UK

United Kingdom · Marketing · Entry Level (0-2 years)

Junior Digital Marketing Specialist

As an Associate Digital Marketing Specialist, you turn digital strategy into action that connects with real people.

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

Start my Junior Digital Marketing Specialist plan, free

Free to start: a plan built for this role, and a Future Fluency module to try first. No card.

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Where should we send it?

One email: what AI is changing in this job, and where to start free. With a link back here. Nothing else follows unless you confirm your address.

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  • Experience bandEntry Level (0-2 years)
  • Direct reportsNo direct reports
  • Reports toDigital Marketing Specialist
  • UK framework levelUsually someone starting out, or keeping a process running

Also advertised as Digital Marketing Assistant · Marketing Coordinator (Digital) · Junior SEO/PPC Specialist · Marketing Intern (Digital Focus)

Built on 43,079 real UK job descriptions we analysed · grounded in qualifications employers recognise

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

Gateway Qualifications Level 2 Award in Digital Marketing Gateway Qualifications Limited · Level 2 · covers 8 of 10 standards
Gateway Qualifications Level 2 Diploma in Vocational Studies Gateway Qualifications Limited · Level 2 · covers 7 of 10 standards
Gateway Qualifications Level 2 Certificate in Business Gateway Qualifications Limited · Level 2 · covers 6 of 10 standards
Gateway Qualifications Level 2 Certificate in Vocational Studies Gateway Qualifications Limited · Level 2 · covers 5 of 10 standards
Gateway Qualifications Level 2 Award in Preparing for Self-Employment Gateway Qualifications Limited · Level 2 · covers 4 of 10 standards
ProQual Level 3 Diploma in Social Media Marketing ProQual Awarding Body · Level 3 · covers 2 of 10 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Digital Marketing Gateway Qualifications Level 2 Award in Digital Marketing
Digital Marketing for the Digital and Creative Industries Gateway Qualifications Level 2 Diploma in Vocational Studies
Social Media Marketing ProQual Level 3 Diploma in Social Media Marketing

The future skills this job leans on

AI Fluency working with AI as a thinking partner
Data Fluency turning numbers into a decision
Start my Junior Digital Marketing Specialist plan, free
Your Plan Illustration

Built for Junior Digital Marketing Specialist

3 units that map to this job, from the qualifications that cover it.

  1. Digital Marketing Gateway Qualifications Limited · covers 8 of 10 standards Level 2
  2. Digital Marketing for the Digital and Creative Industries Gateway Qualifications Limited · covers 7 of 10 standards Level 2
  3. Social Media Marketing ProQual Awarding Body · covers 2 of 10 standards Level 3
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a Junior Digital Marketing Specialist?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

How the AI economy is changing work like this

A broad read on this kind of work, not an analysis of this job on its own. Roles that share a pattern get the same answer here.

Fading: AI does more of this

Routine tasks like initial drafts of social media posts and basic data summarisation are increasingly handled by AI.

→
Rising: worth more because of AI

Your ability to interpret data insights and make strategic decisions becomes more valuable as AI handles the repetitive tasks.

The new skills this role is being asked for

  • Prompt Engineering (for Marketing Tasks)
  • Basic Data Storytelling
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Junior Digital Marketing Specialist plan as you set up, starting with a Future Fluency module on using AI in your job. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

Start my Junior Digital Marketing Specialist plan, free Ready to pay? Subscribe for £70 a month

3What this role really is

We see you

You're curious about how AI can make your work easier but worry it might replace the hands-on learning you value. You wonder if your creativity and judgement will still shine through in a digital world increasingly influenced by algorithms.

A junior digital marketing specialist supports campaigns and learns how digital marketing works in practice.

4A day in the life

Not a job advert. A real day, built from what this role actually holds.

08:45
You start your day by scheduling social media posts, ensuring that each one aligns with the brand's voice and is set to go live at the optimal time.
11:00
You assist in setting up an email campaign, carefully segmenting contact lists and scheduling the send-off through HubSpot.
14:30
You pull performance reports from Google Analytics, focusing on key metrics like traffic and engagement, and prepare to discuss them with your manager.
16:00
You conduct quality assurance checks on landing pages, meticulously scanning for broken links and typos before the campaign launches.

5What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

HubSpot Basic

You'll be building landing pages from templates, scheduling social media posts, setting up simple email campaigns, and viewing basic contact records. It's a central tool for us.

