UK

United Kingdom · PR and communications · Principal/Manager (12-16 years)

Manager, Communications Intelligence

Here is the whole job, in plain words. What it is, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

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  • Experience bandPrincipal/Manager (12-16 years)
  • Direct reports5-10 reports
  • Reports toDirector of Communications Intelligence & Analytics
  • UK framework levelUsually a manager, or the deepest specialist in a team

Also advertised as Head of Communications Analytics · Senior Manager, Reputation Intelligence · Lead Communications Data Strategist

Built on 43,079 real UK job descriptions we analysed · grounded in what real qualifications cover

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

Pearson BTEC Level 5 Higher National Diploma in Computing for England Pearson Education Ltd · Level 5 · covers 1 of 2 standards
Pearson BTEC Level 5 Higher National Diploma in Digital Technologies Pearson Education Ltd · Level 5 · covers 1 of 2 standards
NOCN Level 4 certificate for Data Analysts NOCN · Level 4 · covers 2 of 2 standards
OTHM Level 7 Diploma in Data Science OTHM Qualifications · Level 7 · covers 1 of 2 standards
Qualifi Level 3 Extended Diploma in IT and Data Science Qualifi Ltd · Level 3 · covers 1 of 2 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Data Analytics Pearson BTEC Level 5 Higher National Diploma in Computing for England
Data Analytics Primer NOCN Level 4 certificate for Data Analysts
Data Analysis and Visualisation OTHM Level 7 Diploma in Data Science
Data preparation, analysis and visualisation Gateway Qualifications Level 4 Award in Foundations of Data Analytics with Artificial Intelligence - No Code
Data and Descriptive Statistics in Data Science Qualifi Level 3 Extended Diploma in IT and Data Science

The future skills this job leans on

AI Fluency working with AI as a thinking partner
Data Fluency turning numbers into a decision
AI Governance Fluency using AI responsibly
Foresight Fluency seeing round the corner
Systems Fluency seeing the whole picture
Your Plan Illustration

Built for Manager, Communications Intelligence

5 units that map to this job, from the qualifications that cover it.

  1. Data Analytics Pearson Education Ltd · covers 1 of 2 standards Level 5
  2. Data Analytics Primer NOCN · covers 2 of 2 standards Level 4
  3. Data Analysis and Visualisation OTHM Qualifications · covers 1 of 2 standards Level 7
  4. Data preparation, analysis and visualisation Gateway Qualifications Limited · covers 1 of 2 standards Level 4
  5. Data and Descriptive Statistics in Data Science Qualifi Ltd · covers 1 of 2 standards Level 3
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a Manager, Communications Intelligence?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skills this role is being asked for

  • Ethical AI & Bias Mitigation in Intelligence
  • Advanced Predictive Analytics for Reputation
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Manager, Communications Intelligence plan as you set up, starting with the free Automation Fluency module. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

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Keep this read. One email with what AI is changing in this job, the new skills it asks for and where to start free. Nothing else follows unless you confirm your address.

3What this role really is

This role means leading a communications intelligence function, managing a team of analysts. The job is to turn data into clear advice for senior leaders, helping protect and build an organisation's reputation.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Dataminr (Crisis Alerts) Expert

Overseeing the configuration and real-time use of Dataminr for proactive crisis signal detection and rapid executive alerting. Ensuring the team is extracting maximum value from this critical tool.

Zignal Labs (Enterprise Narrative Intelligence) Advanced

Directing the team in using Zignal Labs for deep narrative analysis, competitive benchmarking, and tracking the evolution of key themes across the media landscape.

Snowflake / Databricks (Architectural Understanding) Intermediate

You won't be writing daily queries, but you'll need to understand the architecture of these enterprise data platforms to effectively integrate comms data and direct your analysts on data extraction and warehousing strategies.

Tableau Server / Domo / Power BI Premium (Executive Dashboards) Advanced

Overseeing the design, development, and maintenance of executive-level dashboards that provide real-time, digestible insights for the C-suite and Board. Ensuring data integrity and user adoption.

Diligent Boards / Nasdaq Boardvantage (Executive Reporting) Intermediate

Preparing and presenting intelligence reports for Board meetings, understanding the specific requirements and formats for these executive platforms. Ensuring clarity and conciseness for high-level audiences.

