UK

United Kingdom · Events and experiential marketing · Principal/Manager (12-16 years)

Group Manager, International Brand Activation

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  • Experience bandPrincipal/Manager (12-16 years)
  • Direct reports10-25 reports
  • Reports toDirector of Global Experiential Marketing
  • UK framework levelUsually a manager, or the deepest specialist in a team

Also advertised as Head of Regional Experiential Marketing · Senior Manager, Global Events & Brand Experience · International Marketing Activation Lead

Built on 43,079 real UK job descriptions we analysed · grounded in what real qualifications cover

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

NOCN Level 2 Extended Diploma in Architectural Joinery NOCN · Level 2 · covers 1 of 1 standard
NOCN Level 1 Extended Certificate in Carpentry and Joinery NOCN · Level 1 · covers 1 of 1 standard
NOCN Level 1 Extended Certificate in Painting and Decorating NOCN · Level 1 · covers 1 of 1 standard
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NOCN Level 1 Extended Certificate in Tiling NOCN · Level 1 · covers 1 of 1 standard

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The units you would start with

Environmental Awareness and Sustainability in Construction NOCN Level 2 Extended Diploma in Architectural Joinery

The future skills this job leans on

AI Fluency working with AI as a thinking partner
Data Fluency turning numbers into a decision
AI Governance Fluency using AI responsibly
Sustainability Fluency building care for people and planet into the work

2AI and this work

Will AI change your work as a Group Manager, International Brand Activation?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skills this role is being asked for

  • Ethical AI Integration & Governance for Experiential Marketing
  • Sustainability & Circular Event Design Leadership
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Group Manager, International Brand Activation plan as you set up, starting with the free Automation Fluency module. No card.

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3What this role really is

Group Manager, International Brand Activation leads how a brand's presence is built and run across a major region, such as EMEA or APAC.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Cvent / Bizzabo (Strategic) Expert

Leading platform selection/negotiation for regional needs. Defining enterprise-wide data strategy for event platforms across your region, ensuring global consistency and data flow. Overseeing complex integrations with regional CRMs and marketing automation platforms.

Asana / Monday.com (Strategic) Expert

Implementing and standardising PM tools across your regional marketing function. Using portfolio views to manage resource allocation across dozens of activations, ensuring your team's capacity is optimised.

Anaplan / Workday Adaptive Planning (Strategic) Advanced

Managing the entire global activation budget for your region. Modelling annual plans, re-forecasting quarterly, and presenting financial performance to leadership. This is where you live and breathe your P&L.

Brandwatch / Sprinklr (Strategic) Advanced

Integrating social listening data with business intelligence tools (like Tableau) to correlate regional brand conversation with sales pipeline. Defining social KPIs for the function and guiding your team on how to use these insights strategically.

Bynder / Canto (Strategic) Advanced

Leading the selection and implementation of the DAM for regional teams. Developing the global governance model for brand assets to ensure consistency and compliance across all activations in your region.

Tableau / Power BI (Strategic) Expert

Designing and managing executive-level dashboards tracking global event performance, ROI, and brand lift metrics for your region. Presenting these complex findings and strategic recommendations to the C-suite and regional leadership.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Budget Allocation Tracks personal line items, escalates any variance to manager. Manages project budgets up to £50K, proposes reallocations within project, consults manager on significant shifts. Owns workstream budget up to £250K, makes technical allocation decisions, recommends larger shifts to Director.
Vendor Selection & Negotiation Researches potential vendors from approved list, collects quotes, escalates for manager review. Selects vendors for specific project components (e.g., catering, A/V) within budget, negotiates basic terms, informs manager. Leads vendor selection for entire activation (e.g., production house), negotiates contracts up to £100K, consults Director on strategic partners.
Team Hiring & Development No hiring authority. Participates in interviews for peer roles. Provides feedback on junior candidates, informally mentors new joiners. Mentors 0-2 junior team members, provides structured feedback, helps with onboarding. Recommends promotions for mentees.
Regional Programme Strategy Executes assigned tasks within a defined programme strategy. Proposes tactical adjustments to programme elements based on initial data or feedback. Designs and owns the strategy for a specific international activation from end-to-end, aligning with global guidelines.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Regional Pipeline Influence
The total value of sales pipeline directly influenced by brand activation programmes within your designated region.
Target · Exceed £10M in attributed pipeline influence annually for your region.

If your EMEA activations contributed to £12.5M in new sales opportunities in Q2, you're hitting it out of the park. This isn't just about leads; it's about the quality and progression of those leads through the sales funnel.

