The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Associate Account Development Representative (ADR) / SDR
2-3 yearsSkills to master
- Mastering top-of-funnel prospecting, lead qualification, effective cold outreach (email and phone), and setting high-quality meetings for Account Executives. You'll learn how to identify pain points quickly.
You're ready to move on when
- Consistently exceeding monthly/quarterly SQL targets.
- Strong understanding of our Ideal Customer Profile (ICP) and value proposition.
- Demonstrated ability to articulate complex solutions simply.
- Positive feedback from AEs on the quality of opportunities handed over.
- 2
Mid-Market Account Executive
2-4 yearsSkills to master
- Managing the full sales cycle for smaller, less complex deals, developing strong closing skills, and building a consistent track record of quota attainment. You'll learn how to own a number.
You're ready to move on when
- Consistently achieving 100%+ of quota for 4+ consecutive quarters.
- Ability to manage a pipeline of 10-15 active opportunities simultaneously.
- Strong negotiation skills for deals up to £100,000 ACV.
- Positive client feedback and strong internal collaboration.
- 3
Internal Sales / Renewals Manager
3-5 yearsSkills to master
- Building and maintaining strong client relationships, identifying upsell opportunities within existing accounts, and mastering the art of the renewal conversation. You'll learn the importance of customer lifetime value.
You're ready to move on when
- Achieving high renewal rates and exceeding upsell targets.
- Deep understanding of customer needs and product usage.
- Strong ability to articulate value to existing clients.
- Proven ability to manage a large portfolio of accounts effectively.