United Kingdom · Business process outsourcing · Director/VP (16-20 years)

Director of Innovation & Automation

Here is the whole job, in plain words. What it is, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

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As a Director of Innovation & Automation, a good place to start on Ethical AI Governance & Bias Mitigation is Planning Automation Across a Department, a free Future Fluency module at Level 5. You'd practise working out what in your department's work could be automated, what should not be, and what to recommend.

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  • Experience bandDirector/VP (16-20 years)
  • Direct reports25-100+ reports
  • Reports toVP, Global Head of Innovation
  • UK framework levelUsually a director, accountable for a division and its numbers

Also advertised as Head of Digital Transformation, BPO · VP of Process Excellence · Regional Innovation Lead · Global Head of Automation Strategy

Built on 43,079 real UK job descriptions we analysed · grounded in what real qualifications cover

1From this job to a course

The qualifications matched to this job

OTHM Level 7 Diploma in Data Science OTHM Qualifications · Level 7 · covers 1 of 5 standards
ATHE Level 7 Diploma in Computing ATHE Ltd · Level 7 · covers 1 of 5 standards
NCC Education Level 5 Extended Diploma in Computing with Data Science NCC Education Limited · Level 5 · covers 1 of 5 standards
Level 6 Award in Data-led Decision Making Institute of Sales Professionals · Level 6 · covers 1 of 5 standards
Level 6 Certificate in Professional Sales Institute of Sales Professionals · Level 6 · covers 1 of 5 standards

Matched from the standards this job is measured against: a suggestion, not an official ruling.

The units you would start with

Data Science Foundations OTHM Level 7 Diploma in Data Science
Professional Solutions Architect ATHE Level 7 Diploma in Computing
Introduction to Data Science and Big Data NCC Education Level 5 Extended Diploma in Computing with Data Science
Data-led Decision Making Level 6 Award in Data-led Decision Making
Apply the Concepts of Data Science to Computer Engineering NOCN Level 5 Diploma in Computer Engineering (Information Technology and Data Science)

The future skills this job leans on

AI Fluency working with AI as a thinking partner
Data Fluency turning numbers into a decision
AI Governance Fluency using AI responsibly
Frontier Fluency the next wave, beyond mainstream AI
Systems Fluency seeing the whole picture
Your Plan Illustration

Built for Director of Innovation & Automation

5 units that map to this job, from the qualifications that cover it.

  1. Data Science Foundations OTHM Qualifications · covers 1 of 5 standards Level 7
  2. Professional Solutions Architect ATHE Ltd · covers 1 of 5 standards Level 7
  3. Introduction to Data Science and Big Data NCC Education Limited · covers 1 of 5 standards Level 5
  4. Data-led Decision Making Institute of Sales Professionals · covers 1 of 5 standards Level 6
  5. Apply the Concepts of Data Science to Computer Engineering NOCN · covers 1 of 5 standards Level 5
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

2AI and this work

Will AI change your work as a Director of Innovation & Automation?

Nobody can say exactly how. Here is what this job is being asked for next, and where to start.

The new skills this role is being asked for

  • Ethical AI Governance & Bias Mitigation
  • Quantum Computing Fundamentals for BPO
Why each one is rising

The future skills this job leans on

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

What happens when you start

Next, a free account. We build your Director of Innovation & Automation plan as you set up, starting with the free Automation Fluency module. No card.

Your first Future Fluency module is free. After that, your AI tutor is £70 a month.

Keep this read. One email with what AI is changing in this job, the new skills it asks for and where to start free. Nothing else follows unless you confirm your address.

3What this role really is

This role sets the direction for automation and innovation across a major business unit or region in BPO operations. It covers multi-year transformation programmes that change how services get delivered to clients. It carries accountability for a significant part of the P&L, with decisions that carry real weight.

4What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Celonis / UiPath Process Mining Advanced

Strategically analysing enterprise-wide process performance, identifying multi-million-pound optimisation opportunities, and validating the impact of large-scale automation programmes.

