United Kingdom · Events Experiential Marketing · Principal/Manager (12-16 years)

Manager, Virtual Event Production

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

Experience bandPrincipal/Manager (12-16 years)
Direct reports3-8 reports
Reports toDirector, Digital & Experiential Events
UK framework levelUsually a manager, or the deepest specialist in a team

Also advertised as Head of Virtual Events · Senior Virtual Conference Manager · Lead Producer, Digital Events · Programme Manager, Online Conferences

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to Manager, Virtual Event Production

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1What this role really is

This isn't just about running a single event; it's about leading the team that builds and delivers our entire portfolio of virtual conferences. You'll be the person making sure our producers have what they need to succeed, setting the bar for quality, and ensuring every virtual experience we put out there hits the mark. Think of yourself as the conductor of a small, highly skilled orchestra, making sure every instrument plays in tune.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Hopin, Bizzabo, Cvent, ON24, Zoom Events (Virtual Event Platforms)Strategic

Evaluating and selecting platforms based on enterprise goals, negotiating contracts, overseeing platform integration with the broader martech stack, and guiding your team on optimal use.

OBS Studio, StreamYard, vMix, Restream (Streaming/Broadcast)Architect

Defining the organisation's streaming standards and technology choices, managing hardware/software procurement, and building the technical capability of the team. You'll understand the underlying tech deeply.

Asana, Monday.com, Trello (Project Management)Strategic

Implementing and standardising PM methodologies across the events team. Using platform data to forecast resource needs, optimise departmental workflows, and ensure team adherence to timelines.

Salesforce, HubSpot (Registration & Data)Strategic

Designing the end-to-end attendee data flow, ensuring data hygiene, and using registration data to inform overall event strategy and segmentation for the entire portfolio. You'll ensure data is flowing correctly for ROI tracking.

Descript, Adobe Premiere Rush, Kapwing (Video Post-Production)Strategic

Defining the on-demand content strategy and overseeing the tools and processes for turning live content into evergreen marketing assets. You'll make sure your team has the right tools and training for this.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choice	Coming in	Where you are now	The step above
Team Hiring & Performance	No authority; recommends candidates to manager.	Provides input on candidate fit; no hiring authority. Receives performance feedback.	Interviews candidates, provides strong recommendations; input on performance reviews. Technical decisions on project staffing.
Budget Allocation & Spend	No authority; follows budget guidelines.	Can request spend for specific project needs (e.g., software licence); requires manager approval.	Approves project-level spend up to £5K; recommends larger spend to Lead/Manager. Manages budget for specific workstreams.
Operational Process & Standards	Follows established processes; highlights inefficiencies to manager.	Identifies process improvements; proposes changes to manager.	Designs and implements new processes for specific workstreams; gains team consensus. Recommends standards.
Vendor Selection & Management	No authority; uses pre-approved vendors.	Can research potential vendors; no selection authority.	Recommends specific vendors for project needs; manages day-to-day vendor relationships for specific events.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

Team Production Efficiency

Number of virtual events produced per producer per quarter, balanced against quality scores.

Target · Increase by 10% YoY without compromising quality (e.g., maintaining >4.0/5 attendee satisfaction).

Your team delivered 15 events this quarter, up from 13 last year, with average attendee satisfaction holding steady at 4.2/5. This shows improved process or skill.

Cost Per Engaged Attendee (CPEA)

The total cost of an event divided by the number of attendees who engaged with at least 50% of the content.

Target · Reduce CPEA by 10% year-on-year across the portfolio.

By optimising platform usage and negotiating better vendor rates, you helped reduce the average CPEA from £15 to £13.50 across our Q2 events.

Speaker & Partner Satisfaction

Average score from post-event surveys for speakers and event partners (e.g., sponsors).

Target · Maintain an average satisfaction score of 4.5/5 or higher.

Our Q3 flagship conference achieved a 4.6/5 speaker satisfaction score, with specific feedback praising the clear briefing process and seamless tech checks your team ran.

Event Portfolio ROI Contribution

The measurable return on investment generated by the virtual event portfolio, often tied to marketing-influenced pipeline or lead conversion.

Target · Demonstrate a >3x return on total event spend, contributing >£5M in marketing-influenced pipeline annually.

Working with Marketing, you can show that our virtual events directly influenced £1.8M in pipeline in Q4, against an event spend of £500,000, hitting a 3.6x ROI for the quarter.

