UK

United Kingdom · PR and communications · Senior (5-8 years)

Senior Communications Analyst

Here is the whole job, in plain words. What it is, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

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  • Experience bandSenior (5-8 years)
  • Direct reportsNo direct reports
  • Reports toManager, Communications Measurement & Strategy
  • UK framework levelUsually a manager, or the deepest specialist in a team

Also advertised as Communications Measurement Specialist · Senior PR Data Analyst · Insights Analyst (Comms)

Built on 43,079 real UK job descriptions we analysed · grounded in what real qualifications cover

Two short quizzes about you

1From this job to a course

The qualifications matched to this job

Pearson BTEC Level 5 Higher National Diploma in Computing for England Pearson Education Ltd · Level 5 · covers 2 of 5 standards
NOCN Level 5 Certificate in Productivity Improvement Practice NOCN · Level 5 · covers 1 of 5 standards
Pearson BTEC Level 5 Higher National Diploma in Digital Technologies Pearson Education Ltd · Level 5 · covers 1 of 5 standards
NOCN Level 4 certificate for Data Analysts NOCN · Level 4 · covers 3 of 5 standards
OTHM Level 7 Diploma in Data Science OTHM Qualifications · Level 7 · covers 2 of 5 standards
BCS Level 4 Diploma - Digital Modular Programme for Data Analysts BCS, The Chartered Institute for IT · Level 4 · covers 2 of 5 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Data Analytics Pearson BTEC Level 5 Higher National Diploma in Computing for England
Data Analysis in support of Productivity Improvement Projects NOCN Level 5 Certificate in Productivity Improvement Practice
Data Analytics Primer NOCN Level 4 certificate for Data Analysts
Data Analysis and Visualisation OTHM Level 7 Diploma in Data Science
Data Analysis BCS Level 4 Diploma - Digital Modular Programme for Data Analysts

The future skills this job leans on

AI Fluency working with AI as a thinking partner
Data Fluency turning numbers into a decision
AI Governance Fluency using AI responsibly
Systems Fluency seeing the whole picture
Your Plan Illustration

Built for Senior Communications Analyst

5 units that map to this job, from the qualifications that cover it.

  1. Data Analytics Pearson Education Ltd · covers 2 of 5 standards Level 5
  2. Data Analysis in support of Productivity Improvement Projects NOCN · covers 1 of 5 standards Level 5
  3. Data Analytics Primer NOCN · covers 3 of 5 standards Level 4
  4. Data Analysis and Visualisation OTHM Qualifications · covers 2 of 5 standards Level 7
  5. Data Analysis BCS, The Chartered Institute for IT · covers 2 of 5 standards Level 4
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a Senior Communications Analyst?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skills this role is being asked for

  • Prompt Engineering & LLM Integration for Analysis
  • Advanced Data Storytelling & Visualisation
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Senior Communications Analyst plan as you set up, starting with the free Data Fluency module. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

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Keep this read. One email with what AI is changing in this job, the new skills it asks for and where to start free. Nothing else follows unless you confirm your address.

3What this role really is

This job involves analysing PR and communications data to find out what is working and what isn't. You look for the story behind the numbers, showing the real impact of communications work on the business, beyond simple headline counts.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Meltwater / Cision / Brandwatch / Talkwalker (Media Monitoring & Social Listening) Expert

Designing complex Boolean queries, building custom dashboards, training junior team members on platform nuances, and validating automated sentiment analysis for major campaigns and ongoing brand tracking.

Google Analytics 4 (GA4) / Adobe Analytics (Web & Digital Analytics) Advanced

Creating custom GA4 explorations, setting up conversion events, debugging tracking issues (e.g., UTM hygiene), and building attribution models to connect PR activities to web traffic and conversions.

Tableau / Power BI / Looker (Data Visualisation & BI) Expert

Connecting to multiple data sources, building complex, interactive dashboards from scratch, using calculated fields, and telling a clear, compelling story with data for executive presentations and self-serve reporting.

Excel (Power Query, XLOOKUP, Pivot Tables) Expert

Automating reporting with Power Query, cleaning and merging large, messy datasets, and performing ad-hoc analysis using advanced formulas and Pivot Tables when a full BI tool isn't needed.

SQL (PostgreSQL) Expert

Writing complex SQL queries with `JOIN`s, `GROUP BY`, and window functions to extract, transform, and analyse data from various databases, especially when preparing data for dashboards or deeper analysis.

