The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
University Graduate (Quantitative Discipline)
0-1 year post-graduationSkills to master
- Advanced Excel, basic SQL, understanding of research methodologies, clear written communication.
You're ready to move on when
- Successfully completed a final year project involving data analysis.
- Can demonstrate strong problem-solving skills during interviews.
- Shows a genuine interest in market research and global business.
- 2
Internship in Market Research/Data Analysis
6-12 months post-internshipSkills to master
- Practical experience with data cleaning, report generation, familiarity with survey platforms.
You're ready to move on when
- Positive feedback from internship supervisors on accuracy and learning agility.
- Can articulate specific tasks and projects completed during the internship.
- Already familiar with some of the tools we use (e.g., Qualtrics, Excel).
- 3
Data Entry / Junior Analyst in a different sector
1-2 years in previous roleSkills to master
- Strong Excel skills, attention to detail, ability to handle large datasets, eagerness to learn market research specifics.
You're ready to move on when
- Can provide examples of how they've improved data processes or identified errors in previous roles.
- Has taken initiative to learn new analytical tools or methods outside of their core job.
- Clearly passionate about transitioning into market research.


