UK

United Kingdom · Marketing · Mid-Level (2-5 years)

Copywriter

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

  • Experience bandMid-Level (2-5 years)
  • Direct reportsNo direct reports
  • Reports toSenior Copywriter
  • UK framework levelUsually a coordinator, or early in a professional job

Also advertised as Content Writer · Marketing Copywriter · Digital Copywriter

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to Copywriter

Ten quick questions, one per Future Fluency, asked against this role rather than a generic one. About five minutes, and no card.

Start the check, free

1What this role really is

This isn't just about putting words on a page; it's about crafting messages that genuinely connect with people and get them to do something. As a Copywriter, you'll be the voice of our brand, translating complex ideas into clear, compelling stories that resonate with our audience. You'll work on everything from snappy social media posts to in-depth blog articles, making sure every word earns its keep. It's a role where your words really do make a difference to how our customers see us and what they decide to do next.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

SurferSEO / ClearscopeIntermediate

Using the editor to optimise your drafts against keyword targets and competitor analysis, making sure your content has the best chance of ranking.

WordPress / Contentful (CMS)Intermediate

Entering and formatting your final copy directly into the platform, updating existing pages, and managing basic metadata for new content.

Asana / Monday.com (Project Management)Intermediate

Updating task statuses, attaching drafts for review, and following content calendars and project plans for campaigns.

SEMrush / Ahrefs (SEO Research)Intermediate

Pulling keyword volume and difficulty for your assigned topics and doing basic competitor analysis to inform your writing strategy.

Grammarly BusinessAdvanced

Using it as your essential proofreading and style-checking tool, making sure your copy is always grammatically correct and consistent with our brand's guidelines.

Jasper / Copy.ai (AI Writing Assistant)Intermediate

Using templates to generate ideas, outlines, or first drafts for short-form content, helping you overcome writer's block and speed up your initial writing process.

Google Analytics (GA4)Basic

Checking basic metrics like page views, time on page, and bounce rate for the articles or landing pages you've written, to see how they're performing.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing inWhere you are nowThe step above
Content Topic SelectionFollows assigned topics from a detailed brief.Proposes new topics based on keyword research or audience insights, but needs approval from Senior Copywriter/Marketing Manager.Defines topic clusters and content pillars, often without direct approval for individual topics.
Brand Voice & Tone AdaptationStrictly adheres to documented brand guidelines and examples.Independently adapts voice and tone for different channels/audiences within guidelines; seeks feedback on nuanced applications.Refines and evolves brand voice guidelines, trains others, and makes judgment calls on complex brand messaging.
A/B Test Design for CopyExecutes A/B tests as instructed, writing variations based on clear direction.Proposes A/B test hypotheses for headlines/CTAs, writes variations, and helps analyse results, with manager oversight.Designs comprehensive A/B testing strategies for entire content sections or campaigns, including methodology and success metrics.
Project Deadlines & PrioritisationManages own tasks to meet deadlines set by others; escalates if conflicts arise.Manages multiple project deadlines independently; proactively communicates potential delays and proposes solutions.Sets project timelines for workstreams, negotiates deadlines with stakeholders, and prioritises team's workload.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

Draft Approval Rate
Percentage of your first drafts that get approved with only minor changes, or none at all.
Target · Above 85%

You submit 10 pieces of copy in a month. If 9 of them are approved with minimal fuss, that's a 90% approval rate. This shows you're really understanding the brief from the start.

Content Output Volume
The number of completed and published pieces of content you deliver each week.
Target · 4-6 pieces per week (e.g., blogs, emails, social posts)

One week you might write two blog posts, three social media captions, and an email newsletter. That's six pieces. We're looking for consistency here, not just a one-off sprint.

Grammarly Business Score
Your average score across all final copy submissions, reflecting grammar, spelling, and readability.
Target · 95+ average score

If your last five pieces scored 96, 94, 98, 95, and 97, your average is 96. We use this as a baseline for quality control, especially for the basics.

Click-Through Rate (CTR) on Email Campaigns
The percentage of recipients who click a link in your email copy.
Target · Improve by 5-10% on previous benchmarks

If a typical email gets a 2% CTR, and your new subject line and body copy push it to 2.2%, that's a 10% improvement. Small changes can make a big difference here.

