The scoreboard, honestly: the hard targets, how often each one is actually looked at,
and the quiet human signals that never make it onto a dashboard.
Influencer Outreach & Identification Rate
The number of potential influencers you've identified and added to our database, or the number of initial outreach emails you've sent.
Target · 25-30 new profiles added/contacts made per weekYou've found 28 new micro-influencers on TikTok this week who fit our target audience and added them to Grin, ready for review by the Campaign Manager.
Product Shipment On-Time Rate
How often products are shipped to influencers by the agreed-upon deadline, ensuring they have enough time to create content.
Target · 98% on-time shipmentsOut of 50 product shipments coordinated this month, 49 arrived with the influencer by the deadline, meaning only one was late.
Data Entry Accuracy
The precision of the information you enter into our influencer platforms and tracking sheets, like contact details, payment terms, or campaign dates.
Target · Fewer than 2 errors per 100 entriesIn a review of 200 influencer profiles you updated, only one had an incorrect email address or payment term, which is well within our target.
Content Monitoring & Reporting Timeliness
How quickly you flag live content, track basic metrics, and get initial reports ready for the Campaign Manager.
Target · Initial post-live checks within 24 hours; reports ready within 3 business days of requestAn influencer's post went live on Monday morning, and you'd already checked it, confirmed the correct tags, and pulled initial engagement numbers by Tuesday afternoon.
Proactive Learning & Initiative
How much you actively seek out new information, ask smart questions, and take on tasks without being asked, especially when you see a gap.
- You're asking 'why' things are done a certain way, suggesting minor improvements to existing processes (even if they're small), or taking the initiative to learn a new feature in Grin before training. You're not just waiting to be told what to do, you're looking for what needs doing next.
Clarity of Internal Communication
How well you communicate updates, issues, or requests to your team and other departments, making sure everyone's on the same page.
- Your Slack messages are clear and to the point, emails summarise key information effectively, and you flag potential problems early. People aren't coming back to you asking for clarification because your updates are usually spot on. You use the right channels for the right messages.
Organisational Contribution
Your ability to keep your own work tidy and contribute to the team's overall organisation, like keeping shared documents up-to-date.
- Your campaign tracking sheets are always current, you file contracts in the right place, and you're good at naming files consistently. When someone asks for a piece of information you've handled, you can find it quickly. You don't leave a trail of digital mess behind you.
Adherence to Brand Guidelines & Compliance
How well you ensure that influencer content drafts (which you'll help review) and campaign details meet our brand's voice and legal requirements (like ASA disclosures).
- You're spotting when an influencer's draft doesn't quite hit our tone of voice, or you're double-checking that 'ad' or 'gifted' is clearly visible. You're learning the basic rules and flagging anything that looks a bit off to your manager, showing you understand the importance of compliance.