UK

United Kingdom · Innovation · Senior (5-8 years)

Senior Creative Projects Manager, Innovation

Here is the whole job, in plain words. What it is, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

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  • Experience bandSenior (5-8 years)
  • Direct reportsNo direct reports
  • Reports toPrincipal / Manager, Innovation Ventures
  • UK framework levelUsually a manager, or the deepest specialist in a team

Also advertised as Senior Innovation Project Lead · Innovation Programme Manager · Senior Intrapreneurship Specialist

Built on 43,079 real UK job descriptions we analysed · grounded in qualifications employers recognise

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

Focus Awards Level 4 NVQ Diploma in Customer Service (RQF) Focus Awards Limited · Level 4 · covers 3 of 10 standards
OCNLR Level 4 Certificate in Business Administration OCN London · Level 4 · covers 1 of 10 standards
1st4sport Level 3 NVQ Diploma in Outdoor Programmes 1st4sport · Level 3 · covers 1 of 10 standards
Pearson BTEC Level 3 National Extended Diploma in Creative Digital Media Production Pearson Education Ltd · Level 3 · covers 1 of 10 standards
Pearson BTEC Level 3 National Extended Diploma in Creative Media Practice Pearson Education Ltd · Level 3 · covers 1 of 10 standards
CMI Level 4 NVQ Diploma in Management Chartered Management Institute · Level 4 · covers 1 of 10 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Encourage innovation Focus Awards Level 4 NVQ Diploma in Customer Service (RQF)
Contribute to Innovation in a Business Environment OCNLR Level 4 Certificate in Business Administration
Design outdoor education programmes 1st4sport Level 3 NVQ Diploma in Outdoor Programmes
Working in the Creative Media Industry Pearson BTEC Level 3 National Extended Diploma in Creative Digital Media Production
Creative Industry Response Pearson BTEC Level 3 National Extended Diploma in Creative Media Practice

The future skills this job leans on

AI Fluency working with AI as a thinking partner
Data Fluency turning numbers into a decision
AI Governance Fluency using AI responsibly
Sustainability Fluency building care for people and planet into the work
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Your Plan Illustration

Built for Senior Creative Projects Manager, Innovation

5 units that map to this job, from the qualifications that cover it.

  1. Encourage innovation Focus Awards Limited · covers 3 of 10 standards Level 4
  2. Contribute to Innovation in a Business Environment OCN London · covers 1 of 10 standards Level 4
  3. Design outdoor education programmes 1st4sport · covers 1 of 10 standards Level 3
  4. Working in the Creative Media Industry Pearson Education Ltd · covers 1 of 10 standards Level 3
  5. Creative Industry Response Pearson Education Ltd · covers 1 of 10 standards Level 3
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a Senior Creative Projects Manager, Innovation?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skills this role is being asked for

  • Ethical AI in Design & Innovation
  • Circular Economy Principles in Product Design
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Senior Creative Projects Manager, Innovation plan as you set up, starting with a Future Fluency module on using AI in your job. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

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3What this role really is

Manages early stage innovation projects, turning rough ideas into tested pilots within a larger organisation.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Miro Advanced

Designing and facilitating complex multi-day workshops, building custom templates for ideation and journey mapping, and managing a library of innovation assets. You're a power user.

Asana / Monday.com Expert

Architecting complex project plans, building automated workflows for experiment tracking, creating real-time dashboards for your project portfolio, and ensuring dependencies are clear across teams. You're the go-to person for project setup.

Figma Advanced

Working closely with designers to build interactive prototypes, making minor edits to designs, and understanding how design systems work to ensure consistency and speed. You can jump in and help out if needed.

Notion Expert

Designing and building comprehensive project hubs, creating custom databases and templates for your team's knowledge management, and ensuring all project documentation is easily accessible and organised. You're the Notion guru.

UserTesting.com / Maze Advanced

Designing and moderating live user interviews, setting up and launching unmoderated tests with sophisticated scripts, and synthesising qualitative data into actionable insight reports. You know how to get to the 'why' behind user behaviour.

Tableau / Power BI Intermediate

Connecting various data sources and building simple dashboards to track programme health, experiment results, and portfolio status. You can tell a story with data, even if you're not a dedicated data scientist.

