Innovate Awarding · RQF Level 2
IAO Level 2 NVQ Certificate in Sales
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 2
- Total credits22
- Guided learning124 hours
- Units in this qualification21
Awarded by Innovate Awarding · on the Ofqual register
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See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
About 5 minutes · No card · Nothing to commit to
What you’ll learn
What each unit actually teaches you to do
This NVQ certificate is designed for individuals working in sales roles. It focuses on practical skills such as inputting and accessing sales data, selling by telephone, and processing sales orders. Time planning and participation in meetings are also covered.
These are the units Innovate Awarding registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Buyer behaviour in sales situationsReal unit · Innovate Awarding
What you'll be able to do
- Understand the impact of different models of buyer behaviour on the sales cycle and customer interactions
- Respond appropriately to the buyer at each stage of their decision-making process
Communicate information and knowledgeReal unit · Innovate Awarding
What you'll be able to do
- Identify the specific information required for a given communication purpose and assess its reliability and validity.
- Understand a range of communication techniques and methods, including verbal, non-verbal, and written communication.
- Communicate information and knowledge clearly and accurately using appropriate techniques and methods for the intended audience and purpose.
- Adapt communication techniques and methods effectively based on the target audience's response and feedback, ensuring clear understanding and engagement.
Communicating using digital marketing/sales channelsReal unit · Innovate Awarding
What you'll be able to do
- Understand how to plan the use of digital media channels to deliver a specific message to a defined audience and recipients
- Plan the use of digital media channels to deliver a specific message to a defined audience and recipients
- Check that the digital message can be accessed and/or delivered successfully to the intended recipients
- Monitor and evaluate the response to digital activity and take any corrective action as required
Complying with legal, regulatory and ethical requirements in a sales or marketing roleReal unit · Innovate Awarding
What you'll be able to do
- Understand the legal, regulatory, and ethical requirements relevant to a sales or marketing role, including data protection, consumer rights, and advertising standards.
- Comply with organisational policies and procedures related to legal, regulatory, and ethical requirements in a sales or marketing role, ensuring all activities are conducted in accordance with these guidelines.
Deliver reliable customer serviceReal unit · Innovate Awarding
What you'll be able to do
- Prepare to deal with customers in a professional and effective manner
- Give consistent service to customers, meeting their needs and expectations
- Check customer service delivery to ensure quality and identify areas for improvement
- Deliver reliable customer service that builds customer loyalty
Generating and qualifying sales leadsReal unit · Innovate Awarding
What you'll be able to do
- Understand the practices, legislation, regulation and codes of practice that relate to generating and qualifying sales leads, ensuring compliance and ethical behaviour
- Understand the process of generating and qualifying sales leads, from initial contact to assessment of potential
- Prospect for customers using appropriate methods and techniques
Inputting and accessing sales or marketing data in information systemsReal unit · Innovate Awarding
What you'll be able to do
- Understand the procedures for inputting and accessing sales or marketing data within information systems
- Understand the purpose and application of different sales or marketing information sources and systems
- Input data accurately into databases to support sales or marketing activities
- Use databases effectively to support sales or marketing activities
Manage personal developmentReal unit · Innovate Awarding
What you'll be able to do
- Identify and agree on the performance requirements of own work role, ensuring a clear understanding of expectations and objectives.
- Measure and track progress against agreed objectives, using appropriate methods and tools.
- Identify gaps in skills and knowledge in own performance, recognising areas where further development is needed.
- Carry out activities within own development plan, actively engaging in learning and development opportunities.
- Assess the effectiveness of activities within own development plan, evaluating the impact on own performance and identifying further development needs.
Meeting customers’ after sales needsReal unit · Innovate Awarding
What you'll be able to do
- Investigate customer after sales needs to determine the appropriate course of action
- Handle customers’ after sales needs effectively and efficiently
- Review the after sales process to identify areas for improvement
Monitoring sales deliveriesReal unit · Innovate Awarding
What you'll be able to do
- Understand how to deal with sales delivery problems and queries in a professional and timely manner
- Understand how to maximise sales opportunities when dealing with sales deliveries and handovers to enhance customer satisfaction
- Progress the delivery of the sales order efficiently and effectively
- Complete all necessary sales delivery procedures accurately and in accordance with organisational guidelines
Obtaining and Analysing Competitor InformationReal unit · Innovate Awarding
What you'll be able to do
- Understand how to validate information about competitors, ensuring accuracy and reliability
- Understand the uses of competitor information for sales-related activities, such as identifying opportunities and developing strategies
- Use competitor information for sales-related activities, such as tailoring sales pitches and addressing competitive advantages
Obtaining and analysing sales-related informationReal unit · Innovate Awarding
What you'll be able to do
- Understand the various uses of sales-related information, including market analysis, customer profiling, and competitor intelligence.
- Understand how to use appropriate tools and methods to analyse sales-related information, extracting meaningful insights and trends.
