City & Guilds Limited · RQF Level 3
City & Guilds Level 3 NVQ Diploma in Contact Centre Operations
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 3
- Total credits42
- Guided learning86 hours
- Units in this qualification44
Awarded by City & Guilds Limited · on the Ofqual register
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See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
About 5 minutes · No card · Nothing to commit to
What you’ll learn
What each unit actually teaches you to do
City and Guilds offer a full suite of management courses and skills qualifications across a range of levels. They are designed to suit all learning needs and cover all sectors within Business Skills.
These are the units City & Guilds Limited registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Bespoke SoftwareReal unit · City & Guilds Limited
What you'll be able to do
- Input information using bespoke software
- Combine information using bespoke software
- Create appropriate structures to organise information efficiently
- Modify appropriate structures to organise information efficiently
- Exploit the functions of the software effectively to process information
- Exploit the functions of the software effectively to present information
Buddy a colleague to develop their customer service skillsReal unit · City & Guilds Limited
What you'll be able to do
- Plan and prepare effectively to buddy a colleague, ensuring a structured and supportive approach
- Support their buddy colleague on the job, providing guidance and practical assistance
- Provide buddy support off the job, offering constructive feedback and encouragement
- Understand the principles and techniques involved in buddying a colleague to develop their customer service skills
Build a customer service knowledge setReal unit · City & Guilds Limited
What you'll be able to do
- Input details of customer queries and requests accurately and develop appropriate responses
- Use a customer service knowledge base effectively to resolve customer issues
- Understand how to build a customer service knowledge set to improve service delivery
Carry out direct sales activities in a contact centreReal unit · City & Guilds Limited
What you'll be able to do
- Gather information needed for direct sales activities in a contact centre, using appropriate questioning techniques.
- Carry out direct sales to customers through a contact centre, meeting sales targets and maintaining customer satisfaction.
- Keep direct sales records within a contact centre, ensuring accuracy and completeness.
- Comply with regulations and legislation during direct sales in a contact centre, adhering to legal and ethical guidelines.
- Understand how to conduct sales activities in a contact centre, including sales techniques and product knowledge.
Champion customer serviceReal unit · City & Guilds Limited
What you'll be able to do
- Promote the importance and benefits of customer service within the organisation
- Provide advice and information to colleagues and customers on customer service issues
- Champion customer service to improve customer experience
Communicate information to customers through a contact centreReal unit · City & Guilds Limited
What you'll be able to do
- Communicate verbally with customers referred by others in a contact centre, using appropriate language and tone.
- Communicate in writing with customers referred by others in a contact centre, ensuring clarity and accuracy.
- Support colleagues and monitor compliance with organisational communications guidelines in a contact centre, providing feedback and guidance.
- Understand the principles of communication with customers in a contact centre, including active listening and empathy.
Comply with health and safety procedures in a contact centreReal unit · City & Guilds Limited
What you'll be able to do
- Comply with all relevant organisational health and safety procedures within a contact centre environment
- Minimise health and safety risks relating to the job role in a contact centre, taking appropriate preventative measures
- Understand the fundamental principles of health and safety as they apply to a contact centre environment.
Contribute to performance management in a contact centreReal unit · City & Guilds Limited
What you'll be able to do
- Monitor individual and team performance in a contact centre, tracking key metrics and identifying areas for improvement.
- Contribute to the enhancement of performance in a contact centre, suggesting and implementing strategies to improve efficiency and effectiveness.
- Understand the principles and processes of performance management in a contact centre, including setting targets, providing feedback, and conducting appraisals.
Contribute to resource plan development in contact centre operationsReal unit · City & Guilds Limited
What you'll be able to do
- Produce demand forecasts for contacts handled by contact centres, using appropriate data and forecasting techniques.
- Carry out scheduling and staffing activities in a contact centre, taking into account factors such as workload, staff availability, and service level agreements.
- Understand how to develop a resource plan for contact centre operations, including the identification of resource requirements, allocation of resources, and monitoring of resource utilisation.
Contributing to the development and launch of new products and/or servicesReal unit · City & Guilds Limited
What you'll be able to do
- Understand the stages and key considerations within the product development process.
- Contribute to the development and launch of new products and/or services, providing input and support to the team.
Coordinate customer communication processes in a contact centreReal unit · City & Guilds Limited
What you'll be able to do
- Develop customer communication policies within a contact centre, ensuring alignment with organisational objectives and regulatory requirements.
- Support the development of customer service procedures and guidelines for front line colleagues in a contact centre, ensuring clarity, consistency, and accessibility.
- Enhance customer service through effective customer communication strategies in a contact centre, monitoring and evaluating their impact on customer satisfaction.
- Understand the principles of managing communication with customers in a contact centre, including different communication channels, techniques, and best practices.
