United Kingdom · Events Experiential Marketing · Entry Level (0-2 years)

Virtual Events Assistant

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

  • Experience bandEntry Level (0-2 years)
  • Direct reportsNo direct reports
  • Reports toVirtual Events Coordinator
  • UK framework levelUsually someone starting out, or keeping a process running

Also advertised as Junior Events Support · Events Operations Assistant (Virtual) · Digital Event Coordinator (Entry)

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to Virtual Events Assistant

Ten quick questions, one per Future Fluency, asked against this role rather than a generic one. About five minutes, and no card.

Start the check, free

1What this role really is

This role is all about getting stuck in and learning the ropes of virtual event production. You'll be the reliable pair of hands making sure all the little pieces of the puzzle fit together for our online events. Think of yourself as the backstage crew for our digital stage – making sure everything's ready for the show, even if you're not in the spotlight. It's a foundational role, meaning you'll be learning from the ground up, supporting the team with the day-to-day tasks that keep our virtual events running smoothly. You'll be doing the essential groundwork that allows our more experienced team members to focus on the bigger picture.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

ON24 / Cvent / Hopin (Virtual Event Platforms)Basic

Managing attendee lists, setting up basic sessions from templates, pulling standard attendance reports, and providing front-line support during live events.

HubSpot / Marketo (Marketing Automation)Basic

Executing email campaigns using existing templates, segmenting pre-defined lists, and monitoring open/click rates for event promotions.

Asana / Monday.com (Project Management)Basic

Updating tasks, tracking personal deadlines, attaching assets, and commenting on project threads to keep event plans organised.

Looking up contacts, logging basic activities related to event participation, and pulling basic campaign member reports to track registration and attendance.

Slack / MS Teams (Collaboration)Basic

Participating in channels, using threads for specific discussions, and providing real-time status updates during live events on the 'backchannel'.

Canva / Figma (Basic Design)Basic

Creating simple social media graphics, virtual backgrounds, or speaker cards using established brand templates for event promotion and branding.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing inWhere you are nowThe step above
Event Platform ConfigurationExecutes configuration based on provided templates and instructions. Escalates any deviations or complex requests to Coordinator.Independently configures standard event types (e.g., single-session webinars). Consults on custom configurations.Designs and implements complex event configurations and custom registration flows. Makes technical decisions on platform features.
Attendee CommunicationSends templated emails (e.g., reminders, thank yous) after review. Responds to basic attendee support queries using FAQs.Drafts and sends standard attendee communications. Handles most routine attendee queries independently.Designs communication strategies for specific event types. Manages complex attendee issues and escalations.
Speaker ManagementSchedules tech checks, collects assets, and provides basic platform guidance during dry runs. Escalates any speaker issues.Manages speaker onboarding end-to-end for standard events. Troubleshoots common speaker tech issues.Develops speaker briefing materials and manages high-profile speaker relationships. Provides advanced technical support.
Live Event TriageMonitors chat for technical issues, responds to basic questions, and escalates all non-standard problems to Coordinator.Independently resolves common live event tech issues (e.g., audio settings, screen sharing).Acts as the 'Show Caller' or lead producer, making real-time decisions to resolve critical live event issues.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

Tech Check Completion Rate
Percentage of scheduled speaker tech checks completed on time.
Target · 100% completed 48 hours pre-event

For an event with 10 speakers, all 10 tech checks were completed and documented two days before the live date.

Data Entry Accuracy
Accuracy of attendee list uploads and updates in our event platforms and CRM.
Target · 98% accuracy (max 2 errors per 100 entries)

Uploaded 500 attendee records; only 5 had incorrect email addresses or missing company details.

Live Event Support Response Time
Average time taken to respond to attendee queries in the live event chat or support channel.
Target · <2 minutes during live events

During a 60-minute webinar, responded to all 15 attendee questions in the chat within an average of 1 minute 30 seconds.

Asset Collection Timeliness
Percentage of speaker bios, headshots, and presentation decks collected by the agreed deadline.
Target · 90% by deadline (with proactive follow-up)

For an event with 5 speakers, 4 out of 5 assets were received on time, and the 5th was chased and received within an hour of the deadline.

