The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Associate Intelligence Analyst (L1) at Zavmo
18-24 monthsSkills to master
- Mastering data collection from various platforms, basic report generation, understanding core competitive intelligence frameworks, and developing strong attention to detail.
You're ready to move on when
- Consistently delivers accurate and timely data extractions and reports.
- Can independently complete all steps of a pre-defined competitor profile.
- Proactively identifies minor data discrepancies or missing information.
- Receives positive feedback on clarity of communication in internal documents.
- 2
External Market Research Analyst / Consultant
2-4 yearsSkills to master
- Strong primary and secondary research skills, client-facing presentation abilities, structured problem-solving, and experience working on multiple, varied projects.
You're ready to move on when
- Can demonstrate experience managing research projects from start to finish for external clients.
- Proven ability to synthesise complex market data into actionable recommendations.
- Comfortable presenting findings to senior stakeholders and defending analysis.
- Experience across multiple industries or market segments.
- 3
Business Analyst in a Tech/SaaS Company
2-3 yearsSkills to master
- Deep understanding of SaaS business models, strong data analysis skills (SQL, Excel, some Python), experience working with product and sales teams, and translating business questions into analytical problems.
You're ready to move on when
- Proven ability to use data to drive business decisions within a tech company.
- Strong command of SQL for complex data extraction and analysis.
- Can clearly articulate the impact of market trends on product development or sales strategy.
- Experience collaborating with cross-functional teams on analytical projects.