ProQual Awarding Body · RQF Level 2
ProQual Level 2 NVQ Certificate in Sales (QCF)
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 2
- Total credits22
- Units in this qualification21
Awarded by ProQual Awarding Body · on the Ofqual register
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See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
About 5 minutes · No card · Nothing to commit to
What you’ll learn
What each unit actually teaches you to do
This Level 2 NVQ Certificate in Sales is intended for individuals working in a sales role. Competencies developed include processing sales orders, meeting customers' after-sales needs, and communicating information effectively. Learners will also gain skills in obtaining and analysing competitor information.
These are the units ProQual Awarding Body registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Buyer behaviour in sales situationsReal unit · ProQual Awarding Body
What you'll be able to do
- Understand the impact of different models of buyer behaviour on the sales cycle, including factors influencing purchasing decisions.
- Respond appropriately to the buyer at each stage of the decision-making process, adapting sales techniques to their needs and preferences.
Communicate information and knowledgeReal unit · ProQual Awarding Body
What you'll be able to do
- Identify the information required for effective communication and assess its reliability.
- Understand a range of communication techniques and methods.
- Communicate information and knowledge clearly and accurately using appropriate techniques and methods.
- Adapt communication techniques and methods in response to the target audience's feedback and understanding.
Communicating using digital marketing/sales channelsReal unit · ProQual Awarding Body
What you'll be able to do
- Understand how to plan the use of digital media channels for communicating a specific message to a defined audience and recipients.
- Plan the use of digital media channels for communicating a specific message to a defined audience and recipients, considering factors such as channel suitability and cost-effectiveness.
- Check that the digital message can be accessed and/or delivered successfully to the intended recipients.
- Monitor and evaluate the response to digital activity, analyse the data, and take any necessary corrective action to improve performance.
Complying with legal, regulatory and ethical requirements in a sales or marketing roleReal unit · ProQual Awarding Body
What you'll be able to do
- Understand the legal, regulatory and ethical requirements in a sales or marketing role, including data protection, consumer rights, and advertising standards.
- Comply with organisational policies and procedures for legal, regulatory and ethical requirements in a sales or marketing role, ensuring all activities are conducted in accordance with relevant guidelines.
Deliver reliable customer serviceReal unit · ProQual Awarding Body
What you'll be able to do
- Prepare effectively to deal with customers in a professional and helpful manner.
- Give consistent and reliable service to customers, meeting their needs and expectations.
- Check customer service delivery to ensure it meets required standards and identify areas for improvement.
- Deliver reliable customer service that builds trust and loyalty.
Generating and qualifying sales leadsReal unit · ProQual Awarding Body
What you'll be able to do
- Understand the relevant practices, legislation, regulations, and codes of practice that govern the generation and qualification of sales leads.
- Understand the end-to-end process of generating potential sales leads and qualifying them to determine their suitability.
- Prospect for potential customers using appropriate methods and techniques.
Inputting and accessing sales or marketing data in information systemsReal unit · ProQual Awarding Body
What you'll be able to do
- Understand how to input and access sales or marketing data in information systems, ensuring data accuracy and security.
- Understand the use of sales or marketing information sources and systems, including databases, CRM systems, and market research tools.
- Input data accurately into databases to support sales or marketing activities, adhering to organisational procedures.
- Use databases effectively to access and analyse sales or marketing data, generating reports and insights to inform decision-making.
Manage personal developmentReal unit · ProQual Awarding Body
What you'll be able to do
- Identify and agree performance requirements of own work role, in line with organisational objectives and individual development needs.
- Measure and progress against objectives, using appropriate methods to track performance and identify areas for improvement.
- Identify gaps in skills and knowledge in own performance, recognising areas where further development is required.
- Carry out activities within own development plan, actively participating in training, mentoring, or other development opportunities.
- Assess the effectiveness of activities within own development plan, evaluating the impact on performance and identifying further development needs.
Meeting customers’ after sales needsReal unit · ProQual Awarding Body
What you'll be able to do
- Investigate and accurately determine customer after sales needs.
- Handle customers’ after sales needs effectively and professionally.
- Review the after sales process to identify areas for improvement and enhance customer satisfaction.
Monitoring sales deliveriesReal unit · ProQual Awarding Body
What you'll be able to do
- Understand how to effectively deal with sales delivery problems and customer queries in a professional manner.
- Understand how to maximise sales opportunities when dealing with sales deliveries and handovers to enhance customer satisfaction and generate further business.
- Progress the delivery of the sales order efficiently, ensuring timely and accurate fulfilment.
- Complete all necessary sales delivery procedures accurately and in accordance with organisational policies.
Obtaining and Analysing Competitor InformationReal unit · ProQual Awarding Body
What you'll be able to do
- Understand how to validate information about competitors, ensuring its accuracy and reliability.
- Understand the various uses of competitor information for sales-related activities, such as identifying opportunities and threats.
- Use competitor information effectively to support sales activities and improve sales performance.
Obtaining and analysing sales-related informationReal unit · ProQual Awarding Body
What you'll be able to do
- Understand the uses of sales-related information within an organisation.
- Understand how to use various tools and methods to analyse sales-related information effectively.
- Obtain relevant sales-related information about customers, markets, and competitors using appropriate techniques.
- Utilise suitable tools and methods to analyse sales-related information and draw meaningful conclusions.