Anaplan / Workday (HCM/Adaptive) / ServiceNow GRC / OneTrust (Strategic Context) Basic

Understanding how communications intelligence can integrate with or inform broader enterprise systems for financial planning, HR, governance, risk, and compliance. You'll need to speak the language of these platforms to build cross-functional data partnerships.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Team Hiring & Structure No authority; provides input on candidate fit. Recommends candidates; provides input on team needs. Full authority over team hiring, structure, and performance management. Consults with Director on overall headcount growth.
Intelligence Platform Selection & Budget Uses existing tools; reports bugs/issues. Proposes minor tool enhancements or alternative features. Owns vendor relationships, budget allocation up to £100K for new tools/features, and strategic direction for the tech stack. Approves renewals and new contracts within budget.
Crisis Intelligence Assessment & Recommendations Executes defined monitoring tasks; flags critical alerts. Provides initial 'so what' analysis on emerging issues; recommends standard responses. Leads the intelligence assessment during a crisis, provides real-time strategic counsel to senior leadership, and recommends specific communications actions based on data. Consults with Legal/Comms leadership on high-stakes public statements.
Development of New Analytical Methodologies Follows established methodologies. Suggests improvements to existing methods. Designs and implements entirely new analytical frameworks (e.g., multi-touch attribution models, predictive narrative forecasting). Approves new methodologies for team-wide adoption.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

C-Suite Confidence Score
How much our senior executives trust and rely on the intelligence your team provides.
Target · Average score of >8.5/10 on quarterly executive surveys.

If the CEO consistently seeks your team's input before making a public statement, or if the Legal team proactively asks for your risk assessment on a new initiative, that's a good sign.

Crisis Mitigation Value
The demonstrable impact of your team's intelligence in identifying and de-escalating significant reputational threats.
Target · Identify and demonstrably de-escalate >3 significant reputational threats per year.

Your team spots a nascent negative narrative on social media, you brief leadership, and a proactive communications strategy is deployed, preventing a potential 20% drop in brand sentiment that a competitor experienced in a similar situation.

Attributable Perception Shift
Linking intelligence-led programmes to a statistically significant positive shift in key perception metrics among target stakeholders.
Target · Statistically significant (>5 point) positive shift in at least two key perception metrics annually (e.g., investor sentiment, employee trust scores).

After an intelligence-driven campaign targeting institutional investors, your team reports a 7-point increase in 'trust in management' sentiment among that specific audience, as measured by a third-party survey.

Team Productivity & SLA Adherence
The efficiency and reliability of your team in delivering intelligence outputs and responding to requests.
Target · 90% of all ad-hoc intelligence requests fulfilled within agreed SLAs; average 20% reduction in time spent on routine reporting through automation.

Your team consistently delivers daily media briefings by 8 AM, and a new automated dashboard you championed has cut the time spent on weekly sentiment reports by 25%.

Strategic Influence & Proactive Counsel
Your ability to position the intelligence function as a strategic partner, not just a reporting service.
  • You're regularly invited to strategic planning meetings across comms, legal, and investor relations. Senior leaders proactively seek your team's perspective on emerging issues before they become public. Your insights are visibly integrated into major communications strategies and crisis plans.
Team Development & Retention
The growth, engagement, and retention of your direct reports and the broader intelligence team.
  • Your team members consistently meet or exceed performance expectations. You have a clear professional development plan for each person, and they feel supported in their career growth. Voluntary attrition within your team is below the company average, and you're seen as a fair and effective manager.
Innovation in Intelligence Methodologies
Driving continuous improvement and adoption of new techniques and tools within the intelligence function.
  • Your team regularly experiments with new data sources or analytical methods (e.g., predictive modelling, advanced narrative analysis). You successfully pilot and integrate new technologies (like AI tools) that enhance the team's capabilities and efficiency. You present new findings or methodologies at internal knowledge-sharing sessions.
Cross-functional Partnership
Building strong, collaborative relationships with other departments that rely on or contribute to communications intelligence.
  • You're consistently seen as a trusted and collaborative partner by Marketing, Legal, and Investor Relations. You proactively identify opportunities to share data or insights that benefit other teams. Feedback from peer reviews highlights your team's helpfulness and willingness to collaborate on complex issues.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Leading and Developing a High-Performing Team

You get a real buzz from seeing your team members grow, tackle complex problems, and deliver impactful insights. You actively mentor, coach, and support their development, celebrating their successes and guiding them through challenges.

You spend an hour each week having 1:1s with your team leads, not just checking in on tasks, but discussing their career aspirations and how you can help them get there.

