The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Senior Employee Engagement & Comms Specialist (L3/L4)
3-5 years in previous roleSkills to master
- Leading complex engagement programmes end-to-end, mentoring junior team members, presenting to mid-level leadership, and managing significant workstreams independently.
You're ready to move on when
- Successfully led 2-3 major engagement initiatives with measurable impact.
- Consistently sought out for advice by peers and junior colleagues.
- Demonstrated ability to influence stakeholders without direct authority.
- Strong track record of delivering high-quality internal communications.
- 2
HR Business Partner (Senior level)
5-7 years in HRBP rolesSkills to master
- Deep understanding of business unit needs, strong stakeholder management across various levels, ability to translate business problems into people solutions, and experience driving change within a specific function.
You're ready to move on when
- Successfully partnered with senior business leaders to drive people strategies.
- Demonstrated impact on talent retention and development within their client groups.
- Strong understanding of organisational dynamics and change management.
- Excellent communication skills, both written and verbal, in a business context.
- 3
Marketing or Brand Manager (with internal focus)
7-10 years in marketing/brand rolesSkills to master
- Developing compelling narratives, understanding audience segmentation, multi-channel campaign management, and measuring communication effectiveness. A passion for internal audience engagement is key.
You're ready to move on when
- Experience translating brand values into internal messaging.
- Proven track record of successful campaign management and measurement.
- Strong creative and strategic thinking applied to communication challenges.
- A clear desire to shift focus from external consumers to internal employees.