Regional Brand Lift & Perception
Measurable improvement in key brand metrics (e.g., awareness, consideration, preference) among target audiences in your region, directly attributable to experiential marketing efforts.
Target · Achieve a statistically significant (e.g., >5-point) increase in at least two core brand perception metrics post-event/programme.

After a major activation series in Germany, brand recall amongst our target demographic increased from 35% to 42%, and brand preference saw a 6-point jump. That's real impact.

Regional Programme ROI
The return on investment for your region's entire portfolio of brand activation programmes, considering both direct revenue and brand equity gains.
Target · Achieve a positive ROI (e.g., 1.5x) across the regional activation portfolio.

Your EMEA events cost £2M but generated £3M in direct revenue and £1M in brand value (calculated via brand lift studies), resulting in a 2x ROI. That's how we know we're spending wisely.

Operational Efficiency & Cost Savings
Year-over-year improvement in the efficiency of programme delivery, including cost savings through strategic vendor negotiations and process optimisation.
Target · Achieve 10% YoY cost savings across regional activation budgets without compromising quality or impact.

By renegotiating a regional venue contract and standardising A/V suppliers, your team delivered the same number of activations for £200K less this year, a 12% saving.

Team Development & Retention
The growth and engagement of your direct reports, measured by their progression, skill development, and overall satisfaction.
  • High team retention rates (e.g., <10% voluntary turnover), positive feedback in 1:1s and annual reviews, successful internal promotions within your team (e.g., 2+ per year), and direct reports taking on more complex projects independently.
Strategic Influence & Thought Leadership
Your ability to shape the global brand activation strategy and be recognised as a go-to expert within the organisation and potentially the industry.
  • Being proactively consulted by global leadership on new market entries, presenting at internal leadership forums, being asked to lead cross-functional task forces, and receiving invitations to speak at industry events or contribute to thought leadership pieces.
Cross-Functional Collaboration & Alignment
How effectively you get different regional and global teams (Sales, Product, Marketing) working together towards common activation goals.
  • Positive feedback from regional sales and marketing directors, joint planning sessions that result in clear, actionable plans, shared KPIs across departments for activations, and a noticeable reduction in inter-departmental conflicts related to events.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Building and Leading High-Performing Teams

You'll spend a good chunk of your week coaching your direct reports, helping them navigate tricky vendor negotiations, unblocking their projects, and celebrating their successes. You genuinely enjoy seeing your team members develop and grow into stronger leaders themselves.

Mentoring a Senior Manager through their first multi-country activation, helping them refine their strategy, and seeing them deliver a hugely successful programme, then watching them mentor their own team members.

Driving Measurable Business Impact Through Creativity

You're constantly looking for ways to tie experiential marketing directly to pipeline, revenue, and brand equity. You love the challenge of proving ROI for creative activations and seeing your strategies directly contribute to the company's growth in your region.

Designing a new regional activation framework that consistently delivers 2x ROI and a 5-point increase in brand preference, then presenting those results to the executive leadership team.

Navigating Complex International Challenges

The thought of adapting a global campaign for local cultural nuances, dealing with international logistics, and coordinating teams across different time zones excites you. You thrive on the complexity and problem-solving inherent in multi-country operations.

Successfully launching a new brand activation series simultaneously across 5 different European markets, each with unique cultural requirements and logistical hurdles, and seeing it resonate in every single one.

What frustrates people
  • The 'HiPPO' Effect: Dealing with the 'Highest Paid Person's Opinion' who swoops in 24 hours before a major regional event with a 'small tweak' that requires re-doing the entire stage design or messaging, impacting your team's morale and budget.
  • ROI Ghost Hunting: The immense, constant pressure to prove hard, quantitative ROI (pipeline contribution, closed deals) for activations that are primarily designed for top-of-funnel brand building and customer loyalty, often without the clean data to back it up.
  • The 'Party Planner' Stigma: Constantly fighting the internal perception that your job is just choosing canapés and booking flights, rather than executing complex, multi-million pound strategic marketing campaigns that drive real business value.
  • Budget Death by a Thousand Cuts: Watching your carefully planned 'wow moment' for a regional activation get whittled down to a 'meh moment' as finance, procurement, and leadership each take a slice of the budget, leaving you to deliver impact with less.
  • Vendor Amnesia: The frustration when a regional vendor you've used ten times suddenly acts like they've never heard of your brand's stringent guidelines, requiring you and your team to re-explain everything from scratch, wasting precious time and energy.
What this role does not give you
  • A quiet, solitary work environment where you can focus without interruption.
  • Complete creative freedom without budget constraints or stakeholder input.
  • A predictable schedule with no late nights or weekend work, especially during major event periods.
  • A role where you only execute; you'll be setting strategy and leading people, not just doing the hands-on work.

