The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Director of Sales (Large Region/Segment)
3-5 years as a DirectorSkills to master
- Mastering P&L management for a significant region, developing and executing regional GTM strategies, and consistently hitting aggressive revenue targets. You'll also need to prove your ability to hire, coach, and retain high-performing sales managers.
You're ready to move on when
- Consistently exceeding regional revenue targets by 10%+
- Successfully launching new products or entering new markets within your region.
- Demonstrable track record of developing 2-3 Sales Managers into more senior roles.
- Strong relationships with cross-functional peers (Marketing, Product, Finance).
- 2
Head of Revenue Operations (RevOps)
4-6 years in a senior RevOps roleSkills to master
- Deep expertise in sales tech stack architecture, data governance, compensation plan design, and process optimisation across the entire revenue engine. You'll need to demonstrate commercial acumen beyond just operations.
You're ready to move on when
- Successfully implemented major CRM or sales tech stack transformations.
- Proven ability to use data to drive significant improvements in sales efficiency and forecast accuracy.
- Strong understanding of sales strategy and how operations can enable it.
- Experience managing a team of RevOps professionals.
- 3
Head of Strategic Partnerships/Channels
5-7 years leading partnership programmesSkills to master
- Building and scaling multi-channel revenue streams (reseller, referral, technology partners), negotiating complex partnership agreements, and driving significant revenue through indirect channels. You'll need to understand how to leverage external ecosystems.
You're ready to move on when
- Successfully launched and scaled a new partner programme that contributed 15%+ of total revenue.
- Proven ability to recruit, enable, and manage a diverse portfolio of strategic partners.
- Strong negotiation skills for complex, multi-party agreements.
- Deep understanding of market dynamics and how partners fit into the overall GTM.