Deal with customers using bespoke softwareReal unit · City & Guilds Limited
What you'll be able to do
- Prepare to deliver customer service using bespoke software, ensuring all necessary information is available
- Deliver customer service using bespoke software, adhering to organisational guidelines
- Understand how to deal with customers using bespoke software, including troubleshooting common issues
Deal with incidents through a contact centreReal unit · City & Guilds Limited
What you'll be able to do
- Deal with incidents through a contact centre, following established procedures.
- Use contact centre communications systems to deploy incident management resources effectively.
- Understand how to deal with incidents in a contact centre, including escalation procedures and relevant policies.
Develop personal and organisational effectiveness in a contact centreReal unit · City & Guilds Limited
What you'll be able to do
- Improve performance in a contact centre by implementing strategies to enhance efficiency, productivity, and quality of service.
- Obtain feedback on work performance in a contact centre from various sources, including supervisors, colleagues, and customers.
- Use feedback to improve personal and organisational effectiveness in a contact centre, implementing action plans and monitoring progress.
- Understand the principles underpinning personal and organisational effectiveness in a contact centre, including time management, communication, and teamwork.
Develop working relationships with colleaguesReal unit · City & Guilds Limited
What you'll be able to do
- Understand the benefits of working effectively with colleagues in a hospitality environment.
- Establish positive and productive working relationships with colleagues.
- Act in a professional and respectful manner when working with colleagues, demonstrating appropriate behaviour.
- Communicate effectively with colleagues, using appropriate methods and language.
- Identify potential work-related difficulties and explore solutions collaboratively with colleagues.
Develop your own customer service skills through self-studyReal unit · City & Guilds Limited
What you'll be able to do
- Identify ways to learn more about customer service and their job role
- Utilise sources of self-development to extend their customer service skills and knowledge
- Understand how to develop their own customer service skills through self-study
Gather, analyse and interpret customer feedbackReal unit · City & Guilds Limited
What you'll be able to do
- Plan to gather customer feedback using appropriate methods and tools
- Gather customer feedback effectively, ensuring a representative sample and unbiased responses
- Analyse and interpret customer feedback to identify trends, patterns, and areas for improvement
- Understand how to gather, analyse and interpret customer feedback to improve customer service and organisational performance
Handle referred customer complaintsReal unit · City & Guilds Limited
What you'll be able to do
- Investigate referred customer complaints thoroughly and objectively
- Take appropriate action to deal with referred customer complaints effectively
- Identify repeated customer complaints and recommend changes to policies and procedures to address them
- Understand the processes and protocols involved in handling referred customer complaints within the organisation
Handling objections and closing salesReal unit · City & Guilds Limited
What you'll be able to do
- Understand the common reasons for sales objections and how to prepare for them
- Understand different techniques used to effectively close a sale
- Handle objections from potential customers in a professional and persuasive manner
- Close sales effectively, ensuring customer satisfaction and meeting sales targets.
IT Communication FundamentalsReal unit · City & Guilds Limited
What you'll be able to do
- Select a variety of information sources to meet specific needs.
- Use a variety of information sources to meet specific needs.
- Access Internet-based information.
- Search for Internet-based information.
- Select Internet-based information.
- Use Internet-based information.
- Evaluate the fitness for purpose of Internet-based information.
- Select IT tools to communicate and exchange information safely.
- Use IT tools to communicate and exchange information safely.
- Select IT tools to communicate and exchange information responsibly.
- Use IT tools to communicate and exchange information responsibly.
- Select IT tools to communicate and exchange information effectively.
- Use IT tools to communicate and exchange information effectively.
Lead a team to improve customer serviceReal unit · City & Guilds Limited
What you'll be able to do
- Plan and organise the work of a team to ensure efficient and effective customer service
- Provide support for team members, offering guidance, training and encouragement to help them achieve their goals
- Review performance of team members, providing constructive feedback and identifying areas for improvement
- Understand how to lead a team to improve customer service, including setting clear goals, motivating team members and fostering a positive work environment
Lead direct sales activities in a contact centre teamReal unit · City & Guilds Limited
What you'll be able to do
- Carry out direct sales activities effectively in a contact centre environment.
- Analyse contact centre sales data to identify trends and opportunities.
- Lead a team involved in direct sales activities in a contact centre, providing guidance and support.
- Understand the different types of sales activities undertaken in a contact centre team and their purpose.
Leading a sales or marketing teamReal unit · City & Guilds Limited
What you'll be able to do
- Set clear and measurable targets for the sales or marketing team, aligned with organisational objectives.
- Support the motivation of the sales or marketing team through effective communication, recognition, and development opportunities.
- Monitor and evaluate the progress of the sales or marketing team against agreed targets and provide constructive feedback.