8Who you work with

This role directly influences regional brand perception, customer acquisition, and pipeline generation through experiential marketing. You'll shape how our brand is perceived in key international markets, directly impacting market share and revenue growth. Your decisions on budget allocation, vendor selection, and team structure will have a multi-million pound impact on the business unit's performance.

Inside the business
  • Regional Marketing Directors (e.g., EMEA Marketing Director)
  • Global Brand & Creative Leadership
  • Regional Sales Leadership
  • Product Marketing Managers
  • Finance Business Partners
  • Legal & Compliance Teams
Outside the business
  • Global Event Agencies & Production Houses
  • Strategic Sponsorship Partners
  • Key Venue & Hospitality Providers
  • Local Regulatory Bodies (for event permits, health & safety)
  • Industry Associations

9What you need before you start

Not a wish list. The things you would be expected to already have.

  • Proven track record of managing and delivering multiple complex international brand activations or large-scale events (e.g., 5+ years experience leading flagship events).
  • Demonstrated experience in leading, mentoring, and developing a team of marketing or event professionals (e.g., 3+ years as a Senior Manager or Lead).
  • Significant experience owning and managing multi-million pound budgets (£500K+ annual P&L responsibility).
  • Deep understanding of global brand strategy and the ability to translate it into local market execution.
  • Advanced proficiency with major event management platforms (e.g., Cvent, Bizzabo) and project management tools (e.g., Asana, Monday.com).
  • Strong analytical skills, with experience in defining and measuring event ROI and brand lift metrics.
  • Excellent cross-cultural communication and negotiation skills, with experience working across diverse international teams.

10What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Data Orchestration & Integration (Regional)

Collecting data from disparate event platforms, social listening tools, and CRM systems across multiple countries is a nightmare. As data volumes grow, your ability to architect seamless data flows and integrations will be critical to getting a single, accurate view of regional programme performance and attendee journeys, enabling more sophisticated ROI attribution.

API Management & Webhooks · Data Warehousing & Lake Architectures · ETL/ELT Processes for Event Data · Data Governance & Quality Standards

  • This quarter: Work closely with our Data Analytics team to understand their current data pipeline and integration challenges for event data.
  • Next month: Research leading Customer Data Platforms (CDPs) and their potential application for unifying regional attendee data.
  • Month 2: Map out the current data flow for a flagship regional event, identifying bottlenecks and opportunities for automation.
  • Month 3: Lead a project to integrate a new regional event platform directly with our CRM, ensuring clean data transfer.

Quick win: Start by standardising data capture fields across all regional event registration forms. It's a small step, but it makes future integration much, much easier.

Immersive Technology Strategy & Implementation (Regional)

Attendees expect more than just a booth; they want immersive, memorable experiences. As AR, VR, and mixed reality become more accessible, you'll need to strategically evaluate, budget for, and oversee the implementation of these technologies to create truly differentiating regional activations, moving beyond novelty to genuine engagement and brand storytelling.

AR/VR/MR Experience Design Principles · Hardware & Software Ecosystems · User Experience (UX) in Immersive Environments · Measuring Engagement in Immersive Activations

  • This quarter: Attend an industry conference or webinar focused on immersive tech in events.
  • Next month: Experiment with a simple AR filter or VR experience on your phone to understand the basics.
  • Month 2: Research and identify 2-3 regional agencies specialising in immersive tech for events.
  • Month 3: Develop a proposal for a pilot immersive activation for a smaller regional event, outlining objectives, budget, and expected ROI.

Quick win: Challenge your creative agencies to include one simple AR or VR concept in their next pitch for a regional event. Even if it's just a branded filter, it gets the conversation started.

11Staying current once you are in

What people here do to keep up
  • Regularly attend international event industry conferences (e.g., IMEX, Event Tech Live) to stay abreast of trends, network, and identify innovative solutions.
  • Participate in executive leadership programmes or courses focused on global team management, cross-cultural communication, and strategic planning.
  • Engage with industry thought leaders and contribute to discussions on the future of experiential marketing, perhaps through speaking engagements or published articles.
  • Seek out mentorship from senior leaders within our organisation or external industry veterans to refine your strategic leadership and P&L management skills.
  • Actively participate in internal cross-functional task forces that tackle complex business challenges, broadening your organisational impact and visibility.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Ethical AI Integration & Governance for Experiential Marketing

AI is rapidly changing how we plan, execute, and measure events. As a manager, you won't just use AI; you'll define the ethical guidelines and governance for its use across your regional team, ensuring we use these powerful tools responsibly, transparently, and in line with our brand values and data privacy regulations.