PowerPoint / Google Slides (Collaboration & Reporting) Advanced

Building compelling, data-driven narratives for presentations to senior leadership, ensuring visuals are clear and the story is impactful. You're not just making slides; you're crafting an argument.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Analytical Methodology Selection Proposes options, requires manager approval. Selects methodology for routine tasks, consults manager for complex ones. Defines and implements methodology for complex projects; consults Director on strategic framework changes.
Data Source Integration Identifies potential sources, requires guidance to connect. Connects and cleans data from 2-3 sources independently. Designs multi-source data models; troubleshoots complex integration issues; recommends new data sources.
Report/Dashboard Design Populates existing templates with data. Creates new reports/dashboards for routine requests. Designs and builds bespoke, complex dashboards for strategic insights; sets standards for team reporting.
Mentorship & Guidance Receives guidance and feedback. Provides informal guidance to new joiners on basic tasks. Actively mentors 1-2 junior analysts, providing structured feedback and development support.
Budget Recommendations (Tools/Research) No authority. Suggests tools/resources, no spending authority. Recommends budget allocation for tools/research up to £5K; requires Manager approval.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Insight Generation & Adoption
The number of proactive, data-driven insights you deliver that actually lead to a change in comms strategy or tactics.
Target · 3-5 actionable insights per quarter

You spot a trend showing negative sentiment around a competitor's new product. You recommend a proactive comms push highlighting our product's stability, leading to a 10% increase in positive mentions for us over the next month.

Dashboard & Report Quality
Accuracy, clarity, and usefulness of the new dashboards and custom reports you design and build.
Target · 95% accuracy on all data presented; 80% stakeholder satisfaction score for new reports

You build a new 'Campaign Impact Dashboard' in Tableau. It's error-free, easy for the PR team to use, and they say it's 'invaluable' for their weekly planning meetings.

Mentorship Effectiveness
The growth and development of junior analysts you mentor, measured by their ability to take on more complex tasks independently.
Target · At least one L1/L2 analyst shows significant skill improvement (e.g., masters SQL, builds a dashboard independently) within 12 months.

A junior analyst you've been coaching can now independently build a multi-source data report in Power BI, something they couldn't do six months ago.

Project Delivery & Timeliness
Completing complex measurement projects (e.g., annual reputation study, major campaign post-mortem) on schedule and within agreed scope.
Target · 90% of assigned projects delivered on time and meeting quality standards.

You're leading the post-mortem analysis for our Q2 product launch. You deliver the comprehensive report, including attribution modelling, exactly when promised, giving leadership key takeaways before the next launch cycle.

Strategic Influence
How often you're proactively consulted by comms leadership or other departments for your data perspective on strategic decisions.
  • You're regularly invited to strategic planning meetings
  • your opinion is sought on campaign design
  • your insights are referenced in leadership discussions and presentations.
Data Integrity & Trust
The level of confidence internal stakeholders have in the data and insights you provide.
  • People rarely question your numbers
  • they come to you first for data validation
  • you're seen as the 'go-to' person for accurate comms measurement
  • you proactively identify and flag potential data issues.
Cross-Functional Collaboration
Your ability to work effectively with other teams (Marketing, Product, Sales) to get the data you need and ensure your insights are understood and acted upon.
  • Positive feedback from other departments
  • you're seen as a helpful partner, not just a 'data gatekeeper'
  • you successfully negotiate for data access or support when needed.
Challenging the Status Quo
Your willingness and ability to politely but firmly challenge assumptions or 'vanity metrics' with data, even when it's uncomfortable.
  • You present data that contradicts a popular belief, leading to a constructive discussion
  • you successfully educate stakeholders on why certain metrics (e.g., AVEs) are misleading
  • you push for more rigorous measurement approaches.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Solving Complex Puzzles

You love diving into a tangled mess of data, figuring out how different pieces fit together, and ultimately uncovering a clear, actionable insight. The more challenging the data, the more engaged you are.

You're given a vague request about 'PR's impact on brand perception.' You'll spend days pulling disparate data sets, running correlations, and interviewing stakeholders until you can present a clear, data-backed answer.

Driving Strategic Impact

You're not just interested in reporting numbers; you want your work to directly influence strategy and see your recommendations put into action. You're motivated by knowing your analysis makes a real difference.

After presenting your analysis on a campaign's performance, the comms leadership team decides to pivot their messaging for the next quarter based on your findings. That's a win for you.