Reliability & Follow-Through
Consistently completing assigned tasks without needing constant reminders and proactively confirming completion.
  • Your manager doesn't need to chase you for updates
  • you proactively let them know when a task is done or if you've hit a snag. You're the person who remembers to hit 'record' when everyone else is focused on going live. You're trusted with critical, repetitive tasks because you get them right.
Learning & Adaptability
Actively seeking feedback, applying new learnings, and adapting to changes in event plans or platform features.
  • You ask thoughtful questions when you're unsure, you don't make the same mistake twice, and you're keen to learn new software or processes. When a new platform feature rolls out, you're one of the first to explore it and understand how it works.
Team Collaboration & Support
Effectively supporting the wider events team, especially during high-pressure live events, and contributing positively to team morale.
  • You're quick to offer help when the team is busy, you communicate clearly on the backchannel during live events, and you're generally seen as a helpful and approachable team member. You're not afraid to ask for help when you need it, either.
Attention to Detail
Catching small errors in event setups, communications, or data before they become bigger problems.
  • You spot the typo in the event registration confirmation email before it goes out to 500 people. You notice that a speaker's bio is missing a key detail. You double-check the join link before sharing it with attendees. You're the one who notices the small things that others might miss.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy
Learning and Growth

You'll be asking 'how does that work?' and 'can you show me?' constantly. You'll jump at the chance to learn a new platform feature or a more efficient way to manage attendee data. You're here to soak up knowledge.

After seeing the Coordinator set up a poll, you'll ask for a quick tutorial and then try it yourself for the next event, even if it's not strictly your task.

Contributing to a Team

You'll enjoy being a vital part of a small, busy team, knowing that your reliable work directly helps everyone else. You like the feeling of collective effort and shared success, especially after a successful live event.

During a live event, you'll be actively monitoring the chat for questions, flagging technical issues on the backchannel, and generally being the team's eyes and ears, feeling proud when it all goes smoothly.

Structured and Detailed Work

You'll find satisfaction in ticking off checklist items, ensuring data is clean, and following processes precisely. The idea of bringing order to potential chaos through meticulous planning and execution really appeals to you.

You'll spend time making sure every speaker bio is formatted identically and every presentation deck is uploaded to the correct folder, finding a sense of accomplishment in that perfect organisation.

What frustrates people
  • The 'human firewall': Spending an inordinate amount of time during a live event responding to individual attendees' tech issues ('I can't hear anything,' 'How do I log in?') that are usually user error.
  • Asset & Cat Herding: The sheer administrative grind of tracking down bios, headshots, release forms, and presentation files from a dozen different busy people, often with last-minute changes.
  • The Last-Minute Deck: Chasing a C-level speaker for their presentation, only to receive a 75-slide, unformatted PowerPoint five minutes before they are scheduled to present, and then needing to quickly upload it.
  • Repetitive tasks: Doing the same data entry, link testing, or email scheduling for multiple events, which can feel a bit like Groundhog Day if you're not into process.
What this role does not give you
  • High-level strategic decision-making in the short term.
  • Constant variety in core tasks; there's a lot of repetition and process.
  • Immediate creative control over event design or content.
  • Direct management of a team or significant budget authority.

6Who you work with

This role directly supports the smooth execution of our virtual events, which are a key part of our marketing and sales strategy. Your careful work means we can generate leads, engage our audience, and build our brand reputation effectively. Get it right, and you’re helping to fill the sales pipeline and keep our customers happy. Get it wrong, and we could lose attendees, look unprofessional, and waste marketing spend.

Inside the business
  • Virtual Events Coordinator
  • Senior Virtual Events Specialist
  • Marketing Team (for promotional assets)
  • Sales Team (for lead lists and follow-up)
Outside the business
  • Event Speakers
  • Attendees (via support chat)
  • Platform Support Teams (e.g., ON24, Cvent)

7What you need before you start

Not a wish list. The things you would be expected to already have.

  • A genuine interest in events, particularly virtual ones. You don't need years of experience, but a curiosity about how they work is key.
  • Proficiency with standard office software (e.g., Microsoft Office Suite or Google Workspace) – you'll be using spreadsheets a lot.
  • A willingness to learn new software and processes quickly. We'll train you, but you need to be a quick study.
  • Strong organisational skills; you're someone who likes to keep things tidy and structured.
  • Excellent written and verbal communication skills in English, especially for dealing with speakers and attendees.
  • The ability to work effectively in a team and take direction.

8What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Virtual Event Platform Configuration

As you gain experience, you'll be expected to move beyond basic template-based setups. Understanding how to build custom registration paths, configure engagement tools, and manage more complex multi-session events will be crucial for taking on more responsibility.

Custom Registration Workflows · Engagement Tool Optimisation · Multi-session Event Management

  • This week: Ask your Coordinator to walk you through a more complex event's platform setup, even if you're just observing.
  • This month: Volunteer to take on a slightly more challenging configuration task, like setting up a new engagement poll from scratch.
  • Month 2: Complete any platform-specific certifications or advanced training modules offered by ON24 or Cvent.
  • Month 3: Document a new, more efficient way to configure a specific platform feature, sharing it with the team.