  • AI Bias Detection & Mitigation
  • Data Privacy in AI Models
  • Transparency & Explainability (XAI)
  • AI-Powered Personalisation Ethics

Sustainability & Circular Event Design Leadership

Our industry has a significant environmental footprint, and both consumers and regulators are demanding more sustainable practices. As a Group Manager, you'll move beyond 'greenwashing' to lead the charge in truly embedding circular economy principles into your regional event design, reducing waste, and promoting ethical sourcing across your supply chain. This isn't just a 'nice to have' anymore; it's a business imperative and a brand differentiator.

  • Life Cycle Assessment (LCA) for Events
  • Waste Hierarchy & Diversion Strategies
  • Sustainable Sourcing & Supply Chain Management
  • Carbon Footprinting & Offsetting

13What you’ll use

What you’ll use

Skills this role draws on

Technical

  • Experiential Journey Mapping (Strategic)
  • Sponsorship Activation Strategy (Advanced)
  • Event ROI & Attribution Modelling (Strategic)
  • Global-to-Local (Glocal) Campaign Adaptation (Leadership)
  • Contingency & Crisis Management (Leadership)
  • Vendor & Agency Management (Strategic)

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Senior International Brand Activation Manager (Internal Promotion)

    3-5 years as a Senior Manager

    Skills to master

    • Deep expertise in owning flagship international activations, managing significant budgets, mentoring junior staff, and demonstrating consistent ROI. You'll need to prove your ability to think beyond a single activation to a portfolio of programmes.

    You're ready to move on when

    • Successfully led 5+ complex multi-country activations from concept to post-mortem.
    • Consistently delivered activations on time and within +/- 5% of budget, with clear ROI.
    • Successfully mentored 2-3 junior team members, leading to their promotion or significant skill development.
    • Proactively identified and solved major logistical or strategic challenges in international programmes.
    • Demonstrated strong relationships with key regional stakeholders and external agencies.
  2. 2

    Head of Marketing / Events (from a smaller, similar company)

    Typically 10-15 years experience in a similar industry

    Skills to master

    • Proven experience leading an entire marketing or events function, including P&L responsibility, team management, and strategic planning. You'll need to demonstrate the ability to scale your expertise to a larger, more complex international organisation.

    You're ready to move on when

    • Managed a marketing or events team of 5+ people.
    • Owned a departmental budget of £1M+.
    • Developed and executed successful multi-channel marketing strategies, including experiential components.
    • Strong track record of driving measurable business results (e.g., pipeline, brand awareness).
    • Experience operating in multiple international markets, even if at a smaller scale.
  3. 3

    Senior Agency Account Director / VP (Experiential Agencies)

    10-15 years experience in a leading experiential agency

    Skills to master

    • Exceptional client management, budget oversight, and production expertise for large-scale international events. You'll need to shift your mindset from client service to in-house brand ownership and P&L accountability.

    You're ready to move on when

    • Managed key client relationships for major brands, overseeing multi-million pound experiential marketing budgets.
    • Led large agency teams in the planning and execution of complex international activations.
    • Demonstrated strong negotiation skills with vendors and partners.
    • Deep understanding of event production, logistics, and creative execution.
    • Proven ability to deliver projects on time, on budget, and exceeding client expectations.

15Where this role leads

The long view: This role can lead to senior marketing leadership positions, such as VP of Global Brand or Chief Marketing Officer.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Group Manager, International Brand Activation is actually changing.

Where it leads

Roles this leads to

Also named as a next step, with no page in the catalogue yet:

  • Head of Regional Marketing (Broader Scope)

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Environmental Awareness and Sustainability in Construction, worked against Group Manager, International Brand Activation.

