The scoreboard, and what is not on it. The hard targets, how often each is actually
looked at, and the quiet signals that never reach a dashboard.
Circular Revenue & Profitability
Revenue generated from new circular business models (e.g., Product-as-a-Service, resale, repair services) and the associated profit margins.
Target · Achieve £50M+ in circular revenue by 2030, with a 20% operating margin. In Q2, our new 'product-as-a-service' offering contributed £12.5M to revenue, exceeding targets by 10% and showing a 22% margin, demonstrating strong circular growth.
Material Circularity Index (MCI)
A comprehensive measure of how circular our material flows are, considering recycled content, recyclability, reusability, and waste generation across the entire value chain.
Target · Improve overall company MCI score by 15% year-on-year, aiming for 0.8+ by 2028 (on a 0-1 scale). Our 2024 MCI score hit 0.65, up from 0.58 in 2023, largely due to a major shift to 80% recycled content in our core product packaging and expanded take-back programmes.
ESG Rating Improvement
Our performance in key environmental, social, and governance (ESG) ratings, specifically focusing on resource use, waste management, and supply chain sustainability.
Target · Elevate our MSCI ESG rating from 'A' to 'AA' within 3 years, and maintain top quartile performance in Sustainalytics. After implementing our new global waste reduction programme, MSCI highlighted our 'exceptional progress in waste management', contributing to our upgrade from 'A' to 'AA' in the latest assessment.
Cost Savings from Resource Efficiency
Direct cost reductions achieved through waste prevention, material reuse, energy efficiency in circular processes, and reduced virgin material procurement.
Target · Deliver £10M+ in annualised cost savings through circular economy initiatives by 2027. Our factory in Manchester saved £2.3M this year by implementing a closed-loop water system and reusing manufacturing by-products, directly contributing to the overall cost savings target.
Board & Investor Confidence
The degree to which the Board and institutional investors view our circular economy strategy as a credible, value-generating, and risk-mitigating part of our core business.
- Regular positive feedback from Board members on strategic presentations
- increased investor engagement on sustainability topics
- inclusion of circularity as a core theme in investor day presentations
- positive analyst reports highlighting our circular strategy as a competitive advantage.
Regulatory Influence & Foresight
Our ability to anticipate, influence, and proactively respond to emerging global regulations (e.g., EPR, plastic taxes, due diligence laws) related to circularity, turning potential threats into opportunities.
- Our active participation in key industry policy discussions
- our proposals being adopted into regulatory frameworks
- zero instances of non-compliance with new regulations
- our business units consistently ahead of the curve on new policy requirements.
Organisational Buy-in & Cultural Shift
The extent to which circular economy principles are understood, embraced, and embedded into decision-making across all levels and functions of the organisation.
- Circular economy KPIs integrated into executive and departmental scorecards
- high participation rates in internal training programmes
- unsolicited proposals for circular innovation from business units
- positive feedback in employee engagement surveys regarding our sustainability efforts.
Thought Leadership & Brand Reputation
Our standing as a recognised leader and innovator in the circular economy space, enhancing brand value and attracting top talent.
- Keynote speaking invitations at major industry conferences
- positive media coverage and awards for circular initiatives
- our CEO regularly referencing circularity in public statements
- increased inbound interest from top talent specifically seeking to work on circular economy challenges.