UK

United Kingdom · Marketing · Entry Level (0-2 years)

Communications Coordinator

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

  • Experience bandEntry Level (0-2 years)
  • Direct reportsNo direct reports
  • Reports toCorporate Communications Manager
  • UK framework levelUsually someone starting out, or keeping a process running

Also advertised as Junior Corporate Communications Executive · Marketing Communications Assistant · Public Relations Support Officer

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to Communications Coordinator

Ten quick questions, one per Future Fluency, asked against this role rather than a generic one. About five minutes, and no card.

Start the check, free

1What this role really is

This isn't just about sending emails; it's about being the eyes and ears for our company's story. You'll be the first line of defence, helping us understand what people are saying about us and making sure our internal messages actually land. Think of it as learning the ropes of how a big organisation talks to the world—and to itself. It's a busy role, but you'll get a real feel for how corporate communications works day-to-day.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Cision / Meltwater (Media Monitoring)Intermediate

Building basic search queries, pulling pre-defined reports, and flagging notable media mentions (positive, negative, neutral) for manager review.

PR Newswire / Business Wire (Press Release Distribution)Intermediate

Formatting and uploading approved press releases, managing basic distribution lists, and pulling simple performance reports.

Firstup / Simpplr (Internal Communications Platform)Basic

Posting pre-written content, managing user groups for specific announcements, and pulling standard engagement metrics like open rates.

Asana / Monday.com (Collaboration & Project Management)Intermediate

Managing personal tasks, updating project boards with your progress, and participating in team channels and meetings to coordinate work.

PowerPoint / Google Slides (Presentation)Intermediate

Creating clean, on-brand presentations from existing templates, often populating them with data or content for internal reports.

Muck Rack / Prowly (Media Database)Basic

Looking up journalist contacts, building simple media lists based on specific criteria, and logging basic interactions.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing inWhere you are nowThe step above
External Communication ContentDrafts content for manager review and approval. No independent publishing.Drafts and edits content, with manager review for key messages. Publishes routine updates independently.Develops content strategy and messaging. Approves routine external content. Seeks legal/exec review for high-stakes comms.
Media Contact & OutreachResearches and builds media lists. Logs interactions. No direct media pitching.Responds to inbound Tier 3 media queries. Pitches routine stories under manager guidance.Proactively pitches Tier 2 media. Manages relationships with key journalists. Counsels executives on media engagement.
Internal Communication MessagingDrafts internal announcements for manager review. Posts approved content.Drafts and publishes routine internal communications. Proposes messaging for specific initiatives.Develops internal comms strategy for workstreams. Counsels department leads on internal messaging.
Tool & Vendor SelectionUses existing tools as instructed. Flags any technical issues.Evaluates new features within existing tools. Proposes minor tool enhancements.Researches and recommends new tools/vendors. Manages vendor relationships and contracts up to £10K.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

Media Monitoring Report Accuracy
The percentage of media mentions accurately categorised by sentiment and relevance.
Target · 95% accuracy

Out of 100 articles flagged, 96 were correctly identified as positive/negative/neutral and relevant to our brand.

Internal Newsletter Open Rate Support
Contribution to achieving target open rates for internal communications by ensuring timely distribution and correct audience segmentation.
Target · Support for >40% open rate

Ensured the weekly 'Team Update' was sent to the correct 1,500 employees, contributing to an average 42% open rate for the quarter.

Media List Build & Update Completion
The number of media lists created or updated accurately and on schedule.
Target · 5-7 lists per month

Built a new media list of 50 relevant tech journalists for the upcoming product launch, delivered a day ahead of schedule.

Press Release Distribution Support
Timely and accurate formatting and uploading of approved press releases to distribution platforms.
Target · 100% on-time submission

Successfully uploaded and scheduled three press releases for distribution, all submitted by the agreed deadlines without errors.

