The scoreboard, and what is not on it. The hard targets, how often each is actually
looked at, and the quiet signals that never reach a dashboard.
Campaign ACOS Adherence
Keeping the Advertising Cost of Sale (ACOS) for your assigned campaigns within target ranges.
Target · Maintain ACOS below 35% on assigned Sponsored Product campaigns. If your assigned campaign's ACOS hits 38%, you'd flag it, investigate why (e.g., new bids, competitor activity), and propose adjustments to your manager.
Product Listing Optimisation Rate
The number of product detail pages (PDPs) you've updated or optimised according to guidelines.
Target · Optimise 20+ product detail pages per month. You'd update titles, bullet points, and backend keywords for 25 ASINs in a month, ensuring all changes adhere to our brand and marketplace best practices.
Reporting Accuracy & Timeliness
How accurately and promptly you pull data and generate standard performance reports.
Target · Deliver all weekly and monthly reports with <1% error rate and on schedule. You'd pull the weekly sales report from Seller Central, cross-reference it with our internal tracking, and share it by Tuesday morning, catching any discrepancies before they become a problem.
Keyword Research & Implementation
The quality and relevance of keywords identified and applied to listings or campaigns.
Target · Identify 50+ relevant new keywords monthly, with >80% deemed high-relevance by manager. Using Helium 10, you'd find 60 new long-tail keywords for a specific product, and after review, 50 of them would be approved for use in campaigns or listings.
Proactive Learning & Initiative
Showing a genuine eagerness to learn, asking thoughtful questions, and taking initiative to understand processes.
- You're asking 'why' things are done a certain way, not just 'how'. You're reading industry blogs in your spare time or bringing up platform updates you've noticed. You're suggesting small improvements to existing processes, even if they're not fully formed ideas yet. Your manager isn't constantly chasing you for updates
- you're providing them.
Adherence to Best Practices & Guidelines
Consistently following established processes, brand guidelines, and marketplace rules.
- Your product listings always use the correct brand voice and imagery. You don't accidentally violate marketplace terms of service. You follow the step-by-step guides for campaign setup without needing constant reminders. There are very few 'unforced errors' in your work.
Collaboration & Communication
Working effectively with your team and other departments, communicating clearly and concisely.
- You're responsive to requests from the Brand team for content. You give clear updates to your manager on task progress. You ask for help when you're stuck, rather than struggling in silence. You're a good listener in team meetings and contribute when appropriate.
Problem-Solving Approach
How you approach and escalate issues you encounter.
- When a problem arises (e.g., a listing is suppressed), you try to understand the basics of what happened before escalating. You can articulate the issue clearly to your manager, rather than just saying 'it's broken'. You learn from mistakes and don't make the same ones repeatedly.