Anaplan / Pigment Basic

Inputting budget requests for your projects and accurately tracking project spend against pre-built financial models. You understand the basics of financial planning for innovation.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Project Methodology & Tools Follows prescribed methodology; uses assigned tools. Chooses appropriate methodology/tools for routine tasks; proposes new tools for manager review. Selects and adapts methodologies (e.g., Design Sprints, Lean Startup) for complex projects; recommends new tools for team adoption; designs custom workshop templates.
Budget Allocation (Project Level) Tracks expenses against allocated budget; escalates discrepancies. Manages project spend within approved budget; flags potential overruns to manager. Manages project budgets up to £150K; approves expenses up to £5K; recommends budget adjustments up to £20K to manager; identifies cost-saving opportunities.
Project Scope & Direction Executes tasks within defined scope; escalates scope creep. Manages scope for individual projects; proposes minor scope adjustments to manager. Defines project scope for complex innovation initiatives; recommends major pivots or scope changes to Principal / Manager and key stakeholders based on validated learnings.
Stakeholder Communication Strategy Contributes to status reports; communicates with immediate team. Develops and delivers routine project updates to internal clients and manager. Designs and executes comprehensive communication plans for complex projects, including presentations to Director/VP level stakeholders; manages expectations across diverse groups.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Experiment Velocity
The number of distinct, validated learning experiments completed per project cycle.
Target · Increase by 25% quarter-on-quarter for your assigned projects.

If your project ran 4 experiments last quarter, you'd aim for 5 this quarter, each with clear hypotheses and validated learnings. It's not just doing more, it's learning more, faster.

Stage-Gate Pass Rate
The percentage of your projects that successfully pass key internal governance 'gates' (e.g., concept validation, pilot readiness) based on evidence presented.
Target · Achieve an 80% success rate for projects passing Stage-Gate 2 (Pilot Readiness).

You take 5 projects through to Stage-Gate 2 this year; 4 of them get the green light to proceed to pilot based on your robust evidence and presentation. The one that didn't pass still provided valuable learnings, of course.

Budget Adherence (Complex Projects)
Keeping your assigned innovation project budgets within the agreed-upon variance.
Target · Maintain project spend within 10% of the approved budget for projects over £50,000.

You're managing a £100,000 pilot project. You keep a close eye on spending and manage to deliver it for £108,000, which is a good result given the inherent unknowns in innovation.

Mentee Progression
The readiness of junior colleagues you mentor for their next career step.
Target · Have at least one junior PM you've mentored ready for promotion within 18 months.

You've been coaching Sarah for 12 months. She's now independently running smaller projects, confidently presenting to stakeholders, and showing real initiative. You'd advocate for her promotion to Creative Projects Manager.

Quality of Insights & Recommendations
How well you synthesise complex information from experiments and user research into clear, actionable insights and compelling recommendations for senior leadership.
  • Your project reviews aren't just data dumps
  • they tell a clear story. Senior leaders often reference your insights in their own discussions, and your recommendations are frequently adopted. You're seen as someone who can cut through the noise and get to what really matters.
Stakeholder Confidence & Collaboration
The level of trust and willingness to collaborate from your cross-functional partners and senior leaders on your projects.
  • People from Product, Marketing, and Engineering actively seek out your input and are willing to dedicate resources to your projects. You don't have to chase people for updates
  • they proactively share information. You're seen as a reliable, fair, and effective project leader.
Team Health & Psychological Safety
How well you foster an environment where your project team feels safe to experiment, fail, and share ideas openly.
  • Your team members openly admit mistakes and share learnings without fear of blame. They're comfortable challenging assumptions (including yours!) and actively participate in retrospectives, offering constructive feedback. People genuinely enjoy working on your projects.
Proactive Problem Solving
Your ability to anticipate potential roadblocks in highly ambiguous innovation projects and proactively develop solutions or mitigation strategies.
  • You're often flagging risks before they become issues, whether it's a potential technical hurdle or a stakeholder conflict. You come to your manager with solutions or options, not just problems. You're not waiting for issues to blow up
  • you're heading them off at the pass.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Solving Complex, Unstructured Problems

You'll be given a vague challenge like 'How do we make X more accessible?' and it's up to you to define the problem, research it, and figure out a path forward. This isn't about following a playbook; it's about writing it.

Being asked to explore a completely new market segment where we have no existing products. You'll love the blank canvas.

