The scoreboard, honestly: the hard targets, how often each one is actually looked at,
and the quiet human signals that never make it onto a dashboard.
Company-wide Net Revenue Retention (NRR)
The overall percentage of revenue retained from existing customers, including upgrades, downgrades, and churn.
Target · Achieve >120% NRR company-wide annuallyIf our starting ARR was £100M and we ended the year at £125M from the same client base, that's 125% NRR. You'll own that number.
Client Lifetime Value (LTV) Growth
The total revenue a client is expected to generate over their relationship with us, with a focus on increasing this value.
Target · Increase average LTV by 25% over a three-year periodThrough strategic programmes, you'll extend client tenure and increase average spend, turning a £1M client into a £1.25M client over their lifetime.
Cost to Serve (CTS) Optimisation
The efficiency of our client services operations, measured as the cost incurred to support each unit of Annual Recurring Revenue (ARR).
Target · Reduce CTS by 15% whilst maintaining or improving CSAT/NPS over two yearsIf we're spending £0.15 to support every £1 of ARR, you'll find ways to get that down to £0.125 through automation, tiered models, and smart resource allocation.
Departmental P&L Management
Managing the budget and financial performance of the entire Client Success organisation.
Target · Operate within 5% of the approved annual budget, delivering projected ROI on initiativesYou'll present your budget to the Board, then manage your £10M+ cost centre to ensure we're getting maximum impact for every pound spent, justifying headcount and technology investments.
Investor & Board Confidence
The level of trust and confidence the Board and investors have in our client retention and growth strategy.
- Regularly presenting to the Board with clear, data-driven strategies
- receiving positive feedback from investor calls
- being seen as a key architect of the company's long-term value proposition. They'll be asking *you* the hard questions, and you'll have the answers.
Market Reputation & Advocacy
Our standing in the industry as a client-centric organisation, reflected in analyst reports and client testimonials.
- Positive mentions in Gartner/Forrester reports
- high scores on G2/Capterra
- being invited to speak at industry conferences
- C-level client references for new business. People will talk about how great our client experience is.
Strategic Influence on Product & Sales
The ability to shape product roadmap and sales strategy based on deep client insights and market feedback.
- Client-driven features consistently making it into the product roadmap
- Sales teams actively seeking your input on major deals
- being a mandatory attendee at strategic planning sessions for other departments. You won't just be consulted
- you'll be driving the conversation.
Organisational Health & Talent Development
The overall health, engagement, and growth of the Client Success team, ensuring a pipeline of future leaders.
- Low regrettable attrition rates within your department
- high internal promotion rates
- positive employee engagement survey results
- a clear succession plan for your direct reports. Your team will be seen as a place where people genuinely want to work and grow.