The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Recent Graduate (Marketing/Creative/Business)
0-1 yearSkills to master
- Organisation, active listening, basic digital tool proficiency, understanding of creative workflows.
You're ready to move on when
- Consistently delivers tasks on time and accurately.
- Asks thoughtful questions to clarify instructions.
- Demonstrates a proactive attitude to learning new systems.
- Can manage a small personal workload effectively.
- 2
Office Administrator / Project Assistant
1-2 yearsSkills to master
- Advanced organisational skills, stakeholder communication (basic), problem-solving within defined parameters, process adherence.
You're ready to move on when
- Can independently manage administrative tasks for multiple projects.
- Effectively communicates minor issues to relevant parties.
- Shows initiative in improving small, routine processes.
- Reliably tracks information and maintains accurate records.
- 3
Creative Intern / Junior Production Assistant
1-2 yearsSkills to master
- Familiarity with creative production stages, asset management, basic vendor coordination, understanding of creative feedback loops.
You're ready to move on when
- Understands the lifecycle of a creative asset from brief to delivery.
- Can correctly identify and organise different file types and versions.
- Comfortable with basic communication with external vendors (e.g., confirming receipt of files).
- Shows an understanding of 'on-brand, on-brief' principles.