Strategic Impact & Organisational Protection

You thrive on knowing your team's intelligence directly informs critical business decisions, especially those that protect the company's reputation or unlock new opportunities. You want to be at the forefront of identifying and mitigating risks.

Your team's early warning about a potential regulatory shift allows the legal team to prepare months in advance, saving the company millions in potential fines.

Solving Complex, Ambiguous Problems

You enjoy tackling challenges where there isn't a clear answer, where you need to connect disparate data points and build a narrative from scratch. You're comfortable with uncertainty and enjoy the intellectual puzzle of reputation management.

When a new, vague social media trend starts impacting brand perception, you relish the challenge of designing a new analytical framework to understand and track it.

What frustrates people
  • Your team's most insightful analysis getting deprioritised because a senior executive saw a single article that contradicted it.
  • The constant pressure to 'find the good news' even when the data tells a different story, testing your analytical integrity.
  • Spending 40% of your team's time cleaning, de-duping, and trying to merge messy data from disparate systems that were never designed to talk to each other.
  • Having to repeatedly explain the difference between 'mentions' and 'impact' to stakeholders who only care about volume.
  • The feeling that you're always reacting to events rather than proactively shaping the narrative, despite your best efforts.
What this role does not give you
  • A predictable 9-to-5 schedule, especially during a crisis.
  • The luxury of working only on 'glamorous' strategic projects—there's still plenty of foundational work.
  • A role where you're solely focused on individual contribution; managing and developing a team is paramount.
  • Complete control over strategic decisions; your role is to inform and influence, not to dictate.

8Who you work with

This role directly shapes our company's ability to understand, predict, and respond to reputational risks and opportunities. Your team's insights will inform crisis management, strategic messaging, investor communications, and overall brand positioning, directly influencing stakeholder trust and business outcomes. Essentially, you're building the early warning system and the strategic compass for our reputation.

Inside the business
  • Head of Corporate Communications
  • CEO and Executive Leadership Team
  • Legal & Compliance
  • Investor Relations
  • Marketing Leadership
  • Government Affairs
Outside the business
  • Media monitoring vendors (e.g., Brandwatch, Meltwater)
  • Strategic research partners
  • Public relations agencies (for data integration)

9What you need before you start

Not a wish list. The things you would be expected to already have.

  • Proven experience managing and mentoring a team of data analysts or intelligence professionals.
  • Demonstrable track record of designing and implementing complex data analysis projects in a communications or public relations context.
  • Expertise in at least one major media intelligence platform (e.g., Brandwatch, Talkwalker, Cision) and advanced data visualisation tools (e.g., Tableau, Power BI).
  • Strong understanding of statistical analysis and research methodologies, including survey design and A/B testing principles.
  • Experience in presenting complex data and strategic recommendations to senior leadership and executive teams.
  • A deep understanding of the global media landscape, including traditional, social, and owned media channels.

10What to practise next

Where the job is going, and what to do about it starting this week.

Enterprise Data Integration & Governance

Communications intelligence can't live in a silo. The future demands seamless integration with CRM, sales data, HR data, and financial systems to provide a truly holistic view of organisational reputation and impact. This requires understanding enterprise data architecture.

Data Lake/Warehouse Architectures · API Management & Orchestration · Data Quality & Master Data Management · Data Security & Compliance

  • This month: Schedule meetings with our IT and Data Engineering teams to understand our current enterprise data architecture.
  • Next quarter: Identify one key internal data source (e.g., CRM data) that could enhance your comms intelligence and map out a potential integration plan with your team.
  • Within 6 months: Lead a cross-functional working group to explore opportunities for data sharing and integration between comms and other departments.
  • Within 12 months: Develop a roadmap for the long-term integration of comms intelligence into our broader enterprise data ecosystem.

Quick win: Identify a single, small dataset from another department that, if integrated, would immediately enhance one of your existing reports. Start there.

AI-Powered Content & Narrative Generation (Oversight)

While your team won't be writing press releases, understanding how AI can generate and test content is crucial for evaluating message effectiveness and anticipating competitor moves. You'll need to direct your team in using these tools responsibly.