Proactive Issue Spotting
Identifying potential communication issues (e.g., negative social media trends, internal confusion) and flagging them to your manager before they escalate.
  • You'll be the one saying, 'Hey, I've noticed a few tweets about X, should we keep an eye on that?' or 'I think there's some confusion internally about the new policy
  • maybe we need another memo.' It's about showing you're thinking ahead, not just reacting.
Quality of Draft Content
Producing clear, concise, and on-brand first drafts for internal announcements or social media posts that require minimal edits.
  • Your manager will consistently find your initial drafts are well-structured, use the right tone, and only need minor tweaks, rather than full rewrites. They'll say things like, 'That's a really solid first pass, well done.'
Learning & Application of Feedback
Actively seeking feedback and consistently applying it to improve your work, showing a clear growth trajectory.
  • After a review, you'll not only take notes but actually change your approach for the next task. Your manager will see you making fewer of the same mistakes and actively asking 'What could I have done better there?'
Team Collaboration & Support
Being a helpful and reliable member of the communications team, always ready to lend a hand and support colleagues.
  • You'll be the person who offers to help when someone's swamped, asks how they can support a project, and generally makes the team's life easier. People will feel comfortable asking you for help, knowing you'll deliver.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy
Learning the Ropes

You'll actively seek out new tasks, ask questions about 'why' we do things a certain way, and genuinely enjoy absorbing knowledge from your manager and the wider team. Every new project is a chance to learn something new.

After helping with a press release distribution, you'll ask about the targeting strategy and how we measure success, rather than just moving onto the next task.

Making a Tangible Contribution

You'll get satisfaction from seeing your drafted social media post go live, or knowing that the internal memo you helped prepare made employees feel more informed. You like seeing your work have a real, albeit supportive, impact.

You'll feel a sense of accomplishment when you spot a positive media mention you helped track, or when a colleague thanks you for a clear internal update.

Being Part of a Team

You thrive in a collaborative environment, enjoying regular check-ins, team brainstorming sessions, and the feeling of working together towards a common goal. You genuinely like helping others succeed.

You'll be the first to offer help when a colleague is swamped, or to share an interesting article you found that might be useful for a team project.

What frustrates people
  • Having a perfectly good draft get heavily edited (or watered down) by multiple stakeholders.
  • Dealing with urgent requests that turn out not to be so urgent, or get deprioritised later.
  • The sheer volume of information to track and organise, especially in media monitoring.
  • Feeling like you're constantly chasing people for information or approvals.
  • The occasional late-night or weekend check-in if a minor issue crops up.
What this role does not give you
  • Full autonomy over communications strategy or messaging.
  • Direct management of a team (though you'll learn from your manager).
  • High-level media relations with Tier 1 journalists (that comes later).
  • A quiet, predictable 9-to-5 schedule every single day.

6Who you work with

This role directly supports the smooth running of our communications efforts. Your work helps ensure our internal team is informed and engaged, and that our external messages are accurate and reach the right people. Get it right, and you help keep the company's reputation ticking over nicely. Get it wrong, and it can create extra work for the whole team, or worse, put out the wrong message.

Inside the business
  • Corporate Communications Manager
  • Wider Marketing Team (e.g., Content, Social Media)
  • HR Team (for internal comms support)
  • Executive Assistants (for scheduling and logistics)
Outside the business
  • Media Monitoring Vendors
  • Press Release Distribution Services
  • Journalists (Tier 3, under supervision)

7What you need before you start

Not a wish list. The things you would be expected to already have.

  • Excellent written and verbal communication skills in English (British English spelling and grammar).
  • Proven ability to manage multiple tasks and deadlines in a fast-paced environment (e.g., through internships, university projects, or previous roles).
  • A strong interest in corporate communications, public relations, or internal communications.
  • Basic proficiency with Microsoft Office Suite (Word, Excel, PowerPoint) or Google Workspace (Docs, Sheets, Slides).
  • A proactive attitude and a willingness to learn and ask questions.

8What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Media Monitoring & Social Listening

You'll move beyond basic queries to designing more complex searches that capture specific nuances, sentiment, and emerging trends. This allows for more strategic insights, not just raw data.

Boolean Search Operators · Sentiment Analysis Nuances · Trend Identification · Competitor Benchmarking

  • This week: Ask your manager to show you how to build a more complex query in our monitoring tool.
  • This month: Take a deeper dive into the analytics features of Cision or Meltwater.
  • Month 2: Propose a new way to categorise or report on a specific type of media mention.
  • Month 3: Start tracking a new competitor's media presence and report on their activity.

Quick win: Spend an extra 30 minutes each week exploring different reporting views and filtering options within our current media monitoring platform.

Content Optimisation for Internal Channels

Internal comms isn't just about sending information; it's about getting employees to actually read and engage with it. You'll learn how to tailor content for different platforms and audiences to maximise impact.