Quick win: Spend 30 minutes each week exploring a new feature in our primary event platform's settings. Just click around and see what's possible.

Basic Web Analytics Interpretation (Google Analytics)

Moving beyond just pulling reports, you'll need to start understanding what the numbers actually mean. Knowing if a registration page is performing well or where attendees are dropping off will help us make better decisions for future events.

Traffic Sources · Conversion Rates · Basic Funnel Analysis

  • This week: Ask to see the Google Analytics dashboard for our event landing pages and understand what each metric means.
  • This month: Take a free online course on Google Analytics fundamentals (Google offers one).
  • Month 2: Try to explain the performance of a recent event's registration page to your Coordinator, using the data.
  • Month 3: Propose one small change to a landing page based on your interpretation of the analytics data.

Quick win: Look at the 'bounce rate' for a recent event landing page. If it's high, ask your Coordinator what that might mean and what we could do about it.

9Staying current once you are in

What people here do to keep up
  • Attend industry webinars and virtual events (even competitor ones!) to see how others are doing it and pick up best practices.
  • Take online courses or tutorials on our core event platforms (ON24, Cvent, Hopin) to deepen your technical knowledge.
  • Seek out feedback from your Coordinator and Senior Specialists, asking for specific areas to improve.
  • Join relevant online communities or forums for event professionals to learn from peers and stay updated on trends.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: Basic AI Prompting for Content

Competitors are already using AI to draft event summaries, social media posts, and even speaker intros in minutes. Learning to use these tools effectively will make you incredibly efficient and free up your time for more interesting tasks.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

Your PlanIllustration

Built for Virtual Events Assistant

2 units that map to this job, from the qualifications that cover it.

  1. Organise and coordinate eventsCity and Guilds of London Institute · covers 1 of 5 standardsLevel 3
  2. Organise a business eventCambridge OCR · covers 1 of 5 standardsLevel 2
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Basic AI Prompting for Content

Competitors are already using AI to draft event summaries, social media posts, and even speaker intros in minutes. Learning to use these tools effectively will make you incredibly efficient and free up your time for more interesting tasks.

  • Clear Prompting
  • Output Validation
  • Context Provision

What you’ll use

Skills this role draws on

Technical

  • Run of Show (ROS) Understanding
  • Speaker & Talent Asset Management
  • Audience Engagement Monitoring
  • Basic Contingency Awareness

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Events Intern / Volunteer

    6-12 months

    Skills to master

    • Basic event logistics, administrative support, understanding event timelines, hands-on experience with event software.

    You're ready to move on when

    • Successfully supported multiple events, even small ones, from start to finish.
    • Demonstrated reliability and a keen eye for detail in all tasks.
    • Received positive feedback on your organisational skills and willingness to learn.
  2. 2

    Administrative Assistant / Office Support

    1-2 years

    Skills to master

    • Organisation, scheduling, managing multiple priorities, basic technical troubleshooting, clear communication.

    You're ready to move on when

    • Managed complex calendars or projects with multiple stakeholders.
    • Became the 'go-to' person for setting up video calls or troubleshooting office tech.
    • Proactively identified and improved administrative processes.
  3. 3

    Marketing Assistant / Coordinator (Entry)

    1-2 years

    Skills to master

    • Basic marketing campaign execution, content management, data entry, understanding of marketing channels, digital tool proficiency.

    You're ready to move on when

    • Successfully supported email campaigns or social media efforts.
    • Demonstrated an understanding of marketing objectives and audience engagement.
    • Comfortable with using marketing automation or CRM tools for basic tasks.

11Where this role leads

The long view:This role is a fantastic launchpad for a career in events or digital marketing. We're looking for someone eager to learn, who's not afraid of a bit of hard work, and who wants to be part of a team that delivers really engaging virtual experiences. Show us your dedication, and we'll help you build a brilliant career here.