UiPath Orchestrator / Automation Anywhere Control Room Advanced

Overseeing the deployment, management, and scaling of a large 'bot farm' across the business unit, ensuring robust governance, security, and performance metrics are met.

Microsoft Power Platform (Governance & Strategy) Advanced

Defining the strategic use cases, governance models, and security policies for low-code/no-code development across the business unit, empowering citizen developers while maintaining control.

Jira / Asana / Monday.com (Portfolio Management) Advanced

Managing the entire portfolio of innovation initiatives, tracking progress against strategic objectives, allocating resources, and reporting programme status to senior leadership.

Power BI / Tableau (Executive Dashboards) Advanced

Designing and interpreting executive-level dashboards that track the P&L impact, CoE maturity, and strategic progress of all innovation programmes for board reporting.

Confluence / SharePoint (Knowledge Management) Advanced

Establishing and maintaining a robust knowledge management system for innovation best practices, architectural patterns, and programme documentation across the business unit.

5What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing in Where you are nowThe step above
Strategic Innovation Roadmap No involvement beyond executing assigned tasks. Proposes specific automation opportunities within a project. Leads the design of a workstream's innovation roadmap, recommends strategic priorities.
Technology Platform Selection Uses assigned tools. Suggests specific tool features for project needs. Recommends specific tools or features for project-level use, evaluates vendor options.
Team Hiring & Development No hiring authority. Participates in interviews for junior roles. Mentors junior team members, provides feedback on hiring decisions.

6How you'll be judged

The scoreboard, and what is not on it. The hard targets, how often each is actually looked at, and the quiet signals that never reach a dashboard.

Strategic P&L Impact
The total financial benefit (cost savings, revenue growth from new services, risk reduction) driven by innovation and automation programmes under your leadership.
Target · £5M - £10M+ in annualised P&L impact for your business unit.

Your initiatives led to a £7.5M reduction in operational costs across the Finance & Accounting service line and enabled a new £2.5M revenue stream from a differentiated offering in Q2.

Innovation CoE Maturity Advancement
Improving the capability, standardisation, and scalability of our Innovation Centre of Excellence (CoE) within your remit.
Target · Advance CoE maturity from Level 2 (ad-hoc) to Level 4 (managed and optimised) within 24 months. This means better governance, repeatable processes, and wider adoption.

By Q4, you've established clear governance for RPA bot development, implemented a robust change management framework, and increased the number of certified citizen developers by 50%.

Strategic Technology Partnerships
Establishing and nurturing key technology vendor relationships that enhance our innovation capabilities and competitive edge.
Target · Secure and operationalise 2-3 new strategic technology partnerships annually, focusing on areas like advanced AI, quantum computing, or specialised automation platforms.

You've successfully negotiated a global partnership with a leading AI-driven process mining vendor, reducing licence costs by 15% and integrating their platform across three major client engagements.

Innovation Pipeline Health
Maintaining a robust pipeline of qualified innovation opportunities, from ideation through to pilot and scaling, ensuring a continuous flow of value.
Target · Maintain a pipeline of 30+ qualified innovation opportunities, with at least 10 in active development/pilot phase and 5 ready for enterprise-wide scaling at any given time.

Your pipeline review shows 35 opportunities, including a successful pilot for AI-driven contract analysis, two new RPA programmes, and a strategic initiative for a digital twin of a key client operation.

