The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Virtual Events Assistant / Junior Coordinator
1-2 yearsSkills to master
- Mastering basic platform setup, accurate data entry, front-line attendee support, and strict adherence to checklists. Basically, proving you can execute reliably.
You're ready to move on when
- Consistently completing all assigned tasks on time and without errors.
- Proactively identifying minor issues and suggesting solutions.
- Receiving positive feedback from speakers and internal teams for support.
- Demonstrating a solid understanding of the event lifecycle.
- 2
Marketing Assistant with Event Focus
2-3 yearsSkills to master
- Developing strong marketing automation skills (email campaigns, landing pages), understanding lead generation, and gaining experience in event promotion. You'll need to beef up your event platform knowledge.
You're ready to move on when
- Successfully managing several event promotion campaigns from start to finish.
- Demonstrating proficiency in our marketing automation tools.
- Showing a keen interest and initiative in learning event production specifics.
- Consistently delivering on marketing KPIs related to event registration.
- 3
Customer Support / Technical Support Specialist
2-4 yearsSkills to master
- Honing advanced troubleshooting skills, exceptional customer service, and the ability to explain complex technical issues simply. You'll need to learn the event-specific logistics and platforms.
You're ready to move on when
- Consistently achieving high customer satisfaction scores.
- Demonstrating a calm and effective approach to resolving technical problems.
- Showing a strong aptitude for learning new software quickly.
- Expressing a genuine interest in moving into event production rather than just support.