Team Development & Mentorship

How well you're growing your team's skills, confidence, and career paths.

Regular 1:1s with clear development plans, successful internal promotions, positive feedback from direct reports in engagement surveys, producers taking on more complex events independently, successful onboarding of new team members.

Operational Process Optimisation

Your ability to identify bottlenecks, streamline workflows, and implement best practices across the production team.

Documented new processes (e.g., a standardised ROS template, improved speaker comms flow), reduction in last-minute production issues, positive feedback from producers on process clarity, successful implementation of new tools that improve efficiency.

Vendor Relationship Management

The effectiveness of your relationships with key platform and production partners.

Favourable contract renewals, proactive problem-solving with vendors, vendors bringing us new opportunities or insights, positive feedback from vendors about our collaboration, clear SLAs being met consistently.

Strategic Influence & Thought Leadership

Your ability to contribute to the broader event strategy and represent the team's expertise.

Being consulted by Director/VP on strategic event planning, presenting insights to wider marketing or leadership teams, successful proposals for new event formats or technologies, positive feedback from peers on your strategic input.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy

Building & Developing a High-Performing Team

You'll spend a good chunk of your week coaching producers, helping them solve tricky problems, and celebrating their successes. You'll get a real buzz from seeing a junior producer successfully run their first complex event, knowing you helped them get there.

After a particularly challenging event, you'll lead a debrief focused on what went well and what could be improved, ensuring everyone learns and grows from the experience, rather than just moving on.

Driving Operational Excellence & Efficiency

You're always looking for ways to make things smoother, faster, and less prone to error. This means refining our production playbooks, evaluating new tools, and finding clever ways to automate repetitive tasks.

You might spend an afternoon mapping out the end-to-end speaker onboarding process, identifying where we can add automated reminders or clearer templates to save your team hours of chasing.

Strategic Impact & Portfolio Ownership

You'll be regularly discussing event strategy with the Director, pitching ideas for new event formats, and making sure our production capabilities align with the company's broader marketing goals. You're not just executing; you're shaping.

You'll present a quarterly review to leadership, not just on individual event metrics, but on the overall performance of the virtual event portfolio, highlighting ROI and suggesting future investment areas.

What frustrates people

Dealing with underperforming team members and having difficult performance conversations.
Budget constraints that limit your ability to invest in new tech or additional headcount.
The constant pressure to do more with less, while maintaining high production quality.
Internal politics or conflicting priorities from different departments that impact event delivery.
Having to justify the value of virtual events and the resources needed to produce them, especially to those who still see them as 'just a big webinar'.

What this role does not give you

A purely hands-on production role; you'll be leading and enabling, not always 'calling the show' yourself.
A predictable, 9-to-5 schedule, especially around major event dates.
Complete autonomy without needing to align with broader marketing or business objectives.
A quiet, uninterrupted work environment; you'll be managing a busy team and dealing with constant queries.

6Who you work with

This role directly impacts the operational excellence and strategic success of our entire virtual event portfolio. You're responsible for the quality of our digital footprint, the efficiency of our production processes, and the development of the team that makes it all happen. Get this right, and we'll be seen as leaders in the virtual event space, driving significant revenue and brand engagement. Get it wrong, and we'll be scrambling, losing credibility, and wasting budget.

Inside the business

Marketing Leadership (for content and lead generation goals)
Sales Teams (for understanding pipeline impact)
Product Management (for technical integrations and feature requests)
Finance Department (for budget approvals and tracking)
IT & Security Teams (for platform security and data governance)
HR & Talent Acquisition (for team hiring and development)

Outside the business

Virtual Event Platform Vendors (for contracts, support, and feature roadmaps)
Streaming & Production Agencies (for outsourced services)
Keynote Speakers & Talent Agents (for high-profile content)
Sponsors & Partners (for delivery of their event packages)
Industry Bodies & Associations (for best practices and networking)

7What you need before you start

Not a wish list. The things you would be expected to already have.

Proven experience (typically 8+ years) in virtual event production, with at least 3-5 years in a senior or lead producer role, managing complex, multi-track virtual conferences.
Demonstrable experience managing a team of event producers or coordinators, including hiring, performance management, and career development.
A strong track record of managing significant event budgets (e.g., £250K+ per event or £500K+ annually across a portfolio).
Expert-level proficiency with at least two major virtual event platforms (e.g., Hopin, Cvent, Bizzabo) and advanced knowledge of streaming technologies.
A portfolio of successful virtual events where you played a key leadership role, with measurable outcomes and positive stakeholder feedback.
Strong understanding of event marketing, lead generation, and how virtual events contribute to the sales funnel.