Environmental Awareness and Sustainability in Construction Level 2

Applied to your work in Group Manager, International Brand Activation

The objective of this unit is to enable learners to define environmental awareness and sustainability within the construction context, and to explain the environmental impact of the industry. Learners will also identify and describe methods for reducing the environmental impact of construction activities.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

See Your Progress Grow Illustration
Group Manager, International Brand Activation
  • Experiential Journey Mapping (Strategic)
  • Sponsorship Activation Strategy (Advanced)
  • Event ROI & Attribution Modelling (Strategic)
  • Global-to-Local (Glocal) Campaign Adaptation (Leadership)
  • Contingency & Crisis Management (Leadership)
  • Vendor & Agency Management (Strategic)
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Group Manager, International Brand Activation is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Director of Global Experiential Marketing

    3-5 years in Group Manager role

    Level 6

    • Global budget oversight (£2M-£10M+), including long-range financial planning and resource allocation across all regions.
    • Defining global measurement frameworks and KPIs for all experiential marketing, ensuring consistency and comparability.
    • Strategic partnerships at an enterprise level, influencing industry standards and collaborations.
    • Leading global innovation in experiential tech and sustainability, setting the agenda for the entire function.

  2. Head of Regional Marketing (Broader Scope)

    3-5 years in Group Manager role

    Level 6 equivalent (broader marketing scope)

    • Developing integrated regional marketing campaigns across all channels, ensuring consistent messaging.
    • Managing regional media agencies and digital marketing teams.
    • Driving regional market research and competitive intelligence across the full marketing mix.
    • Optimising regional marketing spend across all channels for maximum ROI.
Working with AI on the job

Working with AI

Where AI is starting to help

As a Group Manager, your time is precious. Imagine reclaiming hours each week currently spent on repetitive tasks, allowing you to focus on strategic leadership, team development, and truly impactful brand experiences. AI isn't just for individual contributors; it's a game-changer for managers too, helping you scale your impact across your region.

We're building an AI Productivity Hub specifically for our Events & Experiential Marketing team. It's a curated set of tools and best practices designed to automate the tedious parts of your job, giving you more bandwidth to lead, innovate, and connect. Here's a glimpse of how AI can transform your day-to-day as a Group Manager:

RFP & Brief Automation for Regional Campaigns

Use a generative AI tool, trained on our successful regional briefs and global guidelines, to create first drafts of comprehensive RFPs for new activations across your markets. Input key parameters (market, budget, goals, audience), and receive a structured document covering scope, deliverables, and vendor questions, tailored for local nuances. This means less time drafting, more time reviewing and refining.

Real-Time Regional Sentiment Analysis & Reporting

Point an AI-powered social listening tool at your regional event hashtags and brand mentions to get a real-time dashboard of attendee and market sentiment. It can identify trending topics, flag potential issues (e.g., logistical snags, negative feedback), and highlight positive moments for your social media and comms teams to amplify across your region. This gives you an immediate pulse on programme success and areas for rapid intervention.

Cultural Nuance Research & Localisation Primers

Before planning an activation in a new country within your region, use an AI assistant to generate a 'Cultural & Logistical Primer.' Ask it for common business etiquette, key holidays to avoid, typical dietary restrictions, major local event suppliers, and even local regulatory considerations. This dramatically cuts down research time and helps your team avoid costly cultural missteps, ensuring your activations land perfectly.

Personalised Regional Follow-Up Sequencing

Feed attendee data (sessions attended, booth visits, engagement scores) from your regional events into an AI tool to generate highly personalised post-event email nurture streams. It can draft unique follow-ups for VIPs, sales prospects, and general attendees across different languages and cultural contexts, significantly increasing relevance and response rates for your regional sales and marketing teams.

Common questions

Common questions

How do you become a Group Manager, International Brand Activation?

Common routes in include Senior International Brand Activation Manager (Internal Promotion) (3-5 years as a Senior Manager), Head of Marketing / Events (from a smaller, similar company) (Typically 10-15 years experience in a similar industry) and Senior Agency Account Director / VP (Experiential Agencies) (10-15 years experience in a leading experiential agency). Times vary with prior experience.

Where can a Group Manager, International Brand Activation progress to?

This role can lead on to Director of Global Experiential Marketing (3-5 years in Group Manager role) and Head of Regional Marketing (Broader Scope) (3-5 years in Group Manager role), depending on the skills you build.

What new skills matter most for a Group Manager, International Brand Activation?

Increasingly, Ethical AI Integration & Governance for Experiential Marketing and Sustainability & Circular Event Design Leadership. These are the skills our record of this role lists as growing.

Free tools

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17Where to go from here

Other roles at Level 5

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

 More jobs in events and experiential marketing

Stay in the field you know and move sideways rather than up.
If you leave this industry

The skills built in this role, strategic leadership, budget management, team development, complex project delivery and cross-cultural work, transfer to other consumer-facing industries. They can also lead into consulting work for brands wanting to build up their experiential marketing.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my free Automation Fluency module What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.