United Kingdom · Marketing · Entry Level (0-2 years)

Communications Coordinator

Here is the whole job, in plain words. What it is, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

See how AI is changing this job, and get the full read by email.

Start my free AI Fluency module

As a Communications Coordinator, a good place to start on AI Prompt Crafting for Comms is Using and Checking AI Tools in Daily Work, a free Future Fluency module at Level 3. You'd practise using everyday AI tools on real tasks from your own week, and checking what they produce before you use it.

Free to start, no card.

Keep this job description

Where should we send it?

One email: what AI is changing in this job, the new skills it asks for, where it leads, and where to start free. With a link back here. Nothing else follows unless you confirm your address.

Leading a team? Try this with up to five of them for 14 days, free.

Experience bandEntry Level (0-2 years)
Direct reportsNo direct reports
Reports toCorporate Communications Manager
UK framework levelUsually someone starting out, or keeping a process running

Also advertised as Junior Corporate Communications Executive · Marketing Communications Assistant · Public Relations Support Officer

Built on 43,079 real UK job descriptions we analysed · grounded in what real qualifications cover

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

Gateway Qualifications Level 2 Award in Digital Marketing Gateway Qualifications Limited · Level 2 · covers 4 of 14 standards

Gateway Qualifications Level 2 Certificate in Vocational Studies Gateway Qualifications Limited · Level 2 · covers 3 of 14 standards

Gateway Qualifications Level 2 Diploma in Vocational Studies Gateway Qualifications Limited · Level 2 · covers 3 of 14 standards

AIM Qualifications Level 3 Diploma in Media Creation, Production and Craft Support AIM Qualifications · Level 3 · covers 2 of 14 standards

Gateway Qualifications Level 2 Certificate in Business Gateway Qualifications Limited · Level 2 · covers 2 of 14 standards

Gateway Qualifications Level 2 Award in Preparing for Self-Employment Gateway Qualifications Limited · Level 2 · covers 2 of 14 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Digital Marketing Gateway Qualifications Level 2 Award in Digital Marketing

Digital Marketing for the Digital and Creative Industries Gateway Qualifications Level 2 Certificate in Vocational Studies

Communicating Using Digital Marketing/Sales Channels AIM Qualifications Level 3 Diploma in Media Creation, Production and Craft Support

The future skills this job leans on

AI Fluency working with AI as a thinking partner

Data Fluency turning numbers into a decision

Your Plan Illustration

Built for Communications Coordinator

3 units that map to this job, from the qualifications that cover it.

Digital Marketing Gateway Qualifications Limited · covers 4 of 14 standards Level 2
Digital Marketing for the Digital and Creative Industries Gateway Qualifications Limited · covers 3 of 14 standards Level 2
Communicating Using Digital Marketing/Sales Channels AIM Qualifications · covers 2 of 14 standards Level 3

These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a Communications Coordinator?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skills this role is being asked for

AI Prompt Crafting for Comms
Basic Data Visualisation for Comms

Why each one is rising

The future skills this job leans on

AI Fluencyworking with AI as a thinking partner
Data Fluencyturning numbers into a decision

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Communications Coordinator plan as you set up, starting with the free AI Fluency module. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

Ready to pay? Subscribe for £70 a month

Keep this read. One email with what AI is changing in this job, the new skills it asks for and where to start free. Nothing else follows unless you confirm your address.

3What this role really is

A communications coordinator tracks what people say about an organisation and helps internal messages reach staff clearly.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Cision / Meltwater (Media Monitoring) Intermediate

Building basic search queries, pulling pre-defined reports, and flagging notable media mentions (positive, negative, neutral) for manager review.

PR Newswire / Business Wire (Press Release Distribution) Intermediate

Formatting and uploading approved press releases, managing basic distribution lists, and pulling simple performance reports.

Firstup / Simpplr (Internal Communications Platform) Basic

Posting pre-written content, managing user groups for specific announcements, and pulling standard engagement metrics like open rates.

Asana / Monday.com (Collaboration & Project Management) Intermediate

Managing personal tasks, updating project boards with your progress, and participating in team channels and meetings to coordinate work.

PowerPoint / Google Slides (Presentation) Intermediate

Creating clean, on-brand presentations from existing templates, often populating them with data or content for internal reports.