Audience Segmentation · Channel Strategy · Engagement Metrics · Clear Calls to Action

  • This week: Review our past internal newsletters and identify what content had the highest engagement.
  • This month: Brainstorm ideas with your manager on how to make a specific internal announcement more engaging.
  • Month 2: Take ownership of drafting a regular internal update, experimenting with different headlines or formats.
  • Month 3: Research examples of effective internal communications from other companies.

Quick win: When drafting internal content, always think: 'Would I read this? Is it clear what I need to do?'

9Staying current once you are in

What people here do to keep up
  • Attending industry webinars and virtual conferences on communications trends.
  • Subscribing to key industry publications and newsletters (e.g., PRWeek, Campaign).
  • Networking with other junior communications professionals.
  • Seeking out mentorship opportunities within the Marketing department.
  • Taking online courses in content writing, digital marketing, or social media management.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: AI Prompt Crafting for Comms

AI tools are already helping us draft content and analyse data faster. Knowing how to ask the right questions (write good prompts) to get useful output from these tools will save you hours and make your work more efficient.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

Your PlanIllustration

Built for Communications Coordinator

3 units that map to this job, from the qualifications that cover it.

  1. Digital MarketingGateway Qualifications Limited · covers 4 of 14 standardsLevel 2
  2. Digital Marketing for the Digital and Creative IndustriesGateway Qualifications Limited · covers 3 of 14 standardsLevel 2
  3. Communicating Using Digital Marketing/Sales ChannelsAIM Qualifications · covers 2 of 14 standardsLevel 3
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

AI Prompt Crafting for Comms

AI tools are already helping us draft content and analyse data faster. Knowing how to ask the right questions (write good prompts) to get useful output from these tools will save you hours and make your work more efficient.

  • Clear Instructions
  • Context Provision
  • Iterative Prompting
  • Output Validation

Basic Data Visualisation for Comms

Comms isn't just about words anymore; it's also about showing impact with data. Being able to create simple, clear charts and graphs will help you communicate your findings (like media mentions or engagement rates) more effectively to others.

  • Choosing the Right Chart
  • Clarity & Simplicity
  • Storytelling with Data
  • Accessibility

What you’ll use

Skills this role draws on

Technical

  • Narrative Awareness
  • Basic Media Relations Principles
  • Internal Communications Best Practices
  • Reputation Management Fundamentals

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Marketing or PR Internship

    6-12 months

    Skills to master

    • Basic content drafting, social media scheduling, media list building, event support, understanding brand guidelines.

    You're ready to move on when

    • Can independently manage small projects (e.g., a social media calendar).
    • Consistently produces accurate, on-brand content drafts.
    • Shows initiative in learning new tools and processes.
    • Receives positive feedback on reliability and attention to detail.
  2. 2

    Graduate Scheme (Marketing/Comms focus)

    1-2 years

    Skills to master

    • Cross-functional project support, stakeholder mapping basics, internal communications support, data analysis for reporting.

    You're ready to move on when

    • Successfully completed rotations in different marketing/comms functions.
    • Demonstrates an understanding of the broader business context for communications.
    • Proactively identifies areas for process improvement.
    • Can present findings clearly to small groups.
  3. 3

    Administrative Assistant (with Comms exposure)

    1-3 years

    Skills to master

    • Organisational skills, scheduling, managing correspondence, basic research, supporting senior leaders with communications tasks.

    You're ready to move on when

    • Has taken on communications-related tasks beyond core admin duties.
    • Shows a keen interest in moving specifically into a communications role.
    • Excellent attention to detail and ability to handle confidential information.
    • Can draft professional correspondence with minimal errors.

11Where this role leads

The long view:Your journey starts here, learning the fundamentals. With dedication, continuous learning, and a proactive attitude, you can build a really impactful career in communications. We're excited to see where you take it.

