The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Creative Projects Manager, Innovation (L2)
2-3 yearsSkills to master
- Independent project execution, stakeholder management for single projects, basic workshop facilitation, strong grasp of Lean Startup and Design Thinking basics.
You're ready to move on when
- Consistently delivers projects on time and budget with validated learnings.
- Proactively identifies and solves problems within their project scope.
- Receives positive feedback from internal clients and team members.
- Shows initiative in taking on more complex tasks or mentoring new joiners informally.
- 2
Product Manager (Mid-Level)
3-5 yearsSkills to master
- Deep understanding of a specific product domain, user story mapping, backlog grooming, technical understanding of software development, market analysis.
You're ready to move on when
- Strong track record of shipping successful product features or small products.
- Excellent understanding of customer needs and market dynamics.
- Ability to work effectively with engineering teams.
- Demonstrated ability to drive product strategy for a specific area.
- 3
Management Consultant (Innovation Focus)
4-6 yearsSkills to master
- Client management, strategic problem-solving, structured analysis, presentation skills, experience across multiple industries.
You're ready to move on when
- Successfully led client engagements focused on innovation or digital transformation.
- Strong analytical and problem-solving capabilities.
- Comfortable presenting to senior client executives.
- Experience working in ambiguous, fast-paced project environments.
- 4
UX Lead / Senior UX Designer
4-6 yearsSkills to master
- Advanced user research techniques, information architecture, interaction design, prototyping tools, usability testing, design system knowledge.
You're ready to move on when
- Led end-to-end UX for complex digital products.
- Strong portfolio showcasing user-centred design solutions.
- Ability to advocate for user needs and influence product direction.
- Experience mentoring junior designers and leading design critiques.