Muck Rack / Prowly (Media Database) Basic

Looking up journalist contacts, building simple media lists based on specific criteria, and logging basic interactions.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choice	Coming in	Where you are now	The step above
External Communication Content	Drafts content for manager review and approval. No independent publishing.	Drafts and edits content, with manager review for key messages. Publishes routine updates independently.	Develops content strategy and messaging. Approves routine external content. Seeks legal/exec review for high-stakes comms.
Media Contact & Outreach	Researches and builds media lists. Logs interactions. No direct media pitching.	Responds to inbound Tier 3 media queries. Pitches routine stories under manager guidance.	Proactively pitches Tier 2 media. Manages relationships with key journalists. Counsels executives on media engagement.
Internal Communication Messaging	Drafts internal announcements for manager review. Posts approved content.	Drafts and publishes routine internal communications. Proposes messaging for specific initiatives.	Develops internal comms strategy for workstreams. Counsels department leads on internal messaging.
Tool & Vendor Selection	Uses existing tools as instructed. Flags any technical issues.	Evaluates new features within existing tools. Proposes minor tool enhancements.	Researches and recommends new tools/vendors. Manages vendor relationships and contracts up to £10K.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Media Monitoring Report Accuracy

The percentage of media mentions accurately categorised by sentiment and relevance.

Target · 95% accuracy

Out of 100 articles flagged, 96 were correctly identified as positive/negative/neutral and relevant to our brand.

Internal Newsletter Open Rate Support

Contribution to achieving target open rates for internal communications by ensuring timely distribution and correct audience segmentation.

Target · Support for >40% open rate

Ensured the weekly 'Team Update' was sent to the correct 1,500 employees, contributing to an average 42% open rate for the quarter.

Media List Build & Update Completion

The number of media lists created or updated accurately and on schedule.

Target · 5-7 lists per month

Built a new media list of 50 relevant tech journalists for the upcoming product launch, delivered a day ahead of schedule.

Press Release Distribution Support

Timely and accurate formatting and uploading of approved press releases to distribution platforms.

Target · 100% on-time submission

Successfully uploaded and scheduled three press releases for distribution, all submitted by the agreed deadlines without errors.

Proactive Issue Spotting

Identifying potential communication issues (e.g., negative social media trends, internal confusion) and flagging them to your manager before they escalate.

You'll be the one saying, 'Hey, I've noticed a few tweets about X, should we keep an eye on that?' or 'I think there's some confusion internally about the new policy
maybe we need another memo.' It's about showing you're thinking ahead, not just reacting.

Quality of Draft Content

Producing clear, concise, and on-brand first drafts for internal announcements or social media posts that require minimal edits.

Your manager will consistently find your initial drafts are well-structured, use the right tone, and only need minor tweaks, rather than full rewrites. They'll say things like, 'That's a really solid first pass, well done.'

Learning & Application of Feedback

Actively seeking feedback and consistently applying it to improve your work, showing a clear growth trajectory.

After a review, you'll not only take notes but actually change your approach for the next task. Your manager will see you making fewer of the same mistakes and actively asking 'What could I have done better there?'

Team Collaboration & Support

Being a helpful and reliable member of the communications team, always ready to lend a hand and support colleagues.

You'll be the person who offers to help when someone's swamped, asks how they can support a project, and generally makes the team's life easier. People will feel comfortable asking you for help, knowing you'll deliver.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy

Learning the Ropes

You'll actively seek out new tasks, ask questions about 'why' we do things a certain way, and genuinely enjoy absorbing knowledge from your manager and the wider team. Every new project is a chance to learn something new.

After helping with a press release distribution, you'll ask about the targeting strategy and how we measure success, rather than just moving onto the next task.

Making a Tangible Contribution

You'll get satisfaction from seeing your drafted social media post go live, or knowing that the internal memo you helped prepare made employees feel more informed. You like seeing your work have a real, albeit supportive, impact.

You'll feel a sense of accomplishment when you spot a positive media mention you helped track, or when a colleague thanks you for a clear internal update.

Being Part of a Team

You thrive in a collaborative environment, enjoying regular check-ins, team brainstorming sessions, and the feeling of working together towards a common goal. You genuinely like helping others succeed.

You'll be the first to offer help when a colleague is swamped, or to share an interesting article you found that might be useful for a team project.

What frustrates people

Having a perfectly good draft get heavily edited (or watered down) by multiple stakeholders.
Dealing with urgent requests that turn out not to be so urgent, or get deprioritised later.
The sheer volume of information to track and organise, especially in media monitoring.
Feeling like you're constantly chasing people for information or approvals.
The occasional late-night or weekend check-in if a minor issue crops up.