Stakeholder Feedback & Collaboration
How well you work with other teams, how receptive you are to feedback, and if people enjoy working with you.
  • You'll get positive comments from Marketing Managers or Product teams, saying you're easy to work with and that you really 'get' what they're trying to achieve. They might even proactively ask for your input on new projects.
Adherence to Brand Voice & Tone
Consistently capturing and applying our brand's unique personality and style across all your writing.
  • Your Senior Copywriter or Marketing Director will rarely need to correct you on brand voice. In fact, they might point to your work as an example for others. Your copy should sound like 'us' without needing heavy edits.
Proactive Problem Solving
Identifying potential issues in a brief or a campaign's messaging and suggesting solutions before they become problems.
  • You might spot that a brief is missing key information and go ask for it, rather than just writing something that won't hit the mark. Or you could suggest a different angle for a piece of content that you think will resonate better with the audience.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy
Crafting Engaging Messages

You get a real kick out of finding just the right word or phrase that makes a piece of copy sing. You enjoy the puzzle of taking a complex idea and making it simple and compelling.

Spending an extra 15 minutes finessing a headline because you know it'll grab more attention, or rewriting a paragraph to make it flow perfectly, just because you love the craft.

Seeing Your Work Published and Perform

There's a genuine satisfaction for you in seeing your words go live, whether it's on our website, in an email, or on social media. You're keen to know how your copy is actually doing.

Checking the analytics on a blog post you wrote to see the page views, or asking the email marketing team for the open rates on a campaign you contributed to. You want to see the impact.

Continuous Learning and Improvement

You're always looking for new ways to write better, whether that's reading up on conversion psychology, studying successful ads, or experimenting with different tones of voice.

Taking an online course on SEO copywriting in your own time, or actively seeking feedback from your Senior Copywriter to understand how you can refine your craft even further.

What frustrates people
  • The 'Make it Pop' Feedback: Receiving vague, subjective feedback like 'Can you just make it pop a bit more?' without any real direction. It's frustrating because it's hard to action.
  • Death by Committee: Your sharp, focused message getting watered down into something bland after too many people have had their say. It's like watching a good joke slowly die.
  • The Legal & Compliance Gauntlet: Seeing your creative, personality-filled copy get stripped of all life and emotion by the legal team's red pen. Essential, yes, but soul-crushing sometimes.
  • Last-Minute 'Urgent' Requests: The 'quick little email' the CEO needs in an hour that completely derails your carefully planned-out content calendar for the day.
  • Layout Butchery: Your perfectly structured, rhythmically paced copy getting chopped up and forced into a restrictive design layout, losing its intended impact.
What this role does not give you
  • Complete creative freedom on every single project – you'll have brand guidelines and briefs to stick to.
  • An environment where every piece of copy you write is guaranteed to go live exactly as you wrote it.
  • A quiet, solitary writing cave – you'll be collaborating and communicating a lot.
  • A role where you only write for one specific channel or audience; you'll be covering a broad range.

6Who you work with

Your words are the first interaction many people have with our brand. You directly influence how clear our message is, how well our campaigns perform, and ultimately, how many leads and sales we generate. Get it right, and you’re building trust and driving revenue. Get it wrong, and we're just making noise.

Inside the business
  • Senior Copywriter (your direct manager)
  • Marketing Managers (for campaign briefs)
  • Product Marketing team (for product launches and features)
  • Social Media Manager (for daily content)
  • SEO Specialist (for keyword guidance)
Outside the business
  • Customers (the ultimate audience for your words)
  • Industry Publications (for guest posts or articles)
  • Freelance Designers (sometimes you'll brief them on visuals for your copy)

7What you need before you start

Not a wish list. The things you would be expected to already have.

  • A portfolio of writing samples that demonstrates your ability to write clear, engaging, and persuasive copy for various digital channels.
  • Proven experience (2-5 years) in a copywriting or content creation role, ideally within a marketing team.
  • A strong understanding of English grammar, punctuation, and style, with an eagle eye for detail.
  • Basic familiarity with SEO principles and how to incorporate keywords naturally into content.
  • Experience working with a Content Management System (CMS) like WordPress or similar.

8What to practise next

Where the job is going, and what to do about it starting this week.

Data-Driven Content Optimisation

It's not enough to just write good copy; you need to prove it works. Marketers are increasingly expected to show ROI on content. You'll need to understand how to use analytics to refine your writing and make it more effective.

A/B Testing Methodology · Conversion Rate Optimisation (CRO) · Google Analytics (GA4) for Content · Heatmap & Session Recording Analysis

  • This week: Ask your Senior Copywriter or an SEO colleague to walk you through a GA4 report for a blog post you wrote.
  • This month: Propose an A/B test for an email subject line or a landing page CTA, and help set it up.
  • Month 2: Take an online course on CRO fundamentals, focusing on how copy influences user behaviour.
  • Month 3: Start regularly reviewing content performance data and suggesting specific copy changes based on what you find.