Google Analytics (GA4) Basic

You'll be pulling standard reports to understand website traffic, user behaviour, and basic event tracking. You'll learn to navigate the interface and find key metrics.

Semrush Basic

You'll use this for basic keyword research, checking our website's organic rankings, and running simple site audits to spot obvious issues, always with guidance.

Salesforce Basic

You'll mostly be viewing lead and contact records to understand how our marketing activities are linked to sales, and making sure data is consistent (no, it's not always pretty).

Asana Basic

This is where we manage our projects. You'll be managing your own tasks, updating their statuses, and attaching your work to relevant campaign projects. It keeps us organised.

6What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Campaign Setup & Launch Executes specific steps (e.g., ad group creation, ad copy input) under direct supervision. Needs full approval before launch. Sets up and launches routine campaigns independently within established guidelines. Seeks approval for new strategies or significant budget changes. Designs, sets up, and launches complex multi-channel campaigns. Approves all campaign elements and budget allocation within their workstream.
Budget Allocation (Campaign Level) None. Reports any budget anomalies to manager. Manages daily/weekly spend within a pre-approved campaign budget (e.g., £500-£2,000 per month). Escalates if budget needs adjusting. Allocates campaign budgets up to £5K-£10K per month within their owned workstreams. Consults Director on larger shifts.
Tool & Platform Usage Uses specified tools (HubSpot, GA4, Semrush) following established processes. Learns new features as directed. Chooses appropriate features within approved tools to achieve campaign goals. Proposes new (small) tools for specific tasks. Evaluates and recommends new tools or features for their workstream. Leads implementation and training for junior staff.
Reporting & Insights Pulls standard reports as requested. Flags obvious anomalies to manager. Generates custom reports and identifies initial insights. Presents findings to immediate team. Designs comprehensive reporting frameworks. Interprets complex data, draws strategic conclusions, and presents to leadership.

7How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Task Completion Rate
The percentage of assigned tasks that you complete by their deadline.
Target · 90%+

If you're given 10 tasks in a week (e.g., scheduling 5 social posts, drafting 3 ad variants, pulling 2 reports), we'd expect you to get at least 9 of them done on time.

Campaign Setup Accuracy
How often your campaign setups (e.g., ad group creation, UTM tagging) are free of errors before going live.
Target · 95% accuracy after initial training

You set up a new Google Ads campaign. Your manager checks it and finds no missing UTMs, no incorrect targeting, and all ad copy is approved. That's 100% accuracy.

Report Generation Reliability
Your ability to pull standard reports from platforms like Google Analytics or HubSpot, ensuring the data is correct and presented clearly.
Target · Reports are accurate and ready for review on time, 90% of the time.

You're asked to pull the weekly website traffic report from GA4. You deliver it on Tuesday morning, and the numbers match what your manager expects when they cross-reference.

Learning & Application Speed
How quickly you grasp new concepts, tools, and processes, and then apply them effectively in your work.
Target · Demonstrate understanding and independent execution of new tasks within 2-3 attempts.

After being shown how to set up a basic email campaign in HubSpot, you're able to build the next one with minimal guidance and only a few small questions.

Proactive Learning & Curiosity
Your willingness to ask questions, seek out information, and show genuine interest in how things work and why we do them a certain way.
  • You'll be asking 'why' a lot, not just 'how'. You might bring up an article you read about a new Google Ads feature. You'll be taking notes during meetings and coming back with thoughtful questions. You're not just waiting to be told what to do
  • you're trying to understand the bigger picture.
Attention to Detail
Your ability to spot small errors, follow instructions precisely, and ensure the quality of your output.
  • Your ad copy drafts have very few typos. You double-check UTM parameters before sending links. You're the one who notices a slight discrepancy in a report and flags it. You're not just rushing through tasks
  • you're taking care.
Collaboration & Team Support
How well you work with others, offering help when you can and being a positive presence in the team.
  • You'll offer to help a colleague if you finish your tasks early. You're responsive to requests from other team members. You contribute constructively in team meetings, even if it's just sharing what you've learned. People generally find you easy to work with.
Adaptability & Openness to Feedback
Your willingness to adjust your approach based on feedback, new information, or changing priorities.
  • When your manager points out a mistake, you don't get defensive
  • you listen, understand, and apply the learning next time. If a campaign needs a last-minute tweak, you're not flustered, you just get on with it. You're open to trying new ways of doing things.

8Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Learning & Development

You'll be constantly soaking up new information, whether it's from your manager, online courses, or just experimenting in the platforms. You'll be excited to try a new feature or understand a complex report.

You've just finished setting up your first Google Ads campaign, and you're already asking your manager about advanced bidding strategies or how to analyse the conversion data.

Tangible Impact

You get a real buzz from seeing your work go live – an ad you helped draft, a social post you scheduled, or a report that helps the team make a decision. You like seeing the direct results of your efforts.

You helped schedule a series of social media posts, and you're checking the analytics later to see which ones got the most engagement. You feel a sense of accomplishment when you see good numbers.

Team Contribution

You enjoy being a useful part of a bigger team, helping others, and knowing that your accurate and timely work enables everyone else to do their jobs better. You're happy to be a reliable support.

You've just finished pulling a report that your manager needed for a meeting, and they thank you for getting it to them quickly and accurately. You feel good about that contribution.

What frustrates people
  • Chasing broken UTMs: Spending ages trying to figure out why traffic is showing as 'direct/none' in Google Analytics, only to find another team launched a campaign with broken tracking links. It's a pain.
  • The 'urgent' request that gets deprioritised: You'll drop everything to help with a 'super urgent' task, only for it to be quietly forgotten about a day later. It can feel a bit frustrating.
  • Repetitive data entry: Some days, you'll feel like a data entry clerk, just copying and pasting things into spreadsheets or platforms. It's necessary, but not always glamorous.
  • Not seeing the 'why': Sometimes you'll be asked to do something without a full explanation of why it's important. You'll need to be proactive about asking, or just trust the process while you learn.
What this role does not give you
  • Full strategic autonomy: You won't be defining the overall marketing strategy or making big budget decisions. That comes later, with more experience.
  • Constant creative freedom: While you'll help with creative, a lot of it will be based on templates and established brand guidelines. You're not a lone artist here.
  • Guaranteed success: Not every campaign will be a winner, and you'll be involved in some that don't quite hit the mark. That's just part of marketing.
  • A completely predictable day: While some tasks are routine, you'll still get unexpected requests or platform changes that mess up your plans. Expect a bit of organised chaos.

9Who you work with

Your main impact is making sure the day-to-day tasks that keep our digital campaigns ticking over are done accurately and on time. You're essentially the engine room for getting things published and tracked. Get it right, and the rest of the team can focus on strategy, knowing the foundations are solid. Get it wrong, and we're looking at wasted ad spend or, worse, bad data that throws off our whole understanding of what's working.

Inside the business
  • Digital Marketing Specialist (your direct boss)
  • Content Marketing team (you'll help them get content out)
  • Sales team (they'll eventually get the leads you help generate)
  • Wider Marketing team (for general campaign support)
Outside the business
  • Ad platform representatives (like Google or Meta, though your manager will handle most of this)
  • Potential customers (who will see your work)

10What you need before you start

Not a wish list. The things you would be expected to already have.

  • A genuine eagerness and hunger to learn about digital marketing.
  • Basic computer literacy: You're comfortable with Google Workspace (Docs, Sheets, Slides) or Microsoft Office.
  • A foundational understanding of online platforms and how they work (e.g., social media, search engines).
  • Strong organisational skills – you can keep track of multiple tasks and deadlines, even if you need a system for it.
  • Excellent written English, with a keen eye for detail (typos are the enemy!).

11What to practise next

Where the job is going, and what to do about it starting this week.

HubSpot Workflow Automation

Automating repetitive marketing tasks (like sending follow-up emails or updating contact properties) is crucial for efficiency. As you progress, you'll need to design these workflows, not just follow existing ones.

Trigger Events · Branching Logic · Delay Actions · Goal Setting

  • This week: Observe existing HubSpot workflows and try to map out their logic on paper.
  • This month: Ask your manager to walk you through how a specific workflow was built and why.
  • Month 2: Propose a simple automation idea for a repetitive task you do.
  • Month 3: Work with your manager to build a very basic, new workflow in a sandbox environment.

Quick win: Identify one manual task you do in HubSpot (e.g., adding a contact to a list after a form submission) and ask your manager if it could be automated. Just thinking about it helps.

Google Analytics (GA4) Event Tracking

Standard page views aren't enough anymore; we need to track specific user actions (events) to truly understand behaviour. As you become more senior, you'll need to define and help implement these custom events to get deeper insights.

