The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Event Technology Specialist (L2)
2-3 yearsSkills to master
- Independently managing the end-to-end tech for standard events, taking ownership of routine processes, and identifying initial solutions to problems. You'd be solidifying your foundational platform knowledge.
You're ready to move on when
- Successfully managed at least 10-15 standard events (webinars, small conferences) with minimal supervision.
- Consistently received positive feedback from event planners on your technical execution and support.
- Demonstrated a proactive approach to identifying and resolving common tech issues.
- 2
A/V Technician or Production Coordinator (Events)
3-5 yearsSkills to master
- Deep understanding of live event production, sound, lighting, and video. Transitioning would mean learning event management platforms and data integration, focusing on the digital side.
You're ready to move on when
- Extensive hands-on experience with live event A/V setup and troubleshooting.
- A strong desire to move into the digital and platform management side of event technology.
- Demonstrated ability to quickly learn new software and technical systems.
- 3
Marketing Operations Specialist (with Event Focus)
4-6 yearsSkills to master
- Understanding of marketing automation, CRM, and lead management. Moving into this role would mean specialising in event platforms, on-site tech, and live support.
You're ready to move on when
- Solid experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM (Salesforce).
- A proven track record of managing data flows and reporting for marketing campaigns.
- A keen interest in the live event environment and direct attendee experience.