The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Graduate Scheme / Internship
6-12 monthsSkills to master
- Basic project coordination, administrative support, understanding of marketing fundamentals, teamwork.
You're ready to move on when
- Consistently completes tasks accurately and on time.
- Demonstrates a clear understanding of basic project workflows.
- Proactively identifies and flags potential issues.
- Receives positive feedback from project managers and creative teams.
- 2
Marketing Assistant / Administrator
1-2 yearsSkills to master
- General office administration, scheduling, basic reporting, communication with internal and external stakeholders.
You're ready to move on when
- Manages own workload effectively and independently.
- Shows initiative in taking on new responsibilities.
- Has a good grasp of organisational processes and systems.
- Can handle multiple small requests without getting overwhelmed.
- 3
Creative Agency Junior Support Role
1-2 yearsSkills to master
- Exposure to creative production, client communication basics, asset management, agency workflow understanding.
You're ready to move on when
- Familiarity with creative review cycles and asset versioning.
- Understands the language of creative teams (designers, copywriters).
- Can articulate the difference between creative feedback and strategic feedback.
- Has experience working under tight creative deadlines.