Event Parameters · Custom Definitions · Google Tag Manager (GTM) Basics · Debugging Events

  • This week: Spend time in GA4's 'Events' report, exploring what's already being tracked.
  • This month: Read Google's documentation on how to set up a simple button click event in GA4.
  • Month 2: Ask your manager to show you how they debug events using GA4's DebugView.
  • Month 3: Propose one new event we could track on our website that would give us valuable marketing insight.

Quick win: Open our website, open your browser's developer tools (usually F12), and look at the 'Network' tab to see what data is being sent to Google Analytics when you click around. It's a peek behind the curtain.

12Staying current once you are in

What people here do to keep up
  • Completing free online courses from Google Skillshop, HubSpot Academy, or Semrush Academy to build your foundational knowledge.
  • Following leading marketing blogs and industry news (e.g., Search Engine Journal, Marketing Week) to stay current with trends.
  • Experimenting with your own personal projects (e.g., a blog, a social media account for a hobby) to apply what you're learning.
  • Attending free webinars or virtual industry events to expand your network and knowledge.

13The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Prompt Engineering (for Marketing Tasks)

Competitors are already using tools like ChatGPT and Jasper to draft ad copy, social posts, and email subject lines in minutes. If you can master how to 'talk' to these AI models effectively, you'll be able to produce content and ideas much faster than those who don't.

  • Clear Instructions
  • Context & Persona
  • Iterative Prompting
  • Output Validation

Basic Data Storytelling

As you pull more reports, you'll need to move beyond just presenting numbers. Being able to explain what the data means and why it matters to someone who isn't a marketing expert is becoming vital. It's about turning raw data into a clear, actionable narrative.

  • Identifying Key Metrics
  • Contextualisation
  • Visualisation Basics
  • Actionable Insights

14What you’ll use

What you’ll use

Skills this role draws on

Technical

  • Demand Generation (Basic Concepts)
  • Full-Funnel Marketing (Awareness & Consideration)
  • SEO/SEM Strategy (Foundational)
  • Conversion Rate Optimisation (CRO) (Awareness)

15The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Marketing Internship/Apprenticeship

    6-12 months

    Skills to master

    • Basic campaign execution, content scheduling, report pulling, understanding of marketing terminology, professional communication.

    You're ready to move on when

    • Successfully completed all assigned tasks during your programme.
    • Received positive feedback on your eagerness to learn and attention to detail.
    • Can confidently navigate marketing platforms like HubSpot or Google Analytics (even if it's just the basics).
  2. 2

    Self-Taught & Personal Projects

    1-2 years (of dedicated learning)

    Skills to master

    • Practical experience running a blog, social media account, or small e-commerce site. Understanding of SEO, content creation, and basic analytics.

    You're ready to move on when

    • Can show a portfolio (even a simple one) of your own digital marketing efforts and explain the results.
    • Has completed several relevant online courses and can discuss key concepts.
    • Demonstrates a clear passion for digital marketing and a proactive approach to learning.
  3. 3

    Related Entry-Level Role (e.g., Admin, Customer Service)

    1-2 years

    Skills to master

    • Strong organisational skills, customer communication, understanding of business operations, and a clear interest in transitioning to marketing.

    You're ready to move on when

    • Has taken initiative to help with marketing tasks in their previous role.
    • Can articulate why they want to move into digital marketing and what skills they've developed.
    • Has a good grasp of our company's products/services and target audience.

16How people get here · where they go next

Came from
Marketing Internship/Apprenticeship
6-12 months
You mastered the basics of campaign execution and content scheduling, laying the groundwork for deeper digital marketing expertise.
You are here
Junior Digital Marketing Specialist
Entry Level (0-2 years)
A junior digital marketing specialist supports campaigns and learns how digital marketing works in practice.
Goes to
Digital Marketing Specialist (Level 2)
2-3 years
This role holds the opportunity to independently manage campaigns, optimising them for higher returns and developing more complex marketing strategies.

The long view: This role can lead to senior digital marketing specialist work, and later to digital marketing lead or manager roles.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Junior Digital Marketing Specialist is actually changing.

Where it leads

Roles this leads to

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Digital Marketing, worked against Junior Digital Marketing Specialist.

Digital Marketing Level 2

Applied to your work in Junior Digital Marketing Specialist

This unit aims to provide learners with an understanding of digital marketing approaches and their application in different sectors. Learners will analyse the advantages and disadvantages of various strategies, evaluate successful and unsuccessful campaigns, and understand how to measure the effectiveness of digital marketing efforts.

