that push creative boundaries.
  • Your team regularly proposes novel interactive elements or sustainable materials. Competitors start to copy elements of your event designs. Your portfolio showcases truly unique and memorable experiences. You're seen as a thought leader in experiential design, both internally and externally.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Bringing Visions to Life

You get a real kick out of seeing your team's 3D renders turn into actual physical spaces. The moment an attendee walks into an environment you designed and their jaw drops? That's your fuel.

Spending late nights refining a complex spatial design, knowing that the effort will pay off when the event opens and everyone is talking about 'that amazing immersive room'.

Leading & Developing Talent

You genuinely enjoy mentoring junior designers, helping them grow their skills, and watching them tackle more complex challenges. Their success is a big part of your satisfaction.

Spending an hour doing a detailed code review or walking a junior through a tricky client feedback session, seeing them 'get it' and improve their craft.

Solving Complex Creative Puzzles

You thrive on the challenge of taking an ambitious creative brief and figuring out how to make it happen within tight budget, time, and logistical constraints. It's like a giant, fun puzzle.

Being told 'we need a fully immersive VR experience for £50K' and instead of saying no, you figure out a clever, cost-effective projection mapping solution that delivers similar impact.

What frustrates people
  • The 'Champagne Taste, Beer Budget' Dilemma: Being asked to deliver a 'never-been-done-before, industry-defining experience' with a budget that barely covers pipe and drape.
  • The Last-Minute Executive Whim: A senior leader sees something at another event and demands a major change to your design two weeks before load-in, wrecking the budget and timeline.
  • Venue Rigidity: Your brilliant, immersive design being neutered by venue rules like 'You can't rig from that ceiling point,' 'No vinyl graphics on that wall,' or 'All labour must be union.'
  • The ROI Question for Magic: Trying to assign a hard metric (like 'leads generated') to the value of an awe-inspiring moment that builds long-term brand affinity.
  • Asset & Content Chase: Acting as a glorified cat-herder, chasing 20 different stakeholders for their presentation slides, logos, and video files hours before they're supposed to go live.
  • Death by Committee: Having a bold, cohesive design concept watered down to a bland compromise by feedback from a dozen different departments with conflicting priorities.
  • The Fire Marshal's Red Pen: Watching your carefully planned, immersive floor plan get dismantled by last-minute fire code interpretations that create awkward aisles and kill the flow.
What this role does not give you
  • A predictable 9-to-5 schedule, especially around event dates.
  • Complete creative freedom without budget or logistical constraints.
  • A quiet, solitary work environment; you'll be collaborating constantly.
  • Guaranteed deployment of every single design concept you create.

8Who you work with

This role directly impacts our reputation for delivering high-quality, memorable events, which in turn drives client retention and new business wins. You're shaping the creative output of a significant portion of our event portfolio and directly influencing the development of our junior design talent. Your decisions on design direction and team management directly affect project profitability and our ability to scale.

Inside the business
  • Associate Experience Design Director (your boss)
  • Head of Production (for buildability and logistics)
  • Sales & Account Management (for client relationships and new business)
  • Marketing Team (for event promotion and brand consistency)
  • Finance Department (for budget approvals and tracking)
Outside the business
  • Key Clients (CMOs, Brand Directors, Event Leads)
  • Venue Managers & Operations Teams
  • Fabrication & Build Partners
  • AV & Technical Production Vendors
  • Creative Agencies (when collaborating)

9What you need before you start

Not a wish list. The things you would be expected to already have.

  • A proven track record of successfully leading the design and delivery of at least 5-7 medium to large-scale experiential marketing projects from concept to completion.
  • Demonstrable experience managing a small team of designers (even if informally) and providing mentorship and creative direction.
  • Expert-level proficiency in 3D design software (Vectorworks/SketchUp Pro) and the Adobe Creative Suite.
  • A strong portfolio showcasing innovative, impactful experiential designs that solve client business challenges.
  • Experience in client-facing roles, presenting complex creative ideas, and managing feedback from senior stakeholders.
  • A solid understanding of event production processes, budgets, and timelines – you know what it takes to get things built.

10What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Immersive Technology Integration (AR/VR/XR)

Immersive technologies are moving beyond novelty to become powerful tools for engagement and storytelling in events. As a Lead, you'll need to understand how to strategically integrate AR, VR, and mixed reality experiences into physical spaces to create deeper, more memorable interactions, rather than just using them for a 'cool factor'.