Mentoring & Developing Others

You enjoy sharing your knowledge, guiding junior team members through tricky problems, and seeing them grow their skills. You get satisfaction from helping others become better analysts.

A junior analyst is stuck on a complex SQL query. You sit with them, patiently explain the joins, and help them debug it, empowering them to solve similar problems next time.

What frustrates people
  • The Attribution Black Hole: You will spend countless hours trying to definitively prove a feature story in Forbes led to a specific enterprise sale, which is often impossible and politically fraught. It's like trying to find a needle in a haystack, blindfolded.
  • Dirty Data Drudgery: Expect to spend 30-40% of your time cleaning messy data: de-duping media clips, correcting faulty sentiment tags, and chasing down team members who forgot to use UTM codes. It's not glamorous, but it's essential.
  • Pressure to Be a Spin Doctor: You will face direct and indirect pressure to find a positive story in the data, even when a campaign underperformed. Your integrity will be tested, and you'll need a strong backbone.
  • 'Can you just pull...': The constant stream of 'five-minute' data requests from leadership that are never five minutes and will completely derail your planned strategic projects. It's like whack-a-mole.
  • Walled Garden Data: Fighting for access to data from other departments (Salesforce, Marketo, Finance) is a constant political battle. You'll often be told 'it's complicated' or 'we're too busy' when you just need a simple export.
  • Explaining the Basics, Again: You will have to explain what statistical significance is, why correlation isn't causation, and why AVEs are a meaningless metric to the same people multiple times. Patience is key.
What this role does not give you
  • A perfectly clean, organised data environment from day one. You'll be building and improving it.
  • Complete control over all data sources. You'll need to negotiate and collaborate.
  • A static, predictable workload. Priorities shift, and urgent requests happen.
  • An environment where every piece of analysis immediately leads to a major strategic shift. Impact often builds over time.

8Who you work with

Your work directly influences how we measure and optimise our communications spend and strategy. You'll literally be showing the business how PR contributes to brand reputation, customer acquisition, and retention, helping us make data-backed decisions instead of just gut feelings. Get it right, and you'll elevate the entire comms function's credibility.

Inside the business
  • Communications Leadership Team (Director, Head of PR)
  • Marketing Team (especially Digital Marketing and Content)
  • Product Management (for launch comms and feature impact)
  • Sales Leadership (to link comms to pipeline/revenue)
  • Data & Analytics Team (for data access and infrastructure support)
Outside the business
  • Media Monitoring & Social Listening Vendors (Meltwater, Cision)
  • Survey & Research Partners
  • Industry Associations (e.g., AMEC)

9What you need before you start

Not a wish list. The things you would be expected to already have.

  • You'll need at least 5 years of hands-on experience in a data analysis or measurement role, ideally within communications, marketing, or a related field.
  • Demonstrable experience leading analytical projects from start to finish, including defining scope, executing analysis, and presenting findings.
  • Proven ability to build and maintain complex dashboards in a BI tool (Tableau, Power BI, Looker) from multiple data sources.
  • Strong SQL skills for data extraction and manipulation – you should be comfortable with joins, subqueries, and window functions.
  • Experience mentoring junior colleagues or providing informal guidance on analytical tasks.
  • A track record of translating complex data into clear, actionable insights for non-technical audiences.

10What to practise next

Where the job is going, and what to do about it starting this week.

Advanced SQL & Data Warehousing Concepts

As our data volume grows, you'll need to be even more efficient with SQL and understand how our data is stored. This means pulling data from more complex, larger databases and potentially interacting with data engineers more frequently.

Window functions for complex aggregations · Common Table Expressions (CTEs) for readability and modularity · Understanding data normalisation and denormalisation · Basic data pipeline concepts (ETL/ELT)

  • This week: Pick one of your most complex existing SQL queries and refactor it using CTEs for better readability.
  • This month: Explore a new window function and apply it to a real-world problem in your current analysis.
  • Month 2: Have a coffee chat with a data engineer to understand our data warehousing architecture and how data flows.
  • Month 3: Identify one recurring data extraction task that could be made more efficient with advanced SQL and implement it.

Quick win: Start using `EXPLAIN ANALYZE` on your SQL queries to understand how they're performing and identify bottlenecks.

Statistical Modelling & Experimentation Design

Moving beyond simple correlations, we'll want to run more rigorous experiments and build predictive models to truly understand causality and forecast comms impact. This means designing A/B tests properly and understanding statistical significance deeply.

