SFEDI Awards Level 2 Certificate In Sales

What you'll be able to do

• Understand the impact of different models of buyer behaviour on the sales cycle, including how psychological, social, and economic factors influence purchasing decisions
• Respond appropriately to the buyer at each stage of the decision-making process, adapting sales strategies to align with their needs and motivations

What you'll be able to do

• Identify the information required for effective communication in a given context.
• Assess the reliability of information sources used for communication.
• Understand a range of communication techniques and methods.
• Communicate information and knowledge using appropriate techniques and methods for the intended message.
• Adapt communication techniques and methods according to the target audience response to ensure effective understanding.

What you'll be able to do

• Understand how to plan the use of digital media to effectively communicate a specific message to a defined audience and recipients.
• Plan the use of digital media to effectively communicate a specific message to a defined audience and recipients.
• Check that the digital message can be accessed and/or delivered successfully to the intended recipients.
• Monitor and evaluate the response to digital activity and take any corrective action necessary to improve performance.

What you'll be able to do

• Understand the legal, regulatory, and ethical requirements relevant to a sales or marketing role
• Comply with organisational policies and procedures relating to legal, regulatory, and ethical requirements in a sales or marketing role

What you'll be able to do

• Prepare effectively to deal with customers in a professional and courteous manner.
• Give consistent and reliable service to customers, meeting their needs and expectations.
• Check customer service delivery to ensure it meets required standards and customer satisfaction.
• Deliver reliable customer service that builds trust and loyalty.

What you'll be able to do

• Understand the relevant practices, legislation, regulations, and codes of practice that relate to generating and qualifying sales leads
• Understand the end-to-end process of generating and qualifying sales leads effectively
• Prospect effectively for potential customers and generate sales leads

What you'll be able to do

• Understand the procedures for inputting sales or marketing data accurately into information systems.
• Understand how to access sales or marketing data from information systems in accordance with organisational policies.
• Understand the different types of sales or marketing information sources and systems available.
• Understand the purpose and benefits of using sales or marketing information sources and systems.
• Input sales or marketing data into relevant databases accurately and efficiently.
• Use databases to extract and analyse information to support sales or marketing activities.

What you'll be able to do

• Identify and agree the performance requirements of own work role with relevant personnel
• Measure progress against agreed objectives and identify areas of success and areas needing improvement
• Identify gaps in skills and knowledge that are impacting own performance
• Carry out activities within own development plan to address identified skills and knowledge gaps
• Assess the effectiveness of activities undertaken within own development plan

What you'll be able to do

• Investigate and determine customer after sales needs through appropriate methods.
• Handle customers’ after sales needs in a professional and timely manner.
• Review the after sales process to identify areas for improvement.

What you'll be able to do

• Understand how to deal with sales delivery problems and queries in a professional and efficient manner
• Understand how to maximise sales opportunities when dealing with sales deliveries and handovers, including upselling and cross-selling
• Progress the delivery of the sales order by liaising with relevant departments and stakeholders
• Complete all necessary sales delivery procedures accurately and efficiently

What you'll be able to do

• Understand how to validate the accuracy and reliability of information obtained about competitors.
• Understand the various uses of competitor information to support sales-related activities and improve sales performance.
• Effectively use competitor information to inform sales strategies and tactics.

What you'll be able to do

• Understand the various uses of sales-related information in making informed business decisions.
• Understand how to effectively use different tools and methods to analyse sales-related information.
• Obtain relevant sales-related information about customers, markets, and competitors.
• Use appropriate tools and methods to analyse sales-related information to identify trends and opportunities.

What you'll be able to do

• Prepare for a meeting by reviewing the agenda and gathering relevant information
• Participate effectively in a meeting, contributing ideas and listening to others
• Communicate information clearly and concisely to relevant stakeholders following a meeting

What you'll be able to do

• Understand the key steps involved in preparing and delivering an effective sales demonstration
• Prepare all necessary resources and materials for a sales demonstration
• Deliver a sales demonstration in a professional and engaging manner
• Evaluate the effectiveness of a sales demonstration and identify areas for improvement

What you'll be able to do

• Understand the steps involved in processing sales orders accurately and efficiently.
• Understand the importance of following up on sales orders to ensure customer satisfaction.
• Process sales orders in accordance with organisational procedures and guidelines.
• Follow up on sales order processing to address any issues or queries.

What you'll be able to do

• Understand the key principles of selling to customers in a face-to-face environment
• Prepare effectively for a face-to-face sales meeting with a customer
• Conduct a professional and effective face-to-face sales meeting with a customer
• Deal effectively with sales objections raised during face-to-face sales situations
• Close the sale and finalise the agreement with the customer

What you'll be able to do

• Understand how to assess the relevance of exhibitions for the organisation, considering factors such as target audience and potential return on investment
• Understand how to prepare for and sell at exhibitions, including planning, marketing, and sales techniques
• Prepare for an exhibition, including setting up the stand, preparing marketing materials, and training staff
• Sell at an exhibition, engaging with potential customers and promoting the organisation's products or services
• Evaluate own performance at an exhibition, identifying areas for improvement and learning from the experience

What you'll be able to do

• Understand the key principles of selling to customers by telephone using inbound calls
• Understand how to effectively close a sale during inbound telephone sales calls
• Prepare effectively for receiving inbound telephone sales calls
• Identify customer needs and requirements during inbound telephone sales calls
• Present relevant products and/or services to the customer during inbound telephone sales calls
• Deal effectively with sales objections raised during inbound telephone sales calls
• Close the sale and finalise the agreement with the customer during inbound telephone sales calls

What you'll be able to do

• Understand the key principles of selling to customers by telephone using outbound calls
• Understand how to effectively close a sale during outbound telephone sales calls
• Prepare effectively for making outbound telephone sales calls
• Identify customer needs and requirements during outbound telephone sales calls
• Present relevant products and/or services to the customer during outbound telephone sales calls
• Deal effectively with sales objections raised during outbound telephone sales calls
• Close the sale and finalise the agreement with the customer during outbound telephone sales calls

What you'll be able to do

• Understand the conditions and criteria for customers obtaining finance for purchases, including eligibility requirements and application processes
• Recommend suitable financial packages to customers for purchases, taking into account their individual circumstances and needs
• Confirm customers’ credit status by following established procedures and using appropriate systems

What you'll be able to do

• Understand how to effectively manage and prioritise time in a sales role to maximise productivity.
• Plan own time effectively in a sales role, taking into account priorities and deadlines.
• Evaluate the effectiveness of time planning strategies in a sales role and identify areas for improvement.