Spatial Computing Principles · Interactive Content Design · Hardware & Software Ecosystems · Storytelling in 360 Environments

  • This month: Attend an industry webinar or online course on current AR/VR trends in experiential marketing.
  • Next quarter: Identify a project where a small AR or VR element could genuinely enhance the attendee experience and propose it.
  • Month 4-6: Work with a vendor to prototype a simple immersive experience, learning the practicalities and challenges firsthand.
  • Month 7-9: Research and evaluate different immersive tech platforms and providers, building a network of potential partners.

Quick win: Download a few AR apps on your phone and explore how brands are using them. Start thinking about how a simple AR overlay could enhance a physical element in your next event.

11Staying current once you are in

What people here do to keep up
  • Regularly attend industry conferences (e.g., Event Tech Live, Experiential Marketing Summit) to stay abreast of trends and network.
  • Participate in online courses or workshops on emerging technologies like AR/VR development or advanced 3D rendering techniques.
  • Join professional associations like the Event Design Collective or ILEA to connect with peers and access resources.
  • Actively mentor junior designers and participate in internal knowledge-sharing sessions.
  • Seek out opportunities to present at industry events or contribute thought leadership articles.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

AI-Powered Design & Workflow Integration

AI isn't just for content anymore; it's rapidly changing how we ideate, visualise, and optimise designs. Designers who can effectively use AI tools will be able to generate concepts faster, iterate more efficiently, and free up time for truly strategic creative work. This isn't a 'nice-to-have' anymore; it's becoming a competitive necessity.

  • Generative Design Tools
  • AI-Assisted Optimisation
  • Prompt Engineering for Visuals
  • AI in Project Management

Sustainability & Circular Design Principles

Clients and attendees are increasingly demanding more sustainable events. We need to move beyond just recycling bins to truly embedding circular design principles into our experiences. This means designing for reuse, minimal waste, and responsible sourcing from the very beginning. It's a non-negotiable for future-proofed events.

  • Life Cycle Assessment (LCA)
  • Material Innovation
  • Design for Disassembly
  • Carbon Footprint Reduction

13What you’ll use

What you’ll use

Skills this role draws on

Technical

  • User Journey Mapping (Advanced)
  • Spatial Storytelling (Expert)
  • Human-Centred Design (HCD) (Advanced)
  • Experience Prototyping (Advanced)
  • Run of Show (ROS) Development (Expert)
  • Value Engineering (Advanced)

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    From Senior Experiential Designer (L3)

    3-5 years as a Senior Designer

    Skills to master

    • Mastering end-to-end project ownership, informal mentorship, advanced client presentation skills, and a strong understanding of budget constraints.

    You're ready to move on when

    • Consistently delivering complex projects on time and budget without significant supervision.
    • Proactively taking on leadership roles within projects, guiding junior team members.
    • Receiving consistent positive feedback from clients and internal stakeholders on your strategic input and creative solutions.
    • Demonstrating an ability to manage multiple workstreams and prioritise effectively.
  2. 2

    From Creative Lead at a smaller agency

    5-8 years in a creative leadership role

    Skills to master

    • Scaling your design leadership to larger, more complex projects, managing bigger budgets, and navigating a more structured corporate environment.

    You're ready to move on when

    • A portfolio showcasing leadership on projects with budgets exceeding £250K.
    • Experience managing a small team (even if 1-2 direct reports).
    • Strong client relationship management skills, including pitching and negotiation.
    • An understanding of how to integrate creative vision with broader business objectives.
  3. 3

    From Senior Architect / Interior Designer (with event experience)

    8-10 years in architecture/interior design, with 2-3 years focused on temporary structures or exhibition design

    Skills to master

    • Adapting architectural principles to temporary, experiential environments, understanding event logistics and production timelines, and developing a strong narrative-driven design approach.

    You're ready to move on when

    • A portfolio demonstrating strong spatial design skills and an understanding of human flow and interaction in temporary spaces.
    • Experience working with tight deadlines and complex stakeholder groups.
    • A keen interest in brand storytelling and immersive experiences beyond permanent structures.
    • Willingness to learn event-specific software and production workflows.

15Where this role leads

The long view: This work can lead to experience design director roles, or senior positions shaping brand strategy and creative direction across a wider organisation.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Lead Experiential Designer / Design Manager is actually changing.

Where it leads

Roles this leads to

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Stage design for performance, worked against Lead Experiential Designer / Design Manager.

