How you’d get it

How you’d get this certificate

  1. Zavmo teaches you. You learn the units one-to-one with an AI tutor, on your own work.
  2. You register with an approved centre. That is a college, training provider or employer OTHM Qualifications has approved to offer this qualification. Zavmo is not an approved centre, so you register with them, not with us.
  3. The centre assesses, and OTHM Qualifications awards. A qualified assessor at the centre judges your evidence, and the certificate comes from OTHM Qualifications.

More on studying for a qualification

01What it is

Expand your professional network and secure your career with our Advanced Programmes at OTHM Qualifications. Places are filling up fast, so hurry up!

These are the units OTHM Qualifications registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated. Zavmo teaches towards them on your own work, and work done here is recognised as prior learning under the agreements we hold.

Zavmo is not an awarding body, is not an approved centre, and is not affiliated with OTHM Qualifications. It does the teaching and the mapping. OTHM Qualifications sets this qualification and awards it, and a qualified human assessor makes the assessment decision.

Free first step

Try a free Future Fluency lesson first

The free part is a Future Fluency lesson on using AI at work. It is not part of this qualification. Next, a free account. We build your plan for this qualification as you set up. Teaching towards this qualification begins when you subscribe.

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02The units

What each unit actually teaches you to do

Airline Commercial Planning Real unit · OTHM Qualifications
This unit provides learners with an understanding of airline commercial planning, including revenue management, cost control, market analysis, route planning, and fleet planning to support effective airline operations.

What you'll be able to do

  • Understand the core principles of the airline business, including revenue management, cost control, and market analysis, and the key elements of commercial planning.
  • Understand the principles of airline route planning, including network design, demand forecasting, and profitability analysis.
  • Understand the role of fleet planning in airline operations, considering factors such as aircraft selection, utilisation, and maintenance.
Airport Management Real unit · OTHM Qualifications
You'll examine the principles of airport management, including operational functions and strategic decision-making. The unit also covers international regulatory frameworks and the relationship between airport planning, design, and management.

What you'll be able to do

  • Understand the fundamental principles of airport management, including operational and strategic considerations.
  • Identify and analyse international regulatory frameworks that influence airport management at regional and local levels, such as ICAO and national aviation authorities.
  • Understand the relationship between airport planning, design, and management, considering factors such as capacity, sustainability, and passenger experience.
Aviation Revenue Management Real unit · OTHM Qualifications
You'll study revenue management principles and practices in aviation, including quantitative techniques and decision-support tools. The unit covers pricing strategies and the ethical and legal considerations involved in aviation revenue management.

What you'll be able to do

  • Understand the fundamental principles and established practices of revenue management specifically within the aviation sector.
  • Understand how to effectively utilise quantitative techniques and decision-support tools to address and resolve revenue management challenges.
  • Analyse a range of pricing strategies commonly implemented within the airline industry, evaluating their effectiveness and impact.
  • Analyse the ethical considerations, legal frameworks, and customer experience implications associated with revenue management and pricing decisions within the airline industry.
Consumer Behaviour in Aviation Real unit · OTHM Qualifications
You'll explore key theories and models of consumer behaviour relevant to aviation. The unit covers factors influencing consumer choices, including psychological, social, and economic influences, and the analysis of consumer data and behavioural trends.

What you'll be able to do

  • Understand key theories and models of consumer behaviour, including psychological, social, and economic influences.
  • Analyse the factors influencing consumer choices in air travel, such as price, convenience, brand reputation, and service quality.
  • Interpret consumer data and behavioural trends to inform marketing strategies and improve customer satisfaction in the aviation industry.
Digital Marketing in Aviation Real unit · OTHM Qualifications
This unit covers digital marketing principles and tools specific to the aviation industry. You'll explore consumer engagement strategies and analyse digital marketing performance data to inform strategic decision-making and campaign optimisation.

What you'll be able to do

  • Understand the core principles and essential tools of digital marketing as they apply to the aviation industry.
  • Understand and evaluate consumer engagement strategies within the context of digital marketing for aviation services and products.
  • Understand how to interpret and utilise digital marketing performance data to inform strategic decision-making and optimise campaign effectiveness in the aviation sector.
Safety and Security for Aviation Real unit · OTHM Qualifications
This unit covers the key concepts and regulatory frameworks underpinning safety and security in the global aviation industry. You'll understand specific safety and security procedures in airport environments and analyse safety management systems and risk mitigation strategies used within aviation.