What this role does not give you

Full autonomy over communications strategy or messaging.
Direct management of a team (though you'll learn from your manager).
High-level media relations with Tier 1 journalists (that comes later).
A quiet, predictable 9-to-5 schedule every single day.

8Who you work with

This role directly supports the smooth running of our communications efforts. Your work helps ensure our internal team is informed and engaged, and that our external messages are accurate and reach the right people. Get it right, and you help keep the company's reputation ticking over nicely. Get it wrong, and it can create extra work for the whole team, or worse, put out the wrong message.

Inside the business

Corporate Communications Manager
Wider Marketing Team (e.g., Content, Social Media)
HR Team (for internal comms support)
Executive Assistants (for scheduling and logistics)

Outside the business

Media Monitoring Vendors
Press Release Distribution Services
Journalists (Tier 3, under supervision)

9What you need before you start

Not a wish list. The things you would be expected to already have.

Excellent written and verbal communication skills in English (British English spelling and grammar).
Proven ability to manage multiple tasks and deadlines in a fast-paced environment (e.g., through internships, university projects, or previous roles).
A strong interest in corporate communications, public relations, or internal communications.
Basic proficiency with Microsoft Office Suite (Word, Excel, PowerPoint) or Google Workspace (Docs, Sheets, Slides).
A proactive attitude and a willingness to learn and ask questions.

10What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Media Monitoring & Social Listening

You'll move beyond basic queries to designing more complex searches that capture specific nuances, sentiment, and emerging trends. This allows for more strategic insights, not just raw data.

Boolean Search Operators · Sentiment Analysis Nuances · Trend Identification · Competitor Benchmarking

This week: Ask your manager to show you how to build a more complex query in our monitoring tool.
This month: Take a deeper dive into the analytics features of Cision or Meltwater.
Month 2: Propose a new way to categorise or report on a specific type of media mention.
Month 3: Start tracking a new competitor's media presence and report on their activity.

Quick win: Spend an extra 30 minutes each week exploring different reporting views and filtering options within our current media monitoring platform.

Content Optimisation for Internal Channels

Internal comms isn't just about sending information; it's about getting employees to actually read and engage with it. You'll learn how to tailor content for different platforms and audiences to maximise impact.

Audience Segmentation · Channel Strategy · Engagement Metrics · Clear Calls to Action

This week: Review our past internal newsletters and identify what content had the highest engagement.
This month: Brainstorm ideas with your manager on how to make a specific internal announcement more engaging.
Month 2: Take ownership of drafting a regular internal update, experimenting with different headlines or formats.
Month 3: Research examples of effective internal communications from other companies.

Quick win: When drafting internal content, always think: 'Would I read this? Is it clear what I need to do?'

11Staying current once you are in

What people here do to keep up

Attending industry webinars and virtual conferences on communications trends.
Subscribing to key industry publications and newsletters (e.g., PRWeek, Campaign).
Networking with other junior communications professionals.
Seeking out mentorship opportunities within the Marketing department.
Taking online courses in content writing, digital marketing, or social media management.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

AI Prompt Crafting for Comms

AI tools are already helping us draft content and analyse data faster. Knowing how to ask the right questions (write good prompts) to get useful output from these tools will save you hours and make your work more efficient.

Clear Instructions
Context Provision
Iterative Prompting
Output Validation

Basic Data Visualisation for Comms

Comms isn't just about words anymore; it's also about showing impact with data. Being able to create simple, clear charts and graphs will help you communicate your findings (like media mentions or engagement rates) more effectively to others.

Choosing the Right Chart
Clarity & Simplicity
Storytelling with Data
Accessibility

13What you’ll use

What you’ll use

Skills this role draws on

Technical

Narrative Awareness
Basic Media Relations Principles
Internal Communications Best Practices
Reputation Management Fundamentals

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

1
Marketing or PR Internship
6-12 months
Skills to master
- Basic content drafting, social media scheduling, media list building, event support, understanding brand guidelines.
You're ready to move on when
- Can independently manage small projects (e.g., a social media calendar).
- Consistently produces accurate, on-brand content drafts.
- Shows initiative in learning new tools and processes.
- Receives positive feedback on reliability and attention to detail.
2
Graduate Scheme (Marketing/Comms focus)
1-2 years
Skills to master
- Cross-functional project support, stakeholder mapping basics, internal communications support, data analysis for reporting.
You're ready to move on when
- Successfully completed rotations in different marketing/comms functions.
- Demonstrates an understanding of the broader business context for communications.
- Proactively identifies areas for process improvement.
- Can present findings clearly to small groups.
3
Administrative Assistant (with Comms exposure)
1-3 years
Skills to master
- Organisational skills, scheduling, managing correspondence, basic research, supporting senior leaders with communications tasks.
You're ready to move on when
- Has taken on communications-related tasks beyond core admin duties.
- Shows a keen interest in moving specifically into a communications role.
- Excellent attention to detail and ability to handle confidential information.
- Can draft professional correspondence with minimal errors.