Executive Buy-in & Influence
Your ability to secure executive sponsorship, influence strategic decisions, and gain organisational consensus for large-scale innovation programmes.
  • Regular invitations to executive strategy sessions
  • your recommendations are consistently adopted in board-level discussions
  • you're seen as a trusted advisor by Business Unit MDs
  • you can effectively challenge the status quo and get people to listen.
Culture of Innovation & Adoption
Fostering an environment where teams actively seek out and embrace new ways of working and technology, rather than resisting it.
  • Increased participation in innovation challenges
  • positive feedback in employee engagement surveys regarding digital transformation
  • operational teams proactively bringing forward automation ideas
  • successful adoption rates of new tools and processes across your business unit.
Talent Development & Leadership
Your effectiveness in building, mentoring, and retaining a high-performing team of innovation specialists and leaders.
  • High retention rates within your direct and indirect teams
  • successful internal promotions of your team members
  • positive 360-degree feedback on your leadership style
  • your team is recognised internally and externally for their expertise.

7Would you like it

Both sides. What people enjoy, and what grinds them down.

What people enjoy
Driving Large-Scale Transformation

You'll be defining the multi-year roadmap for how a major business unit operates, seeing your strategic vision translate into tangible, widespread change. This means designing programmes that impact thousands of employees and millions in P&L.

Leading the complete overhaul of our Finance & Accounting processes for a key client, moving from manual, fragmented systems to an AI-powered hyperautomation platform that reduces cycle time by 40%.

Building & Empowering High-Performing Teams

You'll be hiring, mentoring, and developing Innovation Managers and Lead Architects, giving them the autonomy and resources to deliver. Your success is measured by their success and growth.

Seeing one of your Innovation Managers successfully launch a new intelligent automation CoE, or a Lead Architect present their solution design directly to a client executive and win their trust.

Shaping Industry-Leading Capabilities

You'll be at the forefront of adopting and scaling new technologies like advanced AI and quantum computing within BPO, positioning our organisation as a market leader.

Successfully piloting a digital twin of an organisation (DTO) for a critical client operation, providing real-time predictive insights that no competitor can match.

What frustrates people
  • Dealing with 'Pilot Purgatory': successfully proving a concept but struggling to secure the sustained funding or IT resources to scale it across the enterprise.
  • Navigating client budget cycles and scope creep: having a brilliant innovation concept limited or derailed by client-side financial constraints or constantly shifting requirements.
  • The 'shiny object syndrome' from internal stakeholders or clients who want the latest tech buzzword without a clear problem statement or business case.
  • The sheer effort required to overcome organisational inertia and get different departments to collaborate effectively on a large-scale transformation programme.
What this role does not give you
  • A quiet, predictable routine with minimal stakeholder interaction.
  • The luxury of focusing solely on technical solution design without significant P&L accountability.
  • An environment where every single innovation idea you champion will make it to full-scale production.
  • A role where you can avoid difficult conversations about resource allocation, budget trade-offs, or organisational change.

8Who you work with

This role directly impacts the profitability and competitive positioning of a significant business unit, typically with a P&L responsibility of £2M-£10M+. You'll be shaping how we deliver services, influencing client retention and acquisition, and building the future capabilities of our BPO operations. Your decisions here can genuinely make or break our market standing in a particular sector or region.

Inside the business
  • Business Unit Managing Directors
  • Heads of Operations (across various service lines)
  • Chief Technology Officer (CTO) and IT Leadership
  • Finance Directors (for budget and ROI approvals)
  • Sales & Client Relationship Directors
  • HR Leadership (for talent and change management)
Outside the business
  • Key Client Executives (especially for strategic innovation partnerships)
  • Technology Vendors (e.g., UiPath, Celonis, Microsoft)
  • Industry Analysts and Consultants
  • Potential M&A targets (for capability acquisition)

9What you need before you start

Not a wish list. The things you would be expected to already have.

  • Proven track record of leading large-scale digital transformation or innovation programmes within a complex BPO or enterprise environment, delivering multi-million-pound P&L impact.
  • Extensive experience (10+ years) in a leadership role, managing managers and large, diverse teams of technical and non-technical professionals.
  • Demonstrable expertise in designing and implementing hyperautomation strategies, including significant experience with RPA, AI/ML, and process mining platforms.
  • Strong financial acumen and experience managing significant budgets (£2M+) and demonstrating clear ROI for strategic investments.
  • Exceptional executive communication and stakeholder management skills, with a history of influencing C-suite and external client leadership.
  • A deep understanding of BPO operational models, challenges, and competitive dynamics.