What you'll be able to do

  • Understand the key concepts and regulatory frameworks that underpin safety and security in the global aviation industry, including ICAO standards and national regulations.
  • Describe the specific safety and security procedures implemented in airport environments, such as passenger screening, baggage handling, and perimeter security.
  • Analyse the safety management systems and risk mitigation strategies used by airlines, including hazard identification, risk assessment, and safety reporting.
  • Evaluate the impact of emerging threats and technological developments on aviation security, such as cyber security risks and the use of drones.
03The standards

The national standards these units are built against

What the job actually needs, in the words employers and awarding bodies already use for the work itself.

  • Safety Management

    Standard
04Where it leads

The jobs these credits are mapped to

A qualification is never a dead end here. Each of these is a job record this qualification is a mapped route into.

Showing 6 roles, drawn from 15 job records mapped to this qualification. Near-identical records are folded together, and each row says how many it stands for.

Where this can lead

Manager, Airport Operations

This role can lead to senior operational posts such as Chief Operating Officer or Head of Group Operations, and eventually Airport Managing Director.

See the whole journey
05The credits

The credits, and who awards them

Level 5 credits are regulated, and they are awarded by OTHM Qualifications rather than by Zavmo. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you have covered and what is next.

What you would be collecting

Airline Commercial PlanningAirport ManagementAviation Revenue ManagementConsumer Behaviour in AviationDigital Marketing in AviationSafety and Security for Aviation

Each one is a real unit registered against this qualification.

How you’d practise it

You don’t watch this. You do it.

You are not assessed on remembering this. You are assessed on applying it, analysing it, evaluating it and producing something. So that is what the practice is: projects, role play and your own live cases, with a tutor in the room.

The Coach The Coach · your practice partner Illustration
The Coach Make the case from “Digital Marketing in Aviation” to me in thirty seconds. I am the person who signs it off and I am already late.
You It would improve engagement and bring us in line with best practice.
The Coach Neither of those costs me anything to say no to. Open with the number that changes if I do nothing.
The same lesson on the real thing: the conversation in the middle, the thinking ladder on the left, and the criteria each answer is evidencing on the right.
  • Pitch it Evaluate

    “Digital Marketing in Aviation” gets practised as a pitch. You make the case out loud, Zavmo asks the question the room would ask, and you make it again.

  • Bring your own plan Create

    For “Airline Commercial Planning” you bring the plan you are actually working on, not a case study. Zavmo pulls on the assumptions in it until the weak one shows.

  • Lead it Apply

    “Airport Management” is practised on the team you actually have. You talk through the call you are about to make, and Zavmo makes you say it the way you would say it to them.

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Airline Commercial Planning, one of this qualification's own units.

Airline Commercial Planning Level 5

Applied to your work in any of these jobs

This unit provides learners with an understanding of airline commercial planning, including revenue management, cost control, market analysis, route planning, and fleet planning to support effective airline operations.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time. Teaching towards this qualification begins when you subscribe.

Your Plan Illustration

Built for OTHM Level 5 Diploma in Airline, Airport and Aviation Management

6 units in this credential, in the order it lists them, awarded by OTHM Qualifications.

  1. Airline Commercial Planning
  2. Airport Management
  3. Aviation Revenue Management
  4. Consumer Behaviour in Aviation
  5. Digital Marketing in Aviation
  6. Safety and Security for Aviation
These are the real units of this credential, in its own order. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

Free tools

Want a read on where you stand?

Three free tools, no account needed. Each one ends with a role, a level and a way in.

Learned on your own work, taught one-to-one.

Everything you just read, learned one-to-one on the job you already do. Your free first module is Future Fluency, so you can see how the teaching works before you pay for anything.

Build my plan, free

No card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.

The title, level, credits, guided learning hours and unit learning outcomes on this page are taken from the Ofqual Register of Regulated Qualifications. Contains public sector information licensed under the Open Government Licence v3.0. Where this data comes from.