The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Marketing Operations Assistant / Coordinator
1-2 yearsSkills to master
- Campaign setup, basic data entry and hygiene, report pulling, understanding of marketing automation basics, stakeholder communication.
You're ready to move on when
- Consistently accurate campaign execution with minimal supervision.
- Proactive identification of data quality issues.
- Ability to train new users on basic platform functions.
- Demonstrated interest in MarTech systems and problem-solving.
- 2
CRM Administrator (Marketing-focused)
2-3 yearsSkills to master
- Salesforce or similar CRM administration, custom object creation, workflow automation, data migration, user support, security settings.
You're ready to move on when
- Successfully managed a CRM instance for a marketing team.
- Built and maintained complex reports and dashboards.
- Resolved advanced user issues and data discrepancies.
- Proactively identified opportunities to improve CRM usage for marketing.
- 3
Junior Digital Marketing Analyst
2-3 yearsSkills to master
- Web analytics (GA4), data visualisation (Looker Studio, Tableau), basic SQL, A/B testing, understanding of marketing KPIs, data interpretation.
You're ready to move on when
- Consistently delivered insightful reports on campaign performance.
- Demonstrated ability to debug tracking issues.
- Proactively identified data gaps and suggested solutions.
- Strong understanding of how marketing data is collected and used.