8What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Data Analytics & Visualisation for Event Portfolios

Moving beyond basic attendance numbers, you'll need to interpret complex data sets (attendee journeys, engagement scores, lead conversions) across your entire event portfolio to identify strategic opportunities and prove ROI. This requires a deeper understanding of data science principles and visualisation tools.

Cohort analysis for attendee behaviour · Attribution modelling for event-sourced revenue · Advanced data visualisation techniques · Integration of event data with CRM/Marketing Automation

This month: Take an online course on advanced Excel functions or an intro to Power BI/Tableau for data visualisation.
Next quarter: Work with our Data Analytics team to understand how they currently track event impact and identify areas for deeper analysis.
Month 3-6: Design a new, comprehensive event portfolio dashboard that integrates data from multiple sources and presents key ROI metrics clearly.
Month 6-12: Lead a project to standardise data collection and reporting across all virtual events to ensure consistent, high-quality insights.

Quick win: Start by regularly reviewing the analytics dashboards of your current virtual event platforms. Look for patterns in session drop-off rates or popular content and challenge your team to explain the 'why'.

9Staying current once you are in

What people here do to keep up

Regularly attending industry conferences (e.g., IMEX, Event Tech Live, PCMA Convening) to stay current on trends, network with peers, and scout new technologies.
Participating in leadership development programmes, especially those focused on coaching, change management, and strategic influence.
Subscribing to leading event industry publications and newsletters (e.g., EventMB, Skift Meetings) to keep abreast of market shifts and innovations.
Taking online courses or workshops on advanced data analytics, AI applications in marketing, or hybrid event design.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: AI-Driven Event Personalisation & Engagement

Attendees expect highly personalised experiences, even in virtual settings. AI is rapidly enabling dynamic content recommendations, tailored networking, and intelligent chatbots that can significantly boost engagement and satisfaction. If we don't offer this, we'll fall behind.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

AI-Driven Event Personalisation & Engagement

Attendees expect highly personalised experiences, even in virtual settings. AI is rapidly enabling dynamic content recommendations, tailored networking, and intelligent chatbots that can significantly boost engagement and satisfaction. If we don't offer this, we'll fall behind.

AI-powered content recommendation engines
Dynamic networking algorithms
Generative AI for post-event content
Ethical AI deployment in events

Strategic Hybrid Event Design & Production

The future of events is increasingly hybrid. It's not just about running two events at once; it's about creating a cohesive, equitable experience for both in-person and virtual audiences. This requires a completely different approach to content, tech, and team coordination.

Integrated content strategy for hybrid
Hybrid audience engagement techniques
Hybrid tech stack architecture
Hybrid event budget allocation

What you’ll use

Skills this role draws on

Technical

Run of Show (ROS) Development & Standardisation
Advanced Audience Engagement Strategy
Contingency & Crisis Management Planning
Post-Event Analytics & ROI Reporting
Vendor & Contract Management

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

1
Senior Virtual Conference Producer (Internal Promotion)
5-8 years as a Senior Producer, demonstrating readiness for leadership and strategic oversight.
Skills to master
- Leading complex, multi-track virtual events end-to-end, mentoring junior team members, developing robust contingency plans, and consistently delivering events within budget and to high quality. You'll need to show you can manage projects, not just tasks.
You're ready to move on when
- Successfully led multiple flagship virtual events with minimal supervision.
- Consistently received excellent feedback from speakers and internal stakeholders.
- Proactively identified and implemented process improvements for event production.
- Demonstrated informal leadership by mentoring peers or junior producers.
- Presented strategic insights from event performance data to senior management.
2
Lead Producer / Programme Manager (External Hire)
10-15 years in event production, with a strong emphasis on digital events and leadership experience in a similar agency or corporate setting.
Skills to master
- Managing a portfolio of events, overseeing budgets, leading cross-functional teams, and making strategic decisions about event technology and vendor partnerships. You'll need to show you can step in and lead from day one.
You're ready to move on when
- Managed a team of 3+ event professionals in a previous role.
- Owned a significant event budget (e.g., £500K+ annual spend).
- Successfully launched new virtual event formats or platforms.
- Can articulate a clear vision for operational excellence in virtual event production.
- Demonstrated strong negotiation skills with vendors and partners.
3
Head of Events / Digital Events (Smaller Organisation)
10-15 years, having already managed an entire event function (even if smaller) and built out digital capabilities.
Skills to master
- Full P&L responsibility, strategic planning for an entire event calendar, team building from scratch, and integrating events with overall marketing strategy. This shows you've already had broad responsibility.
You're ready to move on when
- Held ultimate accountability for event ROI and budget in a prior role.
- Built or significantly scaled an event programme, particularly digital.
- Strong track record of attracting, developing, and retaining event talent.
- Demonstrated ability to influence executive-level stakeholders.
- Proven ability to adapt and innovate in a rapidly changing event landscape.