Stage design for performance Level 3

Applied to your work in Lead Experiential Designer / Design Manager

This unit aims to develop learners' abilities to create detailed and practical set designs that meet the requirements of a performance brief. Learners will present their set design ideas effectively using visual aids and manage the set construction process, ensuring safety and adherence to specifications.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

See Your Progress Grow Illustration
Lead Experiential Designer / Design Manager
  • User Journey Mapping (Advanced)
  • Spatial Storytelling (Expert)
  • Human-Centred Design (HCD) (Advanced)
  • Experience Prototyping (Advanced)
  • Run of Show (ROS) Development (Expert)
  • Value Engineering (Advanced)
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Lead Experiential Designer / Design Manager is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Associate Experience Design Director (L5)

    3-5 years in the Lead role

    From managing projects and a small team to overseeing multiple event programmes and managing key client relationships across a portfolio. You'll be directing strategy for a larger segment of the business.

    • Strategic Vision Setting Defining the long-term creative roadmap for a significant part of the business.
    • Team of Teams Leadership Managing other Lead Designers or Senior Designers, rather than individual contributors.
    • Business Development Identifying and pursuing new business opportunities through client relationships and thought leadership.
    • Advanced Data Analytics for ROI Using sophisticated data to prove the business impact of experiential programmes at a portfolio level.
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, you're a creative leader, not a robot. But what if you could offload the tedious, repetitive tasks to actual robots (or at least, AI)? Imagine having more time to focus on truly groundbreaking creative work, client strategy, and mentoring your team. That's exactly what AI can do for you in this role.

We're not talking about AI replacing your creativity; we're talking about AI as your co-pilot. From generating initial concepts to optimising floor plans and even personalising attendee experiences, these tools are here to give you back precious hours every week. Think of it as having a highly efficient, tireless assistant who's always ready to help.

Generative Moodboarding & Concepting

Use AI tools like Midjourney or DALL-E to rapidly create dozens of visual concepts based on abstract prompts. Need a 'sustainable tech summit with a biophilic aesthetic' in 10 different styles? AI can deliver that in minutes, giving you a massive head start on creative exploration. This saves your team hours of manual image searching and Photoshopping.

Automated Floor Plan Optimisation

Feed AI-powered layout tools your venue specs, booth count, capacity requirements, and even fire codes. They'll generate multiple optimised floor plans, focusing on traffic flow, sightlines, or attendee density. You'll get intelligent layouts that maximise engagement and safety, cutting down hours of manual drafting and revision cycles for your team.

Real-Time Social Sentiment Analysis

Deploy an AI tool to monitor event hashtags and social chatter in real-time. Get a live dashboard of attendee sentiment, quickly identifying operational issues (e.g., 'long lines for coffee') or highlighting moments of delight. This means you can make immediate operational pivots on-site, improving the experience dramatically without needing someone glued to Twitter.

AI-Powered Personalised Itineraries

Integrate AI into your event app to analyse attendee profiles and behaviour. The AI can then proactively suggest relevant sessions, networking connections, and exhibitors, creating a truly curated and valuable experience for each individual. This reduces manual work for your event staff and significantly boosts attendee engagement scores and perceived value.

Common questions

Common questions

How do you become a Lead Experiential Designer / Design Manager?

Common routes in include From Senior Experiential Designer (3-5 years as a Senior Designer), From Creative Lead at a smaller agency (5-8 years in a creative leadership role) and From Senior Architect / Interior Designer (with event experience) (8-10 years in architecture/interior design, with 2-3 years focused on temporary structures or exhibition design). Times vary with prior experience.

Where can a Lead Experiential Designer / Design Manager progress to?

This role can lead on to Associate Experience Design Director (3-5 years in the Lead role), depending on the skills you build.

What new skills matter most for a Lead Experiential Designer / Design Manager?

Increasingly, AI-Powered Design & Workflow Integration and Sustainability & Circular Design Principles. These are the skills our record of this role lists as growing.

Free tools

Want a read on where you stand?

Three free tools, no account needed. Each one ends with a role, a level and a way in.

Read the Zavmo manifesto to understand how you will be taught Meet your tutors

Or try another one

17Where to go from here

Other roles at Level 5

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

 More jobs in events and experiential marketing

Stay in the field you know and move sideways rather than up.
If you leave this industry

Creative leadership, problem-solving, team management and shaping experiences are skills that carry across sectors. They can lead into broader brand experience roles, creative direction for advertising or digital agencies, or product design roles focused on user experience. Turning a vision into something real is useful in many industries.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my free Automation Fluency module What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.