10What to practise next

Where the job is going, and what to do about it starting this week.

Generative AI & Large Language Model (LLM) Integration

Generative AI is moving beyond content creation to complex reasoning, code generation, and advanced data synthesis. For BPO, this means automating more complex knowledge work, enhancing customer service, and accelerating solution design. You need to strategise its safe and effective deployment.

RAG (Retrieval Augmented Generation) architectures · Agentic AI workflows · Prompt engineering for strategic outcomes · Fine-tuning and customisation of LLMs

  • This quarter: Identify 2-3 high-value BPO processes where generative AI could significantly reduce knowledge work or improve decision support.
  • Next 6 months: Oversee a pilot programme for RAG integration with a key client's knowledge base, measuring impact on query resolution or data synthesis.
  • Next 12 months: Develop a strategic roadmap for enterprise-wide generative AI adoption, including governance and ethical considerations.
  • Ongoing: Encourage your teams to experiment with advanced LLM use cases; review their findings and strategic implications.

Quick win: Use an LLM (e.g., ChatGPT Enterprise, Claude) to draft a first pass of your next strategic proposal or board presentation. It's a low-risk way to see its power.

Web3 & Blockchain for BPO Assurance

Blockchain offers immutable records, enhanced security, and transparent transactions, which could revolutionise contract management, supply chain finance, and audit trails in BPO. Understanding its strategic application is key for future service differentiation and risk reduction.

Distributed Ledger Technology (DLT) · Smart contracts for BPO automation · Tokenisation of assets (digital assets) · Decentralised Identity (DID)

  • This quarter: Review 1-2 case studies of blockchain adoption in enterprise BPO or related industries.
  • Next 6 months: Identify specific BPO processes (e.g., contract lifecycle management, inter-company reconciliation) where blockchain's immutability could offer significant value.
  • Next 12 months: Partner with a blockchain expert or vendor to explore a small-scale proof of concept for a high-impact BPO use case.
  • Ongoing: Stay informed on regulatory developments around Web3 and digital assets, as they will directly impact BPO applications.

Quick win: Read up on how blockchain is being used in supply chain finance or digital identity. It's a good way to grasp the practical applications beyond crypto.

11Staying current once you are in

What people here do to keep up
  • Regularly attend and present at leading industry conferences (e.g., Gartner Symposium, Forrester Forums, Everest Group Summits) on BPO innovation and digital transformation.
  • Actively participate in executive peer groups or leadership forums focused on automation, AI, and process excellence.
  • Publish thought leadership articles or white papers on emerging trends in BPO innovation, positioning yourself and the organisation as industry experts.
  • Engage in continuous learning through executive education programmes from top business schools, focusing on areas like corporate strategy, M&A, or advanced digital leadership.
  • Mentor rising talent within the organisation and externally, contributing to the broader innovation ecosystem.

12The rising capability

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Ethical AI Governance & Bias Mitigation

As AI becomes embedded in more of our BPO processes, the ethical implications and potential for bias are huge. Regulators are catching up, and clients demand transparency. Ignoring this is a massive reputational and financial risk.

  • AI explainability (XAI)
  • Bias detection and mitigation strategies
  • Responsible AI frameworks
  • AI auditing and compliance

Quantum Computing Fundamentals for BPO

While still nascent, quantum computing has the potential to revolutionise optimisation, encryption, and complex data analysis—areas critical to BPO. As a Director, you need to understand its strategic implications, even if you're not coding it yourself, to prepare for future competitive advantage.