Quick win: Whenever a new piece of content goes live, make a note to check its basic performance metrics (page views, time on page) in GA4 a week later. It's a simple habit that builds data awareness.

9Staying current once you are in

What people here do to keep up
  • Regularly read industry blogs (e.g., Copyblogger, MarketingProfs, Search Engine Journal) to stay on top of trends.
  • Attend webinars or online workshops on conversion rate optimisation (CRO) or persuasive writing techniques.
  • Join relevant online communities or forums to share ideas and learn from other copywriters.
  • Actively seek feedback on your work from peers and senior colleagues, and be open to constructive criticism.
  • Maintain a 'swipe file' of great copy examples that inspire you and teach you new approaches.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: Prompt Engineering & LLM Integration

Honestly, AI writing tools are getting seriously good, seriously fast. Competitors are already using things like ChatGPT or Claude to draft reports in minutes that used to take hours. Copywriters who figure out how to 'talk' to these AIs effectively will be far more productive than their peers.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

Your PlanIllustration

Built for Copywriter

4 units that map to this job, from the qualifications that cover it.

  1. Write Copy for Multiple PlatformsAIM Qualifications · covers 3 of 10 standardsLevel 3
  2. Producing Copy for Use in Marketing Communications - AdvertisingAIM Qualifications · covers 2 of 10 standardsLevel 4
  3. Write and edit copy for interactive media productsAIM Qualifications · covers 2 of 10 standardsLevel 4
  4. Produce copy for digital media communicationAIM Qualifications · covers 2 of 10 standardsLevel 3
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Prompt Engineering & LLM Integration

Honestly, AI writing tools are getting seriously good, seriously fast. Competitors are already using things like ChatGPT or Claude to draft reports in minutes that used to take hours. Copywriters who figure out how to 'talk' to these AIs effectively will be far more productive than their peers.

  • Effective Prompting
  • Context Windows
  • Output Validation
  • Iterative Prompting

What you’ll use

Skills this role draws on

Technical

  • Conversion Copywriting
  • SEO Copywriting
  • Brand Voice & Tone Development
  • Direct Response Principles
  • Voice of Customer (VoC) Mining

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Junior Copywriter / Marketing Assistant

    1-2 years

    Skills to master

    • Basic grammar and style, understanding brand voice, executing briefs accurately, foundational SEO concepts, using content management systems.

    You're ready to move on when

    • Consistently delivers clean, on-brand copy with minimal edits.
    • Proactively seeks feedback and applies it to improve.
    • Shows initiative in learning new marketing tools and techniques.
    • Can manage multiple small tasks and meet deadlines reliably.
  2. 2

    Freelance Writer / Content Creator

    2-4 years

    Skills to master

    • Client management, diverse writing styles, self-discipline, project estimation, building a strong portfolio across various industries.

    You're ready to move on when

    • Has a robust portfolio showcasing a range of successful projects for different clients.
    • Can articulate the results or impact of their previous writing work.
    • Demonstrates strong organisational skills to manage multiple projects simultaneously.
    • Is comfortable taking initiative and working independently.
  3. 3

    Journalist / Editor (transitioning to Marketing)

    3-5 years

    Skills to master

    • Adapting journalistic style to persuasive marketing copy, understanding commercial objectives, SEO and digital content strategy, brand storytelling.

    You're ready to move on when

    • Can demonstrate a clear understanding of marketing objectives versus editorial objectives.
    • Has successfully transitioned some of their writing to a more commercial or brand-focused style.
    • Shows a keen interest in analytics and content performance.
    • Is eager to learn digital marketing tools and platforms.

11Where this role leads

The long view:Your journey here starts with mastering the words, but it can lead to shaping entire marketing strategies. We're excited to see where your talent takes you.

Pay & demand

Typical pay £39,459 a year Source: ONS Annual Survey of Hours and Earnings, 2025 (provisional), under the Open Government Licence v3.0

The figure is the median for full-time employees in the ONS occupation this job title codes to (Authors, writers and translators), from the April 2025 survey — about six months old when published, as ASHE always is. It is that occupation's middle, not this role's. Half earn more.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Copywriter is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

Where it leads

Roles this leads to

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

Start free and meet yours

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Write Copy for Multiple PlatformsLevel 3

Applied to your work in Copywriter

This unit aims to develop learners' abilities to write effective copy for multiple platforms, adhering to organisational requirements. Learners will select and write content suitable for different audiences and purposes, manage time effectively, and understand legal, regulatory, and ethical considerations.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Copywriter