The Coach Last time, we looked at how you set up your first email campaign in HubSpot. How did it go?

You It went well, but I struggled a bit with segmenting the contact lists.

The Coach Let's focus on refining those segmentation skills today. We'll start with a real list from your current campaign and explore different ways to group contacts based on engagement.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

Start my Junior Digital Marketing Specialist plan, free
A year from now

A year into your journey with Zavmo, you become someone who confidently leverages AI tools to enhance your digital marketing strategies, making a significant impact on your team's success.

See Your Progress Grow Illustration
Junior Digital Marketing Specialist
  • Demand Generation (Basic Concepts)
  • Full-Funnel Marketing (Awareness & Consideration)
  • SEO/SEM Strategy (Foundational)
  • Conversion Rate Optimisation (CRO) (Awareness)
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

17The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Junior Digital Marketing Specialist is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Digital Marketing Specialist (Level 2)

    18-30 months (from starting as Junior)

    You'll move from executing tasks under supervision to owning specific channels or smaller campaigns independently. You'll be making routine decisions and proposing solutions.

    • Channel Ownership You'll be responsible for the day-to-day performance of a specific channel (e.g., Paid Search, SEO).
    • Campaign Optimisation You'll be making data-driven adjustments to live campaigns to improve performance.
    • A/B Testing (Setup & Analysis) You'll be able to set up and analyse simple A/B tests for ad copy or landing pages.
    • Marketing Attribution (Basic) You'll start to understand how different marketing touchpoints contribute to conversions.
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be honest, some parts of digital marketing, especially when you're starting out, can be a bit repetitive. Imagine if you could get through those tasks much faster, freeing you up to learn more, ask better questions, and actually get creative. That's where AI comes in. We're not talking about replacing you; we're talking about giving you superpowers.

In this Junior Digital Marketing Specialist role, you'll be using AI to help with those day-to-day tasks that usually eat up your time. Think of it as having a really smart assistant that helps you draft content, analyse data, and even summarise reports, so you can focus on understanding the bigger picture and developing your skills much quicker. It's about being more efficient and frankly, more effective from the get-go.

Ad Copy & Variant Generation

Struggling to come up with dozens of ad headlines or social media captions? Use AI tools like Jasper or Copy.ai to instantly generate loads of options based on your brief. You'll then pick the best ones, tweak them, and get them ready for review. It's a huge time-saver and helps overcome creative blocks, honestly.

Basic Analytics Summaries

Feed raw performance data (like clicks, impressions, or conversions) from Google Analytics or HubSpot into an AI assistant. Ask it to draft a concise summary of the week's performance for your manager, highlighting key trends or anomalies. It's a great way to learn to spot insights and save time on initial drafting.

Competitor Research Assistance

When you're doing keyword research or looking at competitor ads, use AI-powered SEO tools to quickly summarise the main themes and strategies of top-ranking pages. This helps you understand what's working out there much faster, giving you a head start on your own content ideas.

Email Drafting Support

Need to draft a quick internal email to the content team or a follow-up to a vendor? Use AI to get a solid first draft in seconds. You'll then refine it, add your own voice, and make sure it's spot on. It's brilliant for getting over that blank page problem, especially when you're new.

Common questions

Common questions

How do you become a Junior Digital Marketing Specialist?

Common routes in include Marketing Internship/Apprenticeship (6-12 months), Self-Taught & Personal Projects (1-2 years (of dedicated learning)) and Related Entry-Level Role (e.g., Admin, Customer Service) (1-2 years). Times vary with prior experience.

Where can a Junior Digital Marketing Specialist progress to?

This role can lead on to Digital Marketing Specialist (18-30 months (from starting as Junior)), depending on the skills you build.

What new skills matter most for a Junior Digital Marketing Specialist?

Increasingly, Prompt Engineering (for Marketing Tasks) and Basic Data Storytelling. These are the skills our record of this role lists as growing.

Free tools

Want a read on where you stand?

Three free tools, no account needed. Each one ends with a role, a level and a way in.

Read the Zavmo manifesto to understand how you will be taught Meet your tutors

Or try another one

18Where to go from here

Other roles at Level 2

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

 More jobs in marketing

Stay in the field you know and move sideways rather than up.
If you leave this industry

Digital marketing skills apply across tech, retail, non-profits and agencies. Work can specialise into SEO, PPC, social media or content, or move into broader marketing strategy or product marketing.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my Junior Digital Marketing Specialist plan, free What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.