  • Quantum supremacy vs. quantum advantage
  • Optimisation problems (e.g., logistics, scheduling)
  • Quantum cryptography
  • Hybrid quantum-classical algorithms

13What you’ll use

What you’ll use

Skills this role draws on

Technical

  • Lean Six Sigma (Black Belt Principles)
  • Design Thinking (Strategic Application)
  • Hyperautomation Strategy & Governance
  • Process Mining & Digital Twin Architecture
  • Change Management (Kotter's 8-Step Model)
  • Value Stream Mapping (Enterprise-wide)

14The pathway

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    From Innovation Manager (L5)

    3-5 years as an Innovation Manager

    Skills to master

    • Expanding P&L ownership beyond a portfolio to a full business unit, developing enterprise-wide strategic planning capabilities, mastering executive influence and board-level communication, and leading managers rather than just individual contributors.

    You're ready to move on when

    • Consistently exceeded portfolio ROI targets (£1.5M-£3M).
    • Successfully built and retained a high-performing team of Innovation Consultants/Architects.
    • Demonstrated ability to influence senior stakeholders across multiple departments.
    • Led at least one major innovation programme from ideation to scaled adoption.
  2. 2

    From Lead Innovation Architect (L4) in a larger organisation

    5-7 years as a Lead Architect, potentially with some managerial experience

    Skills to master

    • Transitioning from deep technical architecture to strategic business leadership, developing strong financial acumen and P&L accountability, mastering organisational politics, and building a broad network of executive relationships.

    You're ready to move on when

    • Architected multiple complex hyperautomation solutions that delivered significant business value.
    • Established and governed innovation frameworks and best practices across a large department.
    • Demonstrated strong technical leadership and mentorship capabilities.
    • Developed a clear understanding of the business unit's financial drivers and strategic objectives.
  3. 3

    External Hire (from similar Director/VP role)

    Direct entry, bringing existing expertise

    Skills to master

    • Quickly understanding our specific BPO operational model, client base, and organisational culture. Building rapid credibility with our executive team and key client stakeholders.

    You're ready to move on when

    • Proven track record of driving similar P&L impact in a comparable BPO or enterprise setting.
    • Existing relationships with key technology vendors and industry analysts.
    • Demonstrated ability to lead large-scale, complex transformation programmes.
    • Strong cultural fit with our values and leadership principles.

15Where this role leads

The long view: This role can lead to running a whole business unit as chief operating officer, or shaping digital strategy across an organisation as chief digital officer.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Director of Innovation & Automation is actually changing.

How you would learn this

One to one, on the work you already do

A tutor sets the task against your own job and marks the reasoning, at your pace. There is no cohort to fall behind.

A lesson from Data Science Foundations, worked against Director of Innovation & Automation.

Data Science Foundations Level 7

Applied to your work in Director of Innovation & Automation

1. To enable the learner to define the scope and landscape of Data Science and differentiate the roles of Data Scientists from other IT professionals. 2. To enable the learner to evaluate key topics within Data Science, including data administration, governance, and big data sources. 3. To enable the learner to describe the architecture and core elements of Apache Hadoop. 4. To enable the learner to analyse the advantages and disadvantages of utilising Artificial Intelligence techniques in a business context. 5. To enable the learner to critically analyse the impact of Big Data on digital transformation within organisations and its effects on users. 6. To enable the learner to review strategies for ensuring data compliance and explain the responsibilities and challenges faced by data specialists.

How the thinking builds
  1. 1 Remember
  2. 2 Understand
  3. 3 Apply
  4. 4 Analyse
  5. 5 Evaluate
  6. 6 Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

It is £70 a month, billed monthly. Your free first module is Future Fluency, and you can cancel any time.

See Your Progress Grow Illustration
Director of Innovation & Automation
  • Lean Six Sigma (Black Belt Principles)
  • Design Thinking (Strategic Application)
  • Hyperautomation Strategy & Governance
  • Process Mining & Digital Twin Architecture
  • Change Management (Kotter's 8-Step Model)
  • Value Stream Mapping (Enterprise-wide)
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

16The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Director of Innovation & Automation is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. VP, Global Head of Innovation

    3-5 years in the Director role

    From business unit-level strategy to enterprise-wide global vision and execution.