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

  • Draft Approval RatePercentage of your first drafts that get approved with only minor changes, or none at all.You submit 10 pieces of copy in a month. If 9 of them are approved with minimal fuss, that's a 90% approval rate. This shows you're really understanding the brief from the start.Above 85%
  • Content Output VolumeThe number of completed and published pieces of content you deliver each week.One week you might write two blog posts, three social media captions, and an email newsletter. That's six pieces. We're looking for consistency here, not just a one-off sprint.4-6 pieces per week (e.g., blogs, emails, social posts)
  • Grammarly Business ScoreYour average score across all final copy submissions, reflecting grammar, spelling, and readability.If your last five pieces scored 96, 94, 98, 95, and 97, your average is 96. We use this as a baseline for quality control, especially for the basics.95+ average score
  • Click-Through Rate (CTR) on Email CampaignsThe percentage of recipients who click a link in your email copy.If a typical email gets a 2% CTR, and your new subject line and body copy push it to 2.2%, that's a 10% improvement. Small changes can make a big difference here.Improve by 5-10% on previous benchmarks
These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Copywriter to Senior Copywriter, and whatever you decide comes after.

Level 3 · in progressAI Fluency→ Senior Copywriter→ your design
Where this takes you

Your journey here starts with mastering the words, but it can lead to shaping entire marketing strategies. We're excited to see where your talent takes you.

See Your Progress GrowIllustration
Copywriter
  • Conversion Copywriting
  • SEO Copywriting
  • Brand Voice & Tone Development
  • Direct Response Principles
  • Voice of Customer (VoC) Mining
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Copywriter is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Senior Copywriter

    2-3 years in current role

    Level 3 (Senior)

    • Lead complex content projects (e.g., website rewrites, major campaign launches).
    • Develop comprehensive content briefs and messaging frameworks.
    • Conduct in-depth competitor analysis and market research to inform strategy.
    • Take ownership of specific content verticals or product lines.

  2. Content Marketing Specialist

    3-4 years in current role

    Level 3 (Senior)

    • Develop and execute end-to-end content marketing campaigns.
    • Manage content calendars and editorial pipelines for specific initiatives.
    • Work closely with paid media teams to ensure copy alignment.
    • Report on content performance to senior leadership, showing impact on business metrics.
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, writing can be a grind sometimes. Staring at a blank page, trying to find that perfect phrase, or just getting through the sheer volume of content needed. That's where AI comes in. We're not talking about replacing you; we're talking about giving you a superpower.

Imagine cutting down the time you spend on first drafts, keyword research, or adapting copy for different channels. Our AI Productivity Hub shows you exactly how to use these smart tools to make your day-to-day writing faster, more efficient, and frankly, a lot more fun. It's about working smarter, not just harder.

First Draft Generation

Use AI assistants like Jasper or Copy.ai to banish the blank page. Get instant outlines, generate initial paragraphs, or even full short-form pieces for social media or product descriptions. You'll spend less time starting and more time refining.

Audience Insight Analysis

Feed customer reviews, survey responses, or even sales call transcripts into an AI tool. It'll quickly pull out key pain points, the exact language customers use ('Voice of Customer'), and their emotional sentiment. No more hours of manual digging; get straight to the insights.

Research & Outline Creation

Need to write a blog post on a new topic? Ask AI to summarise long industry reports, find supporting statistics, or generate several potential outlines based on your target keywords. It's like having a research assistant who never sleeps.

Tone & Style Adaptation

Got a core message but need it to sound different for LinkedIn, Twitter, and an email? Use AI to instantly rephrase your copy for various channels and audiences. It keeps your message consistent but adapts the delivery, saving you loads of time.

Common questions

Common questions

How do you become a Copywriter?

Common routes in include Junior Copywriter / Marketing Assistant (1-2 years), Freelance Writer / Content Creator (2-4 years) and Journalist / Editor (transitioning to Marketing) (3-5 years). Times vary with prior experience.

Where can a Copywriter progress to?

This role can lead on to Senior Copywriter (2-3 years in current role) and Content Marketing Specialist (3-4 years in current role), depending on the skills you build.

What level is a Copywriter in the UK?

This role aligns to RQF Level 3 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for a Copywriter?

Increasingly, Prompt Engineering & LLM Integration. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows a Copywriter, works on the job you actually do, and keeps going at your pace rather than a timetable's.

  • Searching and planning stay free. You only pay when you start learning.
  • Your credits are yours. Regulated, and they don't vanish when a subscription ends.
  • Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 10 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming a Copywriter: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.
Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 3

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Marketing

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills you'll gain here – persuasive writing, understanding audience psychology, SEO, and content strategy – are highly transferable. You could move into product marketing, brand management, UX writing, or even specialise in a particular niche like financial copywriting or technical writing for another industry. Good copywriters are always in demand.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

This role profile is © 2026Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.