Maintain customer service through effective handoverReal unit · City & Guilds Limited
What you'll be able to do
- Agree joint responsibilities within a customer service team to ensure seamless service delivery
- Check that customer service actions are seen through by working together with colleagues, monitoring progress and addressing any issues
- Understand how to maintain customer service through effective handover, ensuring continuity of service and customer satisfaction
Maintain customer support operations in a contact centreReal unit · City & Guilds Limited
What you'll be able to do
- Review customer contact activities in a contact centre, analysing data and identifying trends to improve customer service.
- Deal with customer complaints about customer contacts and/or products and/or services, following established procedures and ensuring customer satisfaction.
- Ensure compliance with organisational and regulatory requirements in a contact centre, adhering to policies and procedures.
- Understand the management of customer support in a contact centre, including the roles and responsibilities of different staff members.
Manage customer service delivery in a contact centreReal unit · City & Guilds Limited
What you'll be able to do
- Manage escalation processes for difficult customer service issues in a contact centre, ensuring timely and appropriate resolution.
- Manage the monitoring of customer service performance and feedback in a contact centre, using data to identify areas for improvement.
- Review organisational and regulatory requirements for customer service delivery in a contact centre, ensuring compliance and best practice.
- Understand the management of customer service in contact centres, including strategies for improving customer satisfaction and efficiency.
Manage direct sales activities in a contact centreReal unit · City & Guilds Limited
What you'll be able to do
- Review the use of sales information and sales techniques in a contact centre, identifying areas for improvement and optimisation.
- Develop plans for direct sales activities in a contact centre, incorporating market analysis, target setting, and resource allocation.
- Develop individual and team sales performance in a contact centre, providing coaching, mentoring, and performance feedback.
- Understand the management of sales activities in a contact centre, including sales processes, performance monitoring, and reporting.
Manage incidents referred to a contact centreReal unit · City & Guilds Limited
What you'll be able to do
- Manage incidents effectively through a contact centre, ensuring timely resolution and customer satisfaction.
- Provide support to colleagues on incident management in a contact centre, offering guidance, training, and resources.
- Understand how to manage incidents reported to a contact centre, including incident logging, prioritisation, and escalation procedures.
Manage or support equality of opportunity, diversity and inclusion in own area of responsibilityReal unit · City & Guilds Limited
What you'll be able to do
- Understand own responsibilities under current equality legislation, relevant codes of practice, and own organisation's policies and procedures.
- Effectively communicate the organisation’s written equality, diversity, and inclusion policy and procedures within own area of responsibility.
- Monitor equality, diversity, and inclusion practices within own area of responsibility and identify areas for improvement.
Manage own professional development within an organisationReal unit · City & Guilds Limited
What you'll be able to do
- Assess own career goals and personal development needs.
- Set personal work objectives that align with organisational objectives.
- Produce a personal development plan that identifies learning activities and resources.
- Implement own personal development plan, undertaking planned learning activities.
- Monitor own personal development plan, reviewing progress and making adjustments as necessary.
Manage own professional development within an organisationReal unit · City & Guilds Limited
What you'll be able to do
- Assess own career goals and personal development needs, identifying strengths, weaknesses, opportunities, and threats (SWOT analysis).
- Set personal work objectives that are specific, measurable, achievable, relevant, and time-bound (SMART).
- Produce a personal development plan that outlines the steps required to achieve personal work objectives.
- Implement and monitor own personal development plan, tracking progress and making adjustments as necessary.
Monitor health and safety procedures in a contact centreReal unit · City & Guilds Limited
What you'll be able to do
- Assess health and safety risks in a contact centre environment, identifying potential hazards.
- Monitor compliance with health and safety procedures in a contact centre, ensuring adherence to regulations.
- Provide guidance on health and safety matters in a contact centre to colleagues and visitors.
- Understand the principles underpinning health and safety in their area of work within a contact centre, including relevant legislation and best practice.
Monitor the quality of customer service transactionsReal unit · City & Guilds Limited
What you'll be able to do
- Prepare to monitor the quality of customer service transactions in line with organisational procedures
- Monitor the quality of customer service transactions against agreed standards
- Give constructive feedback on the quality of customer service transactions to improve performance
- Understand the methods used to monitor the quality of customer service transactions
- Understand the importance of monitoring the quality of customer service transactions
Negotiating, handling objections and closing salesReal unit · City & Guilds Limited
What you'll be able to do
- Understand how to handle objections and negotiate with customers, recognising different objection types and negotiation strategies.
- Prepare for objections and negotiation with customers by gathering relevant information and developing appropriate responses.
- Handle objections effectively by addressing customer concerns, providing clear explanations, and offering suitable solutions.
- Negotiate with customers to reach mutually beneficial agreements, considering their needs and preferences.
- Close the sale following negotiation by confirming the agreement, processing the transaction, and providing after-sales support information.
