City and Guilds of London Institute · RQF Level 2
City & Guilds Level 2 NVQ in Marketing
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 2
- Units in this qualification11
Awarded by City and Guilds of London Institute · on the Ofqual register
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See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
About 5 minutes · No card · Nothing to commit to
What you’ll learn
What each unit actually teaches you to do
The Level 2 NVQ in Marketing is designed for individuals who are working in a support role within a marketing team. Through this qualification, learners will develop skills in using IT to manage marketing data, implementing marketing strategies, and developing working relationships with colleagues.
These are the units City and Guilds of London Institute registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Analyse market research dataReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand different market research methodologies and their applications
- Analyse market research data using appropriate techniques
- Interpret market trends based on analysed data
- Know the limitations of market research data and potential biases
- Present market research findings in a clear and concise manner
Contribute to the development of sales support and customer management programmesReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand the purpose and components of sales support programmes
- Understand the purpose and components of customer management programmes
- Contribute to the development of sales support and customer management programmes
- Know the benefits of effective sales support for the organisation
- Know the benefits of effective customer management for the organisation
Develop and implement packaging requirements to fulfil marketing objectivesReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand packaging requirements for marketing, including legal, environmental, and consumer considerations.
- Develop packaging specifications that meet marketing objectives.
- Implement packaging requirements, ensuring compliance with standards and regulations.
- Know the factors influencing packaging design, such as branding, functionality, and sustainability.
Develop productive working relationships with colleaguesReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand the importance of developing productive working relationships with colleagues in a professional environment.
- Communicate effectively with colleagues, using appropriate methods and language.
- Support colleagues in their work, offering assistance and guidance when required.
- Resolve conflicts with colleagues in a constructive and professional manner.
- Understand organisational procedures for teamwork and collaboration.
Establish requirements for products/servicesReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand the importance of establishing clear and comprehensive requirements for products and services.
- Gather information on product and service needs from relevant stakeholders, using appropriate techniques.
- Document product and service requirements in a clear, concise, and unambiguous manner.
- Validate product and service requirements to ensure they accurately reflect stakeholder needs and expectations.
Fulfil the legal, regulatory and ethical requirements impacting upon your marketing activityReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand relevant legal requirements impacting marketing activities
- Understand relevant regulatory requirements impacting marketing activities
- Understand ethical considerations in marketing practice
- Apply legal requirements to marketing activities
- Apply regulatory requirements to marketing activities
- Apply ethical considerations to marketing activities
Implement marketing strategies and plans for products/servicesReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand the components of effective marketing strategies and plans for products/services
- Implement marketing plans effectively, ensuring alignment with organisational objectives
- Monitor the implementation of marketing activities and track progress against targets
- Evaluate the effectiveness of marketing campaigns and make recommendations for improvement
Manage your own resources and professional developmentReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand the fundamental principles underpinning effective resource management within a professional context.
- Effectively manage own resources, including time, finances, and equipment, to achieve objectives.
- Plan professional development activities to enhance skills and knowledge.
- Implement professional development plans, utilising appropriate learning methods and resources.
- Evaluate own performance against set objectives and identify areas for improvement.
Monitor and control relationship management activitiesReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand the core principles of effective relationship management.
- Monitor relationship management activities to ensure they are meeting objectives.
- Control relationship management processes to maintain quality and consistency.
- Analyse relationship management data to identify trends and opportunities for improvement.
- Understand the importance of actively seeking and responding to customer feedback in relationship management.
Provide learning opportunities for marketing colleaguesReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand fundamental learning and development principles and theories
- Identify individual and team learning needs within a marketing context
- Provide appropriate and effective learning opportunities for marketing colleagues
- Understand different learning styles and how to cater for them in learning provision
Use IT in managing marketing dataReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand the principles of IT systems used for managing marketing data.
- Input marketing data accurately into IT systems.
- Extract relevant marketing data from IT systems.
- Store marketing data securely, in compliance with organisational policies and data protection regulations.
- Analyse marketing data using IT systems to identify trends and patterns.
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 2 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this
The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
- Analyse Marketing Research Data
- Analyse, interpret and synthesise data and research findings to inform social marketing strategies
- Analyze Data, Interpret Results, and Inform Social Marketing
- Ensure marketing activities comply with legal, regulatory and ethical requirements
- Ensure marketing activities comply with legal, regulatory and ethical requirements, and organisational values
- Monitor and control relationship management activities
- Monitoring and Control of Relationship Management Activities
- Work effectively with colleagues, other agencies and suppliers
Where this can lead
Market Research Associate
Ultimately, your career path is yours to shape. We'll provide the opportunities, the learning, and the support to help you get there, whatever 'there' looks like for you. We're looking for someone who's excited to start this journey with us.
See the whole journey →Showing 6 roles, drawn from 67 job records mapped to this qualification.
Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your work in any of these jobs
This unit provides learners with knowledge of market research methodologies and data analysis techniques. Learners will interpret market trends, understand data limitations, and present research findings clearly and accurately.
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for City & Guilds Level 2 NVQ in Marketing
11 units in this credential, in the order it lists them, awarded by City and Guilds of London Institute.
- Analyse market research data
- Contribute to the development of sales support and customer management programmes
- Develop and implement packaging requirements to fulfil marketing objectives
- Develop productive working relationships with colleagues
- Establish requirements for products/services
- Fulfil the legal, regulatory and ethical requirements impacting upon your marketing activity
and 5 more in the full unit list below.
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.