A/B testing design principles (sample size, control groups) · Regression analysis for impact assessment · Time-series analysis for trend forecasting · Statistical significance vs. practical significance

  • This week: Read up on the common pitfalls of A/B testing and how to avoid them.
  • This month: Design a hypothetical A/B test for a comms campaign, outlining the hypothesis, control, variant, and success metrics.
  • Month 2: Take an online course on basic regression analysis (e.g., in R or Python) and apply it to a simple dataset.
  • Month 3: Collaborate with the Marketing team to review their experimentation framework and identify how comms can better integrate.

Quick win: For your next campaign, clearly define the primary and secondary metrics before launch, and set a specific target for each.

11Staying current once you are in

What people here do to keep up
  • Regularly attend industry webinars and conferences (e.g., AMEC Summit, Measurement & Evaluation Summits) to stay on top of new trends and methodologies.
  • Actively participate in online communities or forums for data analysts or comms measurement professionals to share knowledge and learn from peers.
  • Dedicate time each week to exploring new features in our core tools (Meltwater, GA4, Tableau) and experimenting with new analytical techniques.
  • Read books and articles on data storytelling, statistical analysis, and the psychology of persuasion to enhance your ability to communicate insights.
  • Seek out opportunities to mentor junior colleagues, as teaching is one of the best ways to solidify your own understanding.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Prompt Engineering & LLM Integration for Analysis

Competitors are already using tools like GPT and Claude to draft reports in 10 minutes that used to take 2 hours. Analysts who figure out how to effectively 'talk' to these Large Language Models (LLMs) will outproduce their peers 3:1. This isn't future tech; it's happening now.

  • Context windows and token limits
  • Temperature settings for different tasks
  • RAG (Retrieval-Augmented Generation) architectures for proprietary data
  • Output validation and hallucination detection
  • Prompt chaining for complex analysis

Advanced Data Storytelling & Visualisation

As data becomes more complex and plentiful, the ability to distil it into a clear, compelling story that drives action is becoming even more valuable. It's not enough to show charts; you need to make people feel the data and understand its implications.

  • Narrative structure for data presentations
  • Emotional intelligence in data communication
  • Interactive visualisation techniques
  • Ethical data visualisation
  • Micro-storytelling with data

13What you’ll use

What you’ll use

Skills this role draws on

Technical

  • Integrated Measurement Frameworks (e.g., AMEC IEF, Barcelona Principles 3.0)
  • Attribution & Correlation Analysis
  • Advanced Sentiment & Narrative Analysis
  • Share of Voice (SOV) & Competitor Intelligence
  • Audience Psychographics & Segmentation
  • Survey Design & Analysis

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    From Communications Analyst (L2) within Zavmo

    2-3 years as an L2

    Skills to master

    • Independently owning complex campaigns, proactively identifying insights, taking on informal mentorship, and building more sophisticated dashboards.

    You're ready to move on when

    • You're consistently delivering high-quality, insightful reports without much supervision.
    • You've started to proactively suggest new measurement approaches or data sources.
    • Junior team members are coming to you for advice and guidance.
    • You're comfortable presenting your findings to mid-level stakeholders and handling basic questions.
  2. 2

    From a Senior Analyst role in a PR/Marketing Agency

    5-8 years total experience, with 2-3 years at a senior level in an agency.

    Skills to master

    • Adapting to an in-house environment, understanding our specific business context, and potentially deepening technical skills (e.g., SQL) if agency work was more tool-based.

    You're ready to move on when

    • You've led measurement for multiple major clients and diverse campaigns.
    • You're accustomed to translating client objectives into measurable KPIs.
    • You have experience managing client expectations around data and insights.
    • You're keen to apply your agency experience to a single brand with deeper impact.
  3. 3

    From a Data Analyst role in a different function (e.g., Marketing, Product, Finance)

    5-8 years total experience, with 2-3 years at a senior level in another analytical domain.

    Skills to master

    • Learning the nuances of public relations and communications, understanding media monitoring tools, and applying your analytical rigour to reputation and brand metrics.

    You're ready to move on when

    • You have strong core analytical and technical skills (SQL, BI tools, stats).
    • You're genuinely curious about the impact of communications and reputation.
    • You can quickly learn new domain-specific tools and terminology.
    • You're excited by the challenge of applying your skills to a new, impactful area.

15Where this role leads

The long view: This work can lead to managing a team of analysts, or into director-level roles overseeing communications intelligence across a business.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Senior Communications Analyst is actually changing.