Organise the delivery of reliable customer serviceReal unit · City & Guilds Limited
What you'll be able to do
- Plan and organise the delivery of reliable customer service, ensuring consistent and high-quality service provision.
- Review and maintain customer service delivery, monitoring performance and addressing any issues that arise.
- Use recording systems to maintain reliable customer service, documenting interactions and tracking customer feedback.
- Understand how to organise the delivery of reliable customer service, considering resources, processes, and staff training.
Process customer service complaintsReal unit · City & Guilds Limited
What you'll be able to do
- Recognise the signs that a query or problem is about to produce a complaint from a customer
- Deal with a complaint effectively, following organisational procedures and best practice
- Understand how to process customer service complaints in line with organisational policy
Supervise customer service activities in a contact centre teamReal unit · City & Guilds Limited
What you'll be able to do
- Resolve difficulties in customer service in a contact centre, using appropriate problem-solving techniques and communication skills.
- Monitor customer service performance and compliance with contact centre organisational and regulatory requirements, identifying areas for improvement.
- Understand customer service activities in contact centres, including the different types of customer interactions and the processes involved.
Support customers and colleagues when providing contact centre servicesReal unit · City & Guilds Limited
What you'll be able to do
- Communicate information about products and/or services effectively to customers in a contact centre environment
- Monitor personal compliance with organisational requirements and procedures for all customer contacts
- Provide appropriate advice and support to colleagues within a contact centre
- Understand how to effectively support both colleagues and customers in a contact centre environment.
Support customers using on-line customer servicesReal unit · City & Guilds Limited
What you'll be able to do
- Establish the type and level of support their customer needs to achieve on-line customer service success
- Support on-line customer service in conversation with their customer, providing clear and helpful guidance
- Understand how to support customers using on-line services to improve their experience
Support team use of contact centre systems and technologyReal unit · City & Guilds Limited
What you'll be able to do
- Provide guidance to colleagues on contact centre systems and technology, offering support and training as needed.
- Produce new reports in a contact centre, using data analysis tools and techniques to provide insights into performance.
- Adjust system parameters to optimise performance in a contact centre, ensuring that systems are running efficiently and effectively.
- Report on potential system enhancements in a contact centre, identifying opportunities to improve functionality and usability.
- Understand the use of systems and technology to support contact centre operations, including the different types of systems and their capabilities.
Using Collaborative TechnologiesReal unit · City & Guilds Limited
What you'll be able to do
- Apply safe practices when working with collaborative technology.
- Apply secure practices when working with collaborative technology.
- Plan the use of IT tools for collaborative working.
- Set up IT tools for collaborative working.
- Plan the use of devices for collaborative working.
- Set up devices for collaborative working.
- Prepare collaborative technologies for use.
- Contribute to tasks using collaborative technologies.
Using EmailReal unit · City & Guilds Limited
What you'll be able to do
- Use e-mail software tools to compose clear and concise messages
- Use e-mail software tools to send messages to intended recipients
- Manage incoming e-mail effectively by using appropriate organisational techniques
- Manage incoming e-mail effectively by prioritising and responding to messages in a timely manner
Using the InternetReal unit · City & Guilds Limited
What you'll be able to do
- Connect to the Internet using appropriate hardware and software
- Use browser software to navigate webpages effectively, utilising features such as bookmarks and history
- Use browser tools to search for information from the Internet, employing effective search strategies
- Use browser software to communicate information online, utilising email, instant messaging, and social media
- Understand the need for safety and security practices when working online, including password management and virus protection
Work with others to improve customer serviceReal unit · City & Guilds Limited
What you'll be able to do
- Improve customer service by working with others, contributing to a positive customer experience.
- Monitor their own performance when improving customer service, identifying areas for development.
- Monitor team performance when improving customer service, providing feedback and support.
- Understand how to work with others to improve customer service, including communication, collaboration, and problem-solving.
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 3 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this

The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
Where this can lead
Associate Complaints Handler
Your journey starts here, learning the foundational skills that are critical to our business and to any customer-centric organisation. We're excited to see where your career takes you, and we'll support you every step of the way.
See the whole journey →Showing 6 roles, drawn from 50 job records mapped to this qualification.
Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your work in any of these jobs
This unit equips learners with skills to use bespoke software for inputting, combining, organising, and modifying information. Learners will learn to validate data, follow organisational procedures, and exploit software functions to process and present information efficiently and accurately.
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for City & Guilds Level 3 NVQ Diploma in Contact Centre Operations
43 units in this credential, in the order it lists them, awarded by City & Guilds Limited.
- Bespoke Software
- Buddy a colleague to develop their customer service skills
- Build a customer service knowledge set
- Carry out direct sales activities in a contact centre
- Champion customer service
- Communicate information to customers through a contact centre
and 37 more in the full unit list below.
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.