Seeing Ideas Come to Life (even small ones)

You thrive on the journey from a Post-it note sketch to a working prototype or a live pilot. Even if it's just a 'smoke test' landing page, you get a buzz from turning concepts into something tangible that people can react to.

Launching a small-scale pilot for a new feature and getting immediate, positive customer feedback, even if it's just 10 users.

Continuous Learning & Growth

You'll constantly be exposed to new technologies, methodologies, and customer problems. Every project is a learning curve, and you're expected to bring those learnings back to the team. You'll also get to mentor juniors, which means you're always refining your own understanding.

Attending a workshop on a new design sprint technique and immediately trying to apply it to your next project, then teaching it to your mentees.

What frustrates people
  • The Tyranny of the Business Case: Being forced to predict ROI for something completely new.
  • Stakeholder Whiplash: Executive sponsors changing their minds on risk tolerance.
  • Pilot Purgatory: Successful pilots failing to scale due to lack of ownership or budget.
  • Resource Scavenging: Constantly having to beg, borrow, and steal resources for your projects.
  • Innovation Theatre: High-visibility activities with no real follow-through.
What this role does not give you
  • A clear, predictable roadmap from day one.
  • Guaranteed funding for every idea you pursue.
  • A quiet, solitary work environment (it's very collaborative and often noisy).
  • Immediate, tangible results for every piece of work you do (many experiments will 'fail' to prove a hypothesis).
  • A role where you can avoid internal politics or challenging established norms.

8Who you work with

This role is all about building the future. Your work directly contributes to our pipeline of new products and services, helping us stay competitive and relevant. You'll be instrumental in proving out concepts that could lead to significant new revenue streams or operational efficiencies, essentially shaping where the company goes next. Get it right, and you're directly contributing to our long-term success; get it wrong, and we're just spinning our wheels.

Inside the business
  • Director, Innovation & New Ventures
  • Product Leads (across different business units)
  • Marketing & Brand Teams
  • Engineering & Technology Leads
  • Legal & Compliance (especially for new concepts)
  • Finance Business Partners
Outside the business
  • External innovation partners or agencies
  • Key customers involved in pilot programmes
  • Technology vendors

9What you need before you start

Not a wish list. The things you would be expected to already have.

  • Proven track record of successfully leading 3-5 complex, ambiguous projects from concept to pilot, ideally within an innovation or new product development context.
  • Demonstrable experience in designing and facilitating Design Sprints or similar intensive innovation workshops.
  • Experience mentoring junior project managers or team members, providing clear guidance and support.
  • A portfolio or case studies showcasing your work on innovation projects, including how you handled challenges and what you learned (even from 'failed' experiments).
  • Experience presenting project updates and recommendations to Director-level stakeholders, handling tough questions with confidence and evidence.

10What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Data Storytelling with Tableau/Power BI

As innovation projects generate more data, the ability to not just build dashboards but to craft compelling narratives from that data for executive decision-makers will be critical. It's about persuasion through data, not just presentation.

Designing executive-level portfolio dashboards · Integrating data from disparate systems (project, · Using visualisations to highlight key insights and · Anticipating stakeholder questions and pre-empting · Building interactive dashboards that allow for sel

  • This month: Take an advanced Tableau/Power BI course focused on data storytelling and executive dashboards.
  • Next quarter: Rebuild one of your existing project dashboards to be more narrative-driven and impactful.
  • Month 4-6: Present your improved dashboard to a senior audience and gather feedback on its effectiveness.
  • Month 7-9: Start mentoring a junior analyst on how to tell a better story with their data.

Quick win: For your next project update, focus on 3 key insights from your data, not just listing metrics. Use visuals to make your point.

Strategic Knowledge Management with Notion

As our innovation portfolio grows, having a coherent, easily searchable, and up-to-date knowledge base is vital. You'll move from just building team pages to architecting how the entire innovation function captures, shares, and re-uses its learnings.

Designing enterprise-level knowledge management sy · Creating templates and workflows for consistent do · Implementing robust search and tagging strategies · Integrating Notion with other project management a · Driving adoption and best practices for knowledge

  • This month: Audit our current Notion setup, identifying gaps and inefficiencies.
  • Next quarter: Research best practices for innovation knowledge management in Notion.
  • Month 4-6: Propose and begin implementing a new, more structured system for capturing project learnings and insights.
  • Month 7-9: Run training sessions for the wider innovation team on new Notion features and best practices.

