The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Senior Customer Acquisition Specialist
5-8 years of individual contribution, then 3-5 years in a Senior/Lead roleSkills to master
- Mastering complex outbound strategies, consistently exceeding personal targets, informally mentoring junior reps, and contributing to process improvements.
You're ready to move on when
- Consistently hitting 120%+ of individual quota for 6+ consecutive quarters.
- Demonstrable experience in coaching or training new hires.
- Proactively identifying and solving team-level challenges, not just individual ones.
- Strong grasp of pipeline metrics and how to influence them.
- 2
Sales Team Lead (Customer Acquisition)
3-5 years in a Team Lead roleSkills to master
- Directly managing a small team (3-5 reps), running 1-to-1s, conducting call reviews, and being accountable for a team-level pipeline target.
You're ready to move on when
- Proven ability to motivate and guide a small team to hit collective targets.
- Strong coaching and feedback skills, with examples of developing individual reps.
- Comfortable with performance management and having difficult conversations.
- Effective communication with senior leadership on team performance and challenges.
- 3
Revenue Operations Specialist/Manager
8-12 years in RevOps, with a strong sales backgroundSkills to master
- Deep understanding of CRM administration, sales tech stack, data analytics, and process automation from a strategic perspective.
You're ready to move on when
- A passion for optimising sales processes and technology.
- Strong analytical skills and comfort with data modelling.
- Experience working closely with Sales leadership on strategic initiatives.
- Ability to bridge the gap between sales needs and technical solutions.