15Where this role leads

The long view: This work builds a foundation in corporate communications. It can lead to roles such as senior communications specialist or corporate communications manager.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Communications Coordinator is actually changing.

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Digital Marketing, worked against Communications Coordinator.

Digital Marketing Level 2

Applied to your work in Communications Coordinator

This unit aims to provide learners with an understanding of digital marketing approaches and their application in different sectors. Learners will analyse the advantages and disadvantages of various strategies, evaluate successful and unsuccessful campaigns, and understand how to measure the effectiveness of digital marketing efforts.

How the thinking builds

1 Remember
2 Understand
3 Apply
4 Analyse
5 Evaluate
6 Create

An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

See Your Progress Grow Illustration

Communications Coordinator

Narrative Awareness
Basic Media Relations Principles
Internal Communications Best Practices
Reputation Management Fundamentals

This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Communications Coordinator is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

Communications Specialist (L2)
2-3 years in current role

Move from executing tasks to owning defined projects.
- Managing a press release from drafting to distribution.
- Handling inbound Tier 3 media inquiries independently.
- Running an employee newsletter end-to-end.
- Basic content strategy for specific campaigns.

Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, a lot of comms work, especially at the junior level, can be a bit repetitive. But what if you could cut down on the grunt work and focus on the more interesting, strategic parts? That's where AI comes in. We're not talking about robots taking over; we're talking about smart tools that give you back your time.

At Zavmo, we're all about working smarter, not harder. For a Communications Coordinator, AI can be a game-changer, helping you get through tasks faster and more accurately. Imagine having a super-assistant that helps you draft content, analyse sentiment, and even prep for meetings. It's not science fiction; it's how we work here.

First Draft Automation

Use generative AI (like Claude or ChatGPT) with our custom prompts to create initial drafts of internal memos, social media updates, and FAQs based on a few key facts. This means you're never staring at a blank page, and you can focus on refining the message and getting it just right.

Sentiment Analysis Acceleration

Our AI-powered media monitoring tools don't just find mentions; they can instantly analyse the tone and sentiment of thousands of articles and social posts. You'll quickly identify emerging negative themes or positive trends, flagging them for your manager in minutes, not hours.

Executive Briefing Prep

Need to understand a journalist's style for an upcoming interview? AI can quickly research their recent articles, interview approach, and common questions. It synthesises this into a concise pre-briefing document for your manager, saving you loads of research time.

Message Consistency Check

Use AI tools to scan our website, blog, and other public content to check for consistent use of key messaging and boilerplate language. It'll flag any deviations, helping you maintain message discipline across everything we put out there—a tedious but critical task made easy.

Common questions

How do you become a Communications Coordinator?

Common routes in include Marketing or PR Internship (6-12 months), Graduate Scheme (Marketing/Comms focus) (1-2 years) and Administrative Assistant (with Comms exposure) (1-3 years). Times vary with prior experience.

Where can a Communications Coordinator progress to?

This role can lead on to Communications Specialist (2-3 years in current role), depending on the skills you build.

What new skills matter most for a Communications Coordinator?

Increasingly, AI Prompt Crafting for Comms and Basic Data Visualisation for Comms. These are the skills our record of this role lists as growing.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my free AI Fluency module What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.

Communications Coordinator

Where should we send it?

Two short quizzes about you

Will AI change your work as a Communications Coordinator?

What's rising in its place

AI Prompt Crafting for Comms

Basic Data Visualisation for Comms

Skills this role draws on

Technical

How you actually get there, here

Marketing or PR Internship

Graduate Scheme (Marketing/Comms focus)

Administrative Assistant (with Comms exposure)

The credential is what you can do today. These are what keep you valuable.

Roles this leads to

One to one, on the work you already do

Everything else the record holds

The career path, and where it branches

Communications Specialist (L2)

Where AI is starting to help

First Draft Automation

Sentiment Analysis Acceleration

Executive Briefing Prep

Message Consistency Check

Common questions

Want a read on where you stand?