Where it leads

Roles this leads to

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Data Analytics, worked against Senior Communications Analyst.

Data Analytics Level 5

Applied to your work in Senior Communications Analyst

The objective of this unit is to enable learners to understand and apply data analytics techniques for decision-making. Learners will be able to apply descriptive, predictive, and prescriptive analytic methods, utilising statistical methods, to convert raw data into actionable insights and determine the best course of action.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

See Your Progress Grow Illustration
Senior Communications Analyst
  • Integrated Measurement Frameworks (e.g., AMEC IEF, Barcelona Principles 3.0)
  • Attribution & Correlation Analysis
  • Advanced Sentiment & Narrative Analysis
  • Share of Voice (SOV) & Competitor Intelligence
  • Audience Psychographics & Segmentation
  • Survey Design & Analysis
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Senior Communications Analyst is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Lead, Communications Analytics & Insights (L4)

    3-5 years as a Senior Analyst

    This is a significant step up, moving from leading projects to architecting the entire measurement framework and potentially leading a small team.

    • Measurement Framework Architecture Designing the overall structure for how we measure everything.
    • Data Governance Establishing standards for data quality, collection, and usage within comms.
    • Vendor Management Evaluating, selecting, and managing relationships with key data vendors.
    • Advanced Statistical Modelling Moving into more predictive and causal analysis.
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, a big chunk of any analyst's job involves repetitive, time-consuming tasks. But what if you could offload some of that to AI? We're not talking about replacing you; we're talking about making you incredibly more productive and freeing you up for the interesting, strategic work you actually want to do.

In Communications Analytics, AI isn't just a buzzword; it's a game-changer. Imagine spending less time wrestling with messy data and more time uncovering profound insights. Our team is actively exploring and integrating AI tools to automate the mundane, helping you focus on the 'so what?' of the data. Here's how AI could transform your day-to-day:

Automated Report Population

Use AI scripts (often via Python or Zapier) to automatically pull data from Meltwater, GA4, and internal database APIs each week. The AI then populates a pre-designed PowerPoint or Google Slides template with the latest charts and KPIs. This means less manual copying and pasting, more checking and refining.

AI-Powered Narrative Theme Detection

Feed thousands of media articles and social posts into a Large Language Model (LLM) to identify and cluster emerging narrative themes, key message adoption, and nuanced sentiment (e.g., 'cautiously optimistic'). This moves beyond simple keyword counting to true topic modelling, giving you deeper insights, faster.

Proactive Competitor Briefing Agent

Set up an AI agent to scan competitor press releases, earnings call transcripts, and top-tier media coverage daily. The agent provides a concise, 250-word summarised brief in Slack each morning, highlighting key messaging shifts, product launches, and potential vulnerabilities. You get the intel without the grind.

'So What?' First Draft Generator

After completing your analysis, feed the key data points, charts, and target audience (e.g., 'CMO') into a custom GPT. Prompt it to 'act as a strategic communications analyst and write the executive summary, focusing on the three most important takeaways and one strategic recommendation.' This creates a strong first draft for you to refine and add your expert touch.

Common questions

Common questions

How do you become a Senior Communications Analyst?

Common routes in include From Communications Analyst within Zavmo (2-3 years as an L2), From a Senior Analyst role in a PR/Marketing Agency (5-8 years total experience, with 2-3 years at a senior level in an agency.) and From a Data Analyst role in a different function (e.g., Marketing, Product, Finance) (5-8 years total experience, with 2-3 years at a senior level in another analytical domain.). Times vary with prior experience.

Where can a Senior Communications Analyst progress to?

This role can lead on to Lead, Communications Analytics & Insights (3-5 years as a Senior Analyst), depending on the skills you build.

What new skills matter most for a Senior Communications Analyst?

Increasingly, Prompt Engineering & LLM Integration for Analysis and Advanced Data Storytelling & Visualisation. These are the skills our record of this role lists as growing.

Free tools

Want a read on where you stand?

Three free tools, no account needed. Each one ends with a role, a level and a way in.

Read the Zavmo manifesto to understand how you will be taught Meet your tutors

Or try another one

17Where to go from here

Other roles at Level 5

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.
This job at other levels
More jobs in PR and communications

Stay in the field you know and move sideways rather than up.
If you leave this industry

The analytical skills built in this role apply to marketing analytics, product analytics and business intelligence roles in other industries. Turning data into a clear narrative is useful in most sectors.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my free Data Fluency module What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.