Generative AI Models (LLMs) · Prompt Engineering for Comms · AI-Driven A/B Testing · Deepfake & Synthetic Media Detection

  • This month: Experiment personally with a leading LLM (e.g., ChatGPT, Claude) to understand its strengths and weaknesses for comms tasks.
  • Next quarter: Task your team with piloting an AI tool for drafting first-pass summaries of complex documents or generating initial Q&A points.
  • Within 6 months: Develop internal guidelines for the responsible and ethical use of generative AI within the intelligence function.
  • Within 12 months: Explore how AI-powered content testing tools could be integrated into your measurement frameworks to optimise message effectiveness.

Quick win: Use an LLM to help draft internal communications or summarise long documents for yourself. Get comfortable with it first.

11Staying current once you are in

What people here do to keep up
  • Actively participate in industry forums and conferences focused on communications measurement, data analytics, and reputation management (e.g., AMEC Summit, PRovoke Global Summit).
  • Subscribe to leading publications and research from organisations like the Institute for Public Relations (IPR) or the PRCA to stay current on best practices and emerging trends.
  • Engage in continuous learning through online courses or workshops on advanced statistical analysis, predictive modelling, or new AI applications in communications.
  • Mentor junior professionals in the field, as teaching others often solidifies your own understanding and leadership skills.
  • Build a strong professional network with peers in other organisations to share insights and learn from diverse experiences.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Ethical AI & Bias Mitigation in Intelligence

As AI becomes more integral to data analysis and summarisation, understanding and mitigating algorithmic bias is crucial. Bad data in means biased insights out, which can have significant reputational consequences. This is becoming a critical governance issue.

  • Algorithmic Bias Detection
  • Fairness Metrics
  • Explainable AI (XAI)
  • Data Provenance & Transparency

Advanced Predictive Analytics for Reputation

Moving beyond reactive reporting to truly predictive capabilities is the holy grail. Competitors are already using advanced models to anticipate reputational shifts, allowing them to proactively shape narratives rather than just respond. This is about foresight, not just insight.

  • Time Series Forecasting
  • Causal Inference
  • Agent-Based Modelling
  • Scenario Planning with Probabilistic Models

13What you’ll use

What you’ll use

Skills this role draws on

Technical

  • PESO Model Integration & Measurement
  • Reputation Risk Modelling
  • Narrative Analysis & Message Resonance
  • Multi-Touch Communications Attribution
  • Advanced Stakeholder Segmentation
  • Crisis Intelligence Lifecycle Management

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Lead, Communications Intelligence (L4)

    3-5 years as a Lead

    Skills to master

    • Mastering team leadership, designing comprehensive measurement frameworks, owning vendor relationships, and consistently delivering high-impact strategic insights.

    You're ready to move on when

    • Successfully managed a small team or a significant workstream independently.
    • Consistently provided strategic recommendations that influenced comms decisions.
    • Demonstrated strong problem-solving skills in ambiguous, high-stakes situations.
    • Proactively identified and implemented improvements to existing intelligence processes.
  2. 2

    Senior Communications Consultant (Specialising in Data/Analytics)

    5-8 years in consulting

    Skills to master

    • Client management, translating business problems into analytical solutions, presenting to senior executives across diverse industries, and developing scalable intelligence strategies.

    You're ready to move on when

    • Managed multiple client engagements focused on communications measurement or reputation analytics.
    • Developed and presented strategic recommendations to C-suite level clients.
    • Proven ability to build and lead project teams, often in fast-paced environments.
    • Deep expertise in various data sources and analytical tools used in reputation management.
  3. 3

    Manager of Marketing Analytics / Business Intelligence (from another industry)

    4-6 years in a similar management role

    Skills to master

    • Adapting analytical expertise to the unique challenges of reputation and communications, understanding media dynamics, and translating business outcomes into comms-specific metrics.

    You're ready to move on when

    • Managed a team responsible for data analysis and reporting in a complex business function.
    • Strong foundational skills in data science, visualisation, and strategic reporting.
    • Demonstrated ability to quickly learn new industry nuances and apply analytical frameworks.
    • Proven leadership and stakeholder management capabilities.

15Where this role leads

The long view: This role can lead to positions such as chief communications officer or chief reputation officer, shaping how an organisation manages its reputation.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Manager, Communications Intelligence is actually changing.

Where it leads

Roles this leads to

The record names a next step, but the catalogue has no page for it yet:

  • Director of Communications Intelligence & Analytics (L6)
  • Head of Corporate Communications (or similar senior Comms leadership role)

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Data Analytics, worked against Manager, Communications Intelligence.