Participate in meetingsReal unit · ProQual Awarding Body
What you'll be able to do
- Prepare for a meeting by reviewing the agenda and relevant documentation.
- Contribute effectively to a meeting, expressing ideas and opinions clearly.
- Communicate information to relevant stakeholders following a meeting, using appropriate methods.
Preparing and delivering a sales demonstrationReal unit · ProQual Awarding Body
What you'll be able to do
- Understand the key considerations in preparing and delivering an effective sales demonstration.
- Prepare thoroughly for a sales demonstration, ensuring all necessary resources are available.
- Deliver a sales demonstration in a professional and engaging manner.
- Evaluate the effectiveness of a sales demonstration and identify areas for improvement.
Processing sales ordersReal unit · ProQual Awarding Body
What you'll be able to do
- Understand the processes involved in processing sales orders.
- Understand the procedures for following up on sales orders.
- Accurately process sales orders according to organisational procedures.
- Follow up on sales order processing to ensure customer satisfaction and order fulfilment.
Selling at exhibitionsReal unit · ProQual Awarding Body
What you'll be able to do
- Understand how to assess the relevance of exhibitions for the organisation, considering factors such as target audience, cost-effectiveness, and potential return on investment.
- Understand how to prepare for and sell at exhibitions, including pre-exhibition planning, stand design, sales techniques, and post-exhibition follow-up.
- Prepare effectively for an exhibition, ensuring all necessary materials, resources, and personnel are in place.
- Sell effectively at an exhibition, using appropriate sales techniques and communication skills to engage with potential customers and generate leads.
- Evaluate own performance at an exhibition, identifying areas for improvement and implementing strategies to enhance future performance.
Selling by telephone - inboundReal unit · ProQual Awarding Body
What you'll be able to do
- Understand the specific techniques and considerations involved in selling products or services by telephone (inbound).
- Understand how to effectively close a sale during inbound telephone sales calls.
- Prepare effectively for inbound telephone sales calls, ensuring readiness to handle customer enquiries.
- Accurately identify customer needs and requirements during inbound telephone sales calls.
- Present relevant products and/or services to the customer in a compelling manner during inbound telephone sales calls.
- Effectively address and overcome sales objections raised by customers during inbound telephone sales calls.
- Successfully close the sale and secure the customer's commitment during inbound telephone sales calls.
Selling by telephone - outboundReal unit · ProQual Awarding Body
What you'll be able to do
- Understand the key principles and techniques involved in selling by telephone (outbound).
- Understand how to effectively close a sale during outbound telephone sales calls, securing the customer's commitment.
- Prepare effectively for the outbound telephone sales call, including researching the customer and their needs.
- Identify customer needs and requirements during outbound telephone sales calls through effective questioning and active listening.
- Present products and/or services to the customer effectively during outbound telephone sales calls, highlighting their benefits and features.
- Deal effectively with sales objections raised by the customer during outbound telephone sales calls, addressing concerns and providing reassurance.
- Close the sale successfully during outbound telephone sales calls, securing the customer's commitment and finalising the transaction.
Selling face to faceReal unit · ProQual Awarding Body
What you'll be able to do
- Understand the key principles and techniques involved in selling to customers face to face.
- Prepare thoroughly for a face-to-face sales meeting, including researching the customer and their needs.
- Conduct a professional and effective face-to-face sales meeting with the customer, building rapport and presenting solutions.
- Deal effectively with sales objections raised by the customer during face-to-face sales situations, addressing concerns and providing reassurance.
- Close the sale successfully, securing the customer's commitment and finalising the transaction.
Supporting customers in obtaining finance for purchasesReal unit · ProQual Awarding Body
What you'll be able to do
- Understand the conditions that must be met for customers to successfully obtain finance for purchases.
- Recommend suitable financial packages to customers to facilitate their purchases.
- Confirm the credit status of customers applying for finance.
Time planning in salesReal unit · ProQual Awarding Body
What you'll be able to do
- Understand effective strategies for managing and prioritising time effectively in a sales role.
- Plan and organise own time effectively to maximise productivity in a sales role.
- Evaluate the effectiveness of own time planning and identify areas for improvement in a sales role.
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 2 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this
The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
- Develop People's Skills
- Generate new opportunities and qualify leads
- Generate new opportunities and qualify sales leads
- Prepare and despatch products and services to customers
- Process Advertising Sales
Where this can lead
Lead Generation Specialist
Your career path here isn't a rigid ladder; it's more like a climbing wall with many routes to the top. Whether you want to lead bigger teams, become a deep technical expert, or eventually shape the entire company's growth strategy, this role is a fantastic launchpad. We're here to support your ambition, whatever direction that takes you.
See the whole journey →Showing 6 roles, drawn from 14 job records mapped to this qualification.
Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your work in any of these jobs
This unit explores different models of buyer behaviour and their impact on the sales cycle. Learners will analyse factors influencing purchasing decisions, including cultural and social influences, and develop skills to respond appropriately at each stage of the buyer's decision-making process.
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for ProQual Level 2 NVQ Certificate in Sales (QCF)
21 units in this credential, in the order it lists them, awarded by ProQual Awarding Body.
- Buyer behaviour in sales situations
- Communicate information and knowledge
- Communicating using digital marketing/sales channels
- Complying with legal, regulatory and ethical requirements in a sales or marketing role
- Deliver reliable customer service
- Generating and qualifying sales leads
and 15 more in the full unit list below.
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.