11Where this role leads

The long view:Your journey here is about building a world-class virtual event capability and a high-performing team. The skills you'll hone in this role will set you up for significant leadership opportunities, whether you choose to stay within events, move into broader marketing, or even pivot into general management. We're invested in your growth, and we'll help you chart a path that aligns with your ambitions.

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Manager, Virtual Event Production is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

Start free and meet yours

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Lighting Design for live performanceLevel 5

Applied to your work in Manager, Virtual Event Production

By completing this unit, learners will understand lighting equipment for performance, the nature of light and colour, explore lighting ideas practically and theoretically, and create and manage appropriate production documentation.

How the thinking builds

Remember
Understand
Apply
Analyse
Evaluate
Create

An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Manager, Virtual Event Production

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

Team Production EfficiencyNumber of virtual events produced per producer per quarter, balanced against quality scores.Your team delivered 15 events this quarter, up from 13 last year, with average attendee satisfaction holding steady at 4.2/5. This shows improved process or skill.Increase by 10% YoY without compromising quality (e.g., maintaining >4.0/5 attendee satisfaction).
Cost Per Engaged Attendee (CPEA)The total cost of an event divided by the number of attendees who engaged with at least 50% of the content.By optimising platform usage and negotiating better vendor rates, you helped reduce the average CPEA from £15 to £13.50 across our Q2 events.Reduce CPEA by 10% year-on-year across the portfolio.
Speaker & Partner SatisfactionAverage score from post-event surveys for speakers and event partners (e.g., sponsors).Our Q3 flagship conference achieved a 4.6/5 speaker satisfaction score, with specific feedback praising the clear briefing process and seamless tech checks your team ran.Maintain an average satisfaction score of 4.5/5 or higher.
Event Portfolio ROI ContributionThe measurable return on investment generated by the virtual event portfolio, often tied to marketing-influenced pipeline or lead conversion.Working with Marketing, you can show that our virtual events directly influenced £1.8M in pipeline in Q4, against an event spend of £500,000, hitting a 3.6x ROI for the quarter.Demonstrate a >3x return on total event spend, contributing >£5M in marketing-influenced pipeline annually.

These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Manager, Virtual Event Production to Director, Digital & Experiential Events, and whatever you decide comes after.

Level 5 · in progressAI Fluency→ Director, Digital & Experiential Events→ your design

Where this takes you

Your journey here is about building a world-class virtual event capability and a high-performing team. The skills you'll hone in this role will set you up for significant leadership opportunities, whether you choose to stay within events, move into broader marketing, or even pivot into general management. We're invested in your growth, and we'll help you chart a path that aligns with your ambitions.

See Your Progress GrowIllustration

Manager, Virtual Event Production

Run of Show (ROS) Development & Standardisation
Advanced Audience Engagement Strategy
Contingency & Crisis Management Planning
Post-Event Analytics & ROI Reporting
Vendor & Contract Management

This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Manager, Virtual Event Production is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

Director, Digital & Experiential Events
3-5 years in this Manager role, demonstrating consistent high performance and strategic impact.
Level 6 (Director/VP)
- Defining the overall digital and hybrid event strategy for the entire business unit.
- Leading major event platform transformations and strategic vendor partnerships.
- Integrating event outcomes with broader marketing and sales strategies at an executive level.
- Building and leading a larger, multi-layered team (including other managers).
- Representing the company's event strategy externally to industry and partners.

Working with AI on the job

Working with AI

Where AI is starting to help

As a Manager, your focus is on enabling your team and optimising workflows. AI isn't just for individual tasks anymore; it's a powerful tool to elevate your entire production capability, free up your producers for higher-value work, and give you better insights into your event portfolio. Think of it as a force multiplier for your team.