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Virtual Events Assistant is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Organise and coordinate eventsLevel 3

Applied to your work in Virtual Events Assistant

By completing this unit, learners will be able to organise and coordinate activities before, during, and after an event, understanding the role of an event organiser and the importance of effective planning.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Virtual Events Assistant

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

  • Tech Check Completion RatePercentage of scheduled speaker tech checks completed on time.For an event with 10 speakers, all 10 tech checks were completed and documented two days before the live date.100% completed 48 hours pre-event
  • Data Entry AccuracyAccuracy of attendee list uploads and updates in our event platforms and CRM.Uploaded 500 attendee records; only 5 had incorrect email addresses or missing company details.98% accuracy (max 2 errors per 100 entries)
  • Live Event Support Response TimeAverage time taken to respond to attendee queries in the live event chat or support channel.During a 60-minute webinar, responded to all 15 attendee questions in the chat within an average of 1 minute 30 seconds.<2 minutes during live events
  • Asset Collection TimelinessPercentage of speaker bios, headshots, and presentation decks collected by the agreed deadline.For an event with 5 speakers, 4 out of 5 assets were received on time, and the 5th was chased and received within an hour of the deadline.90% by deadline (with proactive follow-up)
These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Virtual Events Assistant to Virtual Events Coordinator, and whatever you decide comes after.

Level 2 · in progressAI Fluency→ Virtual Events Coordinator→ your design
Where this takes you

This role is a fantastic launchpad for a career in events or digital marketing. We're looking for someone eager to learn, who's not afraid of a bit of hard work, and who wants to be part of a team that delivers really engaging virtual experiences. Show us your dedication, and we'll help you build a brilliant career here.

See Your Progress GrowIllustration
Virtual Events Assistant
  • Run of Show (ROS) Understanding
  • Speaker & Talent Asset Management
  • Audience Engagement Monitoring
  • Basic Contingency Awareness
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Virtual Events Assistant is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Level 2 (Mid-Level)

    • Advanced Platform Configuration: Building custom event flows and engagement tools.
    • Full Speaker Management: Onboarding, training, and supporting speakers without constant supervision.
    • Basic Marketing Automation: Building multi-touch email nurture streams for event promotion.
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, a lot of the 'assistant' work can be repetitive. Imagine having a smart helper that takes care of the mundane, freeing you up to learn more, contribute more, and actually enjoy the creative side of events. That's what AI can do for you in this role.

We're not talking about robots taking over your job; we're talking about smart tools that make your life easier. For a Virtual Events Assistant, AI can be a game-changer for those fiddly, time-consuming tasks. Think of it as having an extra pair of hands that's really good at drafting emails, summarising long documents, or even helping you brainstorm. We want you to use these tools to make your day more efficient, not just work harder.

Post-Event Content Automation

Use AI transcription services (like Otter.ai) to instantly transcribe event sessions. Then, feed those transcripts into a simple AI model (like ChatGPT) to automatically generate first drafts of session summaries, key takeaways for blogs, or compelling quotes for social media. It's a huge time-saver for getting content out quickly.

Audience Insight Acceleration

Got a load of chat logs or Q&A submissions? Pop them into an AI analysis tool. It can quickly perform sentiment analysis, identify recurring themes and questions, and even flag the most common tech issues. This helps you understand what attendees cared about without hours of manual reading.

Speaker Prep & Research

Use an AI assistant to quickly pull together a first draft of a speaker's introduction script or a concise bio based on their LinkedIn profile. It won't be perfect, but it'll give you a solid starting point, saving you time on initial research and drafting.

Communication & Promotion Engine

Struggling with writer's block for that event reminder email? Use AI copywriting tools (like Jasper or even ChatGPT) to draft initial versions of event invitations, reminder emails, or post-event thank you notes. You'll still need to review and tweak, but it gets you 80% of the way there in minutes.

Common questions

Common questions

How do you become a Virtual Events Assistant?

Common routes in include Events Intern / Volunteer (6-12 months), Administrative Assistant / Office Support (1-2 years) and Marketing Assistant / Coordinator (Entry) (1-2 years). Times vary with prior experience.

Where can a Virtual Events Assistant progress to?

This role can lead on to Virtual Events Coordinator (18-36 months), depending on the skills you build.

What level is a Virtual Events Assistant in the UK?

This role aligns to RQF Level 2 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for a Virtual Events Assistant?

Increasingly, Basic AI Prompting for Content. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows a Virtual Events Assistant, works on the job you actually do, and keeps going at your pace rather than a timetable's.

  • Searching and planning stay free. You only pay when you start learning.
  • Your credits are yours. Regulated, and they don't vanish when a subscription ends.
  • Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 5 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming a Virtual Events Assistant: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.
Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 2

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Events Experiential Marketing

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills you'll gain here – project management, digital platform proficiency, stakeholder communication, and live production support – are highly transferable. You could move into broader marketing operations, digital project management, content production, or even traditional live event management, adapting your virtual expertise to new contexts.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

This role profile is © 2026Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.