Quick win: Consolidate all project retrospective notes into a single, searchable Notion database today. Future-you will thank you.

11Staying current once you are in

What people here do to keep up
  • Actively participate in innovation communities of practice, both internally and externally (e.g., local Lean Startup meetups, design thinking forums).
  • Regularly read books, articles, and listen to podcasts on innovation, product management, and emerging technologies.
  • Attend industry conferences or workshops focused on new innovation methodologies or tools.
  • Seek out opportunities to mentor junior colleagues and share your knowledge and experience.
  • Take online courses or certifications in areas like AI ethics, sustainable design, or advanced data visualisation to stay ahead of the curve.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Ethical AI in Design & Innovation

As AI becomes embedded in more products and services, understanding its ethical implications (bias, privacy, transparency) isn't just for data scientists. Innovation managers need to foresee potential harms and design solutions responsibly from the start. Regulators and customers will demand it.

  • AI bias detection and mitigation strategies
  • Privacy-preserving AI techniques (e.g., federated
  • Explainable AI (XAI) principles for user trust
  • Designing for human oversight and intervention in
  • Regulatory landscape for AI (e.g., EU AI Act)

Circular Economy Principles in Product Design

Sustainability is no longer a 'nice-to-have'; it's a core business imperative. Innovation managers need to design products and services that minimise waste and maximise resource use from the outset, moving beyond linear 'take-make-dispose' models. This will impact everything from materials to business models.

  • Design for longevity and durability
  • Product-as-a-service (PaaS) business models
  • Reverse logistics and take-back schemes
  • Material circularity and regeneration
  • Life Cycle Assessment (LCA) basics

13What you’ll use

What you’ll use

Skills this role draws on

Technical

  • Design Thinking
  • Lean Startup Methodology
  • Jobs-to-be-Done (JTBD) Framework
  • Agile for Creatives
  • Business Model & Value Proposition Canvas
  • Stage-Gate Governance (Navigating)

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Creative Projects Manager, Innovation (L2)

    2-3 years

    Skills to master

    • Independent project execution, stakeholder management for single projects, basic workshop facilitation, strong grasp of Lean Startup and Design Thinking basics.

    You're ready to move on when

    • Consistently delivers projects on time and budget with validated learnings.
    • Proactively identifies and solves problems within their project scope.
    • Receives positive feedback from internal clients and team members.
    • Shows initiative in taking on more complex tasks or mentoring new joiners informally.
  2. 2

    Product Manager (Mid-Level)

    3-5 years

    Skills to master

    • Deep understanding of a specific product domain, user story mapping, backlog grooming, technical understanding of software development, market analysis.

    You're ready to move on when

    • Strong track record of shipping successful product features or small products.
    • Excellent understanding of customer needs and market dynamics.
    • Ability to work effectively with engineering teams.
    • Demonstrated ability to drive product strategy for a specific area.
  3. 3

    Management Consultant (Innovation Focus)

    4-6 years

    Skills to master

    • Client management, strategic problem-solving, structured analysis, presentation skills, experience across multiple industries.

    You're ready to move on when

    • Successfully led client engagements focused on innovation or digital transformation.
    • Strong analytical and problem-solving capabilities.
    • Comfortable presenting to senior client executives.
    • Experience working in ambiguous, fast-paced project environments.
  4. 4

    UX Lead / Senior UX Designer

    4-6 years

    Skills to master

    • Advanced user research techniques, information architecture, interaction design, prototyping tools, usability testing, design system knowledge.

    You're ready to move on when

    • Led end-to-end UX for complex digital products.
    • Strong portfolio showcasing user-centred design solutions.
    • Ability to advocate for user needs and influence product direction.
    • Experience mentoring junior designers and leading design critiques.

15Where this role leads

The long view: This work can lead to running innovation strategy for a whole division, or to launching and leading a new product line or business unit.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Senior Creative Projects Manager, Innovation is actually changing.

Where it leads

Roles this leads to

Also named as a next step, with no page in the catalogue yet:

  • Principal / Manager, Innovation Ventures (L5 - Management Path)

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Encourage innovation, worked against Senior Creative Projects Manager, Innovation.