We're building an AI Productivity Hub specifically for our Events_Experiential_Marketing team. It's a central place where you and your producers can tap into smart tools to automate the tedious bits, get quicker insights, and generally make life a lot easier. Here's a glimpse of how AI can transform your team's day-to-day.

Automated Content & Comms Drafting

Imagine your producers feeding session transcripts into an AI and getting instant drafts of blog posts, social media snippets, and key takeaways. Or using AI to draft personalised speaker outreach emails, significantly reducing administrative time and improving response rates. This means more time focusing on high-touch speaker management and less on repetitive writing.

Audience & Content Performance Insights

AI can chew through chat logs, Q&A transcripts, and attendee journey data from across your event portfolio. It'll identify key themes, sentiment shifts, and content gaps, giving you and your team deep, actionable insights for post-event debriefs and future content strategy faster than any human analysis. This helps you prove ROI and refine your content strategy with hard data.

Intelligent Speaker & Topic Sourcing

Accelerate your content planning. AI assistants can research and generate initial long-lists of potential speakers, influencers, and trending topics based on your target audience profile and event themes. This frees up your producers to focus on vetting, relationship building, and securing top-tier talent, rather than endless manual searching.

Portfolio Performance Dashboards & Reporting

Connect your event data sources to AI-powered dashboards that can automatically highlight trends, flag underperforming events, and even suggest areas for optimisation across your entire portfolio. This gives you a bird's-eye view of your team's impact and helps you make data-driven decisions about resource allocation and future investments.

Common questions

How do you become a Manager, Virtual Event Production?

Common routes in include Senior Virtual Conference Producer (Internal Promotion) (5-8 years as a Senior Producer, demonstrating readiness for leadership and strategic oversight.), Lead Producer / Programme Manager (External Hire) (10-15 years in event production, with a strong emphasis on digital events and leadership experience in a similar agency or corporate setting.) and Head of Events / Digital Events (Smaller Organisation) (10-15 years, having already managed an entire event function (even if smaller) and built out digital capabilities.). Times vary with prior experience.

Where can a Manager, Virtual Event Production progress to?

This role can lead on to Director, Digital & Experiential Events (3-5 years in this Manager role, demonstrating consistent high performance and strategic impact.), depending on the skills you build.

What level is a Manager, Virtual Event Production in the UK?

This role aligns to RQF Level 5 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for a Manager, Virtual Event Production?

Increasingly, AI-Driven Event Personalisation & Engagement and Strategic Hybrid Event Design & Production. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows a Manager, Virtual Event Production, works on the job you actually do, and keeps going at your pace rather than a timetable's.

Searching and planning stay free. You only pay when you start learning.
Your credits are yours. Regulated, and they don't vanish when a subscription ends.
Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 8 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming a Manager, Virtual Event Production: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A Zavmo curriculum screen: a three-month plan built for a customer support lead, five Ofqual-regulated units and a hundred and ninety-six credits. — A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.

Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 5

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Events Experiential Marketing

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills you'll gain in this role – team leadership, strategic planning, budget management, and navigating complex tech – are highly transferable. You could move into broader marketing leadership roles, programme management in other industries, or even operations leadership within a tech company. The events industry is also global, offering opportunities in different markets.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.

Manager, Virtual Event Production

What's rising in its place

AI-Driven Event Personalisation & Engagement

Strategic Hybrid Event Design & Production

Skills this role draws on

Technical

How you actually get there, here

Senior Virtual Conference Producer (Internal Promotion)

Lead Producer / Programme Manager (External Hire)

Head of Events / Digital Events (Smaller Organisation)

The credential is what you can do today. These are what keep you valuable.

Roles this leads to

No two people are taught the same way. This is one-to-one, not one-to-many.

A conversation, not a course

No two people run this the same way

This isn't a certificate you file away. It's a passport to the life you're designing.

Everything else the record holds

The career path, and where it branches

Director, Digital & Experiential Events

Where AI is starting to help

Automated Content & Comms Drafting

Audience & Content Performance Insights

Intelligent Speaker & Topic Sourcing

Portfolio Performance Dashboards & Reporting

Common questions

You’ve started things before

Less than one coaching session. Every month.

You have the map. Walking it is the part we do together.