The scoreboard, honestly: the hard targets, how often each one is actually looked at,
and the quiet human signals that never make it onto a dashboard.
Content Upload Accuracy
The percentage of sales content pieces you upload or update that are correctly tagged, categorised, and linked in our content management system (like Seismic or Highspot).
Target · 98% accuracyIf you upload 50 new battlecards this month, we'd expect no more than one or two to have incorrect tags or be in the wrong folder.
Training Session Logistics Score
Feedback from attendees on how smoothly the administrative and logistical aspects of training sessions (scheduling, invites, room setup, materials distribution) ran.
Target · Average 4.5/5.0 on feedback surveysAfter a new product training, attendees rate their experience with scheduling, materials, and communication as 'excellent' or 'very good' on average.
Report Generation Timeliness
The percentage of routine reports (e.g., training completion rates, content usage basic reports) delivered by their agreed-upon deadline.
Target · 95% on-time deliveryIf the weekly training completion report is due every Monday morning, you'll have it in the manager's inbox before 9 AM, 19 out of 20 times.
Knowledge Base Update Rate
How quickly you update our internal knowledge base or FAQ documents when new information (e.g., product updates, process changes) becomes available.
Target · Updates within 24 hours of notificationWhen Product releases a new feature, you'll have the corresponding FAQ updated in our system by the next working day.
Proactive Support & Problem Solving
Your ability to spot potential issues (e.g., outdated content, upcoming training clashes) and flag them to your manager before they become bigger problems. It's about thinking a step ahead.
- You'll bring ideas to weekly check-ins like 'I noticed this document hasn't been reviewed in 6 months, should I flag it?' or 'I saw two trainings are scheduled for the same time, should I try to move one?'
Stakeholder Feedback on Responsiveness
How quickly and helpfully you respond to requests from sales reps or managers for content, training info, or general support. Are you easy to work with?
- Sales managers will mention in passing that 'Sarah is always quick to help' or 'I asked for that report and had it within the hour, brilliant!'. We'll also look at direct feedback from informal surveys.
Learning & Application of New Tools/Processes
How quickly you pick up new software or adapt to new processes within the enablement function. Are you keen to learn and able to apply what you've learned?
- You'll be able to demonstrate new features in Salesforce or Seismic after a training session without much prompting. You'll ask smart questions that show you're really trying to understand the 'why' behind things.
Contribution to Team Efficiency
Your ideas or actions that make the Sales Enablement team's work a bit smoother or faster, even if they're small improvements.
- You might suggest a better way to organise shared files, or create a simple template that saves everyone time on recurring tasks. It's about looking for small wins.