    • Defining global innovation CoE standards and scaling across diverse regions.
    • Strategic partnerships with global technology giants.
    • Leading multi-country digital transformation programmes.
    • Developing new, market-shaping service offerings.
  2. Business Unit Managing Director (MD)

    4-6 years in the Director role

    From innovation-specific P&L to full business unit P&L and operational accountability.

    • Developing and executing go-to-market strategies for BPO services.
    • Managing large-scale client engagements and contract renewals.
    • Optimising global delivery models and workforce planning.
    • Driving organic growth and market share expansion.
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, as a Director of Innovation, your time is precious. You're juggling strategic planning, executive communication, team leadership, and client engagement. AI isn't here to replace you; it's here to give you back hours every week, letting you focus on the big, impactful decisions.

Imagine cutting down the grunt work of analysis, documentation, and even some strategic forecasting. AI tools, when used smartly, can amplify your effectiveness, helping you spot trends faster, communicate more powerfully, and make more informed decisions. Here's how you'll use AI to get ahead in this role:

AI-Driven Process Discovery & Mapping

Utilise AI algorithms to automatically analyse system logs, user interactions, and unstructured data across entire business units. This helps you quickly identify, map, and visualise actual end-to-end processes, highlighting bottlenecks and multi-million-pound automation opportunities far faster than traditional methods. You'll move from tedious discovery to strategic solution design in record time.

Intelligent Document Processing (IDP) at Scale

Deploy AI (OCR, NLP, machine learning) to automatically extract, classify, and validate data from the vast volumes of unstructured and semi-structured documents that flow through our BPO operations. This data then feeds directly into your process mining and hyperautomation platforms, drastically reducing the 'data quality nightmare' and accelerating strategic insights across the business unit.

Predictive Analytics for Strategic Bottlenecks

Apply advanced machine learning models to historical process data to predict future bottlenecks, potential service level agreement (SLA) breaches, or compliance risks across your entire business unit before they even occur. This empowers you to proactively design preventative solutions and strategic interventions, shifting from reactive problem-solving to proactive, value-driven innovation.

AI-Powered Executive Documentation & Proposals

Use generative AI to assist in drafting detailed strategic innovation roadmaps, executive-level solution designs, high-value client proposals, and internal communication materials for large-scale programmes. This leverages existing templates and project data to ensure consistency, speed, and a professional polish, freeing you up for more critical strategic thinking and stakeholder engagement.

Common questions

Common questions

How do you become a Director of Innovation & Automation?

Common routes in include From Innovation Manager (3-5 years as an Innovation Manager), From Lead Innovation Architect in a larger organisation (5-7 years as a Lead Architect, potentially with some managerial experience) and External Hire (from similar Director/VP role) (Direct entry, bringing existing expertise). Times vary with prior experience.

Where can a Director of Innovation & Automation progress to?

This role can lead on to VP, Global Head of Innovation (3-5 years in the Director role) and Business Unit Managing Director (MD) (4-6 years in the Director role), depending on the skills you build.

What new skills matter most for a Director of Innovation & Automation?

Increasingly, Ethical AI Governance & Bias Mitigation and Quantum Computing Fundamentals for BPO. These are the skills our record of this role lists as growing.

Free tools

Want a read on where you stand?

Three free tools, no account needed. Each one ends with a role, a level and a way in.

17Where to go from here

Other roles at Level 7

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

More jobs in business process outsourcing

Stay in the field you know and move sideways rather than up.

If you leave this industry

Skills in large-scale innovation, hyperautomation and digital transformation carry across to other complex service industries, including financial services, healthcare and logistics. They can also lead into a technology vendor role, shaping product strategy for BPO clients.

This role profile is © 2026 Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Start my free Automation Fluency module What happens next: a free account, then we build your plan as you set up. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.