- Obtain relevant sales-related information about customers, markets, and competitors, using appropriate sources and techniques.
- Use appropriate tools and methods to analyse sales-related information, drawing conclusions and making recommendations based on the findings.
Participate in meetingsReal unit · Innovate Awarding
What you'll be able to do
- Prepare effectively for a meeting, ensuring all necessary materials and information are gathered and understood.
- Participate actively and constructively in a meeting, contributing relevant information and ideas.
- Communicate information clearly and concisely to relevant stakeholders following a meeting, ensuring they are kept informed of key decisions and actions.
Preparing and delivering a sales demonstrationReal unit · Innovate Awarding
What you'll be able to do
- Understand how to prepare and deliver a sales demonstration effectively, considering audience and objectives
- Prepare for a sales demonstration, gathering materials, setting up the environment, and rehearsing the presentation
- Deliver a sales demonstration in a clear, engaging, and persuasive manner
- Evaluate the sales demonstration, identifying strengths, weaknesses, and areas for improvement
Processing sales ordersReal unit · Innovate Awarding
What you'll be able to do
- Understand the processes involved in processing and following up sales orders
- Process sales orders accurately and efficiently
- Follow up on sales order processing to ensure customer satisfaction
Selling at exhibitionsReal unit · Innovate Awarding
What you'll be able to do
- Understand how to assess the relevance of exhibitions for the organisation, considering factors such as target audience, cost, and potential return on investment.
- Understand how to prepare effectively for and sell products or services at exhibitions, including booth design, marketing materials, and sales techniques.
- Prepare effectively for an exhibition, ensuring all necessary resources, materials, and personnel are in place.
- Sell products or services effectively at an exhibition, engaging with potential customers and closing sales.
- Evaluate own performance at an exhibition, identifying areas for improvement and learning from the experience.
Selling by telephone - inboundReal unit · Innovate Awarding
What you'll be able to do
- Understand the techniques required to sell effectively by telephone (inbound)
- Understand methods to successfully close a sale during inbound telephone sales calls
- Prepare effectively for an inbound telephone sales call
- Identify customer needs and requirements during inbound telephone sales calls
- Present relevant products and/or services to the customer during inbound telephone sales calls
- Deal effectively with sales objections raised during inbound telephone sales calls
- Close the sale successfully during inbound telephone sales calls
Selling by telephone - outboundReal unit · Innovate Awarding
What you'll be able to do
- Understand how to sell by telephone (outbound), including techniques and best practices
- Understand how to close the sale during outbound telephone sales calls, securing customer commitment
- Prepare for the outbound telephone sales call, gathering necessary information and planning the approach
- Identify customer needs during outbound telephone sales calls through effective questioning and listening skills
- Present products and/or services to the customer during outbound telephone sales calls, highlighting benefits and features
- Deal with sales objections during outbound telephone sales calls, addressing concerns and providing solutions
- Close the sale during outbound telephone sales calls, confirming the order and arranging next steps
Selling face to faceReal unit · Innovate Awarding
What you'll be able to do
- Understand the key principles of selling to customers face to face, including building rapport and identifying customer needs.
- Prepare effectively for a face-to-face sale, including researching the customer and preparing sales materials.
- Conduct a professional and effective face-to-face sales meeting with a customer, using appropriate communication and sales techniques.
- Deal with sales objections effectively during face-to-face sales situations, using persuasive and problem-solving skills.
- Close the sale successfully, confirming the customer's order and arranging for delivery or service.
Supporting customers in obtaining finance for purchasesReal unit · Innovate Awarding
What you'll be able to do
- Understand the conditions that customers must meet in order to obtain finance for purchases
- Recommend suitable financial packages to customers to facilitate their purchases
- Confirm customers’ credit status in line with organisational procedures
Time planning in salesReal unit · Innovate Awarding
What you'll be able to do
- Understand how to manage and prioritise time effectively when working in a sales role
- Plan own time effectively to meet sales targets and objectives
- Evaluate the effectiveness of time planning strategies in a sales role and identify areas for improvement
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 2 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this
The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
- Deliver sales demonstrations or presentations
- Develop People's Skills
- Ensure Ethical and Compliant Sales Conduct
- Generate new opportunities and qualify leads
- Generate new opportunities and qualify sales leads
- Leveraging Information for Effective Sales Decisions
- Manage your own resources and professional development
- Obtain and analyse sales
Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your own work
This unit explores models of buyer behaviour and their influence on the sales cycle. Learners will develop skills to respond appropriately at each stage of the buyer’s decision-making process, considering psychological, social, and cultural factors.
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for IAO Level 2 NVQ Certificate in Sales
21 units in this credential, in the order it lists them, awarded by Innovate Awarding.
- Buyer behaviour in sales situations
- Communicate information and knowledge
- Communicating using digital marketing/sales channels
- Complying with legal, regulatory and ethical requirements in a sales or marketing role
- Deliver reliable customer service
- Generating and qualifying sales leads
and 15 more in the full unit list below.
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.