Encourage innovation Level 4

Applied to your work in Senior Creative Projects Manager, Innovation

This unit aims to enable learners to identify opportunities for innovation within an organisation, generate and test innovative ideas, and implement improvements effectively. Learners will be able to monitor the impact of implemented innovations.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

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See Your Progress Grow Illustration
Senior Creative Projects Manager, Innovation
  • Design Thinking
  • Lean Startup Methodology
  • Jobs-to-be-Done (JTBD) Framework
  • Agile for Creatives
  • Business Model & Value Proposition Canvas
  • Stage-Gate Governance (Navigating)
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Senior Creative Projects Manager, Innovation is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Lead Innovation Strategist (L4)

    3-5 years

    You'll move from leading individual projects to architecting entire programmes of interconnected innovation initiatives. You'll be defining the 'how' for innovation, building frameworks and playbooks for the wider team.

    • Innovation Portfolio Management tools (e.g., Planview, Aha!)
    • Advanced scenario planning and forecasting
    • Designing and implementing innovation governance models
    • Mentoring other Senior Creative Projects Managers

  2. Principal / Manager, Innovation Ventures (L5 - Management Path)

    4-6 years

    Here, you're stepping into formal people management. You'll be accountable for the entire budget and outcomes of a portfolio of innovation projects, making critical kill/pivot/invest decisions, and building out the team.

    • Advanced financial modelling for new ventures (e.g., Anaplan/Pigment at Expert level)
    • Talent acquisition and development in innovation roles
    • Vendor and partner relationship management at a strategic level
    • Developing and communicating innovation vision and strategy for a department
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, innovation work is often messy and time-consuming. But what if you could cut down on the grunt work and spend more time on the truly creative, strategic stuff? That's exactly what AI can do for you as a Senior Creative Projects Manager.

We're not talking about AI replacing you; we're talking about AI supercharging your day. Imagine having a tireless assistant that can chew through user research, spot market trends, and even help you brainstorm new ideas. This isn't just theory – it's already happening, and we'll show you how to use it to your advantage.

User Insight Synthesizer

Use AI tools (like Dovetail's AI features or custom GPTs) to analyse hours of user interview transcripts and survey responses. It'll automatically cluster themes, identify key quotes, and generate initial insight summaries, saving you days of manual coding and synthesis. You'll get to the 'aha!' moments much faster.

Opportunity Space Explorer

Leverage AI to scan and synthesise vast amounts of market reports, patent filings, and competitor activity. It'll help you identify 'white space' opportunities, pinpoint emerging technology trends relevant to our strategic goals, and even suggest new problem spaces worth exploring. Think of it as having a research team at your fingertips.

Creative Ideation Partner

Use generative AI (like ChatGPT or Claude) as a tireless brainstorming partner. Prompt it to generate diverse 'How Might We' statements, create varied user personas based on your research, or apply creative frameworks like SCAMPER to an existing problem. It's brilliant for getting past creative blocks and generating truly novel ideas.

Stakeholder Comms Accelerator

Turn messy meeting notes or a rough project outline into a polished first draft of a project brief, a concise weekly stakeholder update email, or even the bones of a pitch deck presentation. AI can help you articulate complex ideas clearly and quickly, freeing you up to focus on the content, not the formatting.

Common questions

Common questions

How do you become a Senior Creative Projects Manager, Innovation?

Common routes in include Creative Projects Manager, Innovation (2-3 years), Product Manager (Mid-Level) (3-5 years), Management Consultant (Innovation Focus) (4-6 years) and UX Lead / Senior UX Designer (4-6 years). Times vary with prior experience.

Where can a Senior Creative Projects Manager, Innovation progress to?

This role can lead on to Lead Innovation Strategist (3-5 years) and Principal / Manager, Innovation Ventures (4-6 years), depending on the skills you build.

What new skills matter most for a Senior Creative Projects Manager, Innovation?

Increasingly, Ethical AI in Design & Innovation and Circular Economy Principles in Product Design. These are the skills our record of this role lists as growing.

Free tools

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17Where to go from here

Other roles at Level 5

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

 More jobs in innovation

Stay in the field you know and move sideways rather than up.
If you leave this industry

The skills built in this role carry over into senior product management, strategic consulting, corporate venture teams, or operations and product roles at a start-up. Handling uncertainty, launching new things and getting people on board matters in all of these.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my plan, free What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.