Data Analytics Level 5

Applied to your work in Manager, Communications Intelligence

The objective of this unit is to enable learners to understand and apply data analytics techniques for decision-making. Learners will be able to apply descriptive, predictive, and prescriptive analytic methods, utilising statistical methods, to convert raw data into actionable insights and determine the best course of action.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

See Your Progress Grow Illustration
Manager, Communications Intelligence
  • PESO Model Integration & Measurement
  • Reputation Risk Modelling
  • Narrative Analysis & Message Resonance
  • Multi-Touch Communications Attribution
  • Advanced Stakeholder Segmentation
  • Crisis Intelligence Lifecycle Management
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Manager, Communications Intelligence is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Director of Communications Intelligence & Analytics (L6)

    3-5 years as a Manager

    This is a significant step up, moving from managing a team to owning the entire function and shaping business unit strategy.

    • Integrating comms data with wider business intelligence systems (e.g., financial, operational data)
    • Driving multi-year transformation programmes for the intelligence function
    • Leading M&A due diligence and integration from an intelligence perspective
    • Developing and presenting a compelling vision for the future of communications intelligence to the C-suite.

  2. Head of Corporate Communications (or similar senior Comms leadership role)

    4-6 years as a Manager, Comms Intelligence

    This pathway involves a broader scope, moving from intelligence specialisation to overall communications strategy and execution.

    • Directly managing media relations and crisis response teams
    • Developing and executing integrated communications campaigns
    • Building strong relationships with key journalists and external stakeholders
    • Advising the CEO and Board on all aspects of corporate reputation and messaging.
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, the world of communications intelligence is drowning in data. Your team spends too much time on manual tasks when they could be delivering strategic insights. That's where AI comes in. We're not just talking about buzzwords; we're talking about practical tools that will transform how your team works.

As the Manager, Communications Intelligence, you'll be at the forefront of integrating AI into your team's workflow. This isn't about replacing people, it's about empowering your analysts to do more, faster, and with deeper insights. Imagine shifting your team's focus from 'data janitor' duties to true strategic thought leadership. Our AI Hub provides the training and tools to make this a reality.

Automated Triage & Summarisation

Imagine AI processing thousands of daily media mentions for your team, categorising them by topic, sentiment, and tier in real-time. It then generates executive-ready summaries of emerging issues, freeing your analysts from the grunt work. This means they can focus on the 'why' and 'what next', not just the 'what happened'.

Predictive Narrative Forecasting

Your team will use AI to analyse patterns across social, news, and even fringe media, identifying nascent narratives with a high probability of 'going viral'. This shifts your team from reactive monitoring to proactive 'pre-bunking' and narrative shaping, giving leadership a crucial heads-up before things escalate.

Instant Stakeholder Briefing Dossiers

Before a critical media interview or government meeting, your team can use AI to compile concise dossiers on key individuals. This summarises their recent publications, social media activity, known biases, and likely lines of questioning, saving hours of manual research per briefing and ensuring your executives are always prepared.

First-Draft Crisis Response Generation

In the first 15 minutes of a crisis, a secure, internal AI, trained on past company responses and policies, can generate a first draft of a holding statement, employee talking points, and a predicted media Q&A. This dramatically accelerates your team's human-led response, saving critical hours when every second counts.

Common questions

Common questions

How do you become a Manager, Communications Intelligence?

Common routes in include Lead, Communications Intelligence (3-5 years as a Lead), Senior Communications Consultant (Specialising in Data/Analytics) (5-8 years in consulting) and Manager of Marketing Analytics / Business Intelligence (from another industry) (4-6 years in a similar management role). Times vary with prior experience.

Where can a Manager, Communications Intelligence progress to?

This role can lead on to Director of Communications Intelligence & Analytics (3-5 years as a Manager) and Head of Corporate Communications (or similar senior Comms leadership role) (4-6 years as a Manager, Comms Intelligence), depending on the skills you build.

What new skills matter most for a Manager, Communications Intelligence?

Increasingly, Ethical AI & Bias Mitigation in Intelligence and Advanced Predictive Analytics for Reputation. These are the skills our record of this role lists as growing.

Free tools

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17Where to go from here

Other roles at Level 5

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

 More jobs in PR and communications

Stay in the field you know and move sideways rather than up.
If you leave this industry

Skills built in this role, leading intelligence functions, managing complex data, and advising senior leaders on reputation, transfer across industries such as finance, pharmaceuticals or consumer goods. They can also lead into consulting work focused on reputation management or data strategy.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my free Automation Fluency module What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.