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Communications Coordinator is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

Where it leads

Roles this leads to

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

Start free and meet yours

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Digital MarketingLevel 2

Applied to your work in Communications Coordinator

This unit aims to provide learners with an understanding of digital marketing approaches and their application in different sectors. Learners will analyse the advantages and disadvantages of various strategies, evaluate successful and unsuccessful campaigns, and understand how to measure the effectiveness of digital marketing efforts.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Communications Coordinator

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

  • Media Monitoring Report AccuracyThe percentage of media mentions accurately categorised by sentiment and relevance.Out of 100 articles flagged, 96 were correctly identified as positive/negative/neutral and relevant to our brand.95% accuracy
  • Internal Newsletter Open Rate SupportContribution to achieving target open rates for internal communications by ensuring timely distribution and correct audience segmentation.Ensured the weekly 'Team Update' was sent to the correct 1,500 employees, contributing to an average 42% open rate for the quarter.Support for >40% open rate
  • Media List Build & Update CompletionThe number of media lists created or updated accurately and on schedule.Built a new media list of 50 relevant tech journalists for the upcoming product launch, delivered a day ahead of schedule.5-7 lists per month
  • Press Release Distribution SupportTimely and accurate formatting and uploading of approved press releases to distribution platforms.Successfully uploaded and scheduled three press releases for distribution, all submitted by the agreed deadlines without errors.100% on-time submission
These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Communications Coordinator to Communications Specialist (L2), and whatever you decide comes after.

Level 2 · in progressAI Fluency→ Communications Specialist (L2)→ your design
Where this takes you

Your journey starts here, learning the fundamentals. With dedication, continuous learning, and a proactive attitude, you can build a really impactful career in communications. We're excited to see where you take it.

See Your Progress GrowIllustration
Communications Coordinator
  • Narrative Awareness
  • Basic Media Relations Principles
  • Internal Communications Best Practices
  • Reputation Management Fundamentals
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Communications Coordinator is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Communications Specialist (L2)

    2-3 years in current role

    Move from executing tasks to owning defined projects.

    • Managing a press release from drafting to distribution.
    • Handling inbound Tier 3 media inquiries independently.
    • Running an employee newsletter end-to-end.
    • Basic content strategy for specific campaigns.
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, a lot of comms work, especially at the junior level, can be a bit repetitive. But what if you could cut down on the grunt work and focus on the more interesting, strategic parts? That's where AI comes in. We're not talking about robots taking over; we're talking about smart tools that give you back your time.

At Zavmo, we're all about working smarter, not harder. For a Communications Coordinator, AI can be a game-changer, helping you get through tasks faster and more accurately. Imagine having a super-assistant that helps you draft content, analyse sentiment, and even prep for meetings. It's not science fiction; it's how we work here.

First Draft Automation

Use generative AI (like Claude or ChatGPT) with our custom prompts to create initial drafts of internal memos, social media updates, and FAQs based on a few key facts. This means you're never staring at a blank page, and you can focus on refining the message and getting it just right.

Sentiment Analysis Acceleration

Our AI-powered media monitoring tools don't just find mentions; they can instantly analyse the tone and sentiment of thousands of articles and social posts. You'll quickly identify emerging negative themes or positive trends, flagging them for your manager in minutes, not hours.

Executive Briefing Prep

Need to understand a journalist's style for an upcoming interview? AI can quickly research their recent articles, interview approach, and common questions. It synthesises this into a concise pre-briefing document for your manager, saving you loads of research time.

Message Consistency Check

Use AI tools to scan our website, blog, and other public content to check for consistent use of key messaging and boilerplate language. It'll flag any deviations, helping you maintain message discipline across everything we put out there—a tedious but critical task made easy.

Common questions

Common questions

How do you become a Communications Coordinator?

Common routes in include Marketing or PR Internship (6-12 months), Graduate Scheme (Marketing/Comms focus) (1-2 years) and Administrative Assistant (with Comms exposure) (1-3 years). Times vary with prior experience.

Where can a Communications Coordinator progress to?

This role can lead on to Communications Specialist (L2) (2-3 years in current role), depending on the skills you build.

What level is a Communications Coordinator in the UK?

This role aligns to RQF Level 2 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for a Communications Coordinator?

Increasingly, AI Prompt Crafting for Comms and Basic Data Visualisation for Comms. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows a Communications Coordinator, works on the job you actually do, and keeps going at your pace rather than a timetable's.

  • Searching and planning stay free. You only pay when you start learning.
  • Your credits are yours. Regulated, and they don't vanish when a subscription ends.
  • Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 14 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming a Communications Coordinator: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.
Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 2

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Marketing

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills you'll gain in corporate communications are highly transferable. You could move into agency-side PR, specialise in internal communications for large corporations, work in public affairs, or even transition into broader marketing roles like brand management or content strategy. The core ability to craft and deliver messages